VIP Interview with H.E. Jamal Al Musharakh, Ambassador of the UAE to the Kingdom of the Netherlands

Exclusive VIP Interview with H.E. Jamal Al Musharakh, Ambassador of the United Arab Emirates to the Kingdom of the Netherlands, ‎The Hague,  8th ‎April ‎2022.


What is it like to be an ambassador?

This is a question I believe I am being asked for the first time. I think that being an ambassador is embodying what your country stands for and what your country has provided you with as stepping stones toward becoming an ambassador. For us in the UAE, our leadership is very keen to provide the right opportunities from birth, whether it is education, opportunities for higher education, and providing the population with the skills to not only deal with future challenges but also opportunities.

The traditional view of an ambassador is that he or she is political. However, an ambassador must also be equipped to deal with a wide array of focus areas, such as cultural or economic issues. As the world’s issues have become more thematic and dynamic, so has the role of an ambassador.

Climate change, youth empowerment, and women’s empowerment are all top priorities for us in the UAE. As an ambassador, one must be adaptable to convey the country’s policy on these issues when serving abroad.

I have been appointed as Ambassador to the Kingdom of the Netherlands and submitted my credentials a week ago. Today is actually the third month since I have been here, and I am looking forward to truly conveying our foreign policy in our thematic focus areas and working on them together with The Netherlands.

What are your first impressions of The Netherlands?

Since my arrival, until I presented my credentials to the King, I have been greeted with the utmost hospitality.

What are your specific experiences as the UAE’s representative in the Netherlands?

I have been here for three months, and all I can say is that I have been treated with the utmost hospitality from the moment I stepped off the plane until I presented my credentials to His Majesty the King. Indeed, I want to share the UAE experience with the Netherlands and further explain the UAE’s priorities and the commonalities we share with The Netherlands.

There are many similarities, common focus areas, and future visions, such as the focus on food security and climate change. I have also been assigned as the Commissioner-General of the UAE Pavilion at the Floriade EXPO, which will take place over the next six months. We want to tell the story of the UAE and our focus on environmental preservation and climate change. The UAE will also host Cop 28 in Abu Dhabi, and since I know that climate change is a focus topic of The Netherlands, too, we are looking forward to working together with the Netherlands.

How do you deal with cultural gaps? Can you share some of the lessons learned with our readers?

The UAE is a 50-year-old country that recently celebrated its 50th anniversary. We are very up to date on world cultures because the UAE is home to over 200 nationalities. Furthermore, we have established ourselves as a regional beacon of tolerance and coexistence. For example, we have established ties with countries that we would not have been expected to establish a relationship with ten or twenty years ago. I am referring to the Abraham accords in this context and our establishment of ties with Israel almost two years ago.

We also hosted the world during Expo 2020, which allowed us to learn more about different cultures. I consider myself fortunate in that cultural differences do not exist for me as a diplomat. First and foremost, I come from a young and innovative country, and I am the UAE’s youngest Ambassador abroad. That has accustomed me to deal with different cultural gaps that may exist.

We have also learned more about other cultures through our diplomatic endeavours, such as our mission to host, The International Renewable Energy Agency (IRENA) in Abu Dhabi. That exercise was unique because it allowed us to travel around the world, including countries that we had never visited before. The ties and connections that were formed exist today, and for the future.

Do you have any advice for aspiring diplomats?

A young diplomat must have the drive and ability to nurture relationships with other countries and discover what commonalities exist, rather than the differences. Differences will always exist, but similarities will always outweigh them. When we sit down and through dialogue, we focus on universal themes, as country concerns are no longer limited to an actual border or scope. Some concerns transcend boundaries, as we have seen through the United Nations Sustainable Development Goals. As we have seen also during the Covid pandemic, the world can indeed come together to fight battles that truly require us to join hands and forces.

It is critical to have forward-thinking approaches, as we do in the United Arab Emirates’ strategic vision for the next 50 years. It is also essential to consider how the next 50 years will look rather than how the next 50 days.

Nothing tops on-the-ground experience. The more diplomats travel to conferences, are posted abroad, and can explore beyond their comfort zone, the more likely they will become aware of cultural differences. However, as I previously stated, the UAE, as a country that hosts more than 200 nationalities, has the advantage of dealing with different cultures and growing up side by side with other cultures and religions. I believe that as the UAE, we have an advantage in that sense.


Share this article

Share on facebook
Share on twitter
Share on linkedin

Exclusive interview by VIP Special Edition Magazine Global Mindset the Netherlands 

Interviewed by Adriana Flores, Publisher, Editor and Expert in Protocol & Soft Diplomacy

Rewrite by Eric Muhia, International Studies and Diplomacy Graduate Student

Translate to Spanish by Adriana Flores and Wilfredo Pérez 

Photo and video by Mick de Jong

Rights reserved by ProtocolToday 


Our thanks to the Embassy of the United Arab Emirates in the Kingdom of the Netherlands

VIP Interview with H.E. Hidehisa Horinouchi, Ambassador of Japan to the Kingdom of the Netherlands

VIP Interview with His Excellency Hidehisa Horinouchi,  Ambassador of Japan to the Kingdom of the Netherlands on April 4, 2022.

在オランダ日本国大使 堀之内 秀久氏 インタビュー


What is it like to be an ambassador?

Being an ambassador requires years of holding various positions, such as a foreign service for a period of more than 40 years. This is my second ambassadorship, as my first was in Cambodia and now in the Netherlands for two and a half years. The role of an ambassador is to meet the people and the politicians, to visit cities and towns and to look after the Japanese community in the Netherlands. The Netherlands and Japan have a strong, fascinating relationship, and it is lovely to be here.



What are your specific experiences representing Japan globally and in the Netherlands in particular?

My major foreign assignments in the last 40 years have been about China and the United States, as Europe is very rare among my assignments. My wife, on the other hand, is from the Netherlands, and although we have been married for more than 36 years, we had not had the opportunity to come here. Finally, we arrived in the Netherlands, and as a result, I became the Japanese Ambassador to the Netherlands. It is the Japanese government’s arrangement. This enabled me to learn and comprehend how to strengthen relations between Japan and the Netherlands.



How are you handling cultural gaps? Can you share some lessons learned with our audience (readers)?

When it comes to understanding cultural differences, we must remember that we are not only dealing with diverse cultures in foreign countries but also with diverse cultures within our own countries. Diverse cultures can be found all over the world, such as how Japan’s culture differs from China’s culture and how Japan’s culture differs completely from the cultures of the United States and Cambodia. As we speak, different cultures are also experienced within Japan. For example, Japan’s western and eastern sides have different dialects and eating styles. Learning to speak and listen to people is essential in diplomacy.



As an ambassador travelling around the world, is it easy to adapt to a country?

In my life as an ambassador, when posted to different countries for a three-year term, in the first year I make efforts to fit in; in the second year, I make many plans, and in the third year, I am more relaxed but by then it is already the time  to leave the country for another mission. It is the diplomatic life.



Do you have examples of complex situations, and how have you handled them from the perspective of soft diplomacy?

Today I brought this picture from my office of a postcard that I bought from NASA when I was stationed in the United States in the late 1990s. This was when I took my family to Texas, travelled through Dallas, San Antonio, and then to Houston where I bought it. It is known as the earthrise. It was taken from the moon by the Apollo spacecraft. The sunrise, sunset, and moonrise are all well-known phenomena on Earth, but how they appear from the moon is quite different. You can see the earthrise from the moon. The physics are the same, but your perspective is entirely different. As a result, I always keep this picture in my office, because what we see in Japan can be very different from what you see in your home country. It does not happen often in the Netherlands, but I always keep in mind that what matters to you or your own country might not matter to another country. To remind me of this, I keep this image in my office. The philosophy in this postcard is open to many interpretations.



Do you have some advice for upcoming diplomats?

Thank you very much for your question. When I talk with young Japanese diplomats and diplomats all over the world I would say that today’s world is so divided. They must comprehend all aspects of the world without taking sides in debates. The news is also divided; it is the world of social networking services, which are always close to their own group of people, who are also always close to their favourite news. It is extremely rare to contact the opposing side of a story or argument. Young people must be exposed to as many different perspectives as possible from around the world to be able to listen to them.

Protocol and intercultural communication are skills for aspiring diplomats to learn. If you want to work in foreign affairs or the foreign service, you must understand the protocol. Logistics knowledge and skills are also valuable additions to modern diplomacy skills.




Thank you very much for your time and kindness to share your experience with the world.


Share this article

Share on facebook
Share on twitter
Share on linkedin

Exclusive interview by VIP Special Edition Magazine Global Mindset the Netherlands 

Interviewed by Mrs Adriana Flores, Publisher, Editor and Expert in Protocol & Soft Diplomacy

Co-editor, Wilfredo Peréz

Rewrite by Mr Eric Muhia, International Studies and Diplomacy Graduate Student

Translate to Japanese by Ms Mako Yasuda

Translate to Spanish by Mrs Adriana Flores and Wilfredo Pérez 

Photography and video by Mick de Jong

Translation, Aura Barajas

Rights reserved by ProtocolToday 









Our thanks to the Embassy of Japan in the Kingdom of the Netherlands