Skip to content




About Protocol Today

ProtocolToday® in The Hague, The Netherlands is an expert organisation in international protocol, diplomacy, soft skills, business etiquette, international cultural intelligence and offers customised, solution-based training programs in the public and private sector.

We are a capacity development company connecting values, cultures, organisations, individuals and societies around the world.
We capitalise on our global network and large experience in doing business and dealing with people from around the world. We train executives to use of soft and hard power in profit, non-profit, public and government sectors around the world.

Through our training programs we enable executives to feel comfortable in dealing with people from different backgrounds in multiple settings.


ProtocolToday Team


Adriana FLORES, MA

Managing Director

Managing Director

Adriana is the founder of ProtocolToday.

She is an experienced consultant in Protocol and Soft diplomacy. She has worked with many distinguished people and companies in the Netherlands and abroad.
She holds a Master of Arts degree in Protocol & Soft Diplomacy Skills from the International School of Protocol & Diplomacy in Brussels, Belgium.
In addition, she holds a postgraduate degree in Protocol and Ceremonial from the same institute.

Adriana has worked for ambassadors in the Netherlands and at the VIP-Centrum at Schiphol Airport Amsterdam where she was responsible for welcoming various national and international delegations including royal families, diplomatic corps, celebrities, political and religious leaders. Adriana speaks Spanish, English and Dutch.


Dr. Dewanand MAHADEW

Program Director

Program Director

Dewanand is an international expert with business development experience in more than 60 countries. He is the managing director of NewEconomyStrategies, Dean of International Business Development Academy and Professor in International Business and Strategic Management at UBIS University in Geneva.

He has master’s degrees in process engineering, industrial management, marketing, business management and a DBA degree in strategic management.

He speaks on different conferences around the world and is a visiting professor at different universities. His specialisations include concept development, business models engineering, innovation strategies, entrepreneurship, value propositions and strategic alliances.


Members of the Academy

Members of the Academy of Diplomacy of the Kingdom of Spain as a professional of Diplomatic Protocol and Soft Diplomatic Skills
The academy was founded by Ambassadors of Spain, the Plenipotentiary Ministers considered necessary the foundation of an Academy of, by and for diplomats, but open at the same time to people from other professions linked to the diplomatic world, international relations, business, and protocol.

ProtocolToday Board

ProtocolToday Partners

CCA Consulting is a business consulting and advisory services firm oriented to the segment of family businesses, companies in search of growth, and companies in the process of internationalization. In Chile and another countries

Institute for Peace and Diplomatic Studies, Islamabad, Pakistan (IPDS) main objective is to provide a neutral space to stakeholders for dialogue to share ideas, exchange views, experiences, understanding of the issues through innovative action research, training, and consultancy services and sharing of the practices from across the globe.

Licenced Practitioners



Academy Partner

Licenced Practitioner Morocco

Mariam formatrice accréditée  par l’Ecole Internationale d’Étiquette et de Protocole de Québec- Certifiée par ProtocolToday.

Conseillère en Image et Communication certifiée par la Haute Ecole de Coaching de Paris. Formée par EffisKill Lyon en Prise de Parole en Public et  en PNL de base par Coaching Québec. Fondatrice de Business Étiquette et Protocole. 


Mrs. Rubina RUHEE

Academy partner

Licenced Practitioner Mauritius

Rubina works with organisations to help uplift levels of Customer Service and overall Business Skills with the aim of sustaining healthy organisational cultures. Holder of a Bachelor in Commerce, an MSc Marketing Management and Image Consultant and Executive Coach. She is also the exclusive Mauritian licensee of the Dutch ProtocolToday Academy which provides global mindset skills and soft diplomacy programs. Rubina is one of the trainers of the Mauritius Institute of Director.

Port Louis, Mauritius


Mrs. Kruti Shah

Academy partner

Licenced Practitioner India

Kruti SHAH Trains, Guides, Coaches in etiquette, effective communications, cultural and emotional intelligence. She wants touch as many lives as she can to create that mark. Her training programs are designed in a way that is more relevant in current scenario, executives/entreprenuers/diplomats and other who is poised to make international presence. She has 12 plus years’ experience in corporation sales and training across industries like Insurance, E-commerce and Banking. A passionate Image consultant, committed to excellence.


Mumbai, India

Clients and references