INTERNATIONAL PROTOCOL & SOFT DIPLOMACY CONFERENCE

Date: 9 December 2021 | English language | Time: 15:00–18:00hrs (The Netherlands)
Date: 10 December  Spanish language | Time: 16:00–19:00hrs (The Netherlands)
Mode: Online 

Are you interested in sponsoring this international conference, please contact us: contact@protocoltoday.nl

This event is organized with the collaboration of the International Centre for Protocol and Diplomacy (ICPD).

The themes are the impact of diplomacy and the power of protocol in international business.

“Embracing the mission of Diplomacy and Protocol”

Globalization is changing the world in every aspect. Traditional industrial economies are transforming into entrepreneurial economies.

There is a need for leaders, entrepreneurs, directors, managers, government officials, consultants, and executives with global mindset skills.

Local companies are becoming international and must deal, directly or indirectly, with foreign business partners. They must cooperate with international clients, colleagues, stakeholders, agents, employees, etc. There is a need for knowledge of protocol and soft diplomacy skills.

In the entrepreneurial economy, companies are becoming smaller, international, less hierarchical, and are driven by the abilities of executives to communicate, collaborate, and abilities for co-creation.

SPEAKERS: 

Prof. Dr. Dewanand Mahadew

Managing director of NewEconomyStrategies

Theme: Impactful communication in international business.

He is an international expert with business development experience in more than 60 countries. He is the managing director of NewEconomyStrategies, Dean of International Business Development Academy, and Professor in International Business and Strategic Management at UBIS University in Geneva. He has master’s degrees in process engineering, industrial management, marketing, business management, and a DBA degree in strategic management.

The Netherlands

Adriana Flores, MA

Expert in Protocol & Soft Diplomacy  

Theme: The importance of developing global mindset skills in business

She is an experienced consultant in Protocol and Soft diplomacy. She has worked with many distinguished people and companies in the Netherlands and abroad. She holds a postgraduate degree in Protocol and Ceremonial and Master of Arts degree in Protocol & Soft Diplomacy Skills from the International School of Protocol & Diplomacy. Adriana has worked for ambassadors in the Netherlands and at the VIP-Centrum at Schiphol Airport Amsterdam.

The Netherlands

Hon.Patricia Kenneth-Divine

Director, International Centre for Protocol and Diplomacy.

Theme: The impact of diplomacy and the power of protocol in international business. 

She is also Director of  Principal Consultant and International Trade Specialist for Synergy Systems Consults (UK) Limited. 

Over 15 years of experience promoting foreign direct investments within the UK and Africa, providing a framework for trade and investments. With previous working experience at the Department of International Trade.

United Kingdom 

Ms. Elizabeth Soos

Director of ASE Auersmont School of Etiquette

Theme: Etiquette & Diplomatic Protocol

She is a specialist in modern etiquette and coaching based in Melbourne Australia. She empowers to develop leading from a young age, Elizabeth trained wither mother and grandmother in the European ways of etiquette.

Elizabeth believes that “The definition of etiquette has evolved; it’s the face in front of–and behind–technology.” She threads this belief through all of her services.

Australia

Dr. Ibrahim Yildirim

DEIK Turkey Peru Business Council Chairman,

He is also Investment Consultant,
CEO, Magic World Inc.
Representative of Corebrace of Utah. superior seismic performance. He has a Bachelor of Science (BS) in Mechanical Engineering and a doctorate in business administration.

Turkey

René Spaan

Smart Mobility project leader

Theme: Personal anecdotes working with Mexican Diplomacy.

Experienced Marketing Director with a proven track record of working in the government relations industry. He was deputy representative of the Embassy of the Netherlands in Mexico City and the Netherlands Business Office (NBSO) in Querétaro to support Dutch companies that want to expand their business in Mexico and vice versa. The NBSO is established by the Netherlands Ministry of Economic Affairs Bachelor of Science (BSc) from the Breda University of Applied Sciences.

The Netherlands

MODERATOR AND TEAM: 

Melike Hocaoglu Caglioz, B

Moderator

She is currently making research on Chinese Commercial Diplomacy Strategies in Argentina at the University of Amsterdam.

She studied International Relations at,   University of Amsterdam, she worked in the Foreign Economic Relations Board of Turkey (DEİK) for one year as Member Relations Director and 5 years as Latin America Regional Coordinator.  Within her various capacities at DEIK, she frequently organized trade delegations from Turkey to various countries in both South and North America. She was also personally in charge of organizing and hosting hundreds of international events and business forums in Turkey. While her native tongue is Turkish, she is fluent in the English and Spanish languages.

The Netherlands.

Prof. Leyla Younes

Moderator

Specialist in public relations, ceremonial, protocol, and organization of congresses, conventions. He won an Award for the Best Foreign Article obtained in the 5th Seminar of Culture for the New Millennium in the Islamic Republic of Iran – The year 2010. Argentina was an Arabic Language Interpreter hired by the Superior Government of the Province of Tucumán for invited delegations of the Arab countries during the 1st. Meeting of Ambassadors of Arab Countries, October 2018, Visit of Businessmen from the United Arab Emirates, November 2018, International Congress on Education, April 2019). He speaks Spanish, Arabic, English, Persian, Italian.

Argentina

Lure Sadeq, B

Master of Ceremony

She works as the Office Manager at the Diplomatic Representative Office of the Republic of Bulgaria in Palestine. She is also a digital marketing specialist and an Arabic-English-French translator.

His desire to learn about and integrate into diverse cultures prompted me to enroll in Protocol Today Academy’s six Master Classes in International Business Etiquette, Ethics, Professionalism, Protocol, Cultural Intelligence, and Diplomatic Writing Skills. Soft diplomacy and intercultural abilities enable people to engage and bridge barriers to create new inventions and prosperous relationships around the world.

Palestine

Mr. Wilfredo Pérez

Journalist of Magazine Global Mindset

He has an education in Business Administration from the Peruvian Institute of Business Administration (IPAE). He has a specialty in Political Science at the Inca Garcilaso de la Vega University and Protocol and Event Organization at the Frieda Holler Institute and at the Diplomatic Academy of Peru. Organization of events, corporate communication, protocol and social etiquette at the San Martín de Porres University, the Pontificia Universidad Católica del Perú and at the San Ignacio de Loyola Institute.

Peru

PARTICIPANTS ARE:

  • Government Representatives: Ambassadors, Diplomats, Honorary Consuls & Embassy Staff;
  • Business Professionals: Entrepreneurs, Consultants, Business Development Professionals;
  • Executives & Professionals: National & Local Government’s Officials, City Marketing & Investments Promotion Executives | International Organizations Staff;
  • Professionals are active in the Hospitality & Tourism Industry;
  • Exporters, Students, and professionals, who aspire to a career in cross-border operational organizations.

MASTERCLASS- DINE LIKE A DIPLOMAT

Date: 25 March | 21 April | 26 Mei | 29 June

Mode of Study: Online
Language: English
Time: 10:00 – 14:00, CET The Netherlands
Fee: one session € 90,00

Good dining skills are a must when conducting business abroad or entertaining international clients in your own country. Table manners (or lack thereof) can have an impact on how individuals, and the companies they represent, are perceived.

This masterclass will reinforce your talents and provide valuable skills to enable you to master the appropriate skills in dining with executives from around the world, including host and guest duties, styles of eating, host duties, mingling proficiency and creating appropriate conversations.

This masterclass uses discussions and a three-course meal to impart the knowledge and skills needed in a variety of dining situations.

Key topics include:

  • Protocol to make invitations, extending, accepting and cancelling an invitation;
  • Receiving of guests: what should you do at the receiving line?
  • Host duties and his protocol;
  • Organizing a proper business luncheon;
  • Select restaurant and the table setting, hospitality and protocol aspects;
  • Seating guidelines: correct seating for a business meal;
  • Dining table protocol & etiquettes;
  • Formal toasting: when and how?
  • Styles of eating;

Masterclass Develop your Soft Diplomacy Skills in International Business

Date: 20-23 October 2020

Mode of Study: Online
Language: English
Time: 9:00 – 13:00, CET (Time of the Netherlands)
Fee: one session € 90,00, four session € 320,00 (excl. tax)

Globalisation is changing the world in every aspect. Traditional industrial economies are transforming into entrepreneurial economies.
There is a need for leaders, entrepreneurs, directors, managers, government officials, consultants and executives with global mindset skills, e.g. the skills for profound relations management with people from different cultures and with different values.

Key topics include:

  • The art of conversation both in person and on phone;
  • Hoe to dress appropriately, personal style and its influence on your communication;
  • The right way of behaving online in a business context;
  • Seating protocol by the meeting;
  • Importance of rank & status;
  • Gift giving etiquette & protocol.
  • Analysis of cultures and impact on professional behaviour;
  • Commonalities between different cultures;
  • Problems solving & decision making;
  • Dinner host duties and his protocol;
  • Organizing a proper business luncheon;
  • Select restaurant and the table setting, hospitality, etiquette and protocol aspects;


Register

MASTERCLASS EXECUTIVE GLOBAL MINDSET SKILLS

Date: 4th-7th November 2020 

Online session 

Become a mindful executive with the skills to navigate & operate smoothly around the globe.

The world is transforming into a global village, characterised by intensive interactions at multiple levels. Local companies are becoming international since they must deal with foreign business partners. At the same time local executives must deal with international companies, colleagues and stakeholders (business partners, clients, agents, employees, etc.).

Simultaneously, organisational structures are becoming less hierarchical, process oriented, diverse and are driven by abilities for collaborative cooperation and co-creation.

The impact of this ongoing internationalisation requires entrepreneurs, consultants, business, government and other professionals to have a global mindset, e.g. the skills to interact and navigate across cultures in a smooth way for cooperative and productive performances.

MASTERCLASS:

  • Business Etiquettes & Professionalism;
  • International Business Protocol;
  • International Cultural Intelligence;
  • Dine like a Diplomat. Case Study.


Register

MASTERCLASS- BUSINESS ETIQUETTES IN THE NETHERLANDS

2022
Reserve the preferred date.

Mode of Study: Online or in-class in any country around the world.

Our training programs enables executives to represent themselves and their organisation with excellence, distinction and capabilities to bridge cultural and diplomatic gaps.

Target audience:

  • Government Representatives: Ambassadors, Diplomats, Honorary Consuls & Embassy Staff;
  • Business Professionals: Entrepreneurs, Consultants, Business Development Professionals;
  • Executives & Professionals: National & Local Government’s Officials, City Marketing & Investments Promotion Executives | International Organizations Staff;
  • Professionals are active in the Hospitality & Tourism Industry.

Key topics:

  • Dutch soberness: “Doe Normaal”;
  • Business communication in The Netherlands;
  • Business card Protocol & Etiquette;
  • Practices: punctuality and introductions;
  • Relations management: body language, handshake and networking.

MASTERCLASS- DINE LIKE A DIPLOMAT ONLINE SESSION

Date: 25 March | 21 April | 26 Mei | 29 June

Mode of Study: Online
Language: English
Time: 10:00 – 14:00, CET The Netherlands
Fee: one session € 90,00

Good dining skills are a must when conducting business abroad or entertaining international clients in your own country. Table manners (or lack thereof) can have an impact on how individuals, and the companies they represent, are perceived.

This masterclass will reinforce your talents and provide valuable skills to enable you to master the appropriate skills in dining with executives from around the world, including host and guest duties, styles of eating, host duties, mingling proficiency and creating appropriate conversations.

This masterclass uses discussions and a three-course meal to impart the knowledge and skills needed in a variety of dining situations.

Key topics include:

  • Protocol to make invitations, extending, accepting and cancelling an invitation;
  • Receiving of guests: what should you do at the receiving line?
  • Host duties and his protocol;
  • Organizing a proper business luncheon;
  • Select restaurant and the table setting, hospitality and protocol aspects;
  • Seating guidelines: correct seating for a business meal;
  • Dining table protocol & etiquettes;
  • Formal toasting: when and how?
  • Styles of eating;

MASTERCLASS- INTERNATIONAL CULTURAL INTELLIGENCE

30th July, 2020
Mode of Study: Online
Language: English
Time: 9:00 – 12:00, CET
Fee: one session € 90,00, four session € 320,00 (excl. tax)

The globalisation of the world demands leaders, managers and executives to deal with the complexities of merging corporate cultures as part of leadership, co-creation, production, marketing, planning, decision-making, recruitment and task assignments.

The Masterclass International Cultural enables participants to obtain an understanding of the power and dimensions of cultures. It elaborates on the impact of cultures on negotiations, team work, contracting behaviour and management issues.

A core element of the masterclass is the Lewis Model, based on research analysis of the impact of culture in 135 countries. This model argues that humans, from any country in the world, can be divided into three clear behaviour-related categories: linear-active, multi-active and reactive.

Key topics include:

  • Cultural intelligence;
  • Emotional intelligence
  • The Power of Culture in Business
  • Dimensions of cultures;
  • Intercultural & multicultural;
  • Mindfulness;
  • Analysis of cultures and impact on professional behaviour;
  • Commonalities between different cultures;
  • Cultural communication context
  • Non-verbal communication differences
  • Power distance
  • Problems solving & decision making
  • Conflict/negotiation style
  • The model of Lewis;
  • Using the Lewis model to manage your international teams.
  • Effective collaboration
  • Strategies

MASTERCLASS- INTERNATIONAL BUSINESS PROTOCOL ONLINE SESSION

24th July, 2020

Mode of Study: Online
Language: English
Time: 9:00 – 12:00, CET
Fee: one session € 90,00, four session € 320,00 (excl. tax)

In today’s global economy and cross border operations there is an increasing need for understanding diplomatic protocol and make the right impressions.

Protocol is knowing how to be comfortable and at ease, empowered with confidence and authority to make others feel truly welcomed and comfortable. It is about creating the right environment for business and making impact while maintaining courtesy and politeness in international affairs; meetings with ambassadors, government officials, international organisations, multinationals, corporations and companies.

Key topics include:

  • International protocol and soft diplomacy;
  • Enhanced personal, professional image, first impressions;
  • Corporate and diplomatic communication skills;
  • Business communication with partners from all over the world;
  • Strategies to gain an international edge;
  • Flags;
  • Protocol in the car;
  • Seating protocol by meeting;
  • Importance of rank & status;
  • Make an effective entrance & mingle;
  • Gift giving etiquette & protocol.

MASTERCLASS- INTERNATIONAL BUSINESS ETIQUETTE & PROFESSIONALISM ONLINE SESSION

Date: 23 July, 2020
Mode of Study: Online
Language: English
Time: 9:00 – 12:00, CET
Fee: one session € 90,00, four session € 320,00 (excl. tax)

Relations in business and social domains are easier if the concerned individuals are perceived as trustworthy, respectable and having proper business etiquettes.

To achieve a professional image, it is important for executives to understand the different types of personalities, nationalities, cultures and the associated etiquettes and manners.

The three components of business etiquettes (appearance, communication and behaviour) are at the core of this masterclass.

Interactions, such polite greetings, courteous conversations and active listening have an important impact on how you’re being perceived by others. Knowing how to make a great first impression, how to dress appropriately, read body language, etc. helps you to present yourself in an impactful way.

Key topics include:

  • Business card protocol & hand shake;
  • Business customs & terminology;
  • The art of conversation both in person and on phone;
  • Hoe to dress appropriately, personal style and its influence on your communication;
  • The right way of behaving online in a business context;
  • International Business Etiquette;
  • Dealing with ethical dilemmas, personal issues, and difficult people;
  • Polished diplomatic and formal social etiquette;
  • Dress-code: Formal and informal dress.


Register