Day 1
Active participation | Case Studies & Executive Dialogue | Real-life scenarios in international business and diplomacy.
09:00 Registration and welcome drink
09:30 Welcome and program review
The Power of Corporate Image & Professional Presence.
- Professional image and first impressions in international business.
- Etiquette in business
- International Business Etiquette and Diplomacy.
- The three components of business etiquette: appearance, communication and behaviour.
- Formal and high-level events dress codes in multicultural environments.
- Influence on communication.
- Verbal and nonverbal communication: body language and active listening.
- The power of greetings.
- Make an impactful Pitch.
13:00 Break
- 14:00 Business Ethics and Professionalism
- The importance of being tactful to achieve the desired goal.
- Communication with influence and diplomacy.
- Values, integrity and decision-making in global organisations.
17:00 End of the program.
Day 2
- 09:00 International Cultural Intelligence in business and diplomacy.
- Understanding cultural differences, leadership styles and communication.
- Analysis of different cultures.
- Dimensions of cultures.
- Intercultural & multicultural.
- Analysis of cultures and impact on professional behaviour.
- Commonalities between different cultures and their impact on multicultural teams.
- The model of Lewis explained.
- Using the Lewis model to manage your international teams.
- Influence, empathy and leadership in multicultural contexts.
13:00 15:30 Break
- The Business and Diplomatic Protocol as a Power Tool.
- Protocol as a strategic framework for influence and relationships.
- The power of the business image and its protocol in Global Environments.
- The hierarchy and status.
- Introducing people in a business context.
- Order of Precedence: Individuals, Organizations, and States.
- Flags, Symbols, and Official Representation.
KASTEEL DE WITTENBURG WASSENAAR
15:30 hrs. Departure for the castle
16:00 Welcome drink at Kasteel De Wittenburg
16:15 Masteclass
The Power of Gift-Giving in Business and Diplomacy
• Gift-giving, symbolism and relationship-building across cultures.
• Gift giving is the art of the way to building relations, the art of giving in business.
• Protocol and Etiquette in Gift Giving.
• Corporate gifts; dos & don’ts.
Participatory methodology:
During the session, we will combine discussions of real-life cases with a demonstration of a three-course meal. You will practice global-mindedness, cultural intelligence, and corporate communication skills in real time. By becoming a host or guest, you will strengthen your cross-border negotiation skills and enhance your global competitive advantage.
17:00 Dine like a Diplomat Royal Experience Dinner.
- Table manners, seating arrangements and dining etiquette in official and business settings.
- Eating styles; management of cutlery.
- Management of utensils on the table.
- Be the best host or guest.
18:00 3-course dinner.




