LAUNCH OF THE ART OF GIFT GIVING

18th Sept at WTC The Hague and 19th Sept at WTC Amsterdam.

Time: 10:00-12:00 hrs.

Avenue: Business World Trade Center (WTC) The Netherlands.

Note: With an invitation only.

A preview of our exclusive gifts will be available on our website starting on 20 August (only available in the Netherlands and Belgium).

Organized by Galbe International and ProtocolToday, an expert company in international business protocol and gifts.

The Art of Gift Giving as the “Smart way of building relations.”

We advise and guide exclusive business gift-giving to authentically improve your company’s performance, reliability, image, consulate, or embassy.

Our gifts are characterized by originality, quality, and exclusivity. They are made and provided by artisans, artists, and others from different countries.

Each customer has a different story, and a gift can tell a unique story. When the gift you want does not exist, ProtocolToday works with you to design and create that special gift for an unforgettable once-in-a-lifetime experience.

AGENDA:

10:00 Welcome registration

10:30 Presentation of corporate gifts “The Art of Gift Giving”© by Adriana Flores, founder and specialist in international business protocol and soft diplomacy skills and Prof. Dewanand Mahadew, an international expert with business development experience in more than 60 countries.

  • Heinen Delfts Blauw
  • EDOJAPAN
  • Other partners

11:30 End of the official part

12:00 End of the launch.

Registration
Visit our website

3rd INTERNATIONAL PROTOCOL AND SOFT DIPLOMACY CONFERENCE

Early bird tickets

15th, May 2025

Time: 14:00 hrs – 19:00 hrs. (CET) 

YOUR LOCAL TIME 

Mode: Hybrid (onsite-online)

Avenue: The Hague, The Netherlands

Investment mode on-site: 

Early bird 1 ticket €102.00; regular price 1 ticket € 120.00; special price 5 tickets €540.00.

Investment mode online: €70.00

Dress code: Business formal.

About ProtocolToday | About Galbe Internacional 

YOUR LOCAL TIME 

1 DAY |  6 SPEAKERS | 4 CONTINENTS | 30 COUNTRIES 
EAST MEETS WEST 

Why Global Mindset Skills

The world is transforming into a global village, and we need executives who can navigate smoothly across cultures. Cultural intelligence and understanding of cultures are key challenges for entrepreneurs and investors in expanding their businesses across borders. 

Objectives

The conference aims to bridge the gap between cultures worldwide from multidimensional perspectives and share insights to enable and empower participants to understand their business partners better and bridge gaps. 

As audience

The conference will offer numerous opportunities to share, connect, grow and increase your perspectives worldwide!

  • Meet, greet and connect with business people from more than 30 countries.
  • Increase efficiency and learn from each other.
  • Inspire, motivate and increase co-creation capacities.
  • Cooperation opportunities with prospects.
  • Walking diner.
  • Certificate of presence.

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GENERAL PROGRAM 15th MAY

Timetable

Amsterdam | Montreal | Sydney | Dubai| Shangai | Mexico City 

YOUR LOCAL TIME

14:00 Registration

14:30 Welcome remarks

Conference Part 1

16:00 Break

16:30 Conference Part 2

17:00 Discussion panel

18:00 Networking & sharing opportunities

19:00 End of the program

SPEAKERS & PANELLISTS

Early bird tickets
Brochure
Registration to be a sponsor
Registration to be a strategic and media partner
 

AWARD CEREMONY 16th MAY 

16th May, Award of agents of Changue by FHC Netherlands – Iberoamericanas Netherlands.

Time: 16:00 hrs – 19:00 hrs. (CET) 

Avenue: The Hague, The Netherlands

Dress code: Formal white.

Only with an invitation provided by FHCI

About FHCI 

About Iberomericanas

Ibero-Americans dress in white to present the Award to the 20 Agents of Change in The Hague.

IMAC supports outstanding women and men, the so-called local heroines, who are working to create positive impacts in communities through professional services, inspiring others, enabling the personal improvement of individuals and organizations, and helping individuals and societies be resilient and have a positive impact.  

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SPEAKERS 

 

GENERAL PROGRAM 

16:00 Registration

16:30 Welcome remarks

17:00 Award ceremony

18:00  Magical stories

19:00 End of the program

TEAM

Carina Herrera

Public Relations, Argentina

Marta Bonilla

Master of Ceremony and Moderator, The Netherlands

Carla Esparza

Carla Esparaza

Research, Spain

Cristina Galbé

Logistic, The Netherlands

PARTICIPANTS ARE:

  • Government Representatives: Ambassadors, Diplomats, Honorary Consuls & Embassy Staff;
  • Business Professionals: Entrepreneurs, Consultants, Business Development Professionals;
  • Executives & Professionals: National & Local Government’s Officials, City Marketing & Investments Promotion Executives | International Organizations Staff;
  • Professionals, students and journalist.

STRATEGIC PARTNERS

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MEDIA PARTNERS

GLOBAL MEMBERSHIP

ProtocolToday® in The Netherlands is an expert organisation in international protocol, diplomacy, soft skills, business etiquette, and international cultural intelligence.

As a capacity development company, we aim to connect societies, values, cultures, organisations and individuals worldwide. Our global network comprises profit, non-profit, public, and government professionals.

Our network

ASIA | AFRICA | AMERICA | AUSTRALIA | LATIN AMERICA | CARIBBEAN | EUROPE | + 50 Countries

Investment:

Individual membership per year €50,00

Company membership per year. Three members €100,00

Become a Global Member!

Global Mindset Skills

Membership benefits:

Global community

  • Meet, match and liaise with peers from all over the world;
  • Free access to online global events;
  • Free access to 8 – 12  SME international networking (online) per year, highlighting the cultural aspects and business opportunities in a subject country.

Knowledge & Discounts

  • Priority access to the masterclass programs;
  •  Members enjoy a 10% discount on the ProtocolToday Academy Masterclass programs;
  • Free digital copy of our Magazine Global Mindset.

Business Opportunities

  • Opportunity to pitch your proposition during international online networking
  • events;
  • Free access to an economic analysis of selected countries;
  • Opportunity for networking with other entrepreneurs and potential customers.

Distinguished & international

  • Stand out from the crowd due to awareness about soft skills, ethics, image, dress codes, etc.;
  • Opportunity to build your global network of colleagues, business partners and friends;
  • Mindfulness skills to deal with and work with people from all over the world.
Payment individual
Payment corporate

WRITING SKILLS WORKSHOP

September

Mode of Study: Online

There are two available times: 10:00–12:00 hrs. CET Amsterdam.
YOUR LOCAL TIME

*Request special prices for embassies and companies.
Fee one masterclass: the member price is €40.00, non-member price €46.00, including:

  • Method action Learning model;
    Digital material;
  • Personalized assessment;
  • Certificate EQF 7 level of ProtocolToday Academy.
    ABOUT PROTOCOLTODAY ACADEMY

“…The ‘opinion article’ has an introduction, which details the most salient points in a concise manner to place the reader in the field to be discussed; a body, which develops the analysis with foundations and examples and, finally, a conclusion or summary: it may contain a synthesis or a phrase inviting reflection. I suggest resorting, in the desire to provide expository quality, to casuistries, data, expressions and satires. This last one must be used with caution, not everyone has the solvency and enlightenment to understand its meaning.”

Topics:

• Importance of written communication.
• Characteristics for journalistic writing.
• Presentation of journalistic genres.
• The opinion article: characteristics, tips and details.
• Structure, topics and correction of an opinion article.
• Where to publish an opinion article?

Registration and payment

LICENCED PRACTITIONER INFORMATION SESSIONS

BECOME PROTOCOLTODAY ACADEMY, LICENSED PRACTITIONER!

More information on 21 or 28th August | 20 or 27th November 

14:00- 15:00 hrs (CET) Amsterdam

Mode: Online

YOUR LOCAL TIME

Registration: Members free entrance, non-members €10.00

The ProtocolToday Licensed Practitioner Specialist program is designed to train you as a coach, becoming a competent specialist to empower other leaders in ProtocolToday’s Masterclass programs under the license and support of ProtocolToday Academy.

ProtocolToday®, based in The Hague, The Netherlands, is an expert organisation in international protocol, diplomacy, soft skills, business etiquette, and international cultural intelligence. It offers customised, solution-based training programs in the public and private sectors.

Benefits

5-day training program* Teaching/learning takes place on the Action Learning Model. 

  • The PTA concluded with an integrated (personalised) assessment.
  • It is delivered at EQF 7 level (EU Qualifications Framework, master level) and is based on the five Dublin descriptors (EU criteria for Higher Education).

Who Should Attend

  • Existing trainers and coaches working with executives, managers, professionals, government officials, and others;
  • Consultants in image consulting, business etiquette, and others;
  • Protocol professionals seeking to advance and upgrade their professional credentials;
  • Individuals who wish to start their own protocol & etiquette training business;
  • Educators and professional corporate trainers and coaches;
  • Executives are working in the private and public sectors.
Download brochure
Global member
Registration

EXECUTIVE PROGRAM GLOBAL MINDSET SKILLS (EP-12-03-21) PART I

19-27th Nov

Mode of Study: Online

There are two available times: 10:00-12:00 hrs. and 16:00–18:00 hrs. CET Amsterdam. If necessary, request another schedule.

YOUR LOCAL TIME

12 hours in 6 days, 2 hours each day of class online

*Request special prices for embassies and companies

The participation fee: member price is €240.00; not-member €276

The fee for one Masterclass: the member price is €80.00; the non-member price is €92.00 for the total program, including:

Become a mindful executive with the skills to navigate & operate smoothly around the globe!

Global Mindset Skills
Learn Today & Practice Today!

The world is transforming into a global village and needs executives who can navigate smoothly across cultures.

Globalisation is changing the world in every aspect. Traditional industrial economies are transforming into entrepreneurial economies, and there is a need for leaders, entrepreneurs, directors, government officials and executives with global mindset skills, e.g., the skills for profound relations management with people from different cultures and with different values and soft diplomacy skills.

Masterclasses:

Key topics include:

  • Business card protocol & handshake. The art of conversation both in person and on the phone;
  • How to dress appropriately, personal style and its influence on your communication, Seating protocol by meetings;
  • Importance of rank & status.

Participants are:

  • Young Diplomats,  Young Business people;
  • Government Representatives: Ambassadors, Diplomats, Honorary Consuls & Embassy Staff;
  • Business Professionals: Entrepreneurs, Consultants, Business Development Professionals;
  • Executives & Professionals: National & Local Government Officials, City Marketing & Investments Promotion Executives | International Organizations Staff;
  • Professionals are active in the Hospitality & Tourism Industry.
Request more information
Registration and payment to become a member
Registration and payment

EXECUTIVE PROGRAM GLOBAL MINDSET SKILLS (EP-12-03-21) PART II

3-11st Dec

Mode of Study: Online

There are two available times: 10:00-12:00 hrs or 16:00-18:00 hrs CET Amsterdam. Request another schedule if necessary.

YOUR LOCAL TIME

12 hours in 6 days, 2 hours each day of class online

*Request special prices for embassies and companies

The fee for participation in this program is a member price €240.00; the non-member price is €276.00.

The fee for one Masterclass: the member price is €80.00; the not-member price is €92.00 for the total program, including:

Become a mindful executive with the skills to navigate & operate smoothly around the globe!

Global Mindset Skills
Learn Today & Practice Today!

Globalisation is changing the world in every aspect. Traditional industrial economies are transforming into entrepreneurial economies, and there is a need for leaders, entrepreneurs, directors, government officials and executives with global mindset skills, e.g., the skills for profound relations management with people from different cultures and with different values and soft diplomacy skills.

Masterclasses and dates:

Key topics include:

  • Cultural & Emotional intelligence, The Power of Culture in Business;
  • Gift giving is the art of  the Smart way of building relations, The art of giving in business;
  • Host duties and his protocol, Organizing a proper business luncheon;
  • Dining table protocol & etiquette, Handling the silverware.

Participants are:

  • Young Diplomats,  Young Business people;
  • Government Representatives: Ambassadors, Diplomats, Honorary Consuls & Embassy Staff;
  • Business Professionals: Entrepreneurs, Consultants, Business Development Professionals;
  • Executives & Professionals: National & Local Government Officials, City Marketing & Investments Promotion Executives | International Organizations Staff;
  • Professionals are active in the Hospitality & Tourism Industry.
Request more information
Global membership
Registration and payment for thise program

MASTERCLASS INTERNATIONAL BUSINESS ETIQUETTE (GMS-1)

19-20th Nov

Mode of Study: Online

There are two available times: 10:00 – 12:00 hrs | 16:00 18:00 hrs CET Amsterdam. Request another schedule if necessary.

YOUR LOCAL TIME

Two hours per day of class.

*Request special prices for embassies and companies.

Fee one masterclass: the member price is €80.00, non-member price €92.00, including:

PROTOCOLTODAY ACADEMY

Become a mindful executive with the skills to navigate & operate smoothly around the globe!

Global Mindset Skills
Learn Today & Practice Today

The world is transforming into a global village and needs executives who can navigate smoothly across cultures.

Business relationships and social domains are more accessible when the people involved are perceived as trustworthy, respectable, and distinguished in their handling of proper business etiquette.

The three most essential components of business etiquette are personal appearance, communication, and behaviour, which are the core of this masterclass.

Key topics include:

  • Business card protocol & handshake, Business customs & terminology; 
  • Professional communication, Hoe to dress appropriately, personal style and its influence on your communication; 
  • The right way of behaving online in a business context, International Business Etiquette; 
  • Polished diplomatic and formal social etiquette, Dress code: Formal and informal dress.

Participants:

  • Young Diplomats and Young Business people;
  • Government Representatives: Ambassadors, Diplomats, Honorary Consuls & Embassy Staff;
  • Business Professionals: Entrepreneurs, Consultants, Business Development Professionals;
  • Executives & Professionals: National & Local Government Officials, City Marketing & Investments Promotion Executives | International Organizations Staff;
  • Professionals are active in the Hospitality & Tourism Industry.
Request more information
Global membership
Register and payment

MASTERCLASS BUSINESS ETHICS & PROFESSIONALISM (GMS-2)

21-22sd Nov

Mode of Study: Online

There are two available times: 10:00–12:00 hrs. or 16:00–18:00 hrs. CET Amsterdam. If necessary, request another schedule.

YOUR LOCAL TIME

Two hours per day of class.

*Request special prices for embassies and companies.

The fee for one masterclass: the member price is €80.00, the non-member price is €92.00, including:

Become a mindful executive with the skills to navigate & operate smoothly around the globe!

Global Mindset Skills
Learn Today & Practice Today!

The world is transforming into a global village and needs executives who can navigate smoothly across cultures.

Professionals and those working in acknowledged professions must exercise specialist knowledge and skills. How this knowledge should be governed when providing a service to the public can be considered a moral issue and is termed professional ethics.

Business Ethics and Professionalism are about individuals’ ability to make judgments, apply their skills, and make informed decisions.

Key topics include:

  • About business ethics;
  • Dealing with ethical dilemmas, personal issues, and difficult people, 
  • Effective Communication; 
  • Verbal and Nonverbal Communication, Professional Communication; 
  • The importance of being tactful;
  • How to develop tact;
  • Written Communication
  • Communication with diplomacy, The pillars of understanding.

Participants are:

  • Young Diplomats,  Young Business people;
  • Government Representatives: Ambassadors, Diplomats, Honorary Consuls & Embassy Staff;
  • Business Professionals: Entrepreneurs, Consultants, Business Development Professionals;
  • Executives & Professionals: National & Local Government Officials, City Marketing & Investments Promotion Executives | International Organizations Staff;
  • Professionals are active in the Hospitality & Tourism Industry.
Request more information
Global membership
Registration and payment

MASTERCLASS INTERNATIONAL BUSINESS PROTOCOL (GMS-3)

26-27th Nov

Mode of Study: Online

There are two available times: 10:00–12:00 hrs. or 16:00–18:00 hrs. CET Amsterdam. If necessary, request another schedule.

YOUR LOCAL TIME

Two hours per day of class.

*Request special prices for embassies and companies.

Fee one masterclass: the member price is  €80.00, non-member price €92.00, including:

ABOUT PROTOCOLTODAY ACADEMY

Become a mindful executive with the skills to navigate & operate smoothly around the globe!

Global Mindset Skills
Learn Today & Practice Today!

The world is transforming into a global village and needs executives who can navigate smoothly across cultures.

The global and cross-border economy need understanding of diplomay, protocol and making the right impressions.

Protocol helps to be comfortable and at ease and have the confidence and authority to make others feel genuinely welcomed and comfortable.

It is about creating the right environment for business and making an impact with courtesy and politeness in meetings with ambassadors, government officials, international organizations, multinationals, corporations, and companies.

Key topics include:

  • International protocol and soft diplomacy, Enhanced personal and professional image, first impressions; 
  • Corporate and diplomatic communication skills,  Business communication with partners from all over the world;
  • Strategies to gain an international edge, Flags; 
  • Protocol in the car, Seating protocol by a meeting;
  • Importance of rank & status, Make an effective entrance & mingle.

Participants:

  • Young Diplomats,  Young Business people;
  • Government Representatives: Ambassadors, Diplomats, Honorary Consuls & Embassy Staff;
  • Business Professionals: Entrepreneurs, Consultants, Business Development Professionals;
  • Executives & Professionals: National & Local Government Officials, City Marketing & Investments Promotion Executives | International Organizations Staff;
  • Professionals are active in the Hospitality & Tourism Industry.
Request more information
Global membership
Registration and payment