Ms Adriana Flores, dean of ProtocolToday Academy, stated that the creative industry, which relies on creativity, cultural convergence, technology, and imagination, is among the fastest-growing industries globally. In cross-cultural collaboration, Asian countries like China belong to high-context cultures that value relationships and flexible negotiation. At the same time, European communication tends to be more direct and emphasises contract terms. Collaboration in the transnational creative industries must prioritise communication to avoid misunderstandings arising from cultural and cognitive differences. CIFF (Guangzhou), as an international home furnishing exhibition platform, provides significant opportunities for China-Europe creative industry cooperation, helping deepen mutual experience sharing in areas such as market demand and cultural communication, and achieving mutual benefit and win-win.