WHAT IS SOCIAL RESPONSABILITY? 

It is common to hear diverse, confusing and distorted concepts. Some give different interpretations to a philosophy that has gradually evolved. In this regard, we can identify Individual Social Responsibility (ISR) and Corporate Social Responsibility (CSR). Each one has its undoubted peculiarities. Both contribute to cooperating in resolving the needs of a certain social context and are focused on the general interest. 

We will start by describing the RSI. It refers to a person’s commitment through various tasks and decisions in favour of their community. It alludes to the “sense of belonging” and, therefore, to her involvement in providing her intervention in initiatives aimed at the “common good.” 

Daily chores can make a difference and generate “socially responsible” behaviour. For example, complying with paying taxes, separating organic and inorganic waste, maintaining vehicles to reduce pollution, reducing the use of disposable containers or intentionally donating blood. Let us remember that all our actions have repercussions and generate impacts, in one way or another, in our society. 

The exercise of RSI is related to civic maturity, especially citizen and democratic values. Learning to feel the environment as an integral part of our lives will make it possible to develop countless acts of helping others through non-governmental and charitable organizations. This implies leaving the “comfort zone” for a few moments and integrating ourselves into the space in which we interact to contribute to enhancing our existence, no matter how simple it may be. 

Volunteer programs are a great option. They consist of activities of welfare, educational, cultural, sports or environmental conservation interest – carried out by men and women – outside of labour, civil servants or commercial agencies in which young people, professionals and older adults participate. These tasks strengthen self-esteem, encourage social skills, make it easier to adhere to our community and stimulate essential principles in human connection such as kindness, tolerance, and coexistence, among others of undeniable value in conceiving a population with bonds of brotherhood. 

CSR expresses the organization’s vision, mission and values and highlights respect for employees, their families and the community. This perspective is independent of the products or services offered, the sector to which it belongs, its size, characteristics or nationality. It is an indicator of the spirit of providing value. No company is forced to become “socially responsible”; However, it is a moral mandate to insert it into your actions. 

It demands generating financial dividends accompanied by legal and ethical obligations such as respecting the residents and establishing a healthy connection with its different audiences and at the levels at which it is articulated. It allows you to make your role compatible with the rings of your environment and is consistent with productivity, quality systems, transparency, cost reduction, obtaining benefits, and affecting the environment. Let’s discard the idea that CSR requires high costs and complexities. 

Any entity, whether small, medium or large, can be “socially responsible” based on the decision of its highest authority, that is, the convictions of those who lead it. We avoid assuming it as ephemeral and humanitarian tasks in specific situations (Christmas celebrations, natural disasters or public collections). It must be reflected, transversally, in each of its functions permanently and sustainably, beyond philanthropic activities, which is not the only way to capture its execution. Committing to its varied audiences continuously is appropriate, but this is not always the case. 

CSR is a component of corporate identity that will facilitate obtaining favourable results in two spheres: internal and external. First, it generates a good work environment, promotes training and incentive programs, encourages a loyalty process, encourages equal opportunities, institutes meritocracy systems, rejects discrimination, promotes virtuous business practices, complies with legal labour standards, possesses codes or manuals of ethics, etc. 

 In the second, it conceives an image of credibility and trust – in addition to its consumers – towards society with which it builds an empathetic, supportive reciprocity supported by optimal coexistence. At the same time, it is obtaining accreditations and recognition, attracting successful professionals, and nurturing a harmonious relationship with suppliers, authorities, and unions, among others. 

Being “socially responsible” invariably entails leadership based on solid principles required to foster, encourage and restore in these lacerating moments in which – as an echo of a “global culture” – apathy, lack of solidarity and isolated feelings of togetherness prevail. We are all in a position to play a diligent role in our habitat, inspired by the purpose of collaborating on matters that require our commitment, commitment and dedication. 

 It is an imperative that we must undertake, citizens and corporations. Consequently, it is pertinent to evoke the transcendent and current words of the renowned American businessman, writer and engineer Jack Welch: “Social responsibility begins in a competitive and strong company. Only a business in good condition can improve and enrich the lives of people and their communities.”

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Written by  Wilfredo Pérez

05 December 2023, Peru

Category: Business Protocol  

Reference: WP051223BP    

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

RECEIVING A DIPLOMAT

The diplomatic protocol rules are based on the so-called principle of international courtesy, a set of rules of etiquette, respect and esteem established for the correct and harmonious reception of foreign authorities who visit us.

Usually, we are more accustomed to seeing these types of events in large cities, whether within a province or the nation.

But what happens when a small city, with no more than 15,000 inhabitants, receives such high Authorities?

Fear can immediately haunt us because it seems to be an event not within our reach. Let me tell you that it is within reach, that nothing is impossible, and that everything will turn out wonderfully if we know.

A municipality must be prepared for an event of these characteristics, where the person responsible for the Protocol and Ceremonial area comes into play. He is the one who will do everything he can to achieve it.

In principle, this official must set his objectives based on the following items:

  • Review the day, time, place and space for the event.
  • Our agenda is our inseparable object and on which we will base ourselves to set the arrival date of such an important visit. Knowing about it well in advance will help us organise ourselves.
  • Knowing when it will arrive gives us the certainty of knowing when we should have everything ready. Usually, and this should not happen, visitors are not generally so punctual; however, under no circumstances should we naturalise that point. Everything must be ready at least 60 minutes before the event.
  • Having precisely the space where the Diplomat will be received is an essential detail since there we will begin to plan which sector of the space will be allocated, according to the development of the ceremony to be implemented.
  • Creating a work team with the most diverse and efficient tasks is essential.

How are we going to work with the national symbols of both countries?

As we well know, National Symbols identify a national state.

Before the Diplomatic visit, when we receive you in our municipality, we will have in mind the following:

  • The Flag of each country
  • Hymns
  • Signing of the Honor book.
  • Gift delivery
  • Reception

When we refer to comparative cultures, we can affirm that even the smallest detail has a culture.

Before a diplomatic visit, we must do our best and study their culture well. Verbal and non-verbal language is an important point to keep in mind.

Thorough knowledge of the country and the culture of whoever dresses us will give us the image we look for as hosts.

Diplomatic visits are essential, not only because they relate to us officially and commercially, achieving excellent international relations, but they also allow us to transmit an appropriate personal and corporate image.

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Written by Gustavo Caballero, Journalist, Broadcaster, and Specialist in Ceremonial and Protocol.

05 December 2023, Argentina

Category: Business Protocol

Reference: GC051223BP

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

INTERNATIONAL PROTOCOL & SOFT SKILLS CONFERENCE “THE POWER OF IMAGE”

The International Protocol & Soft Skills Conference “The Power of Image” organised by ProtocolToday and Iberoamericanas FHCI was a groundbreaking one-day event that brought together a diverse group of experts and professionals to explore the multifaceted concept of image in the global context. The conference, aptly titled “The Power of Image”, aimed to bridge cultural divides and foster a deeper understanding of how image shapes perceptions, influences interactions, and impacts success in today’s interconnected world.

Held on November 17th, 2023, providing a convenient and accessible platform for participants from across the globe. The event featured a dynamic lineup of speakers from various fields, each bringing their unique perspectives and expertise to the table. The conference facilitated insightful discussions about the current trends, practices, and challenges in a global mindset and soft skills, and how to use image as a tool for companies and individuals.

The participants learned the importance of etiquette, protocol, personal branding, public relations, media visibility, and collaboration in a globalised world. The conference provided a unique platform for professionals worldwide to connect, learn, and grow. The conference attracted participants from different fields and regions, such as diplomats, business leaders, academics, consultants, and students. In addition, the conference enabled the participants to exchange ideas and learn from world-class experts who shared their insights, experience, and advice on topics related to protocol, diplomacy, image, and soft skills. The speakers also answered the questions and comments from the participants, creating an interactive and engaging atmosphere.

The conference organisers envisioned the following outcomes based on the theme and the format of the conference: enhanced understanding of the significance of image in personal and professional success. The conference aimed to help the participants understand how format well as a provides They were held globally organised damagea gained valuable knowledge and skills globally can influence their personal and professional success and how to use it as a competitive advantage in a globalised world. The conference covered topics such as etiquette, protocol, personal branding, public relations, media visibility, and cross-cultural communication, all essential elements of creating and maintaining a positive image. Development of practical strategies for building and managing a positive image. The conference also aimed to provide the participants with practical strategies for building and working a positive online and offline image. The conference offered tips and advice from world-class experts on how to create a personal brand, dress and behave appropriately in different contexts and situations, communicate effectively and persuasively, and handle challenging scenarios and crises—improved cross-cultural communication and collaboration skills. The conference also aimed to enhance the participants’ cross-cultural communication and collaboration skills, crucial for working and living in a diverse and interconnected world. The conference also encouraged the participants to network, interact, and learn from each other’s perspectives and experiences.

The conference’s first session is globalised with different focus on the theme of “The Power of Image” and focus. and how it can affect one’s personal and professional success in a globalized world. The session featured seven speakers from different backgrounds and expertise, who shared their insights, experience, and advice on various topics related to protocol, diplomacy, image, and soft skills. The session was opened by H.E. MINAMI Hiroshi, Ambassador Extraordinary and Plenipotentiary of Japan to the Netherlands, who welcomed the participants and highlighted the importance of image and reputation in diplomacy and international relations. He also discussed the topic of “Soft Skills in Japan”, and how the Japanese culture and values influence how they communicate and interact with others.

Snjezana Maclean, Finance Director at FIPI Image Strategist & Corporate Stylist, discussed creatin a personal brand and a professional image that reflects one’s values, goals, and personality. She explained the concept of “Dress to Impress for Exposure & Impact”, and how to choose the appropriate attire, accessories, and colors for different occasions and audiences. She also gave some tips and examples on enhancing one’s image through grooming, posture, and body language.

Cherin Jallis, International Expert in etiquette and Protocol, who explained the topic of “Business protocol to develop corporate branding image”. She emphasiseorganisin the importance of etiquette and protocol in creating a positive impression and building trust and credibility with clients and partners. She also outlined the main rules and principles of etiquette and protocol in different contexts and situations, such as greetings, introductions, business cards, meetings, negotiations, dining, and gift-giving.

Steve Derden, Head of Protocol and Events at NATO, who presented the topic of “Protocol as an international communication tool”. He shared his experience and expertise in organizing and managing events in a multicultural and multilateral environment, and how to ensure a smooth and successful execution. He also discussed the challenges and opportunities of protocol in a changing world and how to adapt to the different needs and expectations of the stakeholders.

Andreas Dripke, Chairman of Diplomatic Council´s Global, moderated the session and summaris the main points and takeaways from the presentations. He also discussed the theme of “The proper steps to building a good image”, and how to apply them effectively and appropriately. He said that the proper steps to building a good image are knowing yourself, your audience, your message, and your medium. He also emphasises the world’s economic and social trends and developments and how they affect the importance of consistency, authenticity, and integrity in creating and maintaining a positive image.

Prof. Dewanand Mahadew, CEO Director at NewEconomyStrategy, who explored the topic of “Corporate image to create space to share your company’s value proposition”. He discussed the economic and social trends and developments in the world, and how they affect the way companies present and communicate their values and vision. He also suggested some strategies and tools for creating and maintaining a positive corporate image and how to differentiate oneself from the competitors.

In conclusion, the conference was a successful and enriching event that offered a unique platform for professionals worldwide to engage, exchange ideas and learn from world-class experts. The conference provided insightful discussions about the current trends, practices, and challenges in a global mindset and soft skills, as well  how to use image as a tool for companies and individuals. The conference also fostered a better understanding of the cultural differences and similarities between the East and the West and how to bridge the gap and collaborate for a better future.

We hope that the participants enjoyed the conference as much as we did and that they gained valuable knowledge and skills that they can apply in their personal and professional lives. and We also hope that the conference inspired them to continue the dialogue and the learning process and to join us in our following vents.

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Wrotte by Eric Muhia, an International Studies and Diplomacy Graduate Student and Young Diplomat.

27 November 2023, Kenya

Category: Business Protocol

Reference: EM271123BP    

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

WHAT IS CORPORATE IDENTITY?

Sometimes concepts are often confused, which I suggest are addressed exhaustively due to their significant connotations. In this sense, I believe it is pertinent to contribute to clarifying the issue regarding “corporate identity.” We can define it as the way to project oneself to the public and communicate its promise of value to the multiple interest groups of an organisation.

Groups tangible and intangible components. It is what the entity represents; it provides consumer enhancement, differentiates one business from others, and communicates its objectives, philosophy, activities and values. Its importance lies, among other things, in helping to retain your audience, improve customer awareness and increase competitive advantage. That is, it is your personality and is made up of three essential elements: mission, vision and values.

The “mission” indicates the business, the needs that its products and services cover, its market and its public image. It will be concrete, broad and realistic. According to expert Rafael Muñiz Gonzales, writer, international lecturer and strategic advisor, it is “the reason for the company’s existence. It conditions its present and future activities; it provides unity, a sense of direction and guidance in making strategic decisions.”

The “vision” is the dream about your very long-term positioning that excites shareholders, staff and suppliers. Detail what you want to be, your great endeavours, how you hope to achieve them, etc. For William Cuevas Amaya, sociologist and specialist in Public Administration, “It is the ability to see beyond, in time and space, and above others, it means visualising, seeing with the eyes of the imagination, in terms of the final result that is intended to be achieved.”

Finally, there are the “values” called to define organisational management’s beliefs and regulatory rules. They constitute its philosophy and the support of its culture, and, in addition, it is a central aspect to delimit the “corporate identity”. They specify the comparative advantages that will guide their development; they show their beliefs in a shared way; they stipulate the behaviour of their members; Their plans of action orient them.

So, I reiterate what was stated in my article “What are corporate values?” Their establishment provides internal and external qualities to help check if they are on the right track to achieve their goals. They have vital importance in the image of the business. These guiding principles must be expressed in your vision and mission and reflected in your policies. They represent a kind of “vertebral columns.”; It would be advisable for them to be clear, mandatory, easy to implement and explained in the induction and training processes. Its usefulness compromises all its members.”

There are the “corporate values” of the company, the employees and the product or service. The first are those adopted by the institution; the second corresponds to the conduct of its members; The third refers to the characteristics of your goods or services. In my opinion, they represent unavoidable pillars and are closely linked by the individual postulates of their managers. Ethical leadership is conclusive and has a downward effect on employees; it is impossible to ignore its influence on the knowledge of the organisation.

We ignore the “mission”, the “vision”, and the “values” as notions expressed only in the corporate memory, in social networks, in pompous speeches or paintings located in the offices. They must be evident in everyday life; They will be present in the interaction with all their audiences; They are an active part of the “DNA” of a corporation, guide and inspire your future. It is advisable to implement training programs aimed at your staff, to know their natural scope and subject their validity to constant evaluation.

However, there are countless situations in which we appreciate the inconsistency between them and their treatment of specific audiences. For example, companies are determined to privilege clients, strategic allies and authorities and, on the contrary, neglect their social environment. Here, there is an imbalance in the consistency of the “corporate identity”, destined to prevail over time to possess itself in the minds of its audiences. This must be expressed uninterruptedly in their actions.

It is unavoidable to establish some differences with the “corporate image”. According to what was stated by Javier Sánchez Galán, a graduate in Economics and Journalism from the Carlos III University of Madrid (Spain), “the conceptual limits between identity and corporate image are quite lax within marketing theory. It is usually understood that the image is a more practical application of a company’s identity; that is, it seeks to communicate the values of the identity to the outside optimally or successfully. For this reason, the concept of corporate identity is usually more conveniently related to that of the corporate brand.”

An institution or company’s purpose is to be present in the minds of its public. It is up to you to perform a performance similar to the expectations generated and will forge a feeling of closeness with the social environment. Let us remember what was stated by the Spanish Andrés Pérez Ortega: “If you focus on yourself, it leaves no trace. Your brand has meaning if you contribute to others.”

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Written by: Wilfredo Pérez, specialist in etiquette, and protocol 

25 October 2023, Peru

Category: Business Protocol

Reference: WP251023BP    

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

THE POWER OF THE IMAGE: EXPLORING THE IMPORTANCE OF THE SECOND INTERNATIONAL PROTOCOL & SOFT SKILLS CONFERENCE

November 17th, 2023 Online – Global

In today’s globalized world, the ability to navigate diverse cultures, project a positive image, and possess strong soft skills has become increasingly vital.

ProtocolToday has explored the importance of the concept of Image Power for individuals, companies and countries. Doing business with foreign companies, especially during nearshoring processes, can be challenging for executives from different sectors due to language barriers, cultural differences, lack of established protocols, and limited knowledge of international business etiquette and skills. of negotiation. These hard and soft skills are intertwined with one’s professional image and crucial in building lasting client relationships. Executives can minimize misunderstandings and succeed in their business ventures by empowering themselves with the right skills and image.

Studies reveal that…

According to studies, in the professional field, 45% of recruiters use social networks to evaluate potential candidates. Personally, it only takes 0.1 seconds to form a lasting impression of a stranger. Additionally, from a business perspective, an impressive 46% of consumers say they are willing to pay more for products from brands they can trust. The image of a country of origin has a significant impact, as consumers use these signals to differentiate between products and make purchasing decisions.

Benefits

The audience will gain invaluable insights from renowned international experts in protocol, business etiquette, public relations, diplomacy and international business. By attending the International Protocol and Soft Skills Conference organized by ProtocolToday and Iberoamericanas FHCI Netherlands on November 17th, the public will have the opportunity to broaden their perspectives and participate in meaningful exchanges of ideas. This event promises to be a strong platform to stay updated on current trends and practices to cultivate a global mindset and develop essential soft skills.

5 benefits of attending “The Power of Image” conference
  1. Exchange ideas with world-class experts: The conference provides an active and engaging platform to interact with experts with in-depth knowledge of protocol, soft skills and international business. Attendees can benefit from their experience, gain new perspectives, and participate in thought-provoking discussions.
  2. Improve intercultural competence: In an increasingly interconnected world, intercultural competence is essential. Attending this conference exposes attendees to a wide range of cultures, allowing them to develop a deeper understanding of global dynamics and to succeed in international environments.
  3. Develop soft skills: Soft skills, such as effective communication, emotional intelligence and leadership, are highly valued in today’s professional landscape. “The Power of Image” conference offers sessions to enhance these essential competencies, empowering participants to excel in their careers.
  4. Expand professional network: The conference brings together professionals from various industries, creating extensive networking opportunities. Building connections with like-minded people, experts, and potential mentors can open doors for collaboration, career advancement, and future business prospects.
  5. Gain a competitive advantage: A solid personal brand and excellent interpersonal skills differentiate professionals in today’s competitive job market. Attending “The Power of Image” conference provides participants with the knowledge and tools to improve their brand, making them stand out to potential employers or clients.

Participating in the “Power of Image” conference is a valuable investment for professionals seeking to excel in their careers, improve their soft skills and project a positive international image.

ProtocolToday® The Hague, Kingdom of the Netherlands, is an expert organization in international protocol, diplomacy, soft skills, business etiquette, and international cultural intelligence. Offering customized solution-based training programs for the public and private sectors.

Info & registration.

www.protocoltoday.nl

PROTOCOLTODAY ACADEMY OF PROTOCOL & SOFT DIPLOMACY 

Sources:

Abraham, A., & Patro, S. (2014). ‘Country-of-Origin’ Effect and Consumer Decision-making. Management and Labour Studies, 39(3), 309–318. https://doi.org/10.1177/0258042X15572408

https://www.oberlo.com/blog/branding-statistics

https://www.businessinsider.com/why-your-image-is-everything-12-2011?r=MX HYPERLINK “https://www.businessinsider.com/why-your-image-is-everything-12-2011?r=MX&IR=T#45-of-employers-more-than-double-from-the-previous-year-said-they-use-social-networks-to-screen-job-candidates-2″& HYPERLINK “https://www.businessinsider.com/why-your-image-is-everything-12-2011?r=MX&IR=T#45-of-employers-more-than-double-from-the-previous-year-said-they-use-social-networks-to-screen-job-candidates-2″IR=T#45-of-employers-more-than-double-from-the-previous-year-said-they-use-social-networks-to-screen-job-candidates-2

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Writter by Almendra Perez, Manager of proyects of ProtocolToday

12 October 2023, Mexico

Category: Business Protocol 

Reference: A121022BP 

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

CORPORATE COMMUNICATION

How the communication process develops in the internal or external environment can warn us very clearly about its efficiency and, in addition, about a set of characteristics -sometimes unnoticed- related to the work environment, the quality of customer service, audience, and optimal interaction. between the different hierarchies, among other elements.

This can be defined as a subject that involves a continuous flow of messages, through which its members transmit information and interpret their meanings to persuade themselves, seeking to modify behaviours or attitudes; it feeds social systems, facilitates integration, varies behaviour, shapes human exchange productively, and enhances understanding of corporate politics; it makes coexistence fluid and positive and results are obtained. Finally, it can become a “thermometer” to recognize the organisation’s culture.

In the external context, it pursues the following objectives: publicize the product and service, disseminate revelations, promote better positioning, serve as a means of memory, gather customer opinion, guide suppliers, contribute to creating a corporate or brand image, etc.

Internally, it has various connotations that will affect the external environment. Hence, implementing, evaluating and correcting aspects that affect their understanding and inspiration is essential to achieving the ideals. Thus, for example, it seeks to publicise the determinations of the highest levels of the company, establish a two-way link between employees and bosses, and foster an integral relationship.

For this, descending, ascending and horizontal communication is carried out. Let’s stop to explain each one: The descendant arises from a high position towards people of a lower hierarchical level; He is used to direct and control. His goal is to assign employees goals, instructions, policies, and feedback. This increases the internal climate, improves performance, prevents problems and prevents the existence of gossip, speculation and uncertainty.

The ascendant originates from a lower-ranking collaborator to a manager or boss. They tend to be fewer in number than their descendants, and their greatest tribute lies in the fact that they optimise decision-making. Its advantages are expanding professional training, reducing conflict levels, increasing adhesion and identification, and raising staff self-esteem by feeling part of the corporation.

The horizontal is usually installed for connection spaces. Its application can result in trust and openness. Its main virtues are that it increases coordination, increases the internal atmosphere, strengthens integration, and encourages innovation and teamwork.

Ensuring that the mechanisms described work according to institutional policies is imperative to avoid the gestation of rumours. This is a spontaneous and daily matter with intriguing, seductive, ambiguous content, which should be believed and secret; its transmission is chained and exponential; it comes from an unknown but “reliable” source. Its subsistence represents the most evident manifestation of the deficiencies of the communication system. Otherwise, there would be no place for its prominence and expansion.

A transcendent aspect consists of knowing the genuine communication capacity of the most representative officials. A professional with lofty standards of hard skills, competencies, and even a long history in the job market may assume that they know how to communicate. However, a significant difficulty arises when you fail to detect his lack of skill. Therefore, I recommend evaluating his assertiveness, persuasive talent and proficiency in negotiation. Sometimes, they have not always been trained for this purpose, and consequently, problems that radiate in all spheres will arise.

In this regard, I suggest exercising assertive, courteous communication and caring for styles to certify their understanding and good interaction. Remember: the shapes end up being as significant as the background. Hence, there is a need to display solid soft skills that ensure a development framed in tolerance, empathy, kindness and different components aimed at ratifying an understanding in which, beyond possible discrepancies, respect and harmony prevail. This purpose is not always achieved due to negative and unfavourable work scenarios.

Communication must deserve special attention, regardless of the size and activity of the company. The coexistence of omissions, misinterpretations, and distorted messages has countless impacts on credibility, reputation, and bonds with your audiences. We avoid underestimating or dispensing with adopting corrective actions. It is desirable to carry out an audit to have an independent and accredited diagnosis.

In an increasingly interdependent world, it is an integrating, motivating, persuasive, enlightening medium destined for enriching feedback. Thanks to this, the exchange is strengthened, new commercial links are forged, and the corporate identity is projected with the consequent benefits of building an ambitious, respected and hopeful horizon. I share the assertion of the Argentine actor Leandro Taub: “Bad communication can turn beauty into tragedy. Good communication can make tragedy beauty.”

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Writer by Wilfredo Peréz, Expert in Etiquette and Protocol

27th August 2023, Peru

Category: Business Protocol 

Reference: WP27082023BP    

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

SPEECH AN ESSENTIAL TOOL

The speech is a premeditated oral narration expressed in solemn and massive acts, generally political, on a theme, thought, vision and/or conclusion, to move, inform or persuade the audience.

Within oratory, speeches are a fundamental tool. We can define it as an oral presentation on a specific matter, pronounced before an audience. in order to convince or move him.

There are different types of Speeches; among them are Narrative Speech, Advertising Speech, Expository Speech, Argumentative Speech, and Political Speech.

A narrative speech shows or narrates facts or situations through a plot and an argument. This speech is well known because it is used in novels and stories. Without realizing it, we use it daily.

For its part, advertising discourse has, unlike other types of discourse, a very practical objective: to sell a product. This must constantly evolve, mutate and reinvent itself. It must be, among other things, eye-catching to capture the public’s interest, and it must be creative so that it does not continue to be more of the same.

The expository discourse is one whose main objective is to inform or clarify a fact or a situation. The fundamental characteristics of this type of speech are the clarity of the exposition and the conciseness – the more synthetic, the clearer it will be. And this characteristic has nothing to do with the brevity of the speech but rather with the fact that the ideas presented are accurately expressed.

Argumentative speeches have as their main objective to convince someone of something; for that, this type of speech must be thought out and elaborated with great care. The argumentation must develop smoothly, without arrogance or abruptness.

The idea is to go step by step, explaining everything so that, by the end of the speech, the audience feels that they have reached the conclusions on their own.

The political discourse can be narrative to move, expository to explain political measures, argumentative as a defence or defence of political ideas, informative to inform about the political measures taken or advertising, with its very practical objective.

The specific purpose of a speech is the precise response that the speaker or issuer wishes to obtain from the audience. In other words, this purpose refers to exactly what we want the audience to do, believe, feel, understand or enjoy.

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Writer by Gustavo Caballero, Journalist, Broadcaster, and Specialist in Ceremonial and Protocol.

12sd July 2023, Argentina 

Category: Business Protocol

Reference: GC12072023BP    

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

PROTOCOL IN INTERNATIONAL RELATIONS OF COMPANIES PART I

The respect and interest we show for the customs of a foreign country can become the easiest way to reach a good agreement. The protocol in companies is essential for commercial relations with foreign companies and officials, so the points to be considered within a business trip to another country by the senior managers of a corporation will be exposed in this article.

The success of commercial transactions depends to a greater extent on the ability to adapt and respect the original customs of the business people with whom we will meet. Therefore, the following points will be analyzed, which are vital for the interrelation with other cultures in the field of the company and the business:

The company, understand who we are as a company, and know the mission, vision, and values of the corporation to visit.

Nature of the trip, it is essential to know the purpose of the trip, if it is to close an agreement, exchange knowledge, a courtesy visit, etc. Depending on this information, we will proceed to organize the trip.

Initial budget: It is necessary to consider the initial budget available for the organization’s development and execution of the trip to avoid overdrawing or having a tight budget.

Date and duration of the trip, knowing the dates and space of the trip are of great importance to set the budget, activities, procedures, necessary documentation, logistics, and recommendations of the expedition of senior managers.

Calendar of holidays, knowing the holidays or non-working days in the city where the meetings or activities are held will allow you to go on working or not working days so that time will not be wasted and the hours that the stay lasts will be maximized.

People who travel and how many members the expedition will have it’s other valuable points when working on the preparations for the business trip, to obtain budgets, hotel reservations, the purchase of plane tickets, the number of meetings, etc.

Necessary documentation, for every trip, it is important to see the papers and documents that will need to be presented in the city where the event takes place. In addition to the COVID biosecurity protocols for entering a new country.

Knowing what procedures to carry out and executing them in advance will prevent you from having a wrong time or unnecessary anguish in the fight against the clock to complete any procedure.

Insurance and coverage, it is better to have insurance than to lack one; therefore, it should be considered which insurance and coverage are best suited to the travel times, the destination, and the passengers of the expedition.

Accommodation: The Hotel must be appropriate to the image we intend to give, be strategically located, easily accessible and have the necessary services to hold meetings and gatherings.

The Hotel must have a privileged location and be close to several restaurants and facilities.

A booklet with hotel information must be provided to managers, which must have the following information: Hotel name, address, telephone number, room number, and type of room. Also, provide a hotel location map.

In addition, information will be provided to the Hotel if the company directors have food intolerances or special diets for adequate attention to senior officials.

Agenda, each manager will be given a folder in the central office that will contain the detailed program of the business trip, a cultural dossier with information about the city, and a booklet with contact numbers for the emergency meetings. In addition to this, the number of the head of the company’s Protocol cabinet will be provided, where they can contact the company if it’s necessary.

The itinerary is the detailed set of activities carried out during the expedition’s stay.

All these points mentioned are helpful in the field of business protocol. Corporate behavior codes reinforce the company’s image.

Adaptation, respect, and interest in the customs of the interlocutors can achieve a good agreement.

In the second part of this article, relevant issues will be addressed when developing the trip and using the protocol in business management.

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Writer by Jorge Prado, Specialist in Protocol and Events

18 June 2022, Peru

Category: Business Protocol 

Reference: JP18062022BP

Photography: Eva Darron    

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

THE OVERVIEW OF PROTOCOL AS WE LIVE GLOBALLY

This article is written on the first anniversary of the ProtocolToday Magazine Global Mindset. Its corporate purpose is to share, promote, discuss and publish the principle of protocol worldwide in different sectors and to deliberate on the global mentality.

This is defined as a system of rules that allows individuals, corporations, and systems to act and behave correctly in a formal situation. For example, the protocol has been seen in different cases, such as sports, cultural, social, commercial, diplomatic, and other activities.

S the world became more globally connected and faster, it also became imperative to apply protocol procedures. Otherwise, we will continue to face, shortly, more pessimistic scenarios such as wars in the world. From the diplomatic perspective, mainly those situations are caused by successive disagreements and breaches of protocol. Therefore, the rules are essential to continue driving safely globally, as it is now known as the global village.

Covid-19 was a clear manifestation of the protocol in the proper sense during the pandemic. All nations have adopted the Covid Protocol and have acted together for a common goal. However, the global mentality has played an essential role in putting them all in the same place in the “basket.” So I would emphasize that it is imperative to continue discussing such an important issue directly connected to today’s global mindset.

As a ProtocolToday Academy student, I would like to highlight the importance of protocol, referring to the significant contribution in the field of Diplomacy of the honorable ambassador of Portugal, José Calvet de Magalhães; in his book “The pure concept of Diplomacy.”

The importance of the protocol in the diplomatic field appears as a solid element and a foundation of the concept of Diplomatic Protocol. His book is based on international treaties and protocol documents that govern international relations and organizations, based on the Vienna International Convention on diplomatic and consular relations.

In addition, Ambassador José Calvet de Magalhães was referred to by the letter addressed to British Ambassador George Kennan, in which he stated: “It is particularly important that a book like yours came out precisely at this time; by recent events, especially with the acceleration of electronic communications and the personal travel habits of the ministries, and the head of state, has to raise doubts in certain cases to the public about the traditional institutional values ​​of Diplomacy.” Magalhães, J. (1995): The pure concept of diplomacy: Bertrand Editora.

So, in the above passage, the author mentioned and emphasized the lack of protocols and ethics in some situations, so we can conclude that the protocol is necessary and essential for the stability of the government and to solidify the relationship of trust. Between rulers and ruled.

The protocol is extensive and difficult to summarize in this text. Therefore, this article shows its general and positive impact in a way that helps regulate procedures, conduct, and coordinate business, negotiations, actions, and behaviors that can be observed and implemented in different sectors such as cultural protocol, social protocol, and communication protocol, business, and diplomatic protocol.

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Writer by Luciano Caianda, Student of ProtocolToday Academy

 13 June 2022, Canada

Category: Business Protocol

Reference: LC13062022BP    

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

PROTOCOL: STATE VISIT IN PERU

En estos tiempos, no saber de principios de NETiqueta, es prácticamente equivalente a no saber leer o escribir, dado que es la forma en la que nos comunicamos en los últimos años y hacerlo de manera incorrecta, nos puede ocasionar muchos problemas.

Aunque parezca increíble y a pesar de que este término fue tomando forma hace casi 30 años, mucha gente aún no lo conoce y si han oído hablar de él, no le han prestado en muchos casos, la atención necesaria.

Gracias a la evolución de las redes, la difusión de las muchas normas de esta área de conocimiento no se hace tan complicada como hubiera sido un proceso de alfabetización en siglos pasados; sin embargo, es difícil encontrar a gente capaz de reconocer que tiene mucho que aprender en relación a esta rama, ya sea por falta de humildad o porque cuesta creer que es necesario manejar principios de comportamiento para algo tan sencillo como escribir y hacer uso de los variados recursos que la tecnología facilita hoy en los dispositivos electrónicos que tenemos a nuestro alcance.

Es imperioso que se convierta en una materia académica, pero hasta que eso ocurra en el mundo entero, vamos paso a paso buscando profundizar en cada uno de los aspectos que involucran el amplio conocimiento de la NETiqueta bajo un enfoque global empresarial. Para dar inicio a esta tarea, nos abocaremos a la publicación “Netiquette”, libro de Virginia Shea que muchos conocen, en el que se dio a conocer por primera vez “The 10 Core Rules of Netiquette” (Las 10 Reglas básicas de comportamiento en la Red) hace 27 años atrás, en 1994. ¡Empecemos!

Recuerde al humano.

En la comunicación en línea, es muy fácil olvidar que hay un ser humano que va a recibir nuestros mensajes o, alguien detrás de las palabras que leemos. Es sencillo responder a un comentario negativo porque se lee en una pantalla en lugar de mirar a los ojos de una persona. Existe una especie de “libertad” implícita y mal llevada, que muchas veces alienta a actuar o escribir, sin medir consecuencias de manera prudente.

Al no ser un medio presencial, no sabremos con certeza el tono, la emoción, la intención, la expresión del que transmite y recibe un texto o inclusive, la intensidad de un mensaje y esto, puede llevarnos a malas interpretaciones con consecuencias graves e irreversibles.  Una mala interpretación, crea una pésima imagen de alguien que ni siquiera se conoce – (En la red, “la primera impresión” tiene más fuerza que en el mundo presencial) – puesto que la manera de expresarse, la forma de respuesta, la atención prestada, la diligencia y otros aspectos de comportamiento, marcan pautas importantes en la percepción de quien nos lee, más aún en el mundo de los negocios. 

Tenemos que entender que una mala comunicación en línea, además de mostrar una imagen negativa o equivocada, podría romper con relaciones, destrozar una reputación o crear conflictos grupales importantes.

No es extraño que, en el mundo empresarial de hoy, las juntas se hayan convertido en informes por correo electrónico, videollamadas o videoconferencias y que los instructivos y llamadas de atención que se debían dar de forma personal, ahora se den mediante un mensaje de chat o una comunicación en línea. De la misma manera, los grupos de chat corporativos, son algo tan cotidiano, como la necesidad de un registro de Recursos Humanos y aquí, debemos preguntarnos si el o los administradores de dichos grupos, tienen la capacidad para consolidar a ese grupo de gente, con las características y habilidades de un Relacionista Público; comprendiendo que está en ese puesto, no sólo para agregar o eliminar participantes y tal vez bloquear o censurar ciertas publicaciones.  Su función requiere de mayor responsabilidad, dado que está a cargo de varias personas que no pueden verse entre sí y que, por una inclinación cerebral negativa ante un sistema de comunicación que no brinda la claridad de lo que se dice y se quiere decir, van a tender a mal interpretar o mal reaccionar ante una infinidad de mensajes o instrucciones ambiguas que llevan a una serie de disgustos y dificultades que no siempre son fáciles de subsanar.

Por otro lado, no nos olvidemos que toda persona tiene derecho a privacidad y tiempo libre, por lo que, considerar que el chat de la empresa es una extensión de la oficina, es un grave error.  Se deben respetar los horarios y días libres, fuera de horario laboral y los administradores de grupos empresariales o los jefes, deben conducirse bajo normas de respeto y del emblema de dar a los demás, la misma consideración que esperamos para nosotros.

Es necesario recalcar, que el contacto en línea, no permite una comunicación implícita, por lo tanto, se torna ambigua y es fácil ofender u ofenderse. Existe un gran riesgo por el sesgo de negatividad que nuestra mente programa para interpretar la ambigüedad como negativa. Nuestros mensajes deben ser pensados con cuidado para ser enviados y se requiere de una mente abierta para leer los recibidos. ¿A quién no le ha pasado vivir el miedo del fantasma del mensaje que no llega con la idea de que es un mensaje desagradable? Y cuando llega, si el mensaje es ambiguo, nuestro cerebro va a divagar hacia la peor interpretación posible.  Por esto, es importante trabajar para asumir una intención positiva de parte de nuestro emisor y dar una interpretación positiva al leer. Si tenemos la convicción de que tiene un trasfondo negativo, hagamos una pregunta explícita en la forma más respetuosa posible, para salir de dudas.  Bajo todas estas consideraciones, tenemos la obligación de apuntar a una ambigüedad mínima o nula en nuestros mensajes con una actitud transparente y confiable.  El sarcasmo, puede ser genial para muchos y en muchas ocasiones, pero el chat no es el canal adecuado.

Una pared de contención, es pensar si nuestras palabras escritas, podrían ser manifestadas de frente. Es muy fácil escribir palabras o comentarios negativos porque no vamos a ver la expresión de desagrado, ira, frustración o inclusive dolor, de quien los recibe. Si la respuesta es no, revisemos y re escribamos hasta que tengamos la certeza de que no estamos enviando algo que realmente no deseamos enviar. Cuando los mensajes involucran emociones, será mejor esperar que pase el tiempo y si es indefectible, optar por el mensaje cara a cara o el teléfono. Si existe una circunstancia extrema en que debamos manifestar algo que sabemos, no hará feliz al receptor, tratemos de que nuestro mensaje transmita a cabalidad lo que se requiere expresar y así, evitar mal interpretaciones, como es el caso de una llamada de atención o un despido que no se puede dar de forma directa, por problemas de distancia o conexión.

Tomando en cuenta la condición humana de nuestros receptores, no enviemos mensajes ofensivos o fuera de lugar, que pueden ser guardados y divulgados.  Recordemos que una vez que enviamos, perdemos el control de a dónde pueda llegar.  Seguramente la persona agraviada, se sentirá en el derecho de dar a conocer la ofensa si las circunstancias lo requieren, llegando inclusive a estratos legales como pruebas difamatorias u otra tipificación mayor. Está el caso de Oliver North, usuario del sistema de correo electrónico de la Casa Blanca, PROFS, que de forma ingenua y diligente eliminaba notas incriminatorias que mandaba o recibía, pero ignoraba que, en otro lugar de la Casa Blanca, los encargados de sistemas, almacenaban dichas notas que fueron luego usadas como evidencias en su contra en el juicio en el que fue condenado.

Para cerrar, está la referencia del mundo comercial, en que el chat se ha convertido en el canal favorito de los clientes, por que facilita respuestas instantáneas y, cuando es un chat en vivo, se muestra un lado “humano” como parte de la marca corporativa. Adicionalmente, se ha comprobado, que las empresas que ofrecen servicios adecuados de chat, tienen un crecimiento del 6%.

En el lado opuesto, está un 47% de consumidores que se queja por no tener una experiencia positiva de chat y no se debe a las respuestas que pueda dar la persona encargada de informar o atender, sino, a cómo las escribe o manifiesta, lo que puede desmejorar la experiencia del cliente en un amplio porcentaje.  Esa mala experiencia puede tornarse aún más dramática, si la persona encargada de la atención en chat no tiene los conocimientos de NETiqueta en cuanto a atención y servicio en redes se refiere; y dicha experiencia podría convertirse en desastrosa por no tener la capacidad de asumir que se está tratando con un cliente que manifiesta una necesidad, en muchos casos, cargada de emociones que no podemos ver, pero, que se deben prevenir respondiendo con las medidas necesarias. El no hacerlo por falta de conocimiento, ocasiona un gran perjuicio en el crecimiento empresarial, pero este tema, será tratado ampliamente, en otro acápite.

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Writer by Wilfredo Pérez, Teacher, communicator, and consultant in protocol, ceremonial, social etiquette, and public relations.

3 June 2022, Peru 

Category: Business Protocol 

Reference: WP03062022BP

Translation and review by Eric Muhia

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”