3rd INTERNATIONAL PROTOCOL AND SOFT DIPLOMACY CONFERENCE

15th, May 2025

Time: 14:00 hrs – 19:00 hrs. (CET) 

YOUR LOCAL TIME 

Mode: Hybrid (onsite-online)

Avenue: The Hague, The Netherlands

Investment mode on-site: Early bird 1 ticket €102.00; regular price 1 ticket € 120.00; special price 5 tickets €540.00.

Investment mode online: €70.00

Dress code: Business formal.

About ProtocolToday | About Galbe Internacional 

1 DAY |  6 SPEAKERS | 4 CONTINENTS | 30 COUNTRIES 
EAST MEETS WEST 

Why Global Mindset Skills

The world is transforming into a global village, and we need executives who can navigate smoothly across cultures. Cultural intelligence and understanding of cultures are key challenges for entrepreneurs and investors in expanding their businesses across borders. 

Objectives

The conference aims to bridge the gap between cultures worldwide from multidimensional perspectives and share insights to enable and empower participants to understand their business partners better and bridge gaps. 

As audience

The conference will offer numerous opportunities to share, connect, grow and increase your perspectives worldwide!

The conference includes: 

  • Meet, greet and connect with business people from more than 30 countries.
  • Increase efficiency and learn from each other.
  • Inspire, motivate and increase co-creation capacities.
  • Cooperation opportunities with prospects.
  • Walking diner.
  • Certificate of presence.

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GENERAL PROGRAM

Timetable

Amsterdam | Montreal | Sydney | Dubai| Shangai | Mexico City 

YOUR LOCAL TIME

14:00 Registration

14:30 Welcome remarks

Conference Part 1

16:00 Break

16:30 Conference Part 2

17:00 Discussion panel

18:00 Networking & sharing opportunities

19:00 End of the program

SPEAKERS & PANELLISTS

TEAM

Carina Herrera

Public Relations, Argentina

Marta Bonilla

Master of Ceremony and Moderator, The Netherlands

Carla Esparza

Carla Esparaza

Research, Spain

Cristina Galbé

Logistic, The Netherlands

PARTICIPANTS ARE:

  • Government Representatives: Ambassadors, Diplomats, Honorary Consuls & Embassy Staff;
  • Business Professionals: Entrepreneurs, Consultants, Business Development Professionals;
  • Executives & Professionals: National & Local Government’s Officials, City Marketing & Investments Promotion Executives | International Organizations Staff;
  • Professionals, students and journalist.

SPONSOR

STRATEGIC PARTNERS

MEDIA PARTNERS

MASTERCLASSES IN LONDON

29, 30 and 31st May 2024

Time: 9:30 – 16:30 hrs.

Avenue: St. Lucia and Dominica High Commission, 1 Collingham Garden, London SW5 0HW

1-day masterclass fee £500, 3-days masterclass fee £1200 including:

  • Method action Learning model;
  • Digital material;
  • Personalized assessment;
  • Certificate EQF 7 level of ProtocolToday Academy
  • Accredited by CPD in the United Kingdom
  • Beverage and lunch

Dress code: Business formal

Limited to 15 participants!

In collaboration with KENWA Consulting Ltd, Licenced Practitioner of ProtocolToday. 

Become a mindful executive with the skills to navigate and operate smoothly around the globe!

Global Mindset Skills
Learn Today & Practice Today

Globalisation is changing the world in every aspect. Traditional industrial economies are transforming into entrepreneurial economies.

Leaders need to develop global mindset skills, such as the skills needed to create, maintain, and manage deep relationships with people from different cultures and with different values.

ProtocolToday is fully equipped to facilitate and support executives and organisations in the private and public sectors in mastering global mindset skills to cooperate efficiently with executives and organisations worldwide.

MASTERCLASSES

29th May International Business Etiquette and Professionalism

Key topics include:

  • Business card protocol & handshake, Business customs & terminology;
  • Professional communication, how to dress appropriately, personal style and its influence on your communication;
  • The right way of behaving online in a business context, International Business Etiquette

30th May International Business Protocol

Key topics include:

  • Business card protocol & handshake, Business customs & terminology;
  • Professional communication, how to dress appropriately, personal style and its influence on your communication;
  • The right way of behaving online in a business context, International Business Etiquette

31st May International Cultural Intelligence (1/2 day)

Key topics include:

  • Cultural & Emotional Intelligence, The Power of Culture in Business;
  • Dimensions of cultures, Intercultural & multicultural;
  • Mindfulness, Analysis of cultures and impact on professional behaviour.

31st May Dine Like a Diplomat (1/2 day)

Key topics include:

  • Protocol to make invitations, extend, accept, cancel, and receive guests: What should you do at the receiving line?
  • Host duties and his protocol, Organizing a proper business luncheon;
  • Select restaurant, table setting, greeting guests, hospitality, and protocol.  Seating guidelines: correct seating for a business meal.

Participants are:

  • Government Representatives: Ambassadors, Diplomats, Honorary Consuls & Embassy Staff;
  • Business Professionals: Entrepreneurs, Consultants, Business Development Professionals;
  • Executives & Professionals: National & Local Government Officials, City Marketing & Investments Promotion Executives | International Organizations Staff;
  • Professionals are active in the Hospitality & Tourism Industry.