“WOMEN AS CULTURAL AMBASSADOR” INTERNATIONAL SEMINAR

Registration

28th March 

SESSION ENGLISH |15:00 – 16:30hrs. (CET) Amsterdam

SESIÓN ESPAÑOL |17:00 – 18:30 hrs. (CET) Ámsterdam.
YOUR LOCAL TIME
Mode: Online

Free entrance

Dress code: Business formal

This event is organised with the collaboration of FHCI.

Global Mindset Skills

“Women as Leaders, Connecting Individuals, Cultures, Values,

Organisations and Societies around the World”

ProtocolToday and Ibero-American Women Leaders of Change, FHCI

Cultural intelligence and understanding cultures are key challenges for entrepreneurs and investors in expanding their borders. However, business management in foreign countries demands cultural intelligence and understanding of local cultural aspects.

OBJECTIVE: The seminar aims to profile women as representatives, professionals, and ambassadors of the cultural aspects of their countries from multidimensional perspectives. They will analyse and share their respective cultures’ business-related and diplomacy dimensions.

AS AUDIENCE:

  • Meet, greet and connect with women and men from more than 30 countries;   
  • Share experiences, success stories & failures;   
  • Increase efficiency, lean from each other;   
  • Inspire, motivate and increase co-creation capacities;   
  • Prospect cooperation opportunities;   
  • Become part of the ProtocolToday International community. 

Share

Facebook
Twitter
LinkedIn

SPEAKERS

SESSION ENGLISH: 15:00 – 16:30hrs. (CET) Amsterdam.

Haifa Al Kaylani

President & Founder, Arab International Women’s Forum
Theme: Building Bridges Building Business-The Value of Cultural Exchange, Communication and Collaboration.
JORDANIA

Read More »

Dr. Cherin Jallis

International Expert in etiquette and Protocol.
Topic: Protocol and etiquette: success in cross-cultural differences.
UNITED ARAB EMIRATES

Read More »

PONENTES 

SESIÓN ESPAÑOL

Horario: 17:00 – 18:30hrs. (CET) Ámsterdam.

Ana Navarro Ramos

Directora de protocolo del Ministro de Economía, Comercio y Empresa.
Tema: La mujer como Embajadora del Cambio: Impacto en el Protocolo Internacional”.
ESPAÑA

Read More »

Berenice-Rangel

Directora Ejecutiva de Latin American Invest
Tema: Riqueza Transcultural: Estrategias de Administración de Patrimonio con Inteligencia Global para Negocios Internacionales.
MÉXICO

Read More »

TEAM

Almendra Perez

Master of ceremony

Carina Herrera

Moderator

Marta Bonilla

Carla Esparza 

 

Wilfredo Pérez

Writer at Magazine Global Mindset

Eric Muhia

Writer at Magazine Global Mindset

PARTICIPANTS ARE:

The conference welcomes women and men, executives, entrepreneurs, researchers, diplomats, students, and the general public interested in the intersection of culture and women’s impact on society. 

Registration

 STRATEGIC AND MEDIA PARTNERS

Previous
Next
Previous
Next

BUSINESS DIPLOMACY IN SHAPING INTERNATIONAL RELATIONS

The Synergy of Cheque Book Diplomacy and Business Diplomacy in Shaping International Relations.

Chequebook diplomacy is a form of diplomacy where a country uses its financial resources to gain influence or achieve its foreign policy objectives. It involves providing financial aid, investments, or loans to other countries in exchange for political support or favourable treatment. On the other hand, business diplomacy refers to using economic and commercial activities to foster diplomatic relations and achieve foreign policy goals. It involves leveraging trade agreements, investment opportunities, and business partnerships to strengthen ties between countries and promote mutual interests.

Importance of Cheque Book Diplomacy and Business Diplomacy in International Relations.

These diplomatic approaches are essential in international relations as they provide alternative avenues for countries to engage with each other beyond traditional political and military channels. Chequebook diplomacy allows nations to pursue their interests and influence global affairs through economic means, fostering cooperation and stability. On the other hand, business diplomacy facilitates building trust and understanding between nations through mutually beneficial economic exchanges, ultimately contributing to peaceful and prosperous international relations.  For example, a country may provide economic aid to developing nations in exchange for support at the United Nations or other international forums. This can help secure voting blocs and advance the country’s diplomatic agenda. Additionally, business diplomacy can be seen in multinational companies investing in emerging markets to expand their operations and contribute to the host country’s socioeconomic development, leading to enhanced diplomatic relations between nations.

Overview

Countries and businesses use these strategies to strengthen their global influence and achieve political and economic objectives. Countries can form partnerships with other nations by engaging in diplomatic negotiations and alliances, enabling them to collectively address global challenges and exert more significant influence on international decision-making processes. Similarly, businesses employ these strategies to establish strong relationships with foreign governments, fostering a favourable business environment for smooth operations and access to new markets. This mutually beneficial cooperation ultimately contributes to the overall diplomatic relations between nations and promotes stability in the global economy. By working together, governments and businesses can pool their resources and expertise to tackle climate change, terrorism, and economic inequality. This collaboration strengthens diplomatic ties and promotes stability by addressing the root causes of conflicts and promoting sustainable development. Furthermore, it allows for sharing best practices and innovations, leading to improved standards of living and increased prosperity for all involved. Ultimately, these efforts towards cooperation and diplomacy enhance the overall well-being of nations and individuals worldwide.

Examples of countries engaging in chequebook diplomacy include China and Taiwan. Taiwan’s diplomatic recognition is a contentious issue between China and Taiwan. Taiwan is a self-governing island that China considers a breakaway province that must be reunited with the mainland. Taiwan has diplomatic relations with only 15 countries worldwide, primarily small and developing nations in Africa, Latin America and the Pacific. Taiwan has used chequebook diplomacy to maintain or win diplomatic recognition from these countries by offering them economic aid, investment, scholarships, medical assistance, and other incentives. Taiwan’s chequebook diplomacy is seen as a way to assert its sovereignty and legitimacy and resist China’s pressure and isolation. This approach has allowed Taiwan to establish a network of allies supporting its global position. By aiding and incentivising, Taiwan has built strong relationships with these nations, which in turn helps strengthen its international standing. Additionally, this strategy serves as a means for Taiwan to counterbalance China’s efforts to isolate it and assert its independence diplomatically.

Motivations behind chequebook diplomacy

Chequebook diplomacy is motivated by various factors, depending on the country and the context. Some possible motivations are to gain political support or influence as it can be used to secure votes or endorsements from other countries on international issues, such as UN resolutions, human rights, trade agreements, etc. For example, China has used chequebook diplomacy to win support from African countries for its position on Taiwan, Tibet, Xinjiang and Hong Kong.

To gain access to natural resources or markets, chequebook diplomacy can secure contracts or concessions from other countries to explore, extract, or trade natural resources, such as oil, gas, minerals, etc. For example, Japan has used chequebook diplomacy to secure fishing rights and mineral exploration in the Pacific islands. This approach has sparked criticism, as some argue that chequebook diplomacy undermines the principles of fair competition and transparency in international relations. Additionally, it can create dependency among recipient countries, potentially compromising their sovereignty and decision-making autonomy.

To enhance security or stability, chequebook diplomacy can be used to build alliances or partnerships with other countries to strengthen regional or global security and stability. For example, the US has used chequebook diplomacy to support its allies and partners in the Middle East, such as Israel, Egypt and Saudi Arabia. This approach involves providing these countries with financial aid, military assistance, or economic incentives in exchange for cooperating or aligning with the US’s interests. By leveraging its economic resources, the US can strengthen its influence and presence in the region, ensuring a favourable geopolitical landscape. However, critics argue that this form of diplomacy can lead to an imbalance of power and perpetuate dependency on the donor country, potentially undermining local governance and hindering long-term development efforts.

How can business diplomacy influence the foreign policy of two countries?

In conclusion, business diplomacy significantly shapes two countries’ foreign policy by fostering mutual understanding and cooperation. Countries can build trust and establish common goals through economic partnerships and collaborations, positively influencing their diplomatic relations. Additionally, business diplomacy can encourage open dialogue and constructive engagement between nations, developing shared policies that address global challenges such as climate change or security threats. Some examples of successful business diplomacy initiatives include establishing free trade agreements, such as the North American Free Trade Agreement (NAFTA) or the European Union’s Single Market. These agreements have boosted economic growth and prosperity for participating countries and fostered closer diplomatic ties and cooperation. Another example is the formation of multinational corporations that operate across borders, bringing together diverse cultures and promoting understanding through business interactions. These multinational corporations, often referred to as global players, have not only brought economic benefits by creating job opportunities and increasing investment flows but have also played a significant role in promoting cultural exchange and understanding. By employing a diverse workforce from different nations, these corporations encourage collaboration and cooperation among individuals from various backgrounds, leading to a more inclusive and tolerant society. Moreover, the cross-border nature of their operations necessitates communication and negotiation skills, fostering a sense of mutual respect and appreciation for different perspectives.

VIP SPECIAL EDITION

ADVERTISE YOUR COMPANY INTERNATIONALLY IN OUR MAGAZINE GLOBAL MINDSET

PROTOCOLTODAY ACADEMY OF PROTOCOL & SOFT DIPLOMACY 

Share this article
Facebook
Twitter
LinkedIn

Wrote by Eric Muhia, International Studies and Diplomacy Graduate Student and Young Diplomat.

12th January 2024, Kenya

Category: Diplomacy

Reference: EM12012024D 

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

MALTA AND SWITZERLAND: DIPLOMATIC RELATIONS

The bilateral relations between Switzerland and Malta are good and are becoming closer. Malta’s strategic location in the Mediterranean makes it a bridge between Europe, North Africa, and the Middle East. Switzerland and Malta have a bilateral framework agreement as part of Switzerland’s second contribution to selected EU member states, which sets out the thematic priorities for collaboration. The Sovereign Order of Malta, a separate entity, has diplomatic activities closely linked to its humanitarian mission and has official relations with Switzerland, including a permanent mission in Geneva. This close relationship allows for regular exchanges and cooperation between the two countries in various areas, such as trade, culture, and humanitarian efforts. Additionally, Switzerland and Malta often work together within international organisations to address common challenges and promote regional peace and stability.

History of diplomatic relations between Switzerland and Malta

Shortly after Malta gained its independence in 1964, the Swiss ambassador in Rome was accredited by the Maltese government, marking the beginning of diplomatic relations between Switzerland and Malta. The Sovereign Order of Malta, a separate entity, has diplomatic activities closely linked to its humanitarian mission and has official relations with Switzerland. The diplomatic relations between Malta and the rest of the world, including Switzerland, have evolved since Malta sought relations with other countries, including those in Eastern Europe and the non-aligned countries, since 1971. For instance, in 1972, Malta established diplomatic relations with the Soviet Union, leading to the signing of various bilateral agreements and increased trade between the two nations. This example highlights Malta’s proactive approach to expanding its diplomatic ties beyond traditional Western allies, showcasing its efforts to foster relationships with countries outside its geographical proximity.

Current Diplomatic agreements between Switzerland and Malta

The current diplomatic agreements between Switzerland and Malta include the Bilateral Framework Agreement, part of Switzerland’s second contribution to selected EU member states. This agreement sets out the thematic priorities for collaboration. In addition, the Sovereign Order of Malta, a separate entity, has diplomatic relations with Switzerland. Furthermore, trade between Switzerland and Malta is modest, mainly involving the machinery, chemicals, and pharmaceutical industries. Switzerland and Malta also have a strong focus on cultural exchanges and tourism. Both countries recognise the importance of promoting their rich historical heritage and natural beauty to attract visitors worldwide.

Additionally, Switzerland and Malta cooperate with various international organisations, such as the United Nations, to address global challenges and promote peace and stability. For example, Switzerland and Malta collaborate on promoting their historical heritage through joint exhibitions and cultural events. On one such occasion, they organise a travelling exhibit showcasing the architectural marvels of Swiss chalets and Maltese palazzos, allowing visitors to appreciate the distinct cultural aspects of both countries. This collaboration strengthens their diplomatic relations and enhances cultural understanding between the two nations.

Key aspects of diplomatic relations

Diplo is an essential component of bilateral relations, a foundation established jointly in 2002 and co-financed by Switzerland that focuses on building political capacity in small states and developing countries. Diplo emerged from a project introducing information and communication technology (ICT) tools to diplomacy, initiated in 1992 at the Mediterranean Academy of Diplomatic Studies in Malta. Diplo also conducts research and analysis on the evolving landscape of diplomacy in the digital age and develops innovative digital tools for diplomacy and emerging technologies. In addition to its focus on political capacity building and using ICT tools in diplomacy, Diplo plays a crucial role in promoting digital literacy and inclusivity in diplomatic practices. By providing training programs and resources, Diplo empowers diplomats from small states and developing countries to navigate the digital landscape effectively and harness the potential of emerging technologies for diplomatic purposes. This comprehensive approach ensures that these countries are included in the rapidly evolving field of digital diplomacy.

The two countries’ non-permanent seats on the UN Security Council in 2023–24 also bolstered bilateral relations in multilateral policy. Malta and Switzerland are both non-permanent members of the UN Security Council for the term 2023–24. They were elected by the General Assembly on June 6, 2023, along with Japan, Mozambique, and the United Arab Emirates. Malta and Switzerland are committed to working with other Council members to promote multilateralism, human rights, humanitarian action, climate change, and peace and security. They have also highlighted their shared experience and expertise as small states and neutral countries and their contribution to diplomacy through initiatives such as Diplo and the Mediterranean Academy for Diplomatic Studies. Malta and Switzerland have emphasised their dedication to addressing global challenges through collaboration and dialogue. They aim to leverage their unique perspectives as small states and neutral countries to foster effective diplomacy and advance the United Nations’ goals. Additionally, both countries have underscored the importance of inclusivity and the active participation of all member states in decision-making processes for a more equitable and sustainable future.

Thematic priorities for collaboration in the bilateral framework agreement between Switzerland and Malta

The thematic priorities for collaboration in the Bilateral Framework Agreement between Switzerland and Malta include various areas such as economic cooperation, cooperation in education, research, and innovation, as well as Switzerland’s contribution to the enlarged EU.

Economic cooperation: This priority aims to enhance the competitiveness and productivity of small and medium-sized enterprises (SMEs) in Malta, especially in tourism, manufacturing, and digitalisation. Switzerland supports projects that provide training, mentoring, networking, and innovation opportunities for SMEs and improve the business environment and regulatory framework to attract foreign investment. Switzerland and Malta collaborate on joint research projects, exchange programs for students and researchers, and share best practices in innovation and technology transfer in education, research, and innovation. Switzerland’s contribution to the enlarged EU also includes financial support for infrastructure development projects in Malta, promoting sustainable growth and connectivity.

Cooperation in education, research, and innovation: This priority aims to foster the exchange of knowledge and skills between Switzerland and Malta and to promote research and innovation activities that address common challenges. Switzerland supports projects that facilitate academic and professional mobility, enhance the quality and relevance of vocational education and training, and strengthen Maltese institutions’ research and innovation capacities. For example, Switzerland may support a project in Malta that aims to improve the vocational education and training system by providing scholarships for Maltese students to study in Swiss vocational schools, thereby enhancing their skills and employability. Additionally, Switzerland may collaborate with Maltese research institutions to develop innovative solutions for sustainable agriculture and renewable energy, addressing common challenges both countries face.

In conclusion, the bilateral agreements between Switzerland and the EU, including those related to research, demonstrate the depth of their engagement and the diverse areas of cooperation between the two entities. These agreements foster knowledge exchange and technological advancements and promote economic growth and stability. This partnership showcases the importance of international collaboration in addressing global challenges and achieving shared goals. Furthermore, Switzerland and Malta have also been working closely on addressing climate change and promoting renewable energy sources. Their joint efforts in these areas have developed innovative solutions and shared best practices. By combining their expertise and resources, Switzerland and Malta are setting an example for other countries in their commitment to sustainable development and combating the effects of climate change. This partnership serves as a testament to the power of collaboration in tackling the world’s complex and interconnected challenges today. Together, they drive progress and pave the way for a more sustainable and prosperous future.

VIP SPECIAL EDITION

ADVERTISE YOUR COMPANY INTERNATIONALLY IN OUR MAGAZINE GLOBAL MINDSET

PROTOCOLTODAY ACADEMY OF PROTOCOL & SOFT DIPLOMACY 

Share this article
Facebook
Twitter
LinkedIn

Wrote by Eric Muhia, International Studies and Diplomacy Graduate Student and Young Diplomat.

11st January 2024, Kenya 

Category: Diplomacy 

Reference: EM110124D

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

NEW YEAR: “DECALOGUE” OF COEXISTENCE

As 2024 begins, I want to share a simple, didactic and convenient “decalogue” that could help us project an unequivocal and kind stance in moments of undeniable tensions and disagreements due to the events that have afflicted humanity for almost two years. There are also adversities and sufferings which increase our alterations, for which we have avoided being prepared.

Hence, this is the relevance of a “decalogue” that I suggest paying attention to and trying to apply, thinking about ourselves and the well-being of those we interact with. As a substantial component of our subsistence, learning to care about the environment enlarges the spirit and nourishes the interpersonal bond. Experience, affability, consideration and courtesy will make us superior individuals. Below are my ten recommendations.

First, tolerance: an attitude of consideration for the opinions, ideas or attitudes of others despite the discrepancy. It is a central element in achieving virtuous sociability. The illustrator Mahatma Gandhi said: “I don’t like the word tolerance, but I can’t find a better one. “Love pushes us to have the same respect for the faith of others that we have for our own.”

Second, empathy is the ability to understand the thoughts and emotions of others; that is, putting yourself in the other person’s shoes and sharing your feelings. It is not necessary to go through the same experiences or agree to interpret those around us; It is a process of understanding, acceptance and prudence.

Third is emotional intelligence: willingness to perceive, express, and manage excitement. Its internalisation makes the difference between behaving acceptably and being out of place in specific contexts. It involves recognising one’s impressions and facilitates problem-solving. It has irrefutable usefulness when we go through high rates of unrest.

Fourth, values are norms that guide behaviour, a kind of inspiring “lighthouse” of the right path we must take. In this sense, they constitute the determining framework of our positive actions. Its application requires categorical integrity, perseverance and coherence. They ensure our correct conduct in all fields of human activity.

Fifth, common sense: logical knowledge accumulated throughout life experience and whose validity is accepted by us. It is a kind of “seventh sense” capable of warning us about good or bad and how to act and reasonably judge everyday situations.

Sixth, belonging: identifies and integrates groups or collectivities to assume a set of concerns, ideals and aspirations. It allows us to grow and commit to issues of our habitat. It will encourage our adhesion and participation with the community and, likewise, the development of actions aimed at the public good. Demonstrates our citizen convictions.

Seventh, solidarity: one of the most transcendent principles that arouse our sensitivity and reaction to the suffering of others. Encourages empathy and increases self-esteem and achievement standards. It makes it possible to forge a bond of cohesion in a society severely affected by indolence, apathy and individualism.

Eighth, culture is essential in our evolution as lucid beings capable of conceiving the world. It encourages critical analysis, promotes remarkable wisdom, and increases social skills and outstanding understanding of human diversity. It is an inexhaustible and humbling source of enrichment.

Ninth, education: the process in which we have been formed – in our various stages – and the characteristics of how we behave and relate. It expresses the dimension of our ability to coexist and opens new doors in work, personal relationships, etc.

Tenth, assertive communication: revealing our thoughts, feelings and beliefs with empathetic criteria, firmness and persuasion. It implies giving up any manifestation of submission and aggressiveness. It is a quality that demonstrates excellent soft skills, solid education, and reasonable security and contributes to excellent interpersonal relationships.

I long for a dawn of illusions, introspections, projects and intentions that will remain latent beyond the usual and ephemeral joys. I hope that, sooner rather than later, kind consciences will prevail. Let us make the decision to lay, with dedication and without fainting, the foundations of a community in which agreement, deference and love predominate.

In this regard, I reiterate what I stated in my article “My Year-end Reflections” (2020): “Let us make an honest effort to accept each other and conceive harmonious reciprocity framed in coexistence, respect and understanding; away from discrimination, marginalisation, prejudice, harsh confrontations and absence of good manners. It would be a good idea to propose to be better men and women and, especially, to lead the change we demand. Let’s make each act a reference for inspiration, no matter how small.”

I greet with renewed enthusiasm the neighbours of goodwill who offer their genuine contribution to the long-awaited construction of a community capable of internalising harmonious coexistence, attachment to others and peace as sublime and imperious endeavours. Let us act with rationality, benign correctness and good sense: we will make the long-awaited dream of a better world viable. Congratulations, good luck and joy!

Share this article
Facebook
Twitter
LinkedIn

Writer by Wilfredo Perez, 

11 January 2024, Perú

Category: Business Etiquette 

Reference: WP110123BE   

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”