The globalisation of the world demands leaders, managers and executives to deal with the complexities of merging corporate cultures as part of leadership, co-creation, production, marketing, planning, decision-making, recruitment and task assignments.
The Masterclass International Cultural enables participants to understand the power and dimensions of cultures.
It elaborates on the impact of cultures on negotiations, teamwork, contracting behaviour and management issues.
A core element of the masterclass is the Lewis Model, based on research analysis of the impact of culture in 135 countries. This model argues that humans, from any country in the world, can be divided into three clear behaviour-related categories: linear-active, multi-active and reactive.
