Cross-cultural communication, project negotiation, and business etiquette in Eastern culture.
11 Nov
Mode of Study: Online
Time: 9:00 – 12:00 hrs (CET), Amsterdam time.
Organised by ProtocolToday Academy in collaboration with Europe China M.I.C.E. Network.
About ProtocolToday Academy About Europe China M.I.C.E Network
Develop Global Mindset Skills to Succeed in Business in the Asian Market.
Global Mindset Skills
Learn Today & Practice Today
Factors that explain success
- Understanding local customers and local business partners: Cultural understanding helps to avoid mismatching and improves satisfaction.
- Cultural adaptation: Companies that invest in intercultural training, business etiquette, and negotiation skills tend to have higher customer and partner retention rates.
- Localisation: Local alliances, digitalisation, and sustainability, among others.
- Creative industries in Asia employ more than 20 million people.
- They represent a stronger driver of economic growth than traditional sectors such as manufacturing.
Relevant Topics
- Understand the basics of modern business etiquette and its application in The Netherlands, China and other Asian countries.
- Develop cultural intelligence to anticipate behaviours and values in China and other Asian countries.
- Master the rules of business etiquette and networking in Chinese and other Asian environments.
- Enhance effective negotiation techniques adapted to the Chinese and other Asian styles.
Methodology and Innovation
- Active learning: more than 60% of the time spent in simulations, role-playing, and debates.
- Flipped classrooms: digital pre-work with micro-videos and protocol quizzes.
- Cross-mentoring: Europeans with experience in Asia and Chinese with a history in Europe.
Participants
Participants are entrepreneurs and executives from the Netherlands and Asian countries seeking to:
- Expand operations or alliances in China and other Asian countries.
- Strengthen business relationships with counterparts.
- Avoid cultural errors that harm negotiations.
- Minimise misunderstandings and build lasting and stable business relationships.
