MASTERCLASS 21 CENTURY CULTURAL INTELLIGENCE & GLOBAL MINDSET(GMS-3)

9-10th April | 9-10th June | 8-9th Sep | 10-11st Nov.

Mode of Study: Online

There are two available times: 10:00–12:00 hrs. | 16:00–18:00 hrs. (CET) Amsterdam time.

The Masterclass fee: the member price is €80.00; the non-member price is €92.00, including:

ABOUT PROTOCOLTODAY ACADEMY

Become a mindful executive with the skills to navigate & operate smoothly around the globe!

Global Mindset Skills
Learn Today & Practice Today!

Transformation in the global village requires leaders with global-minded skills and an open mindset to merge corporate cultures effectively. This masterclass strengthens your global competitive advantage by providing you with cultural intelligence, soft diplomacy, and international protocol tools for international business.

Objectives:

  • Develop intercultural and corporate communication skills that enhance your professional image.
  • Become familiar with precedence management, courtesy, and etiquette in multicultural environments.
  • Enhance your global networking and cross-border negotiation skills through an impactful and persuasive style.
  • Understand the power of culture in decision-making and task assignments.
  • Integrate the Lewis Model to design collaborative strategies and optimise international teams.

Key topics are:

  • Cultural and emotional intelligence applied to international protocol.
  • Cultural dimensions: intercultural vs. multicultural in the global village.
  • Context and channel: differences in nonverbal communication and the culture of courtesy and etiquette.
  • Problem-solving, conflict style, and cross-border negotiation.
  • Cultural analysis and its persuasive impact on marketing and production.
  • Global networking: techniques for building long-term relationships.

Positive results:

  • A strengthened persuasive impact in presentations, meetings, and strategic alliances.
  • A global competitive advantage thanks to your global mindset and global-minded skills.
  • Greater confidence in soft diplomacy to influence without exerting hierarchical power.
  • More cohesive, motivated teams aligned with multicultural corporate objectives.
  • A consolidated professional image as a benchmark in international business and corporate communications.

Why choose this masterclass?

Based on an analysis of 135 countries, the Lewis Model categorises behaviours into linear-active, multi-active, and reactive. You will learn to:

  • Diagnose the cultural styles of your network of contacts.
  • Adapt your cross-border negotiation strategy and precedent management.
  • Design marketing and production plans with a global and multicultural approach.
  • Transform your organisation’s dynamics through soft diplomacy and an intercultural approach.