The Art of Gift Giving as the Way of Building Relations.
10th October
Mode of Study: Online
Time: 15:00 – 16:00 hrs. CET Amsterdam time.
Free entrance!
Gifts are symbols of recognition, friendship, and goodwill.
Did you know that the corporate gift market reached $30.33 billion in 2024 and is projected to grow at a compound annual growth rate of 3.52% between 2025 and 2032?
Adopting a strategic and responsible approach to gift selection and regulation is key to strengthening ties with clients, partners, and employees, maximising loyalty and return on investment.
In this ProtocolToday session, we will explore the essential trends and foundations for developing a global mindset in gift giving, based on four pillars:
- Etiquette: Keys to giving and receiving with elegance; appropriate timing and level of personalisation.
- Protocol: Budgetary criteria; consistent integration with brand identity.
- Culture: Guidelines to avoid misunderstandings and respect traditions; focus on experiential gifts.
- Ethics: Intent and purpose of the gesture; sustainability and social responsibility.
Discover how to turn every gift into a strategic tool that strengthens long-term relationships and differentiates your organisation in a competitive market.
General Program
15:00 Welcome
15:10 Gift giving in business
15:30 The four pillars of gift giving
15:50 A&Q.
16:00 End of the session
