RECEIVING A DIPLOMAT

The diplomatic protocol rules are based on the so-called principle of international courtesy, a set of rules of etiquette, respect and esteem established for the correct and harmonious reception of foreign authorities who visit us.

Usually, we are more accustomed to seeing these types of events in large cities, whether within a province or the nation.

But what happens when a small city, with no more than 15,000 inhabitants, receives such high Authorities?

Fear can immediately haunt us because it seems to be an event not within our reach. Let me tell you that it is within reach, that nothing is impossible, and that everything will turn out wonderfully if we know.

A municipality must be prepared for an event of these characteristics, where the person responsible for the Protocol and Ceremonial area comes into play. He is the one who will do everything he can to achieve it.

In principle, this official must set his objectives based on the following items:

  • Review the day, time, place and space for the event.
  • Our agenda is our inseparable object and on which we will base ourselves to set the arrival date of such an important visit. Knowing about it well in advance will help us organise ourselves.
  • Knowing when it will arrive gives us the certainty of knowing when we should have everything ready. Usually, and this should not happen, visitors are not generally so punctual; however, under no circumstances should we naturalise that point. Everything must be ready at least 60 minutes before the event.
  • Having precisely the space where the Diplomat will be received is an essential detail since there we will begin to plan which sector of the space will be allocated, according to the development of the ceremony to be implemented.
  • Creating a work team with the most diverse and efficient tasks is essential.

How are we going to work with the national symbols of both countries?

As we well know, National Symbols identify a national state.

Before the Diplomatic visit, when we receive you in our municipality, we will have in mind the following:

  • The Flag of each country
  • Hymns
  • Signing of the Honor book.
  • Gift delivery
  • Reception

When we refer to comparative cultures, we can affirm that even the smallest detail has a culture.

Before a diplomatic visit, we must do our best and study their culture well. Verbal and non-verbal language is an important point to keep in mind.

Thorough knowledge of the country and the culture of whoever dresses us will give us the image we look for as hosts.

Diplomatic visits are essential, not only because they relate to us officially and commercially, achieving excellent international relations, but they also allow us to transmit an appropriate personal and corporate image.

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Written by Gustavo Caballero, Journalist, Broadcaster, and Specialist in Ceremonial and Protocol.

05 December 2023, Argentina

Category: Business Protocol

Reference: GC051223BP

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

INTERNATIONAL PROTOCOL & SOFT SKILLS CONFERENCE “THE POWER OF IMAGE”

The International Protocol & Soft Skills Conference “The Power of Image” organised by ProtocolToday and Iberoamericanas FHCI was a groundbreaking one-day event that brought together a diverse group of experts and professionals to explore the multifaceted concept of image in the global context. The conference, aptly titled “The Power of Image”, aimed to bridge cultural divides and foster a deeper understanding of how image shapes perceptions, influences interactions, and impacts success in today’s interconnected world.

Held on November 17th, 2023, providing a convenient and accessible platform for participants from across the globe. The event featured a dynamic lineup of speakers from various fields, each bringing their unique perspectives and expertise to the table. The conference facilitated insightful discussions about the current trends, practices, and challenges in a global mindset and soft skills, and how to use image as a tool for companies and individuals.

The participants learned the importance of etiquette, protocol, personal branding, public relations, media visibility, and collaboration in a globalised world. The conference provided a unique platform for professionals worldwide to connect, learn, and grow. The conference attracted participants from different fields and regions, such as diplomats, business leaders, academics, consultants, and students. In addition, the conference enabled the participants to exchange ideas and learn from world-class experts who shared their insights, experience, and advice on topics related to protocol, diplomacy, image, and soft skills. The speakers also answered the questions and comments from the participants, creating an interactive and engaging atmosphere.

The conference organisers envisioned the following outcomes based on the theme and the format of the conference: enhanced understanding of the significance of image in personal and professional success. The conference aimed to help the participants understand how format well as a provides They were held globally organised damagea gained valuable knowledge and skills globally can influence their personal and professional success and how to use it as a competitive advantage in a globalised world. The conference covered topics such as etiquette, protocol, personal branding, public relations, media visibility, and cross-cultural communication, all essential elements of creating and maintaining a positive image. Development of practical strategies for building and managing a positive image. The conference also aimed to provide the participants with practical strategies for building and working a positive online and offline image. The conference offered tips and advice from world-class experts on how to create a personal brand, dress and behave appropriately in different contexts and situations, communicate effectively and persuasively, and handle challenging scenarios and crises—improved cross-cultural communication and collaboration skills. The conference also aimed to enhance the participants’ cross-cultural communication and collaboration skills, crucial for working and living in a diverse and interconnected world. The conference also encouraged the participants to network, interact, and learn from each other’s perspectives and experiences.

The conference’s first session is globalised with different focus on the theme of “The Power of Image” and focus. and how it can affect one’s personal and professional success in a globalized world. The session featured seven speakers from different backgrounds and expertise, who shared their insights, experience, and advice on various topics related to protocol, diplomacy, image, and soft skills. The session was opened by H.E. MINAMI Hiroshi, Ambassador Extraordinary and Plenipotentiary of Japan to the Netherlands, who welcomed the participants and highlighted the importance of image and reputation in diplomacy and international relations. He also discussed the topic of “Soft Skills in Japan”, and how the Japanese culture and values influence how they communicate and interact with others.

Snjezana Maclean, Finance Director at FIPI Image Strategist & Corporate Stylist, discussed creatin a personal brand and a professional image that reflects one’s values, goals, and personality. She explained the concept of “Dress to Impress for Exposure & Impact”, and how to choose the appropriate attire, accessories, and colors for different occasions and audiences. She also gave some tips and examples on enhancing one’s image through grooming, posture, and body language.

Cherin Jallis, International Expert in etiquette and Protocol, who explained the topic of “Business protocol to develop corporate branding image”. She emphasiseorganisin the importance of etiquette and protocol in creating a positive impression and building trust and credibility with clients and partners. She also outlined the main rules and principles of etiquette and protocol in different contexts and situations, such as greetings, introductions, business cards, meetings, negotiations, dining, and gift-giving.

Steve Derden, Head of Protocol and Events at NATO, who presented the topic of “Protocol as an international communication tool”. He shared his experience and expertise in organizing and managing events in a multicultural and multilateral environment, and how to ensure a smooth and successful execution. He also discussed the challenges and opportunities of protocol in a changing world and how to adapt to the different needs and expectations of the stakeholders.

Andreas Dripke, Chairman of Diplomatic Council´s Global, moderated the session and summaris the main points and takeaways from the presentations. He also discussed the theme of “The proper steps to building a good image”, and how to apply them effectively and appropriately. He said that the proper steps to building a good image are knowing yourself, your audience, your message, and your medium. He also emphasises the world’s economic and social trends and developments and how they affect the importance of consistency, authenticity, and integrity in creating and maintaining a positive image.

Prof. Dewanand Mahadew, CEO Director at NewEconomyStrategy, who explored the topic of “Corporate image to create space to share your company’s value proposition”. He discussed the economic and social trends and developments in the world, and how they affect the way companies present and communicate their values and vision. He also suggested some strategies and tools for creating and maintaining a positive corporate image and how to differentiate oneself from the competitors.

In conclusion, the conference was a successful and enriching event that offered a unique platform for professionals worldwide to engage, exchange ideas and learn from world-class experts. The conference provided insightful discussions about the current trends, practices, and challenges in a global mindset and soft skills, as well  how to use image as a tool for companies and individuals. The conference also fostered a better understanding of the cultural differences and similarities between the East and the West and how to bridge the gap and collaborate for a better future.

We hope that the participants enjoyed the conference as much as we did and that they gained valuable knowledge and skills that they can apply in their personal and professional lives. and We also hope that the conference inspired them to continue the dialogue and the learning process and to join us in our following vents.

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Wrotte by Eric Muhia, an International Studies and Diplomacy Graduate Student and Young Diplomat.

27 November 2023, Kenya

Category: Business Protocol

Reference: EM271123BP    

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

“THE POWER OF A GLOBAL MINDSET”: HOW CITIZENS SHAPE A NATION’S BRAND

A country’s brand is no longer only the duty of its government or diplomats in the connected world today. It is a joint effort including all of its residents, whose viewpoints, behaviours, and attitudes are essential in determining how the outside world views their country. A global mindset among its population is one important characteristic that can greatly influence a country’s branding. The article will examine how a nation’s citizens with a global mindset can be the catalyst behind strengthening their country’s reputation.

Understanding the Global Mindset:

An awareness of global issues, a readiness to interact with people from different cultures, and an open mind are traits of a global mindset. It embraces our planet’s connection and spans across geographic barriers. When nationals embrace a global mindset, they make a number of contributions to their nation’s branding:

Cultural Ambassadors: Citizens who appreciate and respect other cultures become de facto cultural ambassadors for their nation. Whether through cuisine, art, music, or fashion, they can showcase the richness of their country’s cultural heritage to the world.

Economic Growth: A global mindset often leads to international business collaborations and trade relationships. Entrepreneurs and business professionals who think globally can attract foreign investment, create jobs, and stimulate economic growth, all of which enhance their nation’s economic brand.

Positive Experiences for Tourists: Travelers often judge a nation by the experiences they have with its citizens. A welcoming and friendly populace can leave a lasting impression on tourists, encouraging them to return and share their positive experiences, which, in turn, bolsters the nation’s reputation as a tourist destination.

Advocacy for Global Issues: Citizens with a global mindset are more likely to engage with global challenges such as climate change, human rights, and international cooperation. Their advocacy on these issues not only reflects positively on their nation but can also lead to meaningful global change.

Effective Communication: In an age of instant communication and social media, citizens can become powerful communicators for their nation. A global mindset encourages them to share their stories and experiences with the world, providing authentic and relatable narratives that can shape perceptions positively.

International Relations: National governments often rely on their citizens to build people-to-people relationships with other nations. Exchange programs, educational initiatives, and volunteer work are all opportunities for citizens to foster goodwill and cooperation, contributing to their nation’s diplomatic brand.

Innovation and Creativity: A global mindset fosters creativity and innovation. Citizens who think beyond borders are more likely to develop groundbreaking technologies, arts, and ideas, which can enhance their nation’s reputation as a hub for innovation.

The importance of citizens in establishing a country’s brand cannot be overstated at a time when countries continue to compete for recognition and power on the international scene. Nationals with a global mindset can be a great benefit, fostering healthy relationships, economic expansion, and cross-cultural interchange. When people live up to the ideals of transparency, diversity, and cooperation, they not only represent their country but also actively contribute to its image, which in turn shapes how the outside world views them. Citizens with a global outlook are not only advantageous in an increasingly interconnected world, but they are also essential for any country hoping to make a positive and long-lasting impact on the international scene.

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References:

Anholt, S. (2007). “Competitive Identity: The New Brand Management for Nations, Cities and Regions.” Journal of Brand Management, 14(1/2), 74-81.

Javidan, M., Teagarden, M. B., & Bowen, D. (2010). “Global mindset: A review and proposed extensions.”, Advances in International Management, 23, 11-

Javidan, M., Dorfman, P. W., De Luque, M. S., & House, R. J. (2006). “In the Eye of the Beholder: Cross Cultural Lessons in Leadership from Project GLOBE.”, Lawrence Erlbaum Associates.

FutureBrand (2021). “The FutureBrand Country Index 2021.”, FutureBrand Report.

Thunderbird School of Global Management (2018). “Thunderbird Global Mindset Survey Report.” Thunderbird School of Global Management Report.

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Written by Christopher Crossley, Luxury Lifestyle Professional

21 November 2023, Trinidad  & Tobago 

Category: Diplomacy  

Reference: CC211123D    

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

WHAT IS CORPORATE IDENTITY?

Sometimes concepts are often confused, which I suggest are addressed exhaustively due to their significant connotations. In this sense, I believe it is pertinent to contribute to clarifying the issue regarding “corporate identity.” We can define it as the way to project oneself to the public and communicate its promise of value to the multiple interest groups of an organisation.

Groups tangible and intangible components. It is what the entity represents; it provides consumer enhancement, differentiates one business from others, and communicates its objectives, philosophy, activities and values. Its importance lies, among other things, in helping to retain your audience, improve customer awareness and increase competitive advantage. That is, it is your personality and is made up of three essential elements: mission, vision and values.

The “mission” indicates the business, the needs that its products and services cover, its market and its public image. It will be concrete, broad and realistic. According to expert Rafael Muñiz Gonzales, writer, international lecturer and strategic advisor, it is “the reason for the company’s existence. It conditions its present and future activities; it provides unity, a sense of direction and guidance in making strategic decisions.”

The “vision” is the dream about your very long-term positioning that excites shareholders, staff and suppliers. Detail what you want to be, your great endeavours, how you hope to achieve them, etc. For William Cuevas Amaya, sociologist and specialist in Public Administration, “It is the ability to see beyond, in time and space, and above others, it means visualising, seeing with the eyes of the imagination, in terms of the final result that is intended to be achieved.”

Finally, there are the “values” called to define organisational management’s beliefs and regulatory rules. They constitute its philosophy and the support of its culture, and, in addition, it is a central aspect to delimit the “corporate identity”. They specify the comparative advantages that will guide their development; they show their beliefs in a shared way; they stipulate the behaviour of their members; Their plans of action orient them.

So, I reiterate what was stated in my article “What are corporate values?” Their establishment provides internal and external qualities to help check if they are on the right track to achieve their goals. They have vital importance in the image of the business. These guiding principles must be expressed in your vision and mission and reflected in your policies. They represent a kind of “vertebral columns.”; It would be advisable for them to be clear, mandatory, easy to implement and explained in the induction and training processes. Its usefulness compromises all its members.”

There are the “corporate values” of the company, the employees and the product or service. The first are those adopted by the institution; the second corresponds to the conduct of its members; The third refers to the characteristics of your goods or services. In my opinion, they represent unavoidable pillars and are closely linked by the individual postulates of their managers. Ethical leadership is conclusive and has a downward effect on employees; it is impossible to ignore its influence on the knowledge of the organisation.

We ignore the “mission”, the “vision”, and the “values” as notions expressed only in the corporate memory, in social networks, in pompous speeches or paintings located in the offices. They must be evident in everyday life; They will be present in the interaction with all their audiences; They are an active part of the “DNA” of a corporation, guide and inspire your future. It is advisable to implement training programs aimed at your staff, to know their natural scope and subject their validity to constant evaluation.

However, there are countless situations in which we appreciate the inconsistency between them and their treatment of specific audiences. For example, companies are determined to privilege clients, strategic allies and authorities and, on the contrary, neglect their social environment. Here, there is an imbalance in the consistency of the “corporate identity”, destined to prevail over time to possess itself in the minds of its audiences. This must be expressed uninterruptedly in their actions.

It is unavoidable to establish some differences with the “corporate image”. According to what was stated by Javier Sánchez Galán, a graduate in Economics and Journalism from the Carlos III University of Madrid (Spain), “the conceptual limits between identity and corporate image are quite lax within marketing theory. It is usually understood that the image is a more practical application of a company’s identity; that is, it seeks to communicate the values of the identity to the outside optimally or successfully. For this reason, the concept of corporate identity is usually more conveniently related to that of the corporate brand.”

An institution or company’s purpose is to be present in the minds of its public. It is up to you to perform a performance similar to the expectations generated and will forge a feeling of closeness with the social environment. Let us remember what was stated by the Spanish Andrés Pérez Ortega: “If you focus on yourself, it leaves no trace. Your brand has meaning if you contribute to others.”

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Written by: Wilfredo Pérez, specialist in etiquette, and protocol 

25 October 2023, Peru

Category: Business Protocol

Reference: WP251023BP    

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

THE POWER OF THE IMAGE: EXPLORING THE IMPORTANCE OF THE SECOND INTERNATIONAL PROTOCOL & SOFT SKILLS CONFERENCE

November 17th, 2023 Online – Global

In today’s globalized world, the ability to navigate diverse cultures, project a positive image, and possess strong soft skills has become increasingly vital.

ProtocolToday has explored the importance of the concept of Image Power for individuals, companies and countries. Doing business with foreign companies, especially during nearshoring processes, can be challenging for executives from different sectors due to language barriers, cultural differences, lack of established protocols, and limited knowledge of international business etiquette and skills. of negotiation. These hard and soft skills are intertwined with one’s professional image and crucial in building lasting client relationships. Executives can minimize misunderstandings and succeed in their business ventures by empowering themselves with the right skills and image.

Studies reveal that…

According to studies, in the professional field, 45% of recruiters use social networks to evaluate potential candidates. Personally, it only takes 0.1 seconds to form a lasting impression of a stranger. Additionally, from a business perspective, an impressive 46% of consumers say they are willing to pay more for products from brands they can trust. The image of a country of origin has a significant impact, as consumers use these signals to differentiate between products and make purchasing decisions.

Benefits

The audience will gain invaluable insights from renowned international experts in protocol, business etiquette, public relations, diplomacy and international business. By attending the International Protocol and Soft Skills Conference organized by ProtocolToday and Iberoamericanas FHCI Netherlands on November 17th, the public will have the opportunity to broaden their perspectives and participate in meaningful exchanges of ideas. This event promises to be a strong platform to stay updated on current trends and practices to cultivate a global mindset and develop essential soft skills.

5 benefits of attending “The Power of Image” conference
  1. Exchange ideas with world-class experts: The conference provides an active and engaging platform to interact with experts with in-depth knowledge of protocol, soft skills and international business. Attendees can benefit from their experience, gain new perspectives, and participate in thought-provoking discussions.
  2. Improve intercultural competence: In an increasingly interconnected world, intercultural competence is essential. Attending this conference exposes attendees to a wide range of cultures, allowing them to develop a deeper understanding of global dynamics and to succeed in international environments.
  3. Develop soft skills: Soft skills, such as effective communication, emotional intelligence and leadership, are highly valued in today’s professional landscape. “The Power of Image” conference offers sessions to enhance these essential competencies, empowering participants to excel in their careers.
  4. Expand professional network: The conference brings together professionals from various industries, creating extensive networking opportunities. Building connections with like-minded people, experts, and potential mentors can open doors for collaboration, career advancement, and future business prospects.
  5. Gain a competitive advantage: A solid personal brand and excellent interpersonal skills differentiate professionals in today’s competitive job market. Attending “The Power of Image” conference provides participants with the knowledge and tools to improve their brand, making them stand out to potential employers or clients.

Participating in the “Power of Image” conference is a valuable investment for professionals seeking to excel in their careers, improve their soft skills and project a positive international image.

ProtocolToday® The Hague, Kingdom of the Netherlands, is an expert organization in international protocol, diplomacy, soft skills, business etiquette, and international cultural intelligence. Offering customized solution-based training programs for the public and private sectors.

Info & registration.

www.protocoltoday.nl

PROTOCOLTODAY ACADEMY OF PROTOCOL & SOFT DIPLOMACY 

Sources:

Abraham, A., & Patro, S. (2014). ‘Country-of-Origin’ Effect and Consumer Decision-making. Management and Labour Studies, 39(3), 309–318.

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Writter by Almendra Perez, Manager of proyects of ProtocolToday

12 October 2023, Mexico

Category: Business Protocol 

Reference: A121022BP 

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

HOW TO MASTER THE ART OF THE ART OF COMMUNICATING ACROSS CULTURES

Intercultural communication in professional settings refers to exchanging information and ideas between individuals from different cultural backgrounds within a work environment. It is crucial in fostering understanding, collaboration, and effective decision-making among diverse teams. Intercultural communication enhances productivity, innovation, and global business success by bridging cultural gaps.

Understanding Culture

Intercultural communication skills are crucial in multinational companies, as understanding cultural dimensions like individualism vs collectivism and high vs low power distance helps team members navigate potential misunderstandings and adapt their communication styles. This can lead to better collaboration, increased efficiency, and improved business outcomes. In addition, intercultural communication skills also play a crucial role in customer relations. By understanding diverse customer base’s cultural nuances and preferences, companies can effectively tailor their communication strategies to engage and connect with their target audience.

Stereotypes and biases in intercultural communication can cause misunderstandings and hinder collaboration, potentially offending those who value indirect communication. This can result in strained relationships and missed business opportunities. Thus, companies must educate employees about cultural norms and encourage open-mindedness to ensure successful intercultural communication. However, even with education and open-mindedness, misunderstandings can still occur. For instance, in a diverse team where individuals from different cultures have varying communication styles, there may be a tendency to overcompensate and avoid any potential offence by being overly indirect in communication. This can lead to confusion inefficiency, and ultimately hinder effective collaboration within the team. To tackle the challenge of cross-cultural communication, team members should actively participate in training and understand each other’s communication preferences. This fosters an environment where open expression of thoughts and concerns promotes a balance between directness and indirectness.

Barriers to Intercultural Communication

Language barriers hinder effective intercultural communication as individuals struggle to understand each other due to differences in language proficiency. To overcome this challenge, team members can use strategies such as using simple and clear language, utilising visual aids or gestures, and employing translation tools or interpreters when necessary. Additionally, promoting language learning and providing language training opportunities within the team can help bridge the gap and enhance communication among team members from different cultural backgrounds. For example, in a multinational company, a group of employees from other countries may have varying levels of English proficiency. Team members can engage in regular language training sessions to ensure effective communication to improve their language skills. They can also use visual aids like charts or diagrams to convey complex ideas and concepts.

Nonverbal communication differences and their implications can also be addressed by providing cultural sensitivity training, which can help team members understand and interpret nonverbal cues from different cultures. Technology like video conferencing or instant messaging can enhance team collaboration by bridging nonverbal communication gaps, preventing misunderstandings and promoting better understanding. However, it is important to note that cultural sensitivity training may not always be effective in addressing nonverbal communication challenges. For instance, specific nonverbal cues may have completely different meanings or associations in some cultures, making it difficult for team members to interpret them even with training accurately. Additionally, relying solely on technology for nonverbal communication can be problematic, as technical issues and limitations can hinder the transmission of facial expressions and body language, leading to potential misunderstandings.

Misinterpretation of gestures, body language, and facial expressions can lead to miscommunication and conflicts within a team. Team members must be aware of these cultural differences and technology limitations to communicate effectively and avoid misunderstandings. For example, during a video conference call with international colleagues, one team member may use a hand gesture considered offensive in their culture. Without seeing this nonverbal cue, the other team members may misinterpret the intention and become offended, leading to tension and conflict. Technical issues during calls can lead to miscommunication and misunderstandings among team members, hindering effective collaboration and decision-making. To maintain a harmonious and productive team environment, team members must be aware of potential challenges and find alternative communication methods to accurately interpret facial expressions and body language cues.

Developing Intercultural Communication Skills

Active listening and empathy in intercultural contexts are crucial for understanding and respecting different cultural norms and values. By actively listening and showing empathy, individuals can bridge the gap between different communication styles and avoid misunderstandings. This can foster a more inclusive and collaborative team environment, promoting effective intercultural communication. While active listening and empathy are essential in intercultural contexts, relying solely on these skills may not be enough to fully understand and interpret nonverbal cues, especially when technical issues hinder communication.

Cultural sensitivity and awareness are also crucial in navigating intercultural communication. Understanding and respecting cultural norms, values, and beliefs can help individuals avoid unintentionally offending or misunderstanding others. Additionally, seeking feedback and clarification from individuals from different cultural backgrounds can provide valuable insights and help bridge any gaps in understanding. However, as this works, initially, they are crucial in bridging the communication gap. Still, they may not always be enough to overcome deeply ingrained cultural biases and prejudices that can lead to misunderstandings. Additionally, even with the best intentions, individuals from different cultures may have different expectations and interpretations of nonverbal cues, making effective communication challenging despite efforts to bridge the gap.

Adaptability and flexibility in communication styles are crucial to overcoming these challenges. It is essential to be open-minded and willing to adjust one’s communication approach to understand better and connect with individuals from different cultures. Additionally, seeking cultural awareness and education can also greatly enhance cross-cultural communication skills, as it allows for a deeper understanding of the values, norms, and customs of others. For example, a multinational corporation wanting to expand its business in Japan may face difficulties due to cultural differences in communication styles. To bridge this gap, the company could hire a language and cultural consultant who can provide training on Japanese business etiquette, communication norms, and cultural values. This would enable the employees to adapt their communication styles when interacting with Japanese clients or colleagues, ultimately fostering better cross-cultural understanding and collaboration.

Overcoming Cultural Misunderstandings

Cultural intelligence and humility can help bridge communication gaps and create a more inclusive work environment by recognising biases and assumptions. However, these skills may not necessarily lead to smoother intercultural interactions, as communication gaps still exist even with increased awareness. Addressing structural and systemic issues is also necessary for fostering a more inclusive and collaborative work environment. To sum up, cultural intelligence and humility are not enough to bridge communication gaps, as structural and systemic barriers must be addressed. Organisations should implement diversity and inclusion training programs, establish inclusive policies and practices, and promote equal opportunities for career advancement. Moreover, open dialogue and active listening can help identify and address unconscious biases or discriminatory practices within the organisation. These steps allow organisations to create a more equitable and inclusive workplace for all employees.

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Written by Eric Muhia, an International Studies and Diplomacy Graduate Student and Young Diplomat

06 October 2023, Kenya

Category: Cultural Intelligence

Reference: EM061023CI

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

THE RISE OF DIGITAL DIPLOMACY: NAVIGATING THE GLOBALISED LANDSCAPE WITH CULTURAL INTELLIGENCE

In an era that saw many businesses and countries catapulted into digital transformation due to the COVID-19 pandemic, the world had to take stock of how diplomatic relations and professional interactions are conducted online. Definitely not to be merely mistaken for your general rules of Netiquette. Two interconnected developments that have emerged as essential elements influencing international relations and the corporate landscape are digital diplomacy’s rise and cultural intelligence’s importance in a modernised global workplace.

Digital Diplomacy: A New Paradigm in International Relations

Digital diplomacy is described as using technology to conduct diplomatic activities, such as engaging with international and intergovernmental organisations and developing international cooperation. The internet, social media, and other platforms have been the driving force behind this transition, which has transformed how global entities interact and work together.

Using social media platforms as diplomatic tools is one of the key aspects of digital diplomacy. Leaders and diplomats leverage platforms like Twitter, Facebook, and Instagram to engage directly with citizens and audiences across international borders.

Moreover, digital diplomacy has proven instrumental in crisis management and public diplomacy. Governments can disseminate information rapidly during emergencies and engage with global audiences to manage perceptions. The COVID-19 pandemic showcased the significance of digital platforms in giving accurate information and coordinating international responses.

Cultural Intelligence: A Vital Skill in the Globalized Workplace

A diversified workforce and business environment result from organisations expanding their activities across international borders in an increasingly connected world.  The capacity to comprehend people from various cultural origins, adapt to them, and communicate effectively with them is referred to as cultural intelligence. In light of this, cultural intelligence (CQ) has become crucial for both professionals and leaders.

In a globalised workplace, cultural intelligence goes beyond simply acknowledging cultural differences; it involves a deeper appreciation and understanding of diverse perspectives, norms, and behaviours. Professionals who possess proficiency in cultural intelligence are better equipped to navigate the landscape of cross-cultural interactions and forge lasting relationships.

Research has shown that individuals with high levels of cultural intelligence are more likely to succeed in international assignments and are better equipped to lead diverse teams. They demonstrate greater adaptability, empathy, and open-mindedness, which are crucial for effective communication and negotiation across cultures.

Synergy Between Digital Diplomacy and Cultural Intelligence

The convergence of digital diplomacy and cultural intelligence shapes the future of international relations and globalised business environments. These two trends are not mutually exclusive; they often complement and reinforce each other.

Digital diplomacy provides a platform for strengthening cross-cultural understanding and interactions. Diplomats and leaders can interact with audiences from various backgrounds, exchange cultural perspectives, and encourage discussion on international issues using social media and social networks. Through digital involvement, cultural diplomats can reach those previously shut out of traditional diplomatic relations and transcend geographic barriers.

Conversely, cultural intelligence improves the reach and effectiveness of digital diplomacy efforts. Diplomats and professionals who possess cultural intelligence understand the nuances of communication styles, etiquette, and cultural sensitivities, ensuring their messages are received positively and avoiding unintended misunderstandings.

Conclusion

The rise in the need for ongoing digital diplomacy measures and the growing importance of cultural intelligence are two significant indicators of reshaping international relations and how we operate in the modern business environment. Online platforms present fresh diplomacy and cross-cultural dialogue opportunities in a connected world. At the same time, cultural intelligence enables people to successfully navigate the complexities of global interactions effectively and with empathy.

As we progress, merging digital diplomacy and cultural intelligence will play a vital role in shaping diplomatic strategies, improving international collaborations, and fostering a more inclusive and interconnected global community.

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References:

Seib, P. M. (2018). Digital Diplomacy: A Globalized Tool for Communication in the Twenty-First Century. Routledge.

Zaharna, R. S. (2019). Digital Diplomacy: Theory and Practice. Routledge.

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Writer by Christopher Crossley, Luxury lifestyle professional

27th August 2023, Trinidad  and Tobago

Category: Diplomacy

Reference: CC27082023D  

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

CORPORATE COMMUNICATION

How the communication process develops in the internal or external environment can warn us very clearly about its efficiency and, in addition, about a set of characteristics -sometimes unnoticed- related to the work environment, the quality of customer service, audience, and optimal interaction. between the different hierarchies, among other elements.

This can be defined as a subject that involves a continuous flow of messages, through which its members transmit information and interpret their meanings to persuade themselves, seeking to modify behaviours or attitudes; it feeds social systems, facilitates integration, varies behaviour, shapes human exchange productively, and enhances understanding of corporate politics; it makes coexistence fluid and positive and results are obtained. Finally, it can become a “thermometer” to recognize the organisation’s culture.

In the external context, it pursues the following objectives: publicize the product and service, disseminate revelations, promote better positioning, serve as a means of memory, gather customer opinion, guide suppliers, contribute to creating a corporate or brand image, etc.

Internally, it has various connotations that will affect the external environment. Hence, implementing, evaluating and correcting aspects that affect their understanding and inspiration is essential to achieving the ideals. Thus, for example, it seeks to publicise the determinations of the highest levels of the company, establish a two-way link between employees and bosses, and foster an integral relationship.

For this, descending, ascending and horizontal communication is carried out. Let’s stop to explain each one: The descendant arises from a high position towards people of a lower hierarchical level; He is used to direct and control. His goal is to assign employees goals, instructions, policies, and feedback. This increases the internal climate, improves performance, prevents problems and prevents the existence of gossip, speculation and uncertainty.

The ascendant originates from a lower-ranking collaborator to a manager or boss. They tend to be fewer in number than their descendants, and their greatest tribute lies in the fact that they optimise decision-making. Its advantages are expanding professional training, reducing conflict levels, increasing adhesion and identification, and raising staff self-esteem by feeling part of the corporation.

The horizontal is usually installed for connection spaces. Its application can result in trust and openness. Its main virtues are that it increases coordination, increases the internal atmosphere, strengthens integration, and encourages innovation and teamwork.

Ensuring that the mechanisms described work according to institutional policies is imperative to avoid the gestation of rumours. This is a spontaneous and daily matter with intriguing, seductive, ambiguous content, which should be believed and secret; its transmission is chained and exponential; it comes from an unknown but “reliable” source. Its subsistence represents the most evident manifestation of the deficiencies of the communication system. Otherwise, there would be no place for its prominence and expansion.

A transcendent aspect consists of knowing the genuine communication capacity of the most representative officials. A professional with lofty standards of hard skills, competencies, and even a long history in the job market may assume that they know how to communicate. However, a significant difficulty arises when you fail to detect his lack of skill. Therefore, I recommend evaluating his assertiveness, persuasive talent and proficiency in negotiation. Sometimes, they have not always been trained for this purpose, and consequently, problems that radiate in all spheres will arise.

In this regard, I suggest exercising assertive, courteous communication and caring for styles to certify their understanding and good interaction. Remember: the shapes end up being as significant as the background. Hence, there is a need to display solid soft skills that ensure a development framed in tolerance, empathy, kindness and different components aimed at ratifying an understanding in which, beyond possible discrepancies, respect and harmony prevail. This purpose is not always achieved due to negative and unfavourable work scenarios.

Communication must deserve special attention, regardless of the size and activity of the company. The coexistence of omissions, misinterpretations, and distorted messages has countless impacts on credibility, reputation, and bonds with your audiences. We avoid underestimating or dispensing with adopting corrective actions. It is desirable to carry out an audit to have an independent and accredited diagnosis.

In an increasingly interdependent world, it is an integrating, motivating, persuasive, enlightening medium destined for enriching feedback. Thanks to this, the exchange is strengthened, new commercial links are forged, and the corporate identity is projected with the consequent benefits of building an ambitious, respected and hopeful horizon. I share the assertion of the Argentine actor Leandro Taub: “Bad communication can turn beauty into tragedy. Good communication can make tragedy beauty.”

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Writer by Wilfredo Peréz, Expert in Etiquette and Protocol

27th August 2023, Peru

Category: Business Protocol 

Reference: WP27082023BP    

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

SPEECH AN ESSENTIAL TOOL

The speech is a premeditated oral narration expressed in solemn and massive acts, generally political, on a theme, thought, vision and/or conclusion, to move, inform or persuade the audience.

Within oratory, speeches are a fundamental tool. We can define it as an oral presentation on a specific matter, pronounced before an audience. in order to convince or move him.

There are different types of Speeches; among them are Narrative Speech, Advertising Speech, Expository Speech, Argumentative Speech, and Political Speech.

A narrative speech shows or narrates facts or situations through a plot and an argument. This speech is well known because it is used in novels and stories. Without realizing it, we use it daily.

For its part, advertising discourse has, unlike other types of discourse, a very practical objective: to sell a product. This must constantly evolve, mutate and reinvent itself. It must be, among other things, eye-catching to capture the public’s interest, and it must be creative so that it does not continue to be more of the same.

The expository discourse is one whose main objective is to inform or clarify a fact or a situation. The fundamental characteristics of this type of speech are the clarity of the exposition and the conciseness – the more synthetic, the clearer it will be. And this characteristic has nothing to do with the brevity of the speech but rather with the fact that the ideas presented are accurately expressed.

Argumentative speeches have as their main objective to convince someone of something; for that, this type of speech must be thought out and elaborated with great care. The argumentation must develop smoothly, without arrogance or abruptness.

The idea is to go step by step, explaining everything so that, by the end of the speech, the audience feels that they have reached the conclusions on their own.

The political discourse can be narrative to move, expository to explain political measures, argumentative as a defence or defence of political ideas, informative to inform about the political measures taken or advertising, with its very practical objective.

The specific purpose of a speech is the precise response that the speaker or issuer wishes to obtain from the audience. In other words, this purpose refers to exactly what we want the audience to do, believe, feel, understand or enjoy.

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Writer by Gustavo Caballero, Journalist, Broadcaster, and Specialist in Ceremonial and Protocol.

12sd July 2023, Argentina 

Category: Business Protocol

Reference: GC12072023BP    

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

IS THERE ONLY ONE CORRECT WAY TO EAT?

Several centuries ago, the social Protocol and the Etiquette at the Western table allowed the image and the development in the way of eating, to reveal the level of education of people with a social lifestyle or a privileged status. , as it happened in the old monarchies, where the courtier was known and chosen, for such behavior.

Thanks to globalization, it would be expected that in our times, a significant majority knows this development. It should be natural and well-managed but mainly appropriate to the uses and customs of the different societies that make up our hemispheres.
Just as sushi became fashionable and many make an effort to eat with chopsticks, it would be interesting if there was a similar concern to learning to eat correctly with a knife, fork and spoon or the other ways other cultures take it.

It is known that since the last century, the diplomatic world has focused on the “Continental Style”, which is considered the elegant, formal, practical and “universalized” style for business and high-level meetings; however, it cannot be denied. That the “American Style” exists, or with the fingers, or with a spoon and fork, or with chopsticks, or with the traditions of a “European Style” -(assimilated by many as the continental style)- that refuses to disappear.

And although it is still seen in forums and participation groups on these issues, that there are radical positions of specialists in these matters about “what is the correct style of eating” disqualifying what does not resemble the continental style (often wrong taught), we are the specialists who defend RESPECT, good EDUCATION and COMMON SENSE as the foundations of good behavior, guiding us to adapt to the uses and customs of the wide world diversity.

When we get carried away by conventions, it is possible that we sin as disrespectful and lacking in good manners. As an example, it was the case so mentioned in Canada in 2006, when the Filipino boy Luc Cagadoc, then seven years old, was repeatedly humiliated along with his mother by the authorities of his Lalande school in Roxboro, for acting by his culture by eating with a fork and spoon and not eating “properly” with a knife and fork, like the way you eat in Canada.

Something similar happens with the “experts” who insist on abolishing the “American Way” because they consider it impractical or inappropriate. Could it be that they would also be willing to go around the world to judge and criticize the other ways of eating that do not fit the style recently imposed at the end of the last century as a fashion?

We should respond effectively to the need to accommodate ourselves with an open mind to the differences that enrich the culture of our planet. Those cultures that historically have been modifying procedures and practices that since their origins have given rise to current practices such as the “Continental Style”, the “American Style, Zigzag or Switch”, and the “European or Hybrid / Fusion Style” that It brings together the “British”, “French”, “Italian” or “German” forms that historically, thanks to the royal houses and the aristocracy, set trends for the Western world, as well as other cultures, established their different ways of eating, thanks to religion or other particular traditions.

For everything written, the current “experts” should be called to show our expertise with all the knowledge that involves the cultural intelligence demanded in these times, to fulfil a complete role of teaching, without obtuse and disrespectful positions, which many times they only confuse those who want or need to know more about these topics.

Finally, to clarify the concepts expressed, these criteria are pointed out, which are openly exposed for the consideration and opinion of readers, knowledgeable about the subject:

  • The ‘Continental Style’ emerged as a fashion in Europe (England and France) in the middle of the 20th century, and over time, it became the globally accepted style to put into practice the Western way of eating with a knife and fork, as the ‘diplomatic style’.
  • The ‘4 Step Style’ used for eating since the Middle Ages before the acceptance of the fork was the root of the ‘American Style’ and other European or hybrid styles, which, in many cases, strive to remain valid until today, in some conservative societies.
  •  “Hybrid Styles” or “Fusion” have emerged thanks to the use of the ‘Four Step Style’ practised in many ancient European schools with the inclusion of the “Continental Style”, allowing formats to be taught with certain variations to this day.
  • The instructors of “Etiquette at the Table” are obliged to know these historical references and the variations that exist in the world to teach their students the different forms without giving rise to unfortunate confusion that arises when living with the different cultures of European countries and other continents, which generally show customs alien to the initial and conventional instruction.
  • The experts in “Etiquette and Protocol” should be responsible for knowing the various correct ways in terms of origins and traditions of the different “Styles of Eating” to have an open and transparent vision based on respect and integrity. The adaptability of a well-educated person who operates in a globalised world, without judgments or criticism, which go against good manners and good customs.

Under the concept that “differences enrich”, I open a thread to give value to ideas or opinions about what is exposed.

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Writer by Claudia STOHMANN R. de A. Communicator, speaker, writer, etiquette, and protocol expert. 

12sd July 2022, Bolivia 

Category: Business Etiquette 

Reference: CS12072023BE    

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”