{"id":5578,"date":"2021-09-19T14:10:23","date_gmt":"2021-09-19T14:10:23","guid":{"rendered":"https:\/\/protocoltoday.nl\/?p=5578"},"modified":"2022-07-05T06:55:35","modified_gmt":"2022-07-05T06:55:35","slug":"el-protocolo-empresarial","status":"publish","type":"post","link":"https:\/\/protocoltoday.nl\/es\/el-protocolo-empresarial\/","title":{"rendered":"EL PROTOCOLO EMPRESARIAL"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5578\" class=\"elementor elementor-5578\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a6671b7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a6671b7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-429f2354\" data-id=\"429f2354\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67d2f728 elementor-widget elementor-widget-text-editor\" data-id=\"67d2f728\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Hoy en d\u00eda todas las empresas buscan ese elemento diferenciador de sus competidores para de esta manera mejorar su imagen corporativa ante los diferentes grupos de inter\u00e9s o stakeholders.<\/p><p>\u00a0Las compa\u00f1\u00edas invierten en I+D+i (Investigaci\u00f3n + Desarrollo e innovaci\u00f3n) para la mejora constante del producto, pero un plus al servicio, ser\u00eda el protocolo como un elemento diferenciador, por lo que se explicara, como esta herramienta puede mejorar la imagen corporativa.<\/p><p>Dentro de la comunicaci\u00f3n corporativa todo comunica y la imagen que proyectamos como empresa tambi\u00e9n. Por ello surge la pregunta \u00bfQu\u00e9 es la imagen corporativa?<\/p><p>La imagen corporativa es lo que la empresa dice + lo que la empresa hace, esto es la imagen.<\/p><p>Tener una imagen positiva ayuda en:<\/p><ul><li>Obtener el respeto y aceptaci\u00f3n del p\u00fablico.<\/li><li>Potenciar la imagen de la marca.<\/li><\/ul><p>\u00bfC\u00f3mo puede ayudar el Protocolo Empresarial a nuestra imagen corporativa?<\/p><p>Para poder responder a esta pregunta es importante saber algunos conceptos claves.<\/p><p>El protocolo es el conjunto de normas establecidas por ley o tradici\u00f3n, usos y costumbres para la realizaci\u00f3n de un determinado acto oficial y actos no oficiales. Dentro del protocolo podemos encontrar el protocolo oficial, protocolo militar, protocolo religioso, protocolo universitario, protocolo deportivo entre otros, pero tambi\u00e9n existe el protocolo empresarial y es aquel que se desarrolla dentro de las corporaciones. Por lo que el protocolo no solo se enmarca dentro de lo palatino (propio de los palacios) si no que puede ser una herramienta diferencial de la imagen corporativa. Es importante entonces entender que esta disciplina es una herramienta m\u00e1s en la comunicaci\u00f3n al servicio de la empresa.<\/p><p>El buen protocolo transmite mensajes y demuestra hacia afuera que internamente la empresa o casa est\u00e1 en orden. Por lo que el protocolo en el \u00e1mbito empresarial se ha vuelto una necesidad. Es una herramienta para llegar a la excelencia.<\/p><p>Protocolo en la empresa es:<\/p><ul><li>La cortes\u00eda;<\/li><li>El cuidado por la imagen de la empresa y su personal;<\/li><li>Los discursos;<\/li><li>Dise\u00f1o de espacios y escenarios en eventos y reuniones;<\/li><li>Cuidado de los invitados;<\/li><li>Organizaci\u00f3n de eventos de manera integral;<\/li><\/ul><p>\u00a0Es importante desarrollar un manual interno de protocolo, el cual incluya normas y recomendaciones, para la elaboraci\u00f3n de actos, as\u00ed como aspectos de car\u00e1cter m\u00e1s social, tales como la imagen personal.<\/p><p>En los actos de la empresa es importante protocolizar los eventos para de esta manera dar un realce a la imagen corporativa y verlo como un elemento diferenciador en la comunicaci\u00f3n corporativa. Los eventos que se pueden organizar, son eventos corporativos (reuniones de trabajo, firma de convenios, junta general de accionistas, entrega de premios), as\u00ed tambi\u00e9n\u00a0 los\u00a0 eventos comerciales (ferias, congresos, presentaciones) , otros eventos (colocaci\u00f3n de la primera piedra, visita de obra, inauguraciones y descubrimiento de placas conmemorativas); eventos externos, con repercusi\u00f3n social organizado regularmente por terceros ( patrocinio de actos) con lo que se potencia la imagen de la empresa.<\/p><p>Los actos bien gestionados, ayudaran a potenciar la imagen de la empresa.<\/p><p>\u00a0Las partes del acto protocolario en eventos de empresa son los siguientes:<\/p><ul><li>S\u00edmbolos corporativos, como el logo de la empresa el cual deber\u00e1 estar presente en la bandera institucional, que llevar\u00e1 los colores de la empresa, las invitaciones, banner publicitario del acto, etc. Hay que resaltar que el logo de la empresa debe estar en los puntos de fotograf\u00eda como la mesa de presidencia.<\/li><li>El anfitri\u00f3n y la Presidencia, el anfitri\u00f3n es la persona que motiva el acto, tiene gran responsabilidad en la toma de decisiones. Es la imagen y representa a la empresa en el acto.<\/li><li>Los invitados, se tiene que establecer una lista de invitados, con su respectivo tratamiento. Se tiene que ordenar a esos invitados (autoridades, invitados de honor, invitados especiales, colaboradores, clientes, patrocinadores, invitados generales y los consortes)<\/li><li>La recepci\u00f3n de invitados, definir quien recibe, desde donde recibe.<\/li><li>Las precedencias y tratamientos.<\/li><li>Sala VIP, es una zona exclusiva, un \u00e1rea c\u00f3moda, con ba\u00f1o privado, bebidas y comidas. Es una sala de espera hasta que comience el evento.<\/li><li>Los discursos, cuentan con una formula particular para cada tipo de evento, por lo que el jefe del gabinete de protocolo ser\u00e1 el que de la pauta.<\/li><li>Accesos y seguridad del evento.<\/li><li>Acreditaciones.<\/li><li>Los regalos institucionales o los regalos corporativos, ayudan a generar buenas relaciones institucionales y van de la mano con la cortes\u00eda que se ve impresa en estos detalles, los cuales ir\u00e1n alineados a la pol\u00edtica de la empresa y detallados en un cat\u00e1logo de regalos corporativos, el cual tendr\u00e1 niveles para los diferentes p\u00fablicos (socios, proveedores, visitantes, etc.), esto nos ayudar a saber que regalar y cuando regalar.<\/li><li>El libro de honor, es un libro cuyo fin es que todas las personalidades e invitados de honor, que asisten a los actos organizados por la compa\u00f1\u00eda puedan firmarlo. Confeccionado de un material que lo realce y adorne con una portada en relieve de plata por ejemplo y debe contar con el logo de la empresa.<\/li><li>La despida en los actos tambi\u00e9n tiene un protocolo a seguir, siendo la autoridad m\u00e1s importante la que abandona primero el acto y ser\u00e1 acompa\u00f1ado por quien lo recibi\u00f3 de parte de la compa\u00f1\u00eda, generando una sensaci\u00f3n en el visitante de haber sido atendido en todo momento, tanto en llegada como en la despedida.<\/li><\/ul><p>Finalmente es bueno realizar una medici\u00f3n del impacto y resultados. Se tienen que organizar eventos a medida, siendo creativos impactantes y con contenido, generando un recuerdo memorable.<\/p><p><a href=\"https:\/\/protocoltoday.nl\/es\/vip-magazine-edicion-especial\/\">VIP EDICI\u00d3N ESPECIAL<\/a><\/p><p><a href=\"https:\/\/protocoltoday.nl\/wp-content\/uploads\/2021\/11\/BuildUp-Advertisements-Informative-Es.pdf\">PROMUEVA SU EMPRESA INTERNACIONALEMENTE EN NUESTRO MAGAZINE MENTALIDAD GLOBAL<\/a><\/p><p><a href=\"https:\/\/protocoltoday.nl\/es\/academy\/\">PROTOCOLTODAY ACADEMIA DE PROTOCOLO &amp; DIPLOMACIA<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-15635178\" data-id=\"15635178\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41fee9d 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class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tTwitter\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Compartir en linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tLinkedIn\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-31279a97 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"31279a97\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-74e1534e\" data-id=\"74e1534e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ed87ac1 elementor-widget elementor-widget-image\" data-id=\"4ed87ac1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/protocoltoday.nl\/wp-content\/uploads\/2021\/09\/Jorge-Prado-Jorge-Prado-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-image-5572\" alt=\"\" srcset=\"https:\/\/protocoltoday.nl\/wp-content\/uploads\/2021\/09\/Jorge-Prado-Jorge-Prado-150x150.jpg 150w, https:\/\/protocoltoday.nl\/wp-content\/uploads\/2021\/09\/Jorge-Prado-Jorge-Prado-300x300.jpg 300w, https:\/\/protocoltoday.nl\/wp-content\/uploads\/2021\/09\/Jorge-Prado-Jorge-Prado-100x100.jpg 100w, https:\/\/protocoltoday.nl\/wp-content\/uploads\/2021\/09\/Jorge-Prado-Jorge-Prado-500x500.jpg 500w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-30e07cb\" data-id=\"30e07cb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6acab96b elementor-widget elementor-widget-text-editor\" data-id=\"6acab96b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Redactado por: Jorge PRADO, M\u00e1ster en relaciones p\u00fablicas, eventos y protocolo, experto en comunicaci\u00f3n corporativa.\u00a0<\/h3><h3>19 de Septiembre 2021, PERU<\/h3><h3>Categor\u00eda: Protocolo<\/h3><h3>Referencia: JP190921PE<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c283f9a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c283f9a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c17c33f\" data-id=\"c17c33f\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3db6b4e3 elementor-widget elementor-widget-image\" data-id=\"3db6b4e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"156\" src=\"https:\/\/protocoltoday.nl\/wp-content\/uploads\/2021\/07\/Protocol-Today-MAGAZINE-W@3x-300x156.png\" class=\"attachment-medium size-medium wp-image-4413\" alt=\"\" srcset=\"https:\/\/protocoltoday.nl\/wp-content\/uploads\/2021\/07\/Protocol-Today-MAGAZINE-W@3x-300x156.png 300w, https:\/\/protocoltoday.nl\/wp-content\/uploads\/2021\/07\/Protocol-Today-MAGAZINE-W@3x.png 469w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2a56847c\" data-id=\"2a56847c\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d2457ce elementor-widget elementor-widget-spacer\" data-id=\"6d2457ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-174d77dd elementor-widget elementor-widget-text-editor\" data-id=\"174d77dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>ProtocolToday is an expert organization, Founded by professionals with years of experience in Cultural Intelligence and Soft Diplomacy. They offer well-researched training programs to help you prepare for the international presence. Enhance your abilities to dine, converse, and present at an international stage.<\/h4><h4>Become discreet and make your mark!<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7828a18c elementor-widget elementor-widget-spacer\" data-id=\"7828a18c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4cd463bb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4cd463bb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c202d66\" data-id=\"c202d66\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-728ccebd elementor-widget elementor-widget-spacer\" data-id=\"728ccebd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Hoy en d\u00eda todas las empresas buscan ese elemento diferenciador de sus competidores para de esta manera mejorar su imagen corporativa ante los diferentes grupos de inter\u00e9s o stakeholders. \u00a0Las compa\u00f1\u00edas invierten en I+D+i (Investigaci\u00f3n + Desarrollo e innovaci\u00f3n) para la mejora constante del producto, pero un plus al servicio, ser\u00eda el protocolo como un [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":38042,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_angie_page":false,"page_builder":"","footnotes":""},"categories":[73,80,81,57,60,64],"tags":[],"class_list":["post-5578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-protocol","category-business-protocol-es","category-magazine-es","category-magazine","category-magazine-2","category-protocolo-de-negocios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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