Managing Partner at Russell Advocaten B.V.
Consul of Brazil and former President at Corps Consulaire Netherlands (CCN) associates consuls accredited to the Netherlands.
THE NETHERLANDS.
Frans Scham
Expert in International Negotiation.
Topic: “Same Table, Different Worlds: Navigating Culture in Global Negotiations”.
GERMANY
Kurt Wu
Chairman at Europe China M.I.C.E Network (ECMN)
CHINA
Lia Bijnsdorp
Founder of United Producers of Mexico (UPM)
Topic: The impact of Culture in Business negotiations.
THE NETHERLANDS
AWARD CEREMONY OF AGENTS OF CHANGE
16th May 2025
Time: 16:00 – 19:00 (CET).
Avenue: The Hague, The Netherlands
Dress-code: National-dress or gala
Only with an invitation provided by FHCI
Non-profit foundation. | KVK Num: 95814949
E: fhc.netherland@gmail.com | M: +31 (0) 6 1168 1465
The Netherlands
About FHC Netherlands.
Fundacion Honoris Causa (FHC) Netherlands. Netherlands-Latin American Cultural Platform Foundation.
Statutory name Foundation Netherlands – Latin American Cultural Platform. FHC Netherlands.
The foundation aims to promote cultural knowledge exchange between the Netherlands and Latin American countries in the broadest sense.
About the Award Ceremony
FHC Netherland will present the Award to the 10 Agents of Change in The Hague.
FHC supports outstanding women and men, the so-called local heroes, who are working to create positive impacts in communities through professional services, inspiring others, enabling the personal improvement of individuals and organizations, and helping individuals and societies be resilient and have a positive impact.

GENERAL PROGRAM
16:00 Registration
16:30 Welcome remarks
Award ceremony
18:00 Celebration
19:00 End of the program
SPEAKERS

Adriana Flores, MA
Executive Director of ProtocoloToday
President of Iberoamericanas FHCI
President FHCI Netherlands
PARTICIPANTS ARE:
Agents of change of different sectors.
ORGANIZING COMITTEE

Sofia Laverty

Jeanne Kamga

Carina Herrera
SPONSOR
PARTNERS
PROTOCOLTODAY FORMA PARTE DE WEPs
04 Noviembre 2024
ProtocolToday es una de las 100 Nerlandesas que apoyan a la Naciones Unidas Mujeres atravez de Women through Women Empowerment Principles (WEPs).
ProtocolToday ha adoptado los Principios para el Empoderamiento de las Mujeres (WEPs) de las Naciones Unidas como parte de su compromiso de promover la igualdad de género y el empoderamiento de las mujeres en el lugar de trabajo, el mercado y la comunidad.
La directora ejecutiva de ProtocolToday, Adriana Flores González, MA, firmó los Principios el 4 de noviembre de 2024 en una ceremonia especial en La Haya y fue felicitada por Sima Bahous, Secretaria General Adjunta de las Naciones Unidas, y Sandra Ojiambo, Directora Ejecutiva del Pacto Mundial de las Naciones Unidas.
La directora ejecutiva, Adriana Flores, dijo: «Estamos encantados de suscribir estos principios; los implementaremos con acciones concretas como un programa de capacitación dedicado para mujeres para impulsar sus capacidades empresariales y habilidades blandas, la creación de una plataforma internacional en línea para que las mujeres aprendan unas de otras y compartan conocimientos y experiencias, y esperamos tenerlos en funcionamiento para marzo de 2025».
https://www.weps.org/company/protocoltoday
www.protocoltoday.nl
«Somos una empresa que desarrolla capacidades,
conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo.»
Sobre ProtocolToday
ProtocolToday®, con sede en La Haya (Países Bajos), es una organización experta en protocolo internacional, diplomacia, habilidades interpersonales, etiqueta empresarial e inteligencia cultural internacional, y ofrece programas de formación personalizados y basados en soluciones en los sectores público y privado.
Colaboramos con nuestra red global y nuestra amplia experiencia en negocios y en el trato con personas de todo el mundo. Capacitamos a ejecutivos para que utilicen el poder blando y duro en sectores con y sin fines de lucro, públicos y gubernamentales en todo el mundo.
Dr. Raquel Bessudo
Dr. Raquel Bessudo

Recommended VIP Interviews
ETIQUETA DEL TÉ EN CHINA
Beber té en China es una práctica ceremonial y cultural con una rica historia y viene con su propio conjunto de etiqueta que se ha ido perfeccionando a lo largo de siglos. A continuación se presentan algunas etiquetas fundamentales para el consumo de té en China.
Respeto a los mayores:
Siempre ofrezca té a los mayores o invitados de honor primero como señal de respeto. Este principio fundamental en la cultura china refleja piedad filial y respeto por la edad y la experiencia.
Manejo de la tetera y las tazas:
use ambas manos cuando ofrezca una taza de té a alguien, especialmente si es un invitado o una persona mayor. Esto demuestra respeto y sinceridad. De manera similar, al recibir té, es de buena educación aceptarlo con ambas manos.
Agradecer por el té:
una forma común de agradecer a alguien por servirle té sin hablar es golpear la mesa al lado de su taza con dos dedos. Este gesto, que se remonta a una leyenda imperial, se practica ampliamente como un agradecimiento silencioso.
Observar el té:
Apreciar el color, el aroma y la calidad del té es parte de la experiencia. Es de buena educación comentar positivamente sobre el té que se sirve, reconociendo el esfuerzo puesto en su selección y preparación.
Beber, no sorber: si bien en algunas culturas, sorber es una señal de disfrutar la comida o bebida, en una ceremonia formal del té china, es más apropiado beber té tranquilamente, saboreando el sabor y el aroma.
Rellenar agua y pasar la tetera:
La tetera no debe quedar vacía; Ofrecerse a rellenarlo con agua caliente cuando esté bajo es de buena educación. Además, al pasar la tetera, asegúrese de que el pico no apunte a nadie, ya que se considera de mala educación.
Manipulación de la taza:
Es costumbre sostener la taza de té con los dedos a los lados y el pulgar en la parte inferior, sin cubrir nunca la parte superior de la taza. Esto permite que el aroma del té llegue hasta usted y muestra respeto por el té.
Porciones pequeñas:
Vierta pequeñas cantidades de té en tazas, permitiendo múltiples porciones. De esta manera, el té siempre está caliente y fresco, lo que fomenta la interacción comunitaria.
Observancia del orden:
En un ambiente grupal, observe el orden en que se sirve el té y siga el ejemplo del anfitrión. A menudo hay una secuencia específica destinada a honrar a los invitados.
Invitación al té:
Invitar a alguien a tomar el té significa amistad y respeto. Aceptar tal invitación es igualmente esencial, ya que reconoce la relación.
Esta etiqueta se refiere a beber té, mostrar respeto, fomentar las relaciones y disfrutar el momento. Si bien no todas estas prácticas pueden observarse en entornos informales, son muy valoradas en reuniones formales y ceremonias tradicionales del té.
PROMUEVA SU EMPRESA INTERNACIONALEMENTE EN NUESTRO MAGAZINE MENTALIDAD GLOBAL
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Writer by Prem Anand, an international Butler
24 June 2024, Switzerland
Category: Business Etiquette
Reference: PA24062024BE

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”
VIP INTERVIEW WITH H.E DATUK JOJIE SAMUEL, AMBASSADOR OF MALAYSIA TO THAILAND
Navigating Diplomatic Waters: Interview with Datuk Jojie Samuel, Ambassador of Malaysia to Thailand
In international diplomacy, the bonds between nations are not merely political but deeply rooted in history, culture, and shared experiences. One enduring relationship between Malaysia and Thailand is characterised by a rich tapestry of connections spanning generations. A recent interview with Datuk Jojie Samuel, Ambassador of Malaysia to Thailand and Dean of the Diplomatic Corps, sheds light on the intricate web of responsibilities, aspirations, and collaborative efforts that underpin the bilateral relations between these Southeast Asian neighbours.
The interview with the Malaysian Ambassador to Thailand delves into an ambassador’s multifaceted role in serving the Malaysian government’s interests within the Thai context. From facilitating trade and investment to enhancing political and cultural ties, the Ambassador’s responsibilities extend across various sectors, reflecting the depth of the Malaysia-Thailand partnership. Historical ties are pivotal in shaping contemporary relations between Malaysia and Thailand. Dating back to pre-independence, the royal connections and familial links between the two nations have laid a strong foundation for enduring friendship and cooperation. The shared history, exemplified by the first Prime Minister of Malaysia’s ties to Thailand, underscores the depth of the relationship.
Share your role and responsibilities as a Malaysian diplomat.
As the Ambassador and a representative of the Malaysian government in Thailand, my responsibilities are multifaceted. The main job is to serve the interests of our government in Thailand, which can be either bilaterally or regionally. We have an excellent and warm relationship with Thailand, which dates back to before our independence in 1957. The relationship between Malaysia and Thailand royalties has been outstanding ever since, setting the tone for the relationship between our leaders and people. My role involves enhancing bilateral relationships at various levels, including political, trade, economic, tourism, education, defence, and security.
How can you contribute to your role as the Dean of the Diplomatic Corps in Thailand?
I have been in this position since June last year. The Dean’s role is mainly to represent the diplomatic corps at certain functions or events organised by the government or during royal events. The Dean expresses the diplomatic corps’s sentiments and gives welcome speeches on special occasions. Additionally, I am part of the Board of Presidents of the Diplomatic Council, which focuses on linking diplomacy with business and promoting business interests in both the host country and the country the Ambassador represents.
What possibilities do you see for Malaysian business people in Thailand and vice versa?
Currently, there are more Malaysian investments in Thailand than Thai investments in Malaysia. My job is to attract more Thai investments into Malaysia. We invest in manufacturing, hotels, banking services, auto parts, financial sectors, chemical industries, and oil and gas. We aim to open up more opportunities for business expansion, especially in the southern region of Thailand and northern Malaysia, to bring peace and stability through economic development.
What are the cultural challenges between the two countries?
In this era, I see few cultural challenges. Although the main languages are different (Malay in Malaysia and Thai in Thailand), this is not a significant barrier. People can quickly learn each other’s languages and cultures, especially those near the border. We share similarities in food and sports and are intensely familiar with each other’s cultures. Historically, people have moved and traded freely between the regions, which has brought our countries closer together.
How important is learning the language and embracing artificial intelligence in diplomacy?
Learning the language is very important to improve communication skills. Embracing artificial intelligence is also crucial, but ambassadors should control it to ensure it serves the people and not vice versa. As ambassadors, we have many responsibilities, including facilitating economic, trade, and political relationships and enhancing understanding between our countries. Creating people-to-people links is essential for mutual learning and awareness. In Malaysia, we say, «To know Malaysia is to love Malaysia,» emphasising the importance of understanding and loving a country to know it truly.
Conclusion
Language and cultural understanding are crucial in fostering diplomatic relations between Malaysia and Thailand. The emphasis on learning each other’s languages, customs, and traditions is a bridge to enhance communication and promote people-to-people connections. This cultural exchange enriches bilateral ties and fosters mutual understanding and awareness between the two nations. In pursuing regional prosperity and stability, Malaysia’s vision aligns with Thailand’s goals for Southern Thailand. Through policies like «prosper thy neighbour,» Malaysia aims to contribute to economic growth and peace in the region, reflecting a shared commitment to mutual development and well-being. The interview highlights the diverse focus areas in enhancing the bilateral relationship between Malaysia and Thailand. From political cooperation to economic partnerships, tourism, education, and defence collaborations, the Ambassador’s role encompasses a broad spectrum of engagements to strengthen ties and foster mutual growth. Family involvement is a unique aspect that further cements the close relationship between Malaysia and Thailand. The personal connections and familial ties between the countries add a layer of warmth and familiarity to the diplomatic relations, underscoring the deep-rooted bonds that transcend mere political affiliations.
As Malaysia and Thailand continue to navigate the complexities of modern diplomacy, the interview with the Malaysian diplomat offers a glimpse into the intricate dynamics that define their relationship. Through shared history, cultural exchanges, and collaborative efforts, the two nations stand poised to deepen their ties and chart a path towards mutual prosperity and understanding in the ever-evolving landscape of international relations.
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AMBASSADORS` BALL BY DIPLOMATIC COUNCIL BANGKOK, THAILAND 2024
Bangkok, Thailand
PRESS RELEASE – AMBASSADORS` BALL BY DIPLOMATIC COUNCIL BANGKOK, THAILAND 2024
On March 8th, 2024, The Diplomatic Council, in collaboration with the Diplomatic Corps of Thailand, proudly presented Thailand’s Inaugural Ambassadors’ Ball, a prestigious event held at the Four Seasons Hotel Bangkok. This evening marked a convergence of diplomacy and business, offering a platform for sophisticated cultural exchange and meaningful connections.
The Inaugural Ambassadors’ Ball epitomized Thailand’s contributions to global initiatives while providing a unique opportunity for networking and relationship-building. It underscored Thailand’s commitment to promoting diplomacy and fostering positive connections that transcend borders.
Under the distinguished patronage of the Dean of the Diplomatic Corps Thailand, H.E. Datuk Jojie Samuel, Ambassador of Malaysia to Thailand, the event welcomed H.E. Mr. Wanmuhamad Noor Matha, President of the National Assembly and the Speaker of the House of Representatives of the Kingdom of Thailand, as the guest of honor.
The event saw an impressive turnout, with ambassadors and Heads of Missions from 60 countries in attendance. Additionally, vice ministers from key government ministries. Their diverse representation underscored the event’s significance in fostering international partnerships and promoting global relations. The event was honored to receive congratulatory messages from Prime Minister H.E. Mr. Srettha Thavisin, Deputy Prime Minister and Minister of Foreign Affairs H.E. Mr. Parnpree Bahiddha-Nukara, and Deputy Prime Minister and Minister of Interior H.E. Mr. Anutin Charnvirakul.
The event featured exclusive performances by ambassadors, showcasing their talents and providing entertainment for the attendees. Additionally, the Ministry of Culture curated a captivating Thai fusion performance, enriching the evening with local cultural elements. Beyond its focus on diplomacy and business, the Ambassadors’ Ball also provided a platform to champion philanthropic causes. It embraced philanthropic initiatives, spotlighting the Chaipattanna Foundation under the Royal patronage of Her Royal Highness Princess Maha Chakri Sirindhorn. Funds raised after covering essential expenses will be directed to support the foundation’s charitable endeavors, underscoring Thailand’s steadfast dedication to social welfare and community development.
Special recognition is extended to the Chairman of the Organizing Committee, H.E. Mr. Paolo Dionisi, Ambassador of Italy to Thailand, as well as to Dato’ Steve Cheah, the Diplomatic Council’s Head of Mission, and the dedicated committee members: Ms. Ulpiana Lama, Head of Mission at the Embassy of Kosovo in Bangkok, and H.E. Ambassador Nongnuth Petcharatana, former Thai ambassador to Austria and Germany and member of the Diplomatic Council’s Board of Presidents.
