THE POWER OF THE IMAGE: EXPLORING THE IMPORTANCE OF THE SECOND INTERNATIONAL PROTOCOL & SOFT SKILLS CONFERENCE

November 17th, 2023 Online – Global

In today’s globalized world, the ability to navigate diverse cultures, project a positive image, and possess strong soft skills has become increasingly vital.

ProtocolToday has explored the importance of the concept of Image Power for individuals, companies and countries. Doing business with foreign companies, especially during nearshoring processes, can be challenging for executives from different sectors due to language barriers, cultural differences, lack of established protocols, and limited knowledge of international business etiquette and skills. of negotiation. These hard and soft skills are intertwined with one’s professional image and crucial in building lasting client relationships. Executives can minimize misunderstandings and succeed in their business ventures by empowering themselves with the right skills and image.

Studies reveal that…

According to studies, in the professional field, 45% of recruiters use social networks to evaluate potential candidates. Personally, it only takes 0.1 seconds to form a lasting impression of a stranger. Additionally, from a business perspective, an impressive 46% of consumers say they are willing to pay more for products from brands they can trust. The image of a country of origin has a significant impact, as consumers use these signals to differentiate between products and make purchasing decisions.

Benefits

The audience will gain invaluable insights from renowned international experts in protocol, business etiquette, public relations, diplomacy and international business. By attending the International Protocol and Soft Skills Conference organized by ProtocolToday and Iberoamericanas FHCI Netherlands on November 17th, the public will have the opportunity to broaden their perspectives and participate in meaningful exchanges of ideas. This event promises to be a strong platform to stay updated on current trends and practices to cultivate a global mindset and develop essential soft skills.

5 benefits of attending “The Power of Image” conference
  1. Exchange ideas with world-class experts: The conference provides an active and engaging platform to interact with experts with in-depth knowledge of protocol, soft skills and international business. Attendees can benefit from their experience, gain new perspectives, and participate in thought-provoking discussions.
  2. Improve intercultural competence: In an increasingly interconnected world, intercultural competence is essential. Attending this conference exposes attendees to a wide range of cultures, allowing them to develop a deeper understanding of global dynamics and to succeed in international environments.
  3. Develop soft skills: Soft skills, such as effective communication, emotional intelligence and leadership, are highly valued in today’s professional landscape. “The Power of Image” conference offers sessions to enhance these essential competencies, empowering participants to excel in their careers.
  4. Expand professional network: The conference brings together professionals from various industries, creating extensive networking opportunities. Building connections with like-minded people, experts, and potential mentors can open doors for collaboration, career advancement, and future business prospects.
  5. Gain a competitive advantage: A solid personal brand and excellent interpersonal skills differentiate professionals in today’s competitive job market. Attending “The Power of Image” conference provides participants with the knowledge and tools to improve their brand, making them stand out to potential employers or clients.

Participating in the “Power of Image” conference is a valuable investment for professionals seeking to excel in their careers, improve their soft skills and project a positive international image.

ProtocolToday® The Hague, Kingdom of the Netherlands, is an expert organization in international protocol, diplomacy, soft skills, business etiquette, and international cultural intelligence. Offering customized solution-based training programs for the public and private sectors.

Info & registration.

www.protocoltoday.nl

PROTOCOLTODAY ACADEMY OF PROTOCOL & SOFT DIPLOMACY 

Sources:

Abraham, A., & Patro, S. (2014). ‘Country-of-Origin’ Effect and Consumer Decision-making. Management and Labour Studies, 39(3), 309–318.

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Writter by Almendra Perez, Manager of proyects of ProtocolToday

12 October 2023, Mexico

Category: Business Protocol 

Reference: A121022BP 

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

HOW TO MASTER THE ART OF THE ART OF COMMUNICATING ACROSS CULTURES

Intercultural communication in professional settings refers to exchanging information and ideas between individuals from different cultural backgrounds within a work environment. It is crucial in fostering understanding, collaboration, and effective decision-making among diverse teams. Intercultural communication enhances productivity, innovation, and global business success by bridging cultural gaps.

Understanding Culture

Intercultural communication skills are crucial in multinational companies, as understanding cultural dimensions like individualism vs collectivism and high vs low power distance helps team members navigate potential misunderstandings and adapt their communication styles. This can lead to better collaboration, increased efficiency, and improved business outcomes. In addition, intercultural communication skills also play a crucial role in customer relations. By understanding diverse customer base’s cultural nuances and preferences, companies can effectively tailor their communication strategies to engage and connect with their target audience.

Stereotypes and biases in intercultural communication can cause misunderstandings and hinder collaboration, potentially offending those who value indirect communication. This can result in strained relationships and missed business opportunities. Thus, companies must educate employees about cultural norms and encourage open-mindedness to ensure successful intercultural communication. However, even with education and open-mindedness, misunderstandings can still occur. For instance, in a diverse team where individuals from different cultures have varying communication styles, there may be a tendency to overcompensate and avoid any potential offence by being overly indirect in communication. This can lead to confusion inefficiency, and ultimately hinder effective collaboration within the team. To tackle the challenge of cross-cultural communication, team members should actively participate in training and understand each other’s communication preferences. This fosters an environment where open expression of thoughts and concerns promotes a balance between directness and indirectness.

Barriers to Intercultural Communication

Language barriers hinder effective intercultural communication as individuals struggle to understand each other due to differences in language proficiency. To overcome this challenge, team members can use strategies such as using simple and clear language, utilising visual aids or gestures, and employing translation tools or interpreters when necessary. Additionally, promoting language learning and providing language training opportunities within the team can help bridge the gap and enhance communication among team members from different cultural backgrounds. For example, in a multinational company, a group of employees from other countries may have varying levels of English proficiency. Team members can engage in regular language training sessions to ensure effective communication to improve their language skills. They can also use visual aids like charts or diagrams to convey complex ideas and concepts.

Nonverbal communication differences and their implications can also be addressed by providing cultural sensitivity training, which can help team members understand and interpret nonverbal cues from different cultures. Technology like video conferencing or instant messaging can enhance team collaboration by bridging nonverbal communication gaps, preventing misunderstandings and promoting better understanding. However, it is important to note that cultural sensitivity training may not always be effective in addressing nonverbal communication challenges. For instance, specific nonverbal cues may have completely different meanings or associations in some cultures, making it difficult for team members to interpret them even with training accurately. Additionally, relying solely on technology for nonverbal communication can be problematic, as technical issues and limitations can hinder the transmission of facial expressions and body language, leading to potential misunderstandings.

Misinterpretation of gestures, body language, and facial expressions can lead to miscommunication and conflicts within a team. Team members must be aware of these cultural differences and technology limitations to communicate effectively and avoid misunderstandings. For example, during a video conference call with international colleagues, one team member may use a hand gesture considered offensive in their culture. Without seeing this nonverbal cue, the other team members may misinterpret the intention and become offended, leading to tension and conflict. Technical issues during calls can lead to miscommunication and misunderstandings among team members, hindering effective collaboration and decision-making. To maintain a harmonious and productive team environment, team members must be aware of potential challenges and find alternative communication methods to accurately interpret facial expressions and body language cues.

Developing Intercultural Communication Skills

Active listening and empathy in intercultural contexts are crucial for understanding and respecting different cultural norms and values. By actively listening and showing empathy, individuals can bridge the gap between different communication styles and avoid misunderstandings. This can foster a more inclusive and collaborative team environment, promoting effective intercultural communication. While active listening and empathy are essential in intercultural contexts, relying solely on these skills may not be enough to fully understand and interpret nonverbal cues, especially when technical issues hinder communication.

Cultural sensitivity and awareness are also crucial in navigating intercultural communication. Understanding and respecting cultural norms, values, and beliefs can help individuals avoid unintentionally offending or misunderstanding others. Additionally, seeking feedback and clarification from individuals from different cultural backgrounds can provide valuable insights and help bridge any gaps in understanding. However, as this works, initially, they are crucial in bridging the communication gap. Still, they may not always be enough to overcome deeply ingrained cultural biases and prejudices that can lead to misunderstandings. Additionally, even with the best intentions, individuals from different cultures may have different expectations and interpretations of nonverbal cues, making effective communication challenging despite efforts to bridge the gap.

Adaptability and flexibility in communication styles are crucial to overcoming these challenges. It is essential to be open-minded and willing to adjust one’s communication approach to understand better and connect with individuals from different cultures. Additionally, seeking cultural awareness and education can also greatly enhance cross-cultural communication skills, as it allows for a deeper understanding of the values, norms, and customs of others. For example, a multinational corporation wanting to expand its business in Japan may face difficulties due to cultural differences in communication styles. To bridge this gap, the company could hire a language and cultural consultant who can provide training on Japanese business etiquette, communication norms, and cultural values. This would enable the employees to adapt their communication styles when interacting with Japanese clients or colleagues, ultimately fostering better cross-cultural understanding and collaboration.

Overcoming Cultural Misunderstandings

Cultural intelligence and humility can help bridge communication gaps and create a more inclusive work environment by recognising biases and assumptions. However, these skills may not necessarily lead to smoother intercultural interactions, as communication gaps still exist even with increased awareness. Addressing structural and systemic issues is also necessary for fostering a more inclusive and collaborative work environment. To sum up, cultural intelligence and humility are not enough to bridge communication gaps, as structural and systemic barriers must be addressed. Organisations should implement diversity and inclusion training programs, establish inclusive policies and practices, and promote equal opportunities for career advancement. Moreover, open dialogue and active listening can help identify and address unconscious biases or discriminatory practices within the organisation. These steps allow organisations to create a more equitable and inclusive workplace for all employees.

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Written by Eric Muhia, an International Studies and Diplomacy Graduate Student and Young Diplomat

06 October 2023, Kenya

Category: Cultural Intelligence

Reference: EM061023CI

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

Dr. Jorge Navarro

Director de Asuntos Diplomáticos en la Revista Macroeconomía
Tema: Instrumentos de poder blando en la diplomacia pública de América Latina para oportunidades de negocios en un mundo cambiante.
MÉXICO

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Nick Delis 

Vicepresidente senior de negocios estratégicos e internacionales en Five9, Inc.
Tema: El poder de la imagen en los negocios
ESTADOS UNIDOS DE AMERICA

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THE RISE OF DIGITAL DIPLOMACY: NAVIGATING THE GLOBALISED LANDSCAPE WITH CULTURAL INTELLIGENCE

In an era that saw many businesses and countries catapulted into digital transformation due to the COVID-19 pandemic, the world had to take stock of how diplomatic relations and professional interactions are conducted online. Definitely not to be merely mistaken for your general rules of Netiquette. Two interconnected developments that have emerged as essential elements influencing international relations and the corporate landscape are digital diplomacy’s rise and cultural intelligence’s importance in a modernised global workplace.

Digital Diplomacy: A New Paradigm in International Relations

Digital diplomacy is described as using technology to conduct diplomatic activities, such as engaging with international and intergovernmental organisations and developing international cooperation. The internet, social media, and other platforms have been the driving force behind this transition, which has transformed how global entities interact and work together.

Using social media platforms as diplomatic tools is one of the key aspects of digital diplomacy. Leaders and diplomats leverage platforms like Twitter, Facebook, and Instagram to engage directly with citizens and audiences across international borders.

Moreover, digital diplomacy has proven instrumental in crisis management and public diplomacy. Governments can disseminate information rapidly during emergencies and engage with global audiences to manage perceptions. The COVID-19 pandemic showcased the significance of digital platforms in giving accurate information and coordinating international responses.

Cultural Intelligence: A Vital Skill in the Globalized Workplace

A diversified workforce and business environment result from organisations expanding their activities across international borders in an increasingly connected world.  The capacity to comprehend people from various cultural origins, adapt to them, and communicate effectively with them is referred to as cultural intelligence. In light of this, cultural intelligence (CQ) has become crucial for both professionals and leaders.

In a globalised workplace, cultural intelligence goes beyond simply acknowledging cultural differences; it involves a deeper appreciation and understanding of diverse perspectives, norms, and behaviours. Professionals who possess proficiency in cultural intelligence are better equipped to navigate the landscape of cross-cultural interactions and forge lasting relationships.

Research has shown that individuals with high levels of cultural intelligence are more likely to succeed in international assignments and are better equipped to lead diverse teams. They demonstrate greater adaptability, empathy, and open-mindedness, which are crucial for effective communication and negotiation across cultures.

Synergy Between Digital Diplomacy and Cultural Intelligence

The convergence of digital diplomacy and cultural intelligence shapes the future of international relations and globalised business environments. These two trends are not mutually exclusive; they often complement and reinforce each other.

Digital diplomacy provides a platform for strengthening cross-cultural understanding and interactions. Diplomats and leaders can interact with audiences from various backgrounds, exchange cultural perspectives, and encourage discussion on international issues using social media and social networks. Through digital involvement, cultural diplomats can reach those previously shut out of traditional diplomatic relations and transcend geographic barriers.

Conversely, cultural intelligence improves the reach and effectiveness of digital diplomacy efforts. Diplomats and professionals who possess cultural intelligence understand the nuances of communication styles, etiquette, and cultural sensitivities, ensuring their messages are received positively and avoiding unintended misunderstandings.

Conclusion

The rise in the need for ongoing digital diplomacy measures and the growing importance of cultural intelligence are two significant indicators of reshaping international relations and how we operate in the modern business environment. Online platforms present fresh diplomacy and cross-cultural dialogue opportunities in a connected world. At the same time, cultural intelligence enables people to successfully navigate the complexities of global interactions effectively and with empathy.

As we progress, merging digital diplomacy and cultural intelligence will play a vital role in shaping diplomatic strategies, improving international collaborations, and fostering a more inclusive and interconnected global community.

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References:

Seib, P. M. (2018). Digital Diplomacy: A Globalized Tool for Communication in the Twenty-First Century. Routledge.

Zaharna, R. S. (2019). Digital Diplomacy: Theory and Practice. Routledge.

Ang, S., Van Dyne, L., & Koh, C. (2006). Personality correlates of the four-factor model of cultural intelligence. Group & Organization Management, 31(1), 100-123.

Livermore, D. (2011). Leading with Cultural Intelligence: The New Secret to Success. AMACOM.

Holmes, L. (2018). Cultural Diplomacy in the Age of Digital Diplomacy. Diplomatic Courier.

Wang, Y., & Sun, S. (2017). The Impact of Cultural Intelligence on Cross-Cultural Communication Effectiveness: A Study of Chinese Expatriates in Multinational Organizations. International Journal of Intercultural Relations, 61, 67-77.

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Writer by Christopher Crossley, Luxury lifestyle professional

27th August 2023, Trinidad  and Tobago

Category: Diplomacy

Reference: CC27082023D  

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

CORPORATE COMMUNICATION

How the communication process develops in the internal or external environment can warn us very clearly about its efficiency and, in addition, about a set of characteristics -sometimes unnoticed- related to the work environment, the quality of customer service, audience, and optimal interaction. between the different hierarchies, among other elements.

This can be defined as a subject that involves a continuous flow of messages, through which its members transmit information and interpret their meanings to persuade themselves, seeking to modify behaviours or attitudes; it feeds social systems, facilitates integration, varies behaviour, shapes human exchange productively, and enhances understanding of corporate politics; it makes coexistence fluid and positive and results are obtained. Finally, it can become a “thermometer” to recognize the organisation’s culture.

In the external context, it pursues the following objectives: publicize the product and service, disseminate revelations, promote better positioning, serve as a means of memory, gather customer opinion, guide suppliers, contribute to creating a corporate or brand image, etc.

Internally, it has various connotations that will affect the external environment. Hence, implementing, evaluating and correcting aspects that affect their understanding and inspiration is essential to achieving the ideals. Thus, for example, it seeks to publicise the determinations of the highest levels of the company, establish a two-way link between employees and bosses, and foster an integral relationship.

For this, descending, ascending and horizontal communication is carried out. Let’s stop to explain each one: The descendant arises from a high position towards people of a lower hierarchical level; He is used to direct and control. His goal is to assign employees goals, instructions, policies, and feedback. This increases the internal climate, improves performance, prevents problems and prevents the existence of gossip, speculation and uncertainty.

The ascendant originates from a lower-ranking collaborator to a manager or boss. They tend to be fewer in number than their descendants, and their greatest tribute lies in the fact that they optimise decision-making. Its advantages are expanding professional training, reducing conflict levels, increasing adhesion and identification, and raising staff self-esteem by feeling part of the corporation.

The horizontal is usually installed for connection spaces. Its application can result in trust and openness. Its main virtues are that it increases coordination, increases the internal atmosphere, strengthens integration, and encourages innovation and teamwork.

Ensuring that the mechanisms described work according to institutional policies is imperative to avoid the gestation of rumours. This is a spontaneous and daily matter with intriguing, seductive, ambiguous content, which should be believed and secret; its transmission is chained and exponential; it comes from an unknown but “reliable” source. Its subsistence represents the most evident manifestation of the deficiencies of the communication system. Otherwise, there would be no place for its prominence and expansion.

A transcendent aspect consists of knowing the genuine communication capacity of the most representative officials. A professional with lofty standards of hard skills, competencies, and even a long history in the job market may assume that they know how to communicate. However, a significant difficulty arises when you fail to detect his lack of skill. Therefore, I recommend evaluating his assertiveness, persuasive talent and proficiency in negotiation. Sometimes, they have not always been trained for this purpose, and consequently, problems that radiate in all spheres will arise.

In this regard, I suggest exercising assertive, courteous communication and caring for styles to certify their understanding and good interaction. Remember: the shapes end up being as significant as the background. Hence, there is a need to display solid soft skills that ensure a development framed in tolerance, empathy, kindness and different components aimed at ratifying an understanding in which, beyond possible discrepancies, respect and harmony prevail. This purpose is not always achieved due to negative and unfavourable work scenarios.

Communication must deserve special attention, regardless of the size and activity of the company. The coexistence of omissions, misinterpretations, and distorted messages has countless impacts on credibility, reputation, and bonds with your audiences. We avoid underestimating or dispensing with adopting corrective actions. It is desirable to carry out an audit to have an independent and accredited diagnosis.

In an increasingly interdependent world, it is an integrating, motivating, persuasive, enlightening medium destined for enriching feedback. Thanks to this, the exchange is strengthened, new commercial links are forged, and the corporate identity is projected with the consequent benefits of building an ambitious, respected and hopeful horizon. I share the assertion of the Argentine actor Leandro Taub: “Bad communication can turn beauty into tragedy. Good communication can make tragedy beauty.”

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Writer by Wilfredo Peréz, Expert in Etiquette and Protocol

27th August 2023, Peru

Category: Business Protocol 

Reference: WP27082023BP    

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”