2-21st April| 2-19th June | 1-18th Sep | 2-20th Nov.
Mode of study: Online
There are two available times: 10:00-12:00 hrs. |16:00-18:00 hrs. (CET) Amsterdam time. Request another schedule
The participation fee: member price is €480.00; non-member price is €552.00
The total program, including:
- Method action Learning model.
- Digital read material.
- Personalised assessment.
- Certificate EQF 7 level of ProtocolToday Academy.
- Accredited by CPD in the United Kingdom.
Become a mindful representative with the skills to navigate and operate smoothly in a global environment.
Global Mindset Skills
Learn Today & Practice Today
The ProtocolToday Masterclass provides basic and advanced conceptual frameworks and operational tools for protocol professionals seeking to strengthen their corporate and institutional image, optimize inter-institutional coordination, and raise the standards of public representation.
The world is transforming into a global village and needs executives who can navigate smoothly across cultures.
Globalisation is changing the world in every aspect. Traditional industrial economies are transforming into entrepreneurial economies, and there is a growing need for leaders, entrepreneurs, directors, government officials, and executives with a global mindset. This requires skills such as effective relationship management with people from diverse cultures and values, as well as soft diplomacy skills.
Key topics
- Etiquette for business cards and greetings.
- Corporate and Diplomatic Communication.
- Dress appropriately and consider the influence of your personal style on your communication.
- Seating protocol for meetings.
- Importance of rank and status.
- Precedence, seating assignments, and event logistics.
- Protocol Crises and Incident Management.
- Diplomatic Communication and Protocol Writing.
- Cultural and emotional intelligence.
- The power of culture in business.
- Gift ethics and regulatory compliance.
- Protocol and Table Etiquette: Handling Cutlery.