Dr. Jorge Navarro

Director de Asuntos Diplomáticos en la Revista Macroeconomía
Tema: Instrumentos de poder blando en la diplomacia pública de América Latina para oportunidades de negocios en un mundo cambiante.
MÉXICO

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Nick Delis 

Vicepresidente senior de negocios estratégicos e internacionales en Five9, Inc.
Tema: El poder de la imagen en los negocios
ESTADOS UNIDOS DE AMERICA

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THE RISE OF DIGITAL DIPLOMACY: NAVIGATING THE GLOBALISED LANDSCAPE WITH CULTURAL INTELLIGENCE

In an era that saw many businesses and countries catapulted into digital transformation due to the COVID-19 pandemic, the world had to take stock of how diplomatic relations and professional interactions are conducted online. Definitely not to be merely mistaken for your general rules of Netiquette. Two interconnected developments that have emerged as essential elements influencing international relations and the corporate landscape are digital diplomacy’s rise and cultural intelligence’s importance in a modernised global workplace.

Digital Diplomacy: A New Paradigm in International Relations

Digital diplomacy is described as using technology to conduct diplomatic activities, such as engaging with international and intergovernmental organisations and developing international cooperation. The internet, social media, and other platforms have been the driving force behind this transition, which has transformed how global entities interact and work together.

Using social media platforms as diplomatic tools is one of the key aspects of digital diplomacy. Leaders and diplomats leverage platforms like Twitter, Facebook, and Instagram to engage directly with citizens and audiences across international borders.

Moreover, digital diplomacy has proven instrumental in crisis management and public diplomacy. Governments can disseminate information rapidly during emergencies and engage with global audiences to manage perceptions. The COVID-19 pandemic showcased the significance of digital platforms in giving accurate information and coordinating international responses.

Cultural Intelligence: A Vital Skill in the Globalized Workplace

A diversified workforce and business environment result from organisations expanding their activities across international borders in an increasingly connected world.  The capacity to comprehend people from various cultural origins, adapt to them, and communicate effectively with them is referred to as cultural intelligence. In light of this, cultural intelligence (CQ) has become crucial for both professionals and leaders.

In a globalised workplace, cultural intelligence goes beyond simply acknowledging cultural differences; it involves a deeper appreciation and understanding of diverse perspectives, norms, and behaviours. Professionals who possess proficiency in cultural intelligence are better equipped to navigate the landscape of cross-cultural interactions and forge lasting relationships.

Research has shown that individuals with high levels of cultural intelligence are more likely to succeed in international assignments and are better equipped to lead diverse teams. They demonstrate greater adaptability, empathy, and open-mindedness, which are crucial for effective communication and negotiation across cultures.

Synergy Between Digital Diplomacy and Cultural Intelligence

The convergence of digital diplomacy and cultural intelligence shapes the future of international relations and globalised business environments. These two trends are not mutually exclusive; they often complement and reinforce each other.

Digital diplomacy provides a platform for strengthening cross-cultural understanding and interactions. Diplomats and leaders can interact with audiences from various backgrounds, exchange cultural perspectives, and encourage discussion on international issues using social media and social networks. Through digital involvement, cultural diplomats can reach those previously shut out of traditional diplomatic relations and transcend geographic barriers.

Conversely, cultural intelligence improves the reach and effectiveness of digital diplomacy efforts. Diplomats and professionals who possess cultural intelligence understand the nuances of communication styles, etiquette, and cultural sensitivities, ensuring their messages are received positively and avoiding unintended misunderstandings.

Conclusion

The rise in the need for ongoing digital diplomacy measures and the growing importance of cultural intelligence are two significant indicators of reshaping international relations and how we operate in the modern business environment. Online platforms present fresh diplomacy and cross-cultural dialogue opportunities in a connected world. At the same time, cultural intelligence enables people to successfully navigate the complexities of global interactions effectively and with empathy.

As we progress, merging digital diplomacy and cultural intelligence will play a vital role in shaping diplomatic strategies, improving international collaborations, and fostering a more inclusive and interconnected global community.

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References:

Seib, P. M. (2018). Digital Diplomacy: A Globalized Tool for Communication in the Twenty-First Century. Routledge.

Zaharna, R. S. (2019). Digital Diplomacy: Theory and Practice. Routledge.

Ang, S., Van Dyne, L., & Koh, C. (2006). Personality correlates of the four-factor model of cultural intelligence. Group & Organization Management, 31(1), 100-123.

Livermore, D. (2011). Leading with Cultural Intelligence: The New Secret to Success. AMACOM.

Holmes, L. (2018). Cultural Diplomacy in the Age of Digital Diplomacy. Diplomatic Courier.

Wang, Y., & Sun, S. (2017). The Impact of Cultural Intelligence on Cross-Cultural Communication Effectiveness: A Study of Chinese Expatriates in Multinational Organizations. International Journal of Intercultural Relations, 61, 67-77.

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Writer by Christopher Crossley, Luxury lifestyle professional

27th August 2023, Trinidad  and Tobago

Category: Diplomacy

Reference: CC27082023D  

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

CORPORATE COMMUNICATION

How the communication process develops in the internal or external environment can warn us very clearly about its efficiency and, in addition, about a set of characteristics -sometimes unnoticed- related to the work environment, the quality of customer service, audience, and optimal interaction. between the different hierarchies, among other elements.

This can be defined as a subject that involves a continuous flow of messages, through which its members transmit information and interpret their meanings to persuade themselves, seeking to modify behaviours or attitudes; it feeds social systems, facilitates integration, varies behaviour, shapes human exchange productively, and enhances understanding of corporate politics; it makes coexistence fluid and positive and results are obtained. Finally, it can become a “thermometer” to recognize the organisation’s culture.

In the external context, it pursues the following objectives: publicize the product and service, disseminate revelations, promote better positioning, serve as a means of memory, gather customer opinion, guide suppliers, contribute to creating a corporate or brand image, etc.

Internally, it has various connotations that will affect the external environment. Hence, implementing, evaluating and correcting aspects that affect their understanding and inspiration is essential to achieving the ideals. Thus, for example, it seeks to publicise the determinations of the highest levels of the company, establish a two-way link between employees and bosses, and foster an integral relationship.

For this, descending, ascending and horizontal communication is carried out. Let’s stop to explain each one: The descendant arises from a high position towards people of a lower hierarchical level; He is used to direct and control. His goal is to assign employees goals, instructions, policies, and feedback. This increases the internal climate, improves performance, prevents problems and prevents the existence of gossip, speculation and uncertainty.

The ascendant originates from a lower-ranking collaborator to a manager or boss. They tend to be fewer in number than their descendants, and their greatest tribute lies in the fact that they optimise decision-making. Its advantages are expanding professional training, reducing conflict levels, increasing adhesion and identification, and raising staff self-esteem by feeling part of the corporation.

The horizontal is usually installed for connection spaces. Its application can result in trust and openness. Its main virtues are that it increases coordination, increases the internal atmosphere, strengthens integration, and encourages innovation and teamwork.

Ensuring that the mechanisms described work according to institutional policies is imperative to avoid the gestation of rumours. This is a spontaneous and daily matter with intriguing, seductive, ambiguous content, which should be believed and secret; its transmission is chained and exponential; it comes from an unknown but “reliable” source. Its subsistence represents the most evident manifestation of the deficiencies of the communication system. Otherwise, there would be no place for its prominence and expansion.

A transcendent aspect consists of knowing the genuine communication capacity of the most representative officials. A professional with lofty standards of hard skills, competencies, and even a long history in the job market may assume that they know how to communicate. However, a significant difficulty arises when you fail to detect his lack of skill. Therefore, I recommend evaluating his assertiveness, persuasive talent and proficiency in negotiation. Sometimes, they have not always been trained for this purpose, and consequently, problems that radiate in all spheres will arise.

In this regard, I suggest exercising assertive, courteous communication and caring for styles to certify their understanding and good interaction. Remember: the shapes end up being as significant as the background. Hence, there is a need to display solid soft skills that ensure a development framed in tolerance, empathy, kindness and different components aimed at ratifying an understanding in which, beyond possible discrepancies, respect and harmony prevail. This purpose is not always achieved due to negative and unfavourable work scenarios.

Communication must deserve special attention, regardless of the size and activity of the company. The coexistence of omissions, misinterpretations, and distorted messages has countless impacts on credibility, reputation, and bonds with your audiences. We avoid underestimating or dispensing with adopting corrective actions. It is desirable to carry out an audit to have an independent and accredited diagnosis.

In an increasingly interdependent world, it is an integrating, motivating, persuasive, enlightening medium destined for enriching feedback. Thanks to this, the exchange is strengthened, new commercial links are forged, and the corporate identity is projected with the consequent benefits of building an ambitious, respected and hopeful horizon. I share the assertion of the Argentine actor Leandro Taub: “Bad communication can turn beauty into tragedy. Good communication can make tragedy beauty.”

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Writer by Wilfredo Peréz, Expert in Etiquette and Protocol

27th August 2023, Peru

Category: Business Protocol 

Reference: WP27082023BP    

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

SPEECH AN ESSENTIAL TOOL

The speech is a premeditated oral narration expressed in solemn and massive acts, generally political, on a theme, thought, vision and/or conclusion, to move, inform or persuade the audience.

Within oratory, speeches are a fundamental tool. We can define it as an oral presentation on a specific matter, pronounced before an audience. in order to convince or move him.

There are different types of Speeches; among them are Narrative Speech, Advertising Speech, Expository Speech, Argumentative Speech, and Political Speech.

A narrative speech shows or narrates facts or situations through a plot and an argument. This speech is well known because it is used in novels and stories. Without realizing it, we use it daily.

For its part, advertising discourse has, unlike other types of discourse, a very practical objective: to sell a product. This must constantly evolve, mutate and reinvent itself. It must be, among other things, eye-catching to capture the public’s interest, and it must be creative so that it does not continue to be more of the same.

The expository discourse is one whose main objective is to inform or clarify a fact or a situation. The fundamental characteristics of this type of speech are the clarity of the exposition and the conciseness – the more synthetic, the clearer it will be. And this characteristic has nothing to do with the brevity of the speech but rather with the fact that the ideas presented are accurately expressed.

Argumentative speeches have as their main objective to convince someone of something; for that, this type of speech must be thought out and elaborated with great care. The argumentation must develop smoothly, without arrogance or abruptness.

The idea is to go step by step, explaining everything so that, by the end of the speech, the audience feels that they have reached the conclusions on their own.

The political discourse can be narrative to move, expository to explain political measures, argumentative as a defence or defence of political ideas, informative to inform about the political measures taken or advertising, with its very practical objective.

The specific purpose of a speech is the precise response that the speaker or issuer wishes to obtain from the audience. In other words, this purpose refers to exactly what we want the audience to do, believe, feel, understand or enjoy.

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Writer by Gustavo Caballero, Journalist, Broadcaster, and Specialist in Ceremonial and Protocol.

12sd July 2023, Argentina 

Category: Business Protocol

Reference: GC12072023BP    

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

IS THERE ONLY ONE CORRECT WAY TO EAT?

Several centuries ago, the social Protocol and the Etiquette at the Western table allowed the image and the development in the way of eating, to reveal the level of education of people with a social lifestyle or a privileged status. , as it happened in the old monarchies, where the courtier was known and chosen, for such behavior.

Thanks to globalization, it would be expected that in our times, a significant majority knows this development. It should be natural and well-managed but mainly appropriate to the uses and customs of the different societies that make up our hemispheres.
Just as sushi became fashionable and many make an effort to eat with chopsticks, it would be interesting if there was a similar concern to learning to eat correctly with a knife, fork and spoon or the other ways other cultures take it.

It is known that since the last century, the diplomatic world has focused on the “Continental Style”, which is considered the elegant, formal, practical and “universalized” style for business and high-level meetings; however, it cannot be denied. That the “American Style” exists, or with the fingers, or with a spoon and fork, or with chopsticks, or with the traditions of a “European Style” -(assimilated by many as the continental style)- that refuses to disappear.

And although it is still seen in forums and participation groups on these issues, that there are radical positions of specialists in these matters about “what is the correct style of eating” disqualifying what does not resemble the continental style (often wrong taught), we are the specialists who defend RESPECT, good EDUCATION and COMMON SENSE as the foundations of good behavior, guiding us to adapt to the uses and customs of the wide world diversity.

When we get carried away by conventions, it is possible that we sin as disrespectful and lacking in good manners. As an example, it was the case so mentioned in Canada in 2006, when the Filipino boy Luc Cagadoc, then seven years old, was repeatedly humiliated along with his mother by the authorities of his Lalande school in Roxboro, for acting by his culture by eating with a fork and spoon and not eating “properly” with a knife and fork, like the way you eat in Canada.

Something similar happens with the “experts” who insist on abolishing the “American Way” because they consider it impractical or inappropriate. Could it be that they would also be willing to go around the world to judge and criticize the other ways of eating that do not fit the style recently imposed at the end of the last century as a fashion?

We should respond effectively to the need to accommodate ourselves with an open mind to the differences that enrich the culture of our planet. Those cultures that historically have been modifying procedures and practices that since their origins have given rise to current practices such as the “Continental Style”, the “American Style, Zigzag or Switch”, and the “European or Hybrid / Fusion Style” that It brings together the “British”, “French”, “Italian” or “German” forms that historically, thanks to the royal houses and the aristocracy, set trends for the Western world, as well as other cultures, established their different ways of eating, thanks to religion or other particular traditions.

For everything written, the current “experts” should be called to show our expertise with all the knowledge that involves the cultural intelligence demanded in these times, to fulfil a complete role of teaching, without obtuse and disrespectful positions, which many times they only confuse those who want or need to know more about these topics.

Finally, to clarify the concepts expressed, these criteria are pointed out, which are openly exposed for the consideration and opinion of readers, knowledgeable about the subject:

  • The ‘Continental Style’ emerged as a fashion in Europe (England and France) in the middle of the 20th century, and over time, it became the globally accepted style to put into practice the Western way of eating with a knife and fork, as the ‘diplomatic style’.
  • The ‘4 Step Style’ used for eating since the Middle Ages before the acceptance of the fork was the root of the ‘American Style’ and other European or hybrid styles, which, in many cases, strive to remain valid until today, in some conservative societies.
  •  “Hybrid Styles” or “Fusion” have emerged thanks to the use of the ‘Four Step Style’ practised in many ancient European schools with the inclusion of the “Continental Style”, allowing formats to be taught with certain variations to this day.
  • The instructors of “Etiquette at the Table” are obliged to know these historical references and the variations that exist in the world to teach their students the different forms without giving rise to unfortunate confusion that arises when living with the different cultures of European countries and other continents, which generally show customs alien to the initial and conventional instruction.
  • The experts in “Etiquette and Protocol” should be responsible for knowing the various correct ways in terms of origins and traditions of the different “Styles of Eating” to have an open and transparent vision based on respect and integrity. The adaptability of a well-educated person who operates in a globalised world, without judgments or criticism, which go against good manners and good customs.

Under the concept that “differences enrich”, I open a thread to give value to ideas or opinions about what is exposed.

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Writer by Claudia STOHMANN R. de A. Communicator, speaker, writer, etiquette, and protocol expert. 

12sd July 2022, Bolivia 

Category: Business Etiquette 

Reference: CS12072023BE    

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

SELF-REFLECTION ON DEVELOPING A GLOBAL MINDSET

Reflections on the most relevant points learned during the ProtocolToday Academy Global Mindset Executive Masterclass Program, specifically on protocol and etiquette in the diplomatic and business fields. During my professional career, I have had the opportunity to participate in numerous diplomatic activities and meetings, which has led me to understand the importance of protocol and etiquette in the success of relationships.

In this sense, protocol and etiquette, both in diplomacy and business, are essential tools for establishing and maintaining effective and respectful communication with others. They are the pillars that support the appropriate standards of behaviour and conduct in the political, social and business spheres. Following these standards creates an atmosphere of professionalism, courtesy and mutual respect, which fosters trust and strengthens business relationships.

One of the main lessons to highlight is the importance of punctuality. Arriving on time to meetings and appointments demonstrates commitment, respect for the time of others, and a professional attitude. In addition, proper clothing is also an essential aspect of business and diplomatic etiquette. Dressing appropriately for each occasion shows respect for others and helps project a professional image.

Another crucial aspect of the business protocol is greeting and treatment of others. It is essential to greet cordially and respectfully, using the titles corresponding to the position held by the person and respecting the hierarchical levels. In addition, body languages, such as eye contact and a firm handshake, is important in establishing an excellent initial impression.

Proper communication is another essential element. It is important to speak clearly and maintain an appropriate tone of voice in all interactions. Listening carefully to others, showing genuine interest, and avoiding interruptions are key aspects of effective communication.

Likewise, respect for the hierarchy and the rules of courtesy is fundamental in business and diplomacy. When interacting with people from different levels of the hierarchy, it is essential to show deference and treat each individual respectfully, regardless of their position.

Punctuality, appropriate clothing, respectful greeting, effective communication and respect for others are some essential elements of protocol and etiquette. These aspects contribute to establishing solid, lasting and successful relationships in the diplomatic sphere and the business world.

In my reflection, through the Protocol Today Academy program, he reinforced my knowledge and understanding that protocol and etiquette are rigid rules and reflect the fundamentals of courtesy, respect, and professionalism. By integrating these practices into my day-to-day professional, he experienced how they can positively influence my relationships and professional growth as a Panamanian diplomat.

Protocol and etiquette in business are essential to establish successful and lasting relationships in the business field. By following these standards, we show respect, courtesy and professionalism towards others, which contributes to strengthening diplomatic and commercial relations and mutual success.

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Writer by Renato A. Famiglietti Moreno, Second Secretary Diplomatic and Consular Career of the Republic of Panama to the Kingdom of The Netherlands

22sd June 2023, The Netherlands

Category: Diplomacy

Reference: RF22062023D    

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”