10 Years Elevating
Standards in Europe
Global Excellence in Soft Diplomacy & Protocol
We provide masterclass programmes and services
tailored for high-level meetings and events
Accredited Academy
of Modern Protocol & Soft Diplomacy
Globalisation is changing the world in every aspect. Traditional industrial economies are transforming into entrepreneurial economies.
Leaders need to develop global mindset skills, such as the ability to create, maintain, and manage deep relationships with people from different cultures and values. Local companies are becoming international and must deal, directly or indirectly, with foreign business partners, clients, colleagues, stakeholders, agents and employees, which requires strong soft and hard skills.
ProtocolToday Academy is fully equipped to facilitate and support executives and organisations in the private and public sectors in mastering global mindset skills to cooperate efficiently with counterparts worldwide.
Executives with global mindset skills have:
- A cosmopolitan outlook: understanding of global systems, value chains, cultures, values, political and economic systems in other countries;
- Mindfulness skills: understanding diversity, communication and building relationships with people from different cultures and backgrounds.
-REASONS TO CHOOSE PROTOCOLTODAY
Why choose ProtocolToday?
ProtocolToday®Academy is the global benchmark in modern business and diplomatic protocol, soft diplomacy skills, international etiquette, cultural intelligence masterclass training and corporate diplomacy to develop a global mindset. Headquartered in The Hague, the Netherlands, we combine tradition and innovation to guide public and private organisations in designing fluid, effective, and respectful relationships.
Our tailored training programs equip executives and diplomats with essential skills in interpersonal communication, negotiation, and conflict resolution, ensuring effective business management and sustainable outcomes.
- Presence in over 70 countries.
- Accredited by the UK CPD
- Signatory to the United Nations Women’s Programme (WEPs).
Academy of Protocol and Soft Diplomacy
SECTORS
-SERVICES
Customised solutions in Modern Protocol and
International Event Organisation.
-TIME LINE
ProtocolToday
10 years connecting values, cultures, organisations,
individuals and societies around the world”.
2016
Founding of ProtocolToday
2017–2018
- International Masterclasses.
- Representation in Tangier, Morocco.
- Representation in Port Louis, Mauritius.
- GES Excellencies and Executives Dinner, The Hague 2019. H.E. Ms Sigrid Kaag, Dutch Minister of International Trade and Development Cooperation, together with 45 Ambassadors and 280 entrepreneurs from 88 countries.
2021-2022
- 1st International Conference “Protocol and Soft Diplomacy”.
- Executive program in Mexico.
- Ibero-American Award Medal granted by the Honoris Causa Foundation.
- Representation in India.
- Member of the Spanish Diplomatic Academy.
2023
- Interviews with major media outlets and television networks.
- 2nd Conference “The Power of Image”.
- 1st Seminar “Embracing Equity”.
- UK CPD accreditation for advanced continuing education.
2024-2025
- Recognition for sustainability and leadership: 25 Most Sustainable CEOs according to Greentology magazine.
- Tripartite Collaboration with
Dusit Thani College, and The Diplomat Network Thailand. - 2nd Seminar “Women as Cultural Ambassadors”.
- Signatory of the UN Women’s Empowerment Principles (WEPs).
- Representation in the United Kingdom.
- Honorary Doctorate from Santander University and FHCI.
- Launch of “The Art of Giving” – Corporate Gifts.
- ProtocolToday Magazine: interviews with VIP leaders.
2026
- Alliance with G100 Networking, securing the presidency in the Netherlands.
- Luxury event collaboration with Breitling Switzerland – the Netherlands.
What our customers say about us
-TESTIMONIALS
