overpopulation-2ABOUT US

Protocoltoday is a consulting agency specialized in Protocol and Soft Diplomacy. Established in Haarlem, it offers consultancy, training and assistance in protocol and soft diplomacy in the Netherlands and abroad.

Our professionalism, integrity and knowledge provide the tools of working as a truly professional business person. Our goal is providing you with information and guidance in protocol which are necessary to improve the performance, reliability and the image of your company in a natural way.

Protocoltoday, is a company, founded by Adriana Ficheroux-Flores. She is an experienced consultant and an expert in the area of Protocol. She has worked with numerous distinguished people and companies in the Netherlands and abroad.

In a short period of time, the company has acquired followers in the Netherlands, Luxembourg, Belgium, Germany, Italy, Indonesia, Japan, India, Mexico, Colombia, Suriname, The United Arab Emirates, Thailand and South Africa.

It has been present in different cultural and social events organized by various embassies located in the Kingdom of the Netherlands.

Protocoltoday has offered trainings and workshops not only in the field of protocol in event organization, intercultural communication but also protocol for representatives of different companies in the Netherlands and abroad.

It has hosted social and cultural events for businessmen, businesswomen and diplomats who represent various national and international sectors.

Additionally, this company has also provided its services to internationally recognized companies and organizations by offering consulting and implementing services in diplomatic and business protocol.

Protocoltoday collaborates with “The Art of Gift Giving” which recommends gifts to diplomats and businessmen, businesswomen characterizing their origin, quality and exclusivity. The gifts are provided by craftspeople and artists from different countries who have established mainly in the Netherlands. In this way we can evaluate and promote the traditions of different cultures from around the world.

It is a great honor to have an opportunity to share our experience with you, your embassy, consulate and company.



is the founder and the director executive of Protocoltoday and “The Art of Gift Giving”

Adriana is specialized in Diplomatic and Business Protocol

She has a Master in “Arts of Protocol & Diplomacy Soft Skills” and a Postgraduate in “Protocol and Ceremonial” won the “International School of Protocol and Diplomacy” in Brussels.

“The outstanding knowledge of protocol and intercultural communication as well as her representative appearance make Mrs. Ficheroux’s work highly appreciated by our distinguished guests. The Central Bank of Suriname certifies that she is highly professional in demeanour, work with distinction and complete mastery and that she has a natural sense of dealing with people from all kinds of culture.”

President of CBvS, Suriname


Adriana Ficheroux speaks the following languages:

  • Spanish
  • English
  • Dutch
“The embassy certifies that Mrs. Ficheroux / Flores has worked with distinction and complete mastery. She was very professional in dealing with people.”

Embassy of the State of Kuwait, The Hague

“Her outstanding knowledge of protocol and intercultural communication as well as her representative appearance and language skills make that Mrs Ficheroux / Flores work is highly appreciated by our demanding clientele. Her work makes a difference in the high quality of service which we strive to deliver to our clients at the VIP-centre.”

General Manager, VIP-centre of Amsterdam Airport Schiphol

Adriana FICHEROUX/FLORES is the founder and the director executive of Protocoltoday and The Art of Gift Giving.

She is a specialist in Diplomatic and Business Protocol. She has a master in Arts of Protocol and Soft Diplomacy Skills.

Her postgraduate in Protocol and Ceremonial concluded at the International School of Protocol and Diplomacy which is also recognized at the University Miguel Hernández in Spain after having realized different studies in this specialization in Spain, Belgium and the Netherlands.

Previously she has worked as a protocol consultant at the Central Bank of Suriname (CBvS) at a presidential level by giving training to professional people in different fields and taking part in various events at a national and international level in Suriname.

She has worked for ambassador’s representatives in the Kingdom of the Netherlands. In addition, she has years of experience as a hostess at the VIP-Center at Amsterdam Airport Schiphol and took part in different events held there. She had the privilege of welcoming various national and international personalities such as members of royal families, diplomats and celebrities, political and religious leaders. She speaks Spanish, English and Dutch.

Azelea M. ADDIS, “The Art of Gift Giving” Manager
Biljana SZUKÁGYI, Photographer
Carla ARZUBIAGA, Manager, Communication & Image Manager
Mako YASUDA, Writer and Editor

“Mrs. Ficheroux / Flores was highly professional in dress and demeanour and has a natural sense of dealing with people from all kinds of culture.”

Embassy of Algeria, The Hague

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