Navigating Diplomatic Waters: Interview with Datuk Jojie Samuel, Ambassador of Malaysia to Thailand

In international diplomacy, the bonds between nations are not merely political but deeply rooted in history, culture, and shared experiences. One enduring relationship between Malaysia and Thailand is characterised by a rich tapestry of connections spanning generations. A recent interview with Datuk Jojie Samuel, Ambassador of Malaysia to Thailand and Dean of the Diplomatic Corps, sheds light on the intricate web of responsibilities, aspirations, and collaborative efforts that underpin the bilateral relations between these Southeast Asian neighbours.

The interview with the Malaysian Ambassador to Thailand delves into an ambassador’s multifaceted role in serving the Malaysian government’s interests within the Thai context. From facilitating trade and investment to enhancing political and cultural ties, the Ambassador’s responsibilities extend across various sectors, reflecting the depth of the Malaysia-Thailand partnership. Historical ties are pivotal in shaping contemporary relations between Malaysia and Thailand. Dating back to pre-independence, the royal connections and familial links between the two nations have laid a strong foundation for enduring friendship and cooperation. The shared history, exemplified by the first Prime Minister of Malaysia’s ties to Thailand, underscores the depth of the relationship.

Share your role and responsibilities as a Malaysian diplomat.

As the Ambassador and a representative of the Malaysian government in Thailand, my responsibilities are multifaceted. The main job is to serve the interests of our government in Thailand, which can be either bilaterally or regionally. We have an excellent and warm relationship with Thailand, which dates back to before our independence in 1957. The relationship between Malaysia and Thailand royalties has been outstanding ever since, setting the tone for the relationship between our leaders and people. My role involves enhancing bilateral relationships at various levels, including political, trade, economic, tourism, education, defence, and security.

How can you contribute to your role as the Dean of the Diplomatic Corps in Thailand?

I have been in this position since June last year. The Dean’s role is mainly to represent the diplomatic corps at certain functions or events organised by the government or during royal events. The Dean expresses the diplomatic corps’s sentiments and gives welcome speeches on special occasions. Additionally, I am part of the Board of Presidents of the Diplomatic Council, which focuses on linking diplomacy with business and promoting business interests in both the host country and the country the Ambassador represents.

What possibilities do you see for Malaysian business people in Thailand and vice versa?

Currently, there are more Malaysian investments in Thailand than Thai investments in Malaysia. My job is to attract more Thai investments into Malaysia. We invest in manufacturing, hotels, banking services, auto parts, financial sectors, chemical industries, and oil and gas. We aim to open up more opportunities for business expansion, especially in the southern region of Thailand and northern Malaysia, to bring peace and stability through economic development.

What are the cultural challenges between the two countries?

In this era, I see few cultural challenges. Although the main languages are different (Malay in Malaysia and Thai in Thailand), this is not a significant barrier. People can quickly learn each other’s languages and cultures, especially those near the border. We share similarities in food and sports and are intensely familiar with each other’s cultures. Historically, people have moved and traded freely between the regions, which has brought our countries closer together.

How important is learning the language and embracing artificial intelligence in diplomacy?

Learning the language is very important to improve communication skills. Embracing artificial intelligence is also crucial, but ambassadors should control it to ensure it serves the people and not vice versa. As ambassadors, we have many responsibilities, including facilitating economic, trade, and political relationships and enhancing understanding between our countries. Creating people-to-people links is essential for mutual learning and awareness. In Malaysia, we say, «To know Malaysia is to love Malaysia,» emphasising the importance of understanding and loving a country to know it truly.

Conclusion

Language and cultural understanding are crucial in fostering diplomatic relations between Malaysia and Thailand. The emphasis on learning each other’s languages, customs, and traditions is a bridge to enhance communication and promote people-to-people connections. This cultural exchange enriches bilateral ties and fosters mutual understanding and awareness between the two nations. In pursuing regional prosperity and stability, Malaysia’s vision aligns with Thailand’s goals for Southern Thailand. Through policies like «prosper thy neighbour,» Malaysia aims to contribute to economic growth and peace in the region, reflecting a shared commitment to mutual development and well-being. The interview highlights the diverse focus areas in enhancing the bilateral relationship between Malaysia and Thailand. From political cooperation to economic partnerships, tourism, education, and defence collaborations, the Ambassador’s role encompasses a broad spectrum of engagements to strengthen ties and foster mutual growth. Family involvement is a unique aspect that further cements the close relationship between Malaysia and Thailand. The personal connections and familial ties between the countries add a layer of warmth and familiarity to the diplomatic relations, underscoring the deep-rooted bonds that transcend mere political affiliations.

As Malaysia and Thailand continue to navigate the complexities of modern diplomacy, the interview with the Malaysian diplomat offers a glimpse into the intricate dynamics that define their relationship. Through shared history, cultural exchanges, and collaborative efforts, the two nations stand poised to deepen their ties and chart a path towards mutual prosperity and understanding in the ever-evolving landscape of international relations.