ProtocolToday is accredited internationally by CPD (Continuing Professional Development), United Kingdom.
ProtocolToday® is the global benchmark in modern business and diplomatic protocol. Headquartered in The Hague, the Netherlands, we combine tradition and innovation to guide public and private organisations in designing fluid, effective, and respectful relationships.
Our tailored training programs empower executives and diplomats with interpersonal, negotiation, and conflict resolution skills, ensuring sound business management and sustainable results.
With a presence in over 70 countries, ProtocolToday® is accredited by the UK CPD and, since 2024, is a signatory to the United Nations Women’s Programme (WEP’s).
“We are a capacity development company connecting values, cultures, organisations, individuals and societies around the world”.
Managing Director
Adriana is the founder of ProtocolToday and an experienced consultant on Protocol and Soft Diplomacy.
She has a Master of Arts in Protocol and Diplomatic Soft Skills and a postgraduate degree in Protocol and Ceremonial from the International School of Protocol and Diplomacy in Belgium.
Adriana has worked for Ambassadors, diplomats and distinguished companies in the Netherlands and abroad; She also worked at the VIP-Centrum at Amsterdam Schiphol Airport, where she received national and international delegations, including members of royal families, diplomatic corps, celebrities, and political and religious leaders. Adriana has received the 2021 Ibero-American Medal granted by the Fundación Honoris Causa Internacional (FHCI), a symbol awarded based on her career and professional success, which has been the result of a history of effort and excellence with her company ProtocolToday.
THE NETHERLANDS
Project Director
Dewanand is an international expert with business development experience in more than 60 countries. He is the managing director of NewEconomyStrategies, Dean of the International Business Development Academy and Professor in International Business and Strategic Management at UBIS University in Geneva.
He has master’s degrees in process engineering, industrial management, marketing, and business management and a DBA degree in strategic management.
He speaks at different conferences worldwide and is a visiting professor at various universities. His specialisations include concept development, business models engineering, innovation strategies, entrepreneurship, value propositions and strategic alliances.
THE NETHERLANDS
Public Relations
Monica is a CEO and Journalist with 25 years of experience in the media. She has a degree in Journalism and Collective Communication from UNAM, Mexico. She is currently a member of the editorial board of the newspaper Reforma. She has been the editorial coordinator of Mundo Ejecutivo and the Universo de la Computación supplement of the newspaper El Universal.
MEXICO
Specialist Consultant in International Trade Relations and Business Development.
Darinel is representative of the Latin American Organization of Young Agroentrepreneurs OLAJ before the Kingdom of the Netherlands Promoter Partner of the Secretariat of Economic Development of the State of Jalisco and Representative of the Foreign Trade Commission of Coparmex San Luis Potosí. Thanks to his business career, he was included as one of the 30 Mexican promises that generated change in 2017 by CNN Expansión magazine. According to the Mexico Global program, he was named one of the most outstanding Mexicans in the European Union.
THE NETHERLANDS
Expert in international negotiation.
Frans Schram has over 15 years of experience in negotiation, mediation, intercultural dialogue and diplomacy. As a trainer, facilitator or coach, he regularly provides services to a broad range of public sector organisations (EU institutions, EU Presidencies, Foreign ministries, international organisations), academic institutions, resistance/liberation movements, NGOs and private sector companies in more than 30 countries worldwide.
Frans holds a MA in Dutch, European and International Law from the University of Maastricht, the Universidad Autónoma in Madrid and the Stellenbosch University in South Africa. He speaks fluent English, French, Spanish, German and Dutch (mother tongue).
THE NETHERLANDS
Licenced Practitioner Morocco
Mariam formatrice accréditée par l’Ecole Internationale d’Étiquette et de Protocole de Québec- Certifiée par ProtocolToday.
Conseillère en Image et Communication certifiée par la Haute Ecole de Coaching de Paris. Formée par EffisKill Lyon en Prise de Parole en Public et en PNL de base par Coaching Québec. Fondatrice de Business Étiquette et Protocole.
MORROCO
Licenced Practitioner Mauritius
Rubina works with organisations to help uplift levels of Customer Service and overall Business Skills to sustain healthy organisational cultures. Holder of a Bachelor in Commerce, an MSc Marketing Management and Image Consultant and Executive Coach. She is also the exclusive Mauritian licensee of the Dutch ProtocolToday Academy, which provides global mindset skills and soft diplomacy programs. Rubina is one of the trainers of the Mauritius Institute of Directors.
MAURITIUS
Licenced Practitioner India
Kruti SHAH, is a couch in etiquette, effective communications, cultural and emotional intelligence. She wants to touch as many lives as possible to create that mark. Her training programs are designed to be more relevant in the current scenario, with executives/entrepreneurs/diplomats and others poised to make an international presence. She has 12 years of experience in corporate sales and training across industries like Insurance, E-commerce and Banking. A passionate Image consultant committed to excellence.
INDIA
Licenced Practitioner United Kingdom
Elsa Wilkin-Armbrister is a seasoned professional recognised for her expertise in cultural diplomacy, nation branding, international marketing and managing teams at world exhibitions. With nearly a decade of experience working in the diplomatic corps, she has honed her skills in navigating the complexities of international relations and fostering meaningful connections between nations.
UNITED KINGDOM
Ambassador representative of ProtocolToday Academy in Germany
Alexander Dohayman holds a Master’s in International Affairs from the prestigious and selective Grande École SciencesPo in Paris and MGIMO University in Moscow. He has a BA in International Public Management in English and French, combining international politics, economics and law.
GERMANY
Ambassador representative of ProtocolToday Academy in Trinidad & Tobago
Christopher is a luxury lifestyle professional, Partner and Vice President of Business Development at Dream Flights International, a private aviation company. He sits on the board of directors of Elite Women Network International, Nigeria.
He has been involved in the luxury industry for less than a decade, providing services to high-net-worth individuals. He founded The Modern Connoisseur, a luxury concierge service.
TRINIDAD & TOBAGO
Ambassador representative of ProtocolToday Academy in Türkiye.
Hocaoğlu’s professional and diverse career spans international relations, business diplomacy, and Latin American studies. She holds a Master of Arts in Latin American Studies from the University of Amsterdam, where her research focused on Argentina’s foreign policy toward China across three presidential eras. Additionally, Hocaoğlu has a Bachelor’s degree in International Relations from Bilkent University in Ankara. Melike Hocaoğlu is an independent business diplomacy expert, foreign policy analyst and researcher based in Amsterdam and in Istanbul. She speaks Turkish, English, Spanish and Dutch.
TURKïYE
ProtocolToday is accredited internationally by CPD (Continuing Professional Development), United Kingdom.
Academy of Diplomacy of the Kingdom of Spain.
Members of the Academy of Diplomacy of the Kingdom of Spain as a professional of Diplomatic Protocol and Soft Diplomatic Skills. Ambassadors of Spain founded the academy; the Plenipotentiary Ministers considered necessary the foundation of an Academy of, by and for diplomats, but open at the same time to people from other professions linked to the diplomatic world, international relations, business, and protocol.
It is a civil association made up of a citizen and diplomatic committee, foundations and academic members from different universities, which designates a university that complies with the protocol established by the secretary of public education to grant honorary degrees with the investiture Doctor Honoris Causa.
To promote cultural knowledge exchange between
the Netherlands and Latin American countries, in the broadest sense.
ProtocolToday is a signatory to the United Nations Women’s Programme (WEP) since 2024.
WEPs are the primary vehicle for corporate implementation of the gender equality dimensions of the 2030 Agenda and the United Nations Sustainable Development Goals.
