THE ART OF GIFT GIVING

The gift in companies and corporations is a fundamental tool in many cultures such as in Japan, China, and other countries, giving and receiving a gift is something very natural. The Art of gifting is a way of communicating with other people, considered by experts as “The language of symbols” is this a way of wanting to say what often cannot be said with words. Giving a gift in the business area is considered a symbol of friendship, peace, and progress, transmitted through colors and logos, as well as the image and reputation of a person, company, and corporation.

The Art of gifting is an important part of diplomacy, this is a symbol to affirm friendship, peace, and progress between two countries. Diplomatic gifts are given by politicians, diplomats, or leaders when visiting a foreign country. Usually, the gift is reciprocated by the host. Offering a gift is an art and there are rules to have a positive effect on the other person. Cultural aspects and traditions are very important to recognize.