THE POWER OF THE IMAGE: EXPLORING THE IMPORTANCE OF THE SECOND INTERNATIONAL PROTOCOL & SOFT SKILLS CONFERENCE

November 17th, 2023 Online – Global

In today’s globalized world, the ability to navigate diverse cultures, project a positive image, and possess strong soft skills has become increasingly vital.

ProtocolToday has explored the importance of the concept of Image Power for individuals, companies and countries. Doing business with foreign companies, especially during nearshoring processes, can be challenging for executives from different sectors due to language barriers, cultural differences, lack of established protocols, and limited knowledge of international business etiquette and skills. of negotiation. These hard and soft skills are intertwined with one’s professional image and crucial in building lasting client relationships. Executives can minimize misunderstandings and succeed in their business ventures by empowering themselves with the right skills and image.

Studies reveal that…

According to studies, in the professional field, 45% of recruiters use social networks to evaluate potential candidates. Personally, it only takes 0.1 seconds to form a lasting impression of a stranger. Additionally, from a business perspective, an impressive 46% of consumers say they are willing to pay more for products from brands they can trust. The image of a country of origin has a significant impact, as consumers use these signals to differentiate between products and make purchasing decisions.

Benefits

The audience will gain invaluable insights from renowned international experts in protocol, business etiquette, public relations, diplomacy and international business. By attending the International Protocol and Soft Skills Conference organized by ProtocolToday and Iberoamericanas FHCI Netherlands on November 17th, the public will have the opportunity to broaden their perspectives and participate in meaningful exchanges of ideas. This event promises to be a strong platform to stay updated on current trends and practices to cultivate a global mindset and develop essential soft skills.

5 benefits of attending “The Power of Image” conference

1. Exchange ideas with world-class experts: The conference provides an active and engaging platform to interact with experts with in-depth knowledge of protocol, soft skills and international business. Attendees can benefit from their experience, gain new perspectives, and participate in thought-provoking discussions.
2. Improve intercultural competence: In an increasingly interconnected world, intercultural competence is essential. Attending this conference exposes attendees to a wide range of cultures, allowing them to develop a deeper understanding of global dynamics and to succeed in international environments.
3. Develop soft skills: Soft skills, such as effective communication, emotional intelligence and leadership, are highly valued in today’s professional landscape. “The Power of Image” conference offers sessions to enhance these essential competencies, empowering participants to excel in their careers.
4. Expand professional network: The conference brings together professionals from various industries, creating extensive networking opportunities. Building connections with like-minded people, experts, and potential mentors can open doors for collaboration, career advancement, and future business prospects.
5. Gain a competitive advantage: A solid personal brand and excellent interpersonal skills differentiate professionals in today’s competitive job market. Attending “The Power of Image” conference provides participants with the knowledge and tools to improve their brand, making them stand out to potential employers or clients.

Participating in the “Power of Image” conference is a valuable investment for professionals seeking to excel in their careers, improve their soft skills and project a positive international image.

ProtocolToday® The Hague, Kingdom of the Netherlands, is an expert organization in international protocol, diplomacy, soft skills, business etiquette, and international cultural intelligence. Offering customized solution-based training programs for the public and private sectors.

Info & registration.

www.protocoltoday.nl

PROTOCOLTODAY ACADEMY OF PROTOCOL & SOFT DIPLOMACY 

Sources:

Abraham, A., & Patro, S. (2014). ‘Country-of-Origin’ Effect and Consumer Decision-making. Management and Labour Studies, 39(3), 309–318.