ProtocolToday® in The Hague, The Netherlands, is an expert organisation in international protocol, diplomacy, soft skills, business etiquette, and international cultural intelligence and offers customised, solution-based training programs in the public and private sectors.
We are a capacity development company connecting values, cultures, organisations, individuals and societies worldwide.
We capitalise on our global network and large experience in business and dealing with people worldwide. We train executives to use soft and hard power in profit, non-profit, public and government sectors worldwide.
Through our training programs, we enable executives to feel comfortable in dealing with people from different backgrounds in multiple settings.
Adriana FLORES, MA
Managing Director
Adriana is the founder of ProtocolToday and an experienced consultant on Protocol and Diplomacy.
She has a Master of Arts in Protocol and Diplomatic Soft Skills and a postgraduate degree in Protocol and Ceremonial from the International School of Protocol and Diplomacy in Belgium.
Adriana has worked for Ambassadors, diplomats and distinguished companies in the Netherlands and abroad; She also worked at the VIP-Centrum at Amsterdam Schiphol Airport, where she received national and international delegations, including members of royal families, diplomatic corps, celebrities, political and religious leaders.
Adriana has received the 2021 Ibero-American Medal granted by the Fundación Honoris Causa Internacional (FHCI), a symbol awarded based on her career and professional success, which has been the result of a history of effort and excellence with her company ProtocolToday
THE NETHERLANDS
Prof. Dr. Dewanand MAHADEW
Project Director
Dewanand is an international expert with business development experience in more than 60 countries. He is the managing director of NewEconomyStrategies, Dean of the International Business Development Academy and Professor in International Business and Strategic Management at UBIS University in Geneva.
He has master’s degrees in process engineering, industrial management, marketing, and business management and a DBA degree in strategic management.
He speaks at different conferences worldwide and is a visiting professor at various universities. His specialisations include concept development, business models engineering, innovation strategies, entrepreneurship, value propositions and strategic alliances.
THE NETHERLANDS
Monica MUÑOZ
Public Relations & Comercial Director
Monica is a CEO and Journalist with 25 years of experience in the media. She has a degree in Journalism and Collective Communication from UNAM, Mexico. She is currently a member of the editorial board of the newspaper Reforma. She has been the editorial coordinator of Mundo Ejecutivo and the Universo de la Computación supplement of the newspaper El Universal.
She is a networking and public relations specialist for Technology, Finance, Verticlqes, Services and Consumer companies, whose target market is high company managers.
MEXICO
Lure SADEQ
Coordinator of communication and co-editor English language
Lure is the Office Manager at the Diplomatic Representative Office of the Republic of Bulgaria in Palestine. She is also a digital marketing specialist and an Arabic-English-French translator.
His desire to learn about and integrate into diverse cultures prompted me to enrol in Protocol Today Academy’s six Master Classes in International Business Etiquette, Ethics, Professionalism, Protocol, Cultural Intelligence, and Diplomatic Writing Skills. Soft diplomacy and intercultural abilities enable people to engage and bridge barriers to create new inventions and prosperous relationships worldwide.
PALESTINE
Wilfredo PÉREZ RUIZ
Co-editor ProtocolToday Magazine Global Mindset.Â
Wilfredo is a protocol and etiquette consultant, trainer, educator, and writer for ProtocolToday Global Mindset magazine. He also ventured into journalistic activity from the editorial page of the newspaper Hoy (1985). He writes in national and foreign media about ecology, social etiquette, protocol, culture and social reflection.Â
Wilfredo is also the author of the books Conservación de la Naturaleza e Intereses Éticos (1990), La saga de la vicuña (1994), Epistolario (1997), Protocolo y Etiqueta Social – Apuntes y Reflexiones (2018) y Felipe Benavides – Señor de la EcologÃa (2019).
PERU
Frans SCHRAM
Expert in international negotiation.
Frans Schram has over 15 years of experience in negotiation, mediation, intercultural dialogue and diplomacy. As a trainer, facilitator or coach, he regularly provides services to a broad range of public sector organisations (EU institutions, EU Presidencies, Foreign ministries, international organisations), academic institutions, resistance/liberation movements, NGOs and private sector companies in more than 30 countries worldwide.
Frans holds a MA in Dutch, European and International Law from the University of Maastricht, the Universidad Autónoma in Madrid and the Stellenbosch University in South Africa. He speaks fluent English, French, Spanish, German and Dutch (mother tongue).
THE NETHERLANDS
Anastasia MARTEL
Expert in Etiquette
Inspired and trained by Marii Boucher at the Sisi Elisabeth Austrian Higher School of Etiquette, Anastasia continued her education. She became a certified Etiquette Consultant at The International Association of Professions (IAP) in Chicago, USA.
She has a career in STEM, BSc in Molecular Biology, and a degree in Business Studies. She speaks English, Russian, Polish and Lithuanian.
UNITED KINGDOM
Darinel HERRERA
Specialist Consultant in International Trade Relations and Business Development.Â
Darinel is representative of the Latin American Organization of Young Agroentrepreneurs OLAJ before the Kingdom of the Netherlands Promoter Partner of the Secretariat of Economic Development of the State of Jalisco and Representative of the Foreign Trade Commission of Coparmex San Luis PotosÃ. Thanks to his business career, he was included as one of the 30 Mexican promises that generated change in 2017 by CNN Expansión magazine. According to the Mexico Global program, he was named one of the most outstanding Mexicans in the European Union.
THE NETHERLANDS
Mariam FILALI MEKNASSI
Licenced Practitioner Morocco
Mariam formatrice accréditée  par l’Ecole Internationale d’Étiquette et de Protocole de Québec- Certifiée par ProtocolToday.
Conseillère en Image et Communication certifiée par la Haute Ecole de Coaching de Paris. Formée par EffisKill Lyon en Prise de Parole en Public et  en PNL de base par Coaching Québec. Fondatrice de Business Étiquette et Protocole.Â
MORROCO
Rubina RUHEE
Licenced Practitioner Mauritius
Rubina works with organisations to help uplift levels of Customer Service and overall Business Skills to sustain healthy organisational cultures. Holder of a Bachelor in Commerce, an MSc Marketing Management and Image Consultant and Executive Coach. She is also the exclusive Mauritian licensee of the Dutch ProtocolToday Academy, which provides global mindset skills and soft diplomacy programs. Rubina is one of the trainers of the Mauritius Institute of Directors.
MAURITIUS
Kruti SHAH
Licenced Practitioner India
Kruti SHAH, is a couch in etiquette, effective communications, cultural and emotional intelligence. She wants to touch as many lives as possible to create that mark. Her training programs are designed to be more relevant in the current scenario, with executives/entrepreneurs/diplomats and others poised to make an international presence. She has 12 years of experience in corporate sales and training across industries like Insurance, E-commerce and Banking. A passionate Image consultant committed to excellence.
INDIA
Elsa WILKIN-ARMBRISTER
Licenced Practitioner United Kingdom
Elsa Wilkin-Armbrister is a seasoned professional recognised for her expertise in cultural diplomacy, nation branding, international marketing and managing teams at world exhibitions. With nearly a decade of experience working in the diplomatic corps, she has honed her skills in navigating the complexities of international relations and fostering meaningful connections between nations.
UNITED KINGDOM
Alexander DOHAYMAN
Ambassador representative of ProtocolToday Academy in Germany
Alexander Dohayman holds a Master’s in International Affairs from the prestigious and selective Grande École SciencesPo in Paris and MGIMO University in Moscow. He has a BA in International Public Management in English and French, combining international politics, economics and law.
GERMANY
Christopher CROSSLEY
Ambassador representative of ProtocolToday Academy in Trinidad & Tobago
Christopher is a luxury lifestyle professional, Partner and Vice President of Business Development at Dream Flights International, a private aviation company. He sits on the board of directors of Elite Women Network International, Nigeria.
He has been involved in the luxury industry for less than a decade, providing services to high-net-worth individuals. He founded The Modern Connoisseur, a luxury concierge service.
TRINIDAD & TOBAGO
Accreditation by CPD Standards Office in the UK. Â
Proof It’s Training You Can Trust!
We are accredited internationally by CPD (Continuing Professional Development), established in the United Kingdom.
CPD Standards Office Provider ID:Â 22446
Academy of Diplomacy of the Kingdom of Spain.
Members of the Academy of Diplomacy of the Kingdom of Spain as a professional of Diplomatic Protocol and Soft Diplomatic Skills. Ambassadors of Spain founded the academy; the Plenipotentiary Ministers considered necessary the foundation of an Academy of, by and for diplomats, but open at the same time to people from other professions linked to the diplomatic world, international relations, business, and protocol.
It is a civil association made up of a citizen and diplomatic committee, foundations and academic members from different universities, which designates a university that complies with the protocol established by the secretary of public education to grant honorary degrees with the investiture Doctor Honoris Causa.
International Business Development Academy (IBDA) is a knowledge institute based in the Netherlands that operates internationally and is focused on developing, professionalising, and enhancing international business development and entrepreneurship.
The Netherlands
Galbe International organizes and manages business delegations for companies looking to explore new markets and organises exclusive events for the public and private sectors.
The Netherlands
Institute for Peace and Diplomatic Studies, Islamabad, Pakistan (IPDS) is to provide a neutral space for stakeholders to dialogue to share ideas exchange views, and experiences across the globe.
Pakistan
The Young Americas Business Trust (YABT), is a nonprofit international organization that works in cooperation with the Organization of American States (OAS), to promote social and economic development of young people around the world.
USA
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NewEconomyStrategies provides services to SME companies in business development, contracting, internationalisation, and making their business model smart and efficient.
The Netherlands
FIPI is dedicated to ensuring the reputation of image professionals worldwide is synonymous with trust and excellence.
United Kingdom
CCN associates consuls accredited to the Netherlands. It furthers contacts between its members, and the exchange of expertise is an important aim.Â
The Netherlands
It is an organisation with consultative status to the United Nations, combining a global think tank, a world-leading business network and a charitable foundation.
Become a Member of DC by recommendation of ProtocolToday!
Germany
It is an communication and marketing public relations agency in Europe.
Germany
