Haifa Al Kaylani

President & Founder, Arab International Women’s Forum
Theme: Building Bridges Building Business-The Value of Cultural Exchange, Communication and Collaboration.
JORDANIA

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Ana Navarro Ramos

Directora de protocolo del Ministro de Economía, Comercio y Empresa.
Tema: La mujer como Embajadora del Cambio: Impacto en el Protocolo Internacional”.
ESPAÑA

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CHILE: IN SEARCH OF AN INTERNATIONAL INSERTION FROM THE REGIONS

A country with striking geographical contrasts from the Atacama Desert to majestic Patagonia, Chile stands out for its rich history and ever-growing economy.

Despite these achievements, the international insertion of its territories has been, to a certain extent, an underdeveloped factor in the country. This article will explore how Chile, particularly the Los Ríos Region – one of the country’s 16 – is entering a world where borders no longer represent limitations. To fully understand the context in which this international insertion is taking place, it is essential to delve into Chile’s idiosyncrasies. Located in the southwestern region of South America, Chile is home to a diverse population ranging from metropolises to indigenous communities rooted in their ancestral traditions. Chile is renowned for its political and economic stability in the region, making it an attractive destination for foreign investment. Martínez (2020) points out, “Chile’s cultural diversity and political stability make it a unique meeting point for diverse political traditions and practices in South America.” 

Paradiplomacy, a concept of international activities carried out by subnational entities such as regions or cities, has become a powerful tool in the globalized world and is gaining increasing relevance. Although para diplomacy in Chile has yet to reach its full potential, it is constantly evolving thanks to the territories’ efforts. Rodríguez (2018) argues that “para diplomacy is an essential tool for subnational territories in the era of globalization, allowing them to have a stronger voice on the international stage.” Currently, Chilean regions are taking a proactive role by actively participating internationally. We focus on the Los Ríos Region, one of Chile’s 16 regions, characterized by its natural beauty with crystal clear rivers and lakes and its growing interest in international insertion. This region understands that cooperation and openness to the world are essential for sustainable development and long-term prosperity. 

On the road to international insertion, trust emerges as an invaluable asset and a solid foundation for international relations. Visits by international representatives from various nations play a crucial role in building this trust. When leaders and delegations from other countries visit the Los Rios Region, a tangible connection goes beyond formal protocols. These meetings are not simply ceremonial but opportunities to exchange knowledge, establish lasting business relationships and strengthen diplomatic ties that endure over time. Trust, once established, becomes the foundation on which strong business alliances and ongoing cooperation agreements are built. Foreign companies are more willing to invest in a region they trust, and the Los Rios Region has learned that building and maintaining this trust are worthwhile long-term investments. 

The internationalization of a region is not only limited to openness to the world but also to the ability to make the most of the opportunities that such openness offers. In the case of the Los Ríos Region, various actions have been implemented, which range from the promotion of local 

culture to the participation of its companies in high-level events to make the most of the opportunities that arise. González (2021) highlights that “the internationalization of regions not only opens doors to trade and investment but also fosters cultural and educational exchange vital for sustainable development.” The international insertion of the Chilean regions is not merely a development strategy but a declaration of intent. Chile positions itself as a proactive and reliable global player, sending a powerful message of openness and long-term commitment to the international community. 

Of course, this process of international insertion has its challenges. From managing diplomatic relations to promoting local identity in a globalized world, the Los Ríos Region faces obstacles and opportunities as it moves toward a future that is more interconnected with the world. Today, Chile has established itself as a prominent tourist destination in the heart of South America, attracting the attention of travellers worldwide. This attraction is due to the incomparable richness of its culture, exquisite gastronomy and impressive natural landscapes that delight the senses of some tourists. However, Chile’s success is not limited to tourism, as its economy has experienced steady and sustainable growth over the past decades, becoming an exemplary model for other countries in the region. 

The implementation of paradiplomacy, a concept that involves the active participation of different regions in a country’s foreign policy, has played a fundamental role in strengthening Chile’s image abroad. Despite centralist fears, the Los Ríos Region is a prominent example of this approach, as it has established strong alliances with sub-territories of various countries, including China, Indonesia, the Philippines, Spain, Brazil and Argentina. This effort has allowed the region to position itself as a territory that projects its presence to the world. 

Understanding that the relationship with other territories requires long-term management focused on sustainability and stability is essential. Continuous commitment, fostering cooperation, and promoting shared values are necessary to achieve these goals. In this way, Chile will not only be able to attract more travelers but also contribute significantly to the global stage through its regions committed to paradiplomacy. It is vital to remember that managing the relationship with other territories cannot be short-term, as this could negatively affect its sustainability and stability. Therefore, constant commitment and cooperation are needed to ensure the relationship’s success. Promoting shared values is also vital in this management, as this can strengthen relationships and foster collaboration. If Chile succeeds in cementing its position as a country committed to para-diplomacy, it will attract more travellers and contribute significantly to the global stage. 

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Written by Felipe Hernández, International affairs – CHILE

19 February 2024, Chile

Category: International Business

Reference: FH19022024IB

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

IMPORTANCE AND TYPES OF PROFESSIONAL ETHICS  

Sometimes, we hear people say, “You must act ethically”, “How unethical”, or “This is not ethical”, among countless statements concerning the urgency of its incorporation into the workplace. However, what is obvious to some is not apparent to all. Achieving its full validity demands explicit conditions that avoid framing the business work of countless men and women.  

Ethics involves including rules that indicate how to behave to ensure decent performance. It allows you to demonstrate attitudes and habits consistent with the organisation’s corporate values and that, in addition, must be sustainable over time. Therefore, we refer to the principles we choose to guide our actions and decisions.  

It is possible to proceed ethically with proper self-esteem, clarity in decision-making, and firmly held principles, although not everyone may welcome or accept them. Such elements must be integrated unequivocally. In the name of “pragmatism”, in countless circumstances, it is intended to bracket ethics. Also, the majority’s will, agreement or pressure does not imply a correct decision. Hence, there is enormous importance in proceeding, at all times, independently and far from outside interference.  

We should not seek refuge in the actions of others to justify ourselves. Let us act individually; we decline to resort to various forms of “moral disconnection” to minimise or protect our positions. Ethics requires autonomy, firmness, conviction, and courage. Remember!  

The work environment makes it possible to realise the difficulties and misunderstandings about its implementation or its coincidence with corporate policies. However, it enhances the image, grants credibility and provides prestige. It is a magnificent letter of introduction and represents added value. In short, it will unfold new opportunities and achievements.  

Below, I explain several practical recommendations beyond our hierarchy for the workplace. These are only reflections and suggestions associated with sound business practices, whose value will depend on the solvency and conviction to interpret the obligatory transcendence of ethics unambiguously.  

Make transparency a style of action. This is part of a virtuous circle designed to promote trust and, therefore, the creation of a coexistence that will facilitate sustainable reciprocity with its collaborators, clients, and suppliers. Likewise, it provides a space that is more convenient for business.  

Practice loyalty. It is one of the most esteemed values due to its vast impact. It will manifest your entire identity and commitment to the organisation. However, it is challenging and an environment full of temptations, betrayals, and ephemeral fidelities.  

Please be cautious and use your best judgment. Maintain the utmost confidentiality, even when discussing topics not explicitly labelled as confidential. The table will make it easier to make it worthy of consideration. Be the owner of your silence instead of a slave to words expressed in moments of recklessness. This quality can ensure your job stability.  

Assume tolerance as an expression of your soft skills. Be able to forge a healthy interaction with those who, for religious, social, ideological, and sexual motivations, have views opposite to yours. Apply empathy and accept human differences. Discrepancies provide us with learning, contributions and positive connotations.  

Be consistent in what you think, feel, say, and do. Propose to exercise scarce decency in a context dominated by interests, calculations, and opportunism. Have the power to communicate what you conceive – maintaining adequate correctness and tact – and decline to declare what others wish to hear. Avoid flattering or conniving comments. This customary shame is usually disguised by submission, apathy, and sordid mutis in teachers’ meetings.  

Exercise respect as a factor of integration. Recognition of the rights of others, good education, and kindness distinguish open doors, enhance personality, and generate an optimal space for understanding. It will make connecting with your peers more pleasant and contribute to an excellent work environment.  

Our performance demonstrates our values and guidelines and, especially, reveals the genuine dimension of our ethics. Let us have the indissoluble conviction of internalising it as an inspiring and hopeful light despite the darkness, obstacles and apathy we face. I look forward to the words of the famous Australian writer Morris West: “Example is the lesson that all men can read.”  

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Written by Wilfredo Pérez, social etiquette and public relations

19 February 2024, Peru

Category: Business Ethics

Reference: WP19022024BE  

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

ETIQUETTE AND PROTOCOL ARE THE KEY TO ACCESS A NEW WORLD

Reflections from the students of the ProtocolToday Academy.
Introduction 

In Spanish, the phrase ‘the cherry on top’ (la cereza en el pastel) symbolizes the idea that something good can consistently be elevated to perfection by adding that extra touch, akin to the irresistible allure of a cherry on a cake. This expression encapsulates the essence of my recent revelation—a profound dive into the subtle and influential realm of etiquette and protocol. 

A Stylish Tool 

Recognizing that etiquette and protocol are indispensable in both professional and personal spheres, they play a pivotal role in shaping a positive image and fostering meaningful relationships. Within the realm of my work as an international coach and speaker, the application of etiquette and protocol yields multiple advantages, encompassing the cultivation of a professional image, the establishment of robust business relationships, the promotion of cultural diversity, adept handling of delicate situations, and the compelling charisma of leaving a remarkable impression through refined manners. 

From navigating the intricacies of handling a business card—still relevant despite my inclination towards sustainability—to the art of dining beside an ambassador, etiquette and protocol act as keys to unlocking a new world. You may have lived without these keys for the entirety of your life, feeling content with your existing knowledge. However, possessing these keys opens doors to a world you may not have known existed, one teeming with productivity and profitability. 

The Master Key 

My professional universe revolves around the cooperative sector and business training, aiming to enhance productivity through a culture of cooperation. My understanding of etiquette and protocol was initially limited to hosting higher-quality events, adhering to essential rules for entertaining special guests and maintaining a proper presentation order. However, this is merely the starting point. 

In my professional endeavours, protocol is the key to unlocking new topics and soft skills that distinguish me in the market, even among individuals or companies within my sector. Recognizing and applying etiquette and protocol according to each country’s unique cultural, religious, and business contexts is imperative internationally, given the inherent diversity in these aspects. Importantly, this knowledge has enabled me to delve deeper into cooperation and solidarity. 

Each culture boasts distinct social norms and expectations, and a lack of awareness or respect for these can lead to misunderstandings and unnecessary tensions. Cultural etiquette, spanning greetings, gestures, and business practices, allows for establishing profound and respectful connections that nurture cooperation and solidarity. Neglecting or misinterpreting religious considerations can result in a lack of cultural sensitivity, potentially jeopardizing professional opportunities or causing avoidable tensions that impede the cultivation of cooperative and mutually supportive relationships. 

In the global business arena, adapting to each country’s specific norms and expectations is paramount for establishing robust relationships and ensuring the success of business transactions. From my perspective, it serves as a testament to clients that I have taken the time to understand 

their codes, customs, rules of engagement, and worldview. Only by comprehending their unique context can I truly delve into developing strategies for cooperation and solidarity. 

In Conclusion 

Business contexts exhibit wide-ranging diversity worldwide, encompassing leadership styles, negotiation techniques, and collaborative practices. Appreciating these variations and respecting local business standards can be the defining factor between international success and failure. Companies and professionals who adeptly apply etiquette and protocols showcase a genuine commitment to cultural adaptation and fortify their business relationships and global reputation. While it’s regrettable that my deeper exploration into business etiquette and protocol did not occur sooner, I am immensely gratified to possess this master key now.

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Writter by Darío Castillo Sandoval, Economist, specialist in local planning and regional development, master in rural development. 

19 de Febrero 2024, Canada

Category: Business Etiquette 

Reference: DC19022024BE    

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

NEW HORIZONS: MASTERING DIPLOMATIC INTRODUCTIONS  

The Times of India headline on 28th January 2024 screamed: “China’s Top Diplomat at Meeting with US Official Urges Washington Not to Support Taiwan Independence”. The news article explained that Chinese Foreign Minister Wang Yi and US national security adviser Jake Sullivan met in Thailand for high-level talks and previously in Malta and Vienna. No doubt, with the tensions brewing before the negotiations, diplomats from these countries would have made calls of introduction to each other as a matter of urgency to keep avenues open for talks in the future.  

In their 2014 work, researchers Sale and Neale underscored introductions’ role in initiating, developing, and sustaining relationships. They emphasised that practical communication skills are essential to creating relationships founded on mutual trust and respect. Their research delved into the significance of introductions as the initial step in building rapport and establishing connections.   

Sale and Neale said how you communicate when you first meet someone affects how your relationship will go later. They investigated how people introducing themselves can make others see them as trustworthy, likeable, and professional. Through study and analysis, they showed how critical introductions are for personal or professional relationships. Their findings provide valuable insights for individuals seeking to navigate social and professional landscapes with finesse and efficacy, highlighting the pivotal role of effective communication in creating meaningful connections.  

So, how can a diplomat in a new post make successful calls? The aim of making calls is to introduce yourself at the post. The greater your exposure to diverse individuals, the higher the probability of feeling at ease and achieving success in a fresh undertaking. What sort of calls can you expect to make?     

Expect three types of calls: official, office, and social calls. Official calls are in-person meetings hosted at an embassy or residence, where a formal invitation is sent.

Office visits remain the primary method for employees to meet their new colleagues.

Social or informal calls can be hosted at home or out. Invitations are made via phone calls or invitations. In both instances, an exchange of business cards is advised. While social calls to homes are still observed in some locations, informal social events, phone communications, and invitations have become more prevalent for initial introductions.  

If your role involves interactions with the host country’s government or its residents, scheduling appointments for meetings in their offices is advisable. It’s common practice for chiefs of missions to conduct office visits to counterparts from other foreign missions, adhering to diplomatic precedence. By local practices, your spouse may accompany you to either one social or official call, if not your spouse, then a colleague.  

The Times of India underscore the critical importance of diplomatic introductions in building trust and respect. With tensions evident before the negotiations, diplomats from both countries likely engaged in introductory calls to establish rapport and maintain open avenues for future talks. Research by Sale and Neale also says how you introduce yourself can affect how people see you later. By understanding the impact of introductions on perceptions of credibility and professionalism, diplomats can navigate negotiations with finesse, hopefully leading to a smoother process and a favourable resolution.  

Please note: All countries may have varying mission customs. Consider consulting your country’s foreign affairs manual or seeking guidance from the protocol officer.  

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https://m.timesofindia.com/world/china/chinas-top-diplomat-at-meeting-with-us-official-urges-washington-not-to-support-taiwan-independence/articleshow/107195299.cms  

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Writer by Elizabeth Soos, specialist in etiquette

19 February 2024, Australia

Category: Business Protocol

Rerence: ES19022024BP

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

Berenice-Rangel

Directora Ejecutiva de Latin American Invest
Tema: Riqueza Transcultural: Estrategias de Administración de Patrimonio con Inteligencia Global para Negocios Internacionales.
MÉXICO

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“WOMEN AS CULTURAL AMBASSADOR” INTERNATIONAL SEMINAR

28th March 

SESSION ENGLISH |15:00 – 16:30hrs. (CET) Amsterdam

SESIÓN ESPAÑOL |17:00 – 18:30 hrs. (CET) Ámsterdam.
YOUR LOCAL TIME
Mode: Online

Free entrance

Dress code: Business formal

This event is organised with the collaboration of FHCI.

Global Mindset Skills

“Women as Leaders, Connecting Individuals, Cultures, Values,

Organisations and Societies around the World”

ProtocolToday and Ibero-American Women Leaders of Change, FHCI

Cultural intelligence and understanding cultures are key challenges for entrepreneurs and investors in expanding their borders. However, business management in foreign countries demands cultural intelligence and understanding of local cultural aspects.

OBJECTIVE: The seminar aims to profile women as representatives, professionals, and ambassadors of the cultural aspects of their countries from multidimensional perspectives. They will analyse and share their respective cultures’ business-related and diplomacy dimensions.

AS AUDIENCE:

  • Meet, greet and connect with women and men from more than 30 countries;   
  • Share experiences, success stories & failures;   
  • Increase efficiency, lean from each other;   
  • Inspire, motivate and increase co-creation capacities;   
  • Prospect cooperation opportunities;   
  • Become part of the ProtocolToday International community. 

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SPEAKERS

SESSION ENGLISH: 15:00 – 16:30hrs. (CET) Amsterdam.

Haifa Al Kaylani

President & Founder, Arab International Women’s Forum
Theme: Building Bridges Building Business-The Value of Cultural Exchange, Communication and Collaboration.
JORDANIA

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Dr. Cherin Jallis

International Expert in etiquette and Protocol.
Topic: Protocol and etiquette: success in cross-cultural differences.
UNITED ARAB EMIRATES

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PONENTES 

SESIÓN ESPAÑOL

Horario: 17:00 – 18:30hrs. (CET) Ámsterdam.

Ana Navarro Ramos

Directora de protocolo del Ministro de Economía, Comercio y Empresa.
Tema: La mujer como Embajadora del Cambio: Impacto en el Protocolo Internacional”.
ESPAÑA

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Berenice-Rangel

Directora Ejecutiva de Latin American Invest
Tema: Riqueza Transcultural: Estrategias de Administración de Patrimonio con Inteligencia Global para Negocios Internacionales.
MÉXICO

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TEAM

Almendra Perez

Master of ceremony

Carina Herrera

Moderator

Marta Bonilla

Carla Esparza 

 

Wilfredo Pérez

Writer at Magazine Global Mindset

Eric Muhia

Writer at Magazine Global Mindset

PARTICIPANTS ARE:

The conference welcomes women and men, executives, entrepreneurs, researchers, diplomats, students, and the general public interested in the intersection of culture and women’s impact on society. 

 STRATEGIC AND MEDIA PARTNERS