WOMEN AS CULTURAL AMBASSADOR SPANISH SESSION

28th March 2024 SPANISH SESSION

Recently, PROTOCOLTODAY and the International Honoris Causa Foundation organized the International Seminar “Women as Cultural Ambassadors”, which was held virtually from the Netherlands on the occasion of International Women’s Day. This important event, broadcast in English and Spanish, brought together a wide audience from more than 30 countries.

Adriana Flores, executive director of PROTOCOLTODAY, highlighted the professional prestige of the speakers and the quality of the topics shared. In her turn, Marco Tardelli, president of the International Honoris Causa Foundation, pointed out that women are active protagonists in the significant changes in society. “We want them to occupy a significant space to promote their effective Hispanic American leadership in the United Nations Organization,” he emphasised.

Berenice Rangel (Mexico), executive director of Latin America Invest, spoke on “Crosscultural Wealth: Wealth Management Strategies with Global Intelligence for International Businesses.” She referred to the business strategies: “We are looking to diversify assets due to the changes that have occurred in Latin America in recent times.” Financial and fiscal complexity drives global wealth transformation. “The new generations are looking to invest in technology companies,” she stated. She explained the phenomenon of globalisation and its influence on the wealth management administration. Businesses are increasingly complex due, among other reasons, to the knowledge revolution reflected through “artificial intelligence.”

She added: “After the pandemic, we are looking for digital business innovation to unite markets and move from one place to another, taking advantage of the situation in the region. To do this, mechanisms must be used based on the financial reality and political changes in the countries.” Consequently, the “country brand” is essential and “favors the business climate and allows a stable tax regime.”

For her part, Ana Navarro Ramos (Spain), Director of Protocol of the Ministry of Economy, Commerce and Business, presented the topic “Women as ambassadors of change: Impact on international protocol.” She emphasised that she “plays a vital role in all areas of society. “We play a significant role in the current vicissitudes.” She recounted her career as a member of the Spanish army in the European Union and indicated that there are multiple missions abroad in which women participate. She explained that 35 years have passed since the female military presence in Spain. She also shared her expertise in the Ministry of Defence protocol area and her countless functions with foreign delegations.

The protocol is the “first face of the institution to the outside,” she highlighted. She said, “the national holiday is an important event that unites the Spanish people and is characterised by the military parade led by the kings.” She recounted her journey in other government sectors that allowed her to “explore the concept of protocol, get to know the world, participate in events and extend my vision of protocol” and, in addition, prepare business events and ministerial summits. At the end, she asked herself, “Where are they? In 2018, an initiative was created to promote its visibility through advertising actions.” She highlighted: “Women have empathy, a unique perspective, effective communication, creativity and expression and, in addition, communicative leadership.”

Edith Cortelezzi (Argentina), a trainer at the ISEN Institute, discussed the topic “Business Protocol”. In her presentation, she emphasised specifying that the protocol and ceremonies are updated and not out of fashion. “Today, there is a protocol for the digital world, cell phones, and computers. Now, women also handle these issues, and they are not exclusive to men as they were for a long time,” she pointed out. People increasingly understand the validity and magnitude of the protocol in commercial travel. She stressed: “Women must value the collaboration of men in a woman’s life.” She emphasised the importance of appreciating and recommending the permanent application of protocol, good manners and courtesy above time and distances.

Likewise, Emilia Zaballos (Spain), president of Zeballos Abogados, supported the presentation “If you want it, you have it!” She began by remembering that we always talk about “equality.” She stated: “Equality is giving everyone the same instruments to achieve what they want. Each one will see how far he can go depending on our capabilities and commitments.” She alluded to the disproportion and indifference to current social problems.

When presenting her experience, he commented: “My soul projection has been the Foundation for Constitutional Rights, which is now well established in the Spanish community, to help change the reality that affects certain human groups. She stressed the imperative of including social commitment and sharing our experiences to serve the common good. “Give back to the community what we have achieved in life. In my life, values such as courage, perseverance and training have helped me understand at the beginning of our careers and learn daily. Have the will to collect what contributes to our survival,” she stressed. She ended by referring to the need to accentuate the participation of women. “We must be better, compete and know how to give recognition. When they are the best, they must make them known, and they will be visible, making it easier for them to continue fighting to fulfil their dreams.”

In short, a successful contest – “made with the heart”, according to Adriana Flores – filled with enriching learning, experiences, reflections and contributions aimed at revaluing the performance of women; an opportunity to collect instructive experiences that inspire us to continue in this ongoing fight for gender parity. Your involvement will contribute to defining a fair, empathetic world framed by values that are unavoidable to recognise and encourage, such as reciprocity, respect, and acceptance.

Let us have the unwavering determination to strengthen will, perseverance, and dedication to this noble and imperious task. In this sense, the expressions of the former Secretary General of the United Nations, Kofi Annan, come to mind: “Gender equality is more than an objective in itself. It is a precondition to face the challenge of reducing poverty, promoting sustainable development, and building good government.”

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Writter by Wilfredo Pérez 

01 April 2024
Category: Cultural intelligence

Reference: WF010424

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

VIP Interview H.E Hiroshi Minami, Ambassador of Japan to the Netherlands

Exclusive VIP Interview 

H.E Hiroshi Minami (Ambassador Extraordinary and Plenipotentiary of Japan to The Kingdom of the Netherlands) 

25th January 2024, The Hague

独占VIPインタビュー 

南 博 駐オランダ王国特命全権日本国大使閣下

2024年1月25日 ハーグにて

 

Could you briefly overview your role and responsibilities as a Japanese diplomat for leaders?  

I am enjoying my life as a diplomat in the Netherlands. The Netherlands and Japan have a very long history of relations, starting, which started in 1600 and in 1600, so it has lasted for more than 400 years. There are quite a lot of Dutch people who are very familiar with the Japanese culture. There is a significant volume of economic activities in the two countries’ private sectors. How we can support the economic activities of the private sector is an important issue. And of course, there are cultural exchanges between the two countries, which we should support as a government.  

日本国の外交官としての役割と責任を端的にお教えいただけますか。 

オランダで外交官としての生活を楽しんでいます。オランダと日本の関係には、1600年に始まり、400年以上も続いている非常に長い歴史があります。日本の文化に親しむオランダ人の方々が多数いらっしゃいますし、両国の民間部門ではかなりの経済活動が行われています。私たちが民間部門の経済活動をどのようにサポートできるかは重要な課題です。もちろん、両国の間では文化的な交流も行われており、政府として支援すべきことです。

 

What kind of perceptions do you think the Japanese people have of the Netherlands?  

If I ask the average Japanese people about their perception of the Netherlands, they might raise tulips and windmills. The problem is that people are usually preoccupied with the stereotypical images of other countries. Similarly, if I ask the Dutch people about their impression of Japan, they might say Mount Fuji and Sushi. The challenge for a diplomat is overcoming these stereotypes and presenting the real situations or images of the current Japan.  

日本人はオランダに対してどのようなイメージを持っているとお考えですか。 

一般の日本人の方にオランダのイメージを尋ねると、チューリップや風車を挙げるかもしれません。このように、他の国にまつわるステレオタイプのイメージにとらわれていることは問題です。同様に、オランダ人に日本の印象を尋ねると、富士山や寿司を挙げるかもしれません。外交官にとっての課題は、このようなステレオタイプに打ち勝ち、現在の日本の実情やイメージを提示することです。 

 

How do you think expectations of you have formed your time here in the Netherlands?  

I might be able to stay here for about three years. I have already spent one year here since my arrival. In the next two years, I want to do my best to promote the friendship between the two countries. To achieve this, the embassy should support economic activities and cultural exchanges, as I mentioned earlier, and we should encourage more high-level visits between the two countries.  

オランダ滞在中に、大使閣下の期待するものはどう形成されてきましたか。 

私は3年ほどは滞在できるかもしれません。渡蘭してから既に1年が過ぎました。これからの2年間、日蘭友好のために全力を尽くしたいと考えています。そのためには先ほども申し上げたように、大使館として経済活動や文化交流を支援すべきですし、両国間のハイレベルな訪問をもっと奨励すべきだと考えています。 

 

What three words in your language would you use to define your job as a diplomat?  

As a diplomat, the first important thing is integrity, the second is the personal relationship, and the third element is learning. I believe these three elements will be highly critical to diplomatic life.   

外交官としての仕事をご自分の3つの言葉で定義するならば、どの言葉を選ばれますか。 

外交官として大切なことは、第一に誠実さ、第二に人間関係、第三は学びです。この3つの要素は、外交官として生きる上で非常に重要であると考えています。  

 

How do you experience these three values in your day-to-day work?  

When posted at our permanent mission to the United Nations in New York, I visited many of my counterparts in other missions as courtesy calls. One of them told me that the personal relationship is the most important in multilateral diplomacy. That struck me and became my motto as a diplomat. As for the integrity and the learning, I believe these are common qualities for diplomats and other professions. Without the integrity, people will not trust you. As for learning, we diplomats change our positions every three or four years, and when we are posted to one country, we must learn a lot about its background, history, and culture. The learning is quite common and important for us.  

日々の任務で、この3つの価値をどのように感じていらっしゃいますか。 

ニューヨークの国連常設代表部に赴任していた際に、他の代表部のカウンターパートの方々を表敬訪問したことがあります。その際に一人が、多国間外交において最も重要なのは個人的な関係だと語ってくれました。私の中にその言葉は残り、以来、私の外交官としてのモットーになりました。

誠実さと学びについては、外交官だけではなく他の職業にも共通する資質だと思います。誠実さがなければ、人々から信頼されることはありません。学びについては、私たち外交官は3・4年ごとに立場が変わるため、赴任する際にはその国の背景や歴史、文化について多くを学ばなければなりません。ですから、私たちにとってこのような学習はごく一般的で重要なことです。

 

What possibilities do Dutch entrepreneurs see for doing business in Japan?  

The Netherlands and Japan have some commonalities, such as their advanced industrial technology and shared values of free market and open economy. Therefore, I believe there are many collaboration opportunities for the private sectors in both countries, especially in AI, semiconductors, green energy and quantum computing. However, I also think there is a significant difference on the Japanese side. I said that the Dutch are known to be very straightforward, but the Japanese are not. There is a big gap between what the Japanese say and what they mean. This is called honne and tatemae. Honne is their true intention, and tatemae is their public facade. This might make it hard for foreigners to understand the real intention of the Japanese when they do business in Japan. That is one major issue. Another challenge for foreigners is that the Japanese system,sometimes has very slow decision-making process. We have to have very thorough study and detailed consideration before we make decisions. Foreigners may have to be patient with this process.  

オランダの起業家は、日本でのビジネスにどのような可能性を見出しているのでしょうか。 

オランダと日本には、先進的な産業技術や自由市場・開放経済など、いくつかの共通点があります。そのため、とりわけAIや半導体、グリーンエネルギー、量子コンピューティングの分野では、両国の民間セクターにとって多くの協働する機会があると考えています。

しかしながら、日本側には大きな違いもあると思います。オランダ人はとても直截的ですが、日本人は異なります。日本人は言っていることと本心に大きなギャップがあり、これを本音と建前といいます。本音は心から意図することであり、建前は表向きの一面なのです。ですから、外国人が日本でビジネスをする際に、日本人の本音を理解するのは難しいかもしれません。これはひとつの大きな課題です。

外国人にとってのもう一つの問題は、日本の制度では意思決定プロセスが非常に遅くなる場合がある点です。意思決定の前には、綿密な調査と詳細な検討が必要なのです。外国人はこのプロセスに忍耐強くなる必要があるかもしれません。 

 

What do you think are the opportunities for Japanese entrepreneurs in this country?   

From what I hear from the Japanese businessmen working in this country, they do not have any serious complaints or problems. For example, the Japanese Chamber of Commerce in Amsterdam has about 370 companies as members. They are doing very well here, and I have not heard any complaints from them about the Dutch government policies. So, I think that this country is a very good host country for foreign companies.   

オランダには、日本人起業家にとってどのようなチャンスがあると思われますか。

この国で働く日本人ビジネスマンの方々の話を聞くかぎりでは、深刻な困りごとや問題はないようです。たとえば、アムステルダムの日本人商工会議所には約370社が加盟しています。これらの企業はこの国でとても好調ですし、オランダ政府の政策に対する不満は聞いたことがありません。ですから、オランダは外国企業にとって非常に良いホスト国だと思っています。  

 

In the frame of cultural exchanges and on this economic level, do you have strong opinions on using soft power to further relationships, for instance, between Japan and the Netherlands?   

Of course, soft power can be a very powerful tool for diplomacy. But I must admit that soft power is not easy for the government to control. For Japan, soft power can come from Japanese cuisine, manga, animation and arts. However, they are initiated and provided by private individuals and companies that are not related to government policy. What the government can do is to utilize the soft power of these cultural elements, but not to create them. That is the challenge for us, government officials. I also believe that the soft power of Japan can help to improve the stereotypical image of Japan.   

文化交流や経済的な枠組みにおいて、例えば日本とオランダの関係をさらに発展させるためにソフトパワーを利用することについて、強い意見をお持ちですか。  

もちろん、ソフトパワーは外交にとって非常に強力なツールになり得ます。しかしながら、政府がソフトパワーを制御するのは容易ではないことを認めなければなりません。日本の場合、ソフトパワーは和食や漫画、アニメ、芸術などから生まれますが、それらは政府の政策とは関係のない民間の個人や企業が主導し、提供するものです。政府ができることは、こうした文化的要素のソフトパワーを活用することであり、創造することではありません。それが私たち政府関係者の課題です。それと同時に、日本のソフトパワーは、日本に対するステレオタイプのイメージを改善するのに役立つと私は信じています。  

 

What advice would you give someone aspiring to become a diplomat or ambassador?   

I have been in the diplomatic world for 40 years. These 40 years were a very peaceful and stable time with prosperity. But the international situation is unpredictable, and I do not know what will happen in the next 10 or 20 years. So, the younger generations must be ready for such uncertainty and unpredictability. The second thing is that the young people must keep up with the technological development. Technology is advancing so fast nowadays, and I am particularly concerned with the progress of AI. In my diplomatic career, the most important parts of my work were writing documents, making summaries of meetings, and interpreting for people. But these functions can be substituted by the AI nowadays, and I do not know how the AI will affect the diplomats’ lives in the future.  

So, what will be the added value for the diplomats? That is the second challenge.  

外交官や大使を目指す人に対して、どのようなアドバイスをされますか。  

私は外交の世界に40年間身を置いてきました。この40年間はとても平和で安定し、繁栄の時代でした。しかし、国際情勢は予測が不可能で、10年や20年後に何が起こるかわかりません。ですから、より若い世代はそのような不確実性や予測不可能性に備える必要があるのです。

また、若い世代は技術の進歩についていかなければなりません。現代のテクノロジーの発展はとても速く、私はとりわけAI技術の進歩に関心を持っています。私自身の外交官としてのキャリアにおいては、文書を書いたり、会議のサマリーを作ったり、通訳をしたりすることが最も重要な任務でした。今後、AIが外交官の生活にどのような影響を与えるかはわかりません。 

では、外交官にとって何が付加価値になるのか。それが第二の課題です。 

 

How do you envision this new role? What do you think the new role that the ambassador will fulfil will be?  

I think the added value for the diplomats should be personal relationships with other diplomats and negotiators. Such personal relationships and personal chemistry could change the nature and result of the negotiations. I believe that diplomats should not be or cannot be like a machine, and we have to be very humane.   

この新しい役割をどのようにイメージしていらっしゃいますか。大使閣下が果たされる新しい役割は、どのようなものになるとお考えでしょうか。 

外交官の付加価値は、他の外交官や交渉官との個人的な関係であるべきだと思います。そのような個人の間柄や相性が、交渉における質や結果を変える可能性があるのです。外交官は機械のようにはなり得ず、なるべきでもありません。非常に人間的でなければならないのです。

和訳：安田 真子） 

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Exclusive interview by VIP Special Edition Magazine Global Mindset the Netherlands

Interviewed by Rahul Mahadew, BSc. in Political Science, MSc. In Public Management

Co-editor, Wilfredo Peréz

Rewrite by Mr Eric Muhia,

Translate to Japanese by Ms Mako Yasuda

We thank the Embassy of Japan to The Netherlands for this interview.

Official Website

CHILE: IN SEARCH OF AN INTERNATIONAL INSERTION FROM THE REGIONS

A country with striking geographical contrasts from the Atacama Desert to majestic Patagonia, Chile stands out for its rich history and ever-growing economy.

Despite these achievements, the international insertion of its territories has been, to a certain extent, an underdeveloped factor in the country. This article will explore how Chile, particularly the Los Ríos Region – one of the country’s 16 – is entering a world where borders no longer represent limitations. To fully understand the context in which this international insertion is taking place, it is essential to delve into Chile’s idiosyncrasies. Located in the southwestern region of South America, Chile is home to a diverse population ranging from metropolises to indigenous communities rooted in their ancestral traditions. Chile is renowned for its political and economic stability in the region, making it an attractive destination for foreign investment. Martínez (2020) points out, “Chile’s cultural diversity and political stability make it a unique meeting point for diverse political traditions and practices in South America.” 

Paradiplomacy, a concept of international activities carried out by subnational entities such as regions or cities, has become a powerful tool in the globalized world and is gaining increasing relevance. Although para diplomacy in Chile has yet to reach its full potential, it is constantly evolving thanks to the territories’ efforts. Rodríguez (2018) argues that “para diplomacy is an essential tool for subnational territories in the era of globalization, allowing them to have a stronger voice on the international stage.” Currently, Chilean regions are taking a proactive role by actively participating internationally. We focus on the Los Ríos Region, one of Chile’s 16 regions, characterized by its natural beauty with crystal clear rivers and lakes and its growing interest in international insertion. This region understands that cooperation and openness to the world are essential for sustainable development and long-term prosperity. 

On the road to international insertion, trust emerges as an invaluable asset and a solid foundation for international relations. Visits by international representatives from various nations play a crucial role in building this trust. When leaders and delegations from other countries visit the Los Rios Region, a tangible connection goes beyond formal protocols. These meetings are not simply ceremonial but opportunities to exchange knowledge, establish lasting business relationships and strengthen diplomatic ties that endure over time. Trust, once established, becomes the foundation on which strong business alliances and ongoing cooperation agreements are built. Foreign companies are more willing to invest in a region they trust, and the Los Rios Region has learned that building and maintaining this trust are worthwhile long-term investments. 

The internationalization of a region is not only limited to openness to the world but also to the ability to make the most of the opportunities that such openness offers. In the case of the Los Ríos Region, various actions have been implemented, which range from the promotion of local 

culture to the participation of its companies in high-level events to make the most of the opportunities that arise. González (2021) highlights that “the internationalization of regions not only opens doors to trade and investment but also fosters cultural and educational exchange vital for sustainable development.” The international insertion of the Chilean regions is not merely a development strategy but a declaration of intent. Chile positions itself as a proactive and reliable global player, sending a powerful message of openness and long-term commitment to the international community. 

Of course, this process of international insertion has its challenges. From managing diplomatic relations to promoting local identity in a globalized world, the Los Ríos Region faces obstacles and opportunities as it moves toward a future that is more interconnected with the world. Today, Chile has established itself as a prominent tourist destination in the heart of South America, attracting the attention of travellers worldwide. This attraction is due to the incomparable richness of its culture, exquisite gastronomy and impressive natural landscapes that delight the senses of some tourists. However, Chile’s success is not limited to tourism, as its economy has experienced steady and sustainable growth over the past decades, becoming an exemplary model for other countries in the region. 

The implementation of paradiplomacy, a concept that involves the active participation of different regions in a country’s foreign policy, has played a fundamental role in strengthening Chile’s image abroad. Despite centralist fears, the Los Ríos Region is a prominent example of this approach, as it has established strong alliances with sub-territories of various countries, including China, Indonesia, the Philippines, Spain, Brazil and Argentina. This effort has allowed the region to position itself as a territory that projects its presence to the world. 

Understanding that the relationship with other territories requires long-term management focused on sustainability and stability is essential. Continuous commitment, fostering cooperation, and promoting shared values are necessary to achieve these goals. In this way, Chile will not only be able to attract more travelers but also contribute significantly to the global stage through its regions committed to paradiplomacy. It is vital to remember that managing the relationship with other territories cannot be short-term, as this could negatively affect its sustainability and stability. Therefore, constant commitment and cooperation are needed to ensure the relationship’s success. Promoting shared values is also vital in this management, as this can strengthen relationships and foster collaboration. If Chile succeeds in cementing its position as a country committed to para-diplomacy, it will attract more travellers and contribute significantly to the global stage. 

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Written by Felipe Hernández, International affairs – CHILE

19 February 2024, Chile

Category: International Business

Reference: FH19022024IB

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

IMPORTANCE AND TYPES OF PROFESSIONAL ETHICS  

Sometimes, we hear people say, “You must act ethically”, “How unethical”, or “This is not ethical”, among countless statements concerning the urgency of its incorporation into the workplace. However, what is obvious to some is not apparent to all. Achieving its full validity demands explicit conditions that avoid framing the business work of countless men and women.  

Ethics involves including rules that indicate how to behave to ensure decent performance. It allows you to demonstrate attitudes and habits consistent with the organisation’s corporate values and that, in addition, must be sustainable over time. Therefore, we refer to the principles we choose to guide our actions and decisions.  

It is possible to proceed ethically with proper self-esteem, clarity in decision-making, and firmly held principles, although not everyone may welcome or accept them. Such elements must be integrated unequivocally. In the name of “pragmatism”, in countless circumstances, it is intended to bracket ethics. Also, the majority’s will, agreement or pressure does not imply a correct decision. Hence, there is enormous importance in proceeding, at all times, independently and far from outside interference.  

We should not seek refuge in the actions of others to justify ourselves. Let us act individually; we decline to resort to various forms of “moral disconnection” to minimise or protect our positions. Ethics requires autonomy, firmness, conviction, and courage. Remember!  

The work environment makes it possible to realise the difficulties and misunderstandings about its implementation or its coincidence with corporate policies. However, it enhances the image, grants credibility and provides prestige. It is a magnificent letter of introduction and represents added value. In short, it will unfold new opportunities and achievements.  

Below, I explain several practical recommendations beyond our hierarchy for the workplace. These are only reflections and suggestions associated with sound business practices, whose value will depend on the solvency and conviction to interpret the obligatory transcendence of ethics unambiguously.  

Make transparency a style of action. This is part of a virtuous circle designed to promote trust and, therefore, the creation of a coexistence that will facilitate sustainable reciprocity with its collaborators, clients, and suppliers. Likewise, it provides a space that is more convenient for business.  

Practice loyalty. It is one of the most esteemed values due to its vast impact. It will manifest your entire identity and commitment to the organisation. However, it is challenging and an environment full of temptations, betrayals, and ephemeral fidelities.  

Please be cautious and use your best judgment. Maintain the utmost confidentiality, even when discussing topics not explicitly labelled as confidential. The table will make it easier to make it worthy of consideration. Be the owner of your silence instead of a slave to words expressed in moments of recklessness. This quality can ensure your job stability.  

Assume tolerance as an expression of your soft skills. Be able to forge a healthy interaction with those who, for religious, social, ideological, and sexual motivations, have views opposite to yours. Apply empathy and accept human differences. Discrepancies provide us with learning, contributions and positive connotations.  

Be consistent in what you think, feel, say, and do. Propose to exercise scarce decency in a context dominated by interests, calculations, and opportunism. Have the power to communicate what you conceive – maintaining adequate correctness and tact – and decline to declare what others wish to hear. Avoid flattering or conniving comments. This customary shame is usually disguised by submission, apathy, and sordid mutis in teachers’ meetings.  

Exercise respect as a factor of integration. Recognition of the rights of others, good education, and kindness distinguish open doors, enhance personality, and generate an optimal space for understanding. It will make connecting with your peers more pleasant and contribute to an excellent work environment.  

Our performance demonstrates our values and guidelines and, especially, reveals the genuine dimension of our ethics. Let us have the indissoluble conviction of internalising it as an inspiring and hopeful light despite the darkness, obstacles and apathy we face. I look forward to the words of the famous Australian writer Morris West: “Example is the lesson that all men can read.”  

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Written by Wilfredo Pérez, social etiquette and public relations

19 February 2024, Peru

Category: Business Ethics

Reference: WP19022024BE  

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

ETIQUETTE AND PROTOCOL ARE THE KEY TO ACCESS A NEW WORLD

Reflections from the students of the ProtocolToday Academy.
Introduction 

In Spanish, the phrase ‘the cherry on top’ (la cereza en el pastel) symbolizes the idea that something good can consistently be elevated to perfection by adding that extra touch, akin to the irresistible allure of a cherry on a cake. This expression encapsulates the essence of my recent revelation—a profound dive into the subtle and influential realm of etiquette and protocol. 

A Stylish Tool 

Recognizing that etiquette and protocol are indispensable in both professional and personal spheres, they play a pivotal role in shaping a positive image and fostering meaningful relationships. Within the realm of my work as an international coach and speaker, the application of etiquette and protocol yields multiple advantages, encompassing the cultivation of a professional image, the establishment of robust business relationships, the promotion of cultural diversity, adept handling of delicate situations, and the compelling charisma of leaving a remarkable impression through refined manners. 

From navigating the intricacies of handling a business card—still relevant despite my inclination towards sustainability—to the art of dining beside an ambassador, etiquette and protocol act as keys to unlocking a new world. You may have lived without these keys for the entirety of your life, feeling content with your existing knowledge. However, possessing these keys opens doors to a world you may not have known existed, one teeming with productivity and profitability. 

The Master Key 

My professional universe revolves around the cooperative sector and business training, aiming to enhance productivity through a culture of cooperation. My understanding of etiquette and protocol was initially limited to hosting higher-quality events, adhering to essential rules for entertaining special guests and maintaining a proper presentation order. However, this is merely the starting point. 

In my professional endeavours, protocol is the key to unlocking new topics and soft skills that distinguish me in the market, even among individuals or companies within my sector. Recognizing and applying etiquette and protocol according to each country’s unique cultural, religious, and business contexts is imperative internationally, given the inherent diversity in these aspects. Importantly, this knowledge has enabled me to delve deeper into cooperation and solidarity. 

Each culture boasts distinct social norms and expectations, and a lack of awareness or respect for these can lead to misunderstandings and unnecessary tensions. Cultural etiquette, spanning greetings, gestures, and business practices, allows for establishing profound and respectful connections that nurture cooperation and solidarity. Neglecting or misinterpreting religious considerations can result in a lack of cultural sensitivity, potentially jeopardizing professional opportunities or causing avoidable tensions that impede the cultivation of cooperative and mutually supportive relationships. 

In the global business arena, adapting to each country’s specific norms and expectations is paramount for establishing robust relationships and ensuring the success of business transactions. From my perspective, it serves as a testament to clients that I have taken the time to understand 

their codes, customs, rules of engagement, and worldview. Only by comprehending their unique context can I truly delve into developing strategies for cooperation and solidarity. 

In Conclusion 

Business contexts exhibit wide-ranging diversity worldwide, encompassing leadership styles, negotiation techniques, and collaborative practices. Appreciating these variations and respecting local business standards can be the defining factor between international success and failure. Companies and professionals who adeptly apply etiquette and protocols showcase a genuine commitment to cultural adaptation and fortify their business relationships and global reputation. While it’s regrettable that my deeper exploration into business etiquette and protocol did not occur sooner, I am immensely gratified to possess this master key now.

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Writter by Darío Castillo Sandoval, Economist, specialist in local planning and regional development, master in rural development. 

19 de Febrero 2024, Canada

Category: Business Etiquette 

Reference: DC19022024BE    

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

NEW HORIZONS: MASTERING DIPLOMATIC INTRODUCTIONS  

The Times of India headline on 28th January 2024 screamed: “China’s Top Diplomat at Meeting with US Official Urges Washington Not to Support Taiwan Independence”. The news article explained that Chinese Foreign Minister Wang Yi and US national security adviser Jake Sullivan met in Thailand for high-level talks and previously in Malta and Vienna. No doubt, with the tensions brewing before the negotiations, diplomats from these countries would have made calls of introduction to each other as a matter of urgency to keep avenues open for talks in the future.  

In their 2014 work, researchers Sale and Neale underscored introductions’ role in initiating, developing, and sustaining relationships. They emphasised that practical communication skills are essential to creating relationships founded on mutual trust and respect. Their research delved into the significance of introductions as the initial step in building rapport and establishing connections.   

Sale and Neale said how you communicate when you first meet someone affects how your relationship will go later. They investigated how people introducing themselves can make others see them as trustworthy, likeable, and professional. Through study and analysis, they showed how critical introductions are for personal or professional relationships. Their findings provide valuable insights for individuals seeking to navigate social and professional landscapes with finesse and efficacy, highlighting the pivotal role of effective communication in creating meaningful connections.  

So, how can a diplomat in a new post make successful calls? The aim of making calls is to introduce yourself at the post. The greater your exposure to diverse individuals, the higher the probability of feeling at ease and achieving success in a fresh undertaking. What sort of calls can you expect to make?     

Expect three types of calls: official, office, and social calls. Official calls are in-person meetings hosted at an embassy or residence, where a formal invitation is sent.

Office visits remain the primary method for employees to meet their new colleagues.

Social or informal calls can be hosted at home or out. Invitations are made via phone calls or invitations. In both instances, an exchange of business cards is advised. While social calls to homes are still observed in some locations, informal social events, phone communications, and invitations have become more prevalent for initial introductions.  

If your role involves interactions with the host country’s government or its residents, scheduling appointments for meetings in their offices is advisable. It’s common practice for chiefs of missions to conduct office visits to counterparts from other foreign missions, adhering to diplomatic precedence. By local practices, your spouse may accompany you to either one social or official call, if not your spouse, then a colleague.  

The Times of India underscore the critical importance of diplomatic introductions in building trust and respect. With tensions evident before the negotiations, diplomats from both countries likely engaged in introductory calls to establish rapport and maintain open avenues for future talks. Research by Sale and Neale also says how you introduce yourself can affect how people see you later. By understanding the impact of introductions on perceptions of credibility and professionalism, diplomats can navigate negotiations with finesse, hopefully leading to a smoother process and a favourable resolution.  

Please note: All countries may have varying mission customs. Consider consulting your country’s foreign affairs manual or seeking guidance from the protocol officer.  

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https://m.timesofindia.com/world/china/chinas-top-diplomat-at-meeting-with-us-official-urges-washington-not-to-support-taiwan-independence/articleshow/107195299.cms  

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Writer by Elizabeth Soos, specialist in etiquette

19 February 2024, Australia

Category: Business Protocol

Rerence: ES19022024BP

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

BUSINESS DIPLOMACY IN SHAPING INTERNATIONAL RELATIONS

The Synergy of Cheque Book Diplomacy and Business Diplomacy in Shaping International Relations.

Chequebook diplomacy is a form of diplomacy where a country uses its financial resources to gain influence or achieve its foreign policy objectives. It involves providing financial aid, investments, or loans to other countries in exchange for political support or favourable treatment. On the other hand, business diplomacy refers to using economic and commercial activities to foster diplomatic relations and achieve foreign policy goals. It involves leveraging trade agreements, investment opportunities, and business partnerships to strengthen ties between countries and promote mutual interests.

Importance of Cheque Book Diplomacy and Business Diplomacy in International Relations.

These diplomatic approaches are essential in international relations as they provide alternative avenues for countries to engage with each other beyond traditional political and military channels. Chequebook diplomacy allows nations to pursue their interests and influence global affairs through economic means, fostering cooperation and stability. On the other hand, business diplomacy facilitates building trust and understanding between nations through mutually beneficial economic exchanges, ultimately contributing to peaceful and prosperous international relations.  For example, a country may provide economic aid to developing nations in exchange for support at the United Nations or other international forums. This can help secure voting blocs and advance the country’s diplomatic agenda. Additionally, business diplomacy can be seen in multinational companies investing in emerging markets to expand their operations and contribute to the host country’s socioeconomic development, leading to enhanced diplomatic relations between nations.

Overview

Countries and businesses use these strategies to strengthen their global influence and achieve political and economic objectives. Countries can form partnerships with other nations by engaging in diplomatic negotiations and alliances, enabling them to collectively address global challenges and exert more significant influence on international decision-making processes. Similarly, businesses employ these strategies to establish strong relationships with foreign governments, fostering a favourable business environment for smooth operations and access to new markets. This mutually beneficial cooperation ultimately contributes to the overall diplomatic relations between nations and promotes stability in the global economy. By working together, governments and businesses can pool their resources and expertise to tackle climate change, terrorism, and economic inequality. This collaboration strengthens diplomatic ties and promotes stability by addressing the root causes of conflicts and promoting sustainable development. Furthermore, it allows for sharing best practices and innovations, leading to improved standards of living and increased prosperity for all involved. Ultimately, these efforts towards cooperation and diplomacy enhance the overall well-being of nations and individuals worldwide.

Examples of countries engaging in chequebook diplomacy include China and Taiwan. Taiwan’s diplomatic recognition is a contentious issue between China and Taiwan. Taiwan is a self-governing island that China considers a breakaway province that must be reunited with the mainland. Taiwan has diplomatic relations with only 15 countries worldwide, primarily small and developing nations in Africa, Latin America and the Pacific. Taiwan has used chequebook diplomacy to maintain or win diplomatic recognition from these countries by offering them economic aid, investment, scholarships, medical assistance, and other incentives. Taiwan’s chequebook diplomacy is seen as a way to assert its sovereignty and legitimacy and resist China’s pressure and isolation. This approach has allowed Taiwan to establish a network of allies supporting its global position. By aiding and incentivising, Taiwan has built strong relationships with these nations, which in turn helps strengthen its international standing. Additionally, this strategy serves as a means for Taiwan to counterbalance China’s efforts to isolate it and assert its independence diplomatically.

Motivations behind chequebook diplomacy

Chequebook diplomacy is motivated by various factors, depending on the country and the context. Some possible motivations are to gain political support or influence as it can be used to secure votes or endorsements from other countries on international issues, such as UN resolutions, human rights, trade agreements, etc. For example, China has used chequebook diplomacy to win support from African countries for its position on Taiwan, Tibet, Xinjiang and Hong Kong.

To gain access to natural resources or markets, chequebook diplomacy can secure contracts or concessions from other countries to explore, extract, or trade natural resources, such as oil, gas, minerals, etc. For example, Japan has used chequebook diplomacy to secure fishing rights and mineral exploration in the Pacific islands. This approach has sparked criticism, as some argue that chequebook diplomacy undermines the principles of fair competition and transparency in international relations. Additionally, it can create dependency among recipient countries, potentially compromising their sovereignty and decision-making autonomy.

To enhance security or stability, chequebook diplomacy can be used to build alliances or partnerships with other countries to strengthen regional or global security and stability. For example, the US has used chequebook diplomacy to support its allies and partners in the Middle East, such as Israel, Egypt and Saudi Arabia. This approach involves providing these countries with financial aid, military assistance, or economic incentives in exchange for cooperating or aligning with the US’s interests. By leveraging its economic resources, the US can strengthen its influence and presence in the region, ensuring a favourable geopolitical landscape. However, critics argue that this form of diplomacy can lead to an imbalance of power and perpetuate dependency on the donor country, potentially undermining local governance and hindering long-term development efforts.

How can business diplomacy influence the foreign policy of two countries?

In conclusion, business diplomacy significantly shapes two countries’ foreign policy by fostering mutual understanding and cooperation. Countries can build trust and establish common goals through economic partnerships and collaborations, positively influencing their diplomatic relations. Additionally, business diplomacy can encourage open dialogue and constructive engagement between nations, developing shared policies that address global challenges such as climate change or security threats. Some examples of successful business diplomacy initiatives include establishing free trade agreements, such as the North American Free Trade Agreement (NAFTA) or the European Union’s Single Market. These agreements have boosted economic growth and prosperity for participating countries and fostered closer diplomatic ties and cooperation. Another example is the formation of multinational corporations that operate across borders, bringing together diverse cultures and promoting understanding through business interactions. These multinational corporations, often referred to as global players, have not only brought economic benefits by creating job opportunities and increasing investment flows but have also played a significant role in promoting cultural exchange and understanding. By employing a diverse workforce from different nations, these corporations encourage collaboration and cooperation among individuals from various backgrounds, leading to a more inclusive and tolerant society. Moreover, the cross-border nature of their operations necessitates communication and negotiation skills, fostering a sense of mutual respect and appreciation for different perspectives.

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Wrote by Eric Muhia, International Studies and Diplomacy Graduate Student and Young Diplomat.

12th January 2024, Kenya

Category: Diplomacy

Reference: EM12012024D 

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

MALTA AND SWITZERLAND: DIPLOMATIC RELATIONS

The bilateral relations between Switzerland and Malta are good and are becoming closer. Malta’s strategic location in the Mediterranean makes it a bridge between Europe, North Africa, and the Middle East. Switzerland and Malta have a bilateral framework agreement as part of Switzerland’s second contribution to selected EU member states, which sets out the thematic priorities for collaboration. The Sovereign Order of Malta, a separate entity, has diplomatic activities closely linked to its humanitarian mission and has official relations with Switzerland, including a permanent mission in Geneva. This close relationship allows for regular exchanges and cooperation between the two countries in various areas, such as trade, culture, and humanitarian efforts. Additionally, Switzerland and Malta often work together within international organisations to address common challenges and promote regional peace and stability.

History of diplomatic relations between Switzerland and Malta

Shortly after Malta gained its independence in 1964, the Swiss ambassador in Rome was accredited by the Maltese government, marking the beginning of diplomatic relations between Switzerland and Malta. The Sovereign Order of Malta, a separate entity, has diplomatic activities closely linked to its humanitarian mission and has official relations with Switzerland. The diplomatic relations between Malta and the rest of the world, including Switzerland, have evolved since Malta sought relations with other countries, including those in Eastern Europe and the non-aligned countries, since 1971. For instance, in 1972, Malta established diplomatic relations with the Soviet Union, leading to the signing of various bilateral agreements and increased trade between the two nations. This example highlights Malta’s proactive approach to expanding its diplomatic ties beyond traditional Western allies, showcasing its efforts to foster relationships with countries outside its geographical proximity.

Current Diplomatic agreements between Switzerland and Malta

The current diplomatic agreements between Switzerland and Malta include the Bilateral Framework Agreement, part of Switzerland’s second contribution to selected EU member states. This agreement sets out the thematic priorities for collaboration. In addition, the Sovereign Order of Malta, a separate entity, has diplomatic relations with Switzerland. Furthermore, trade between Switzerland and Malta is modest, mainly involving the machinery, chemicals, and pharmaceutical industries. Switzerland and Malta also have a strong focus on cultural exchanges and tourism. Both countries recognise the importance of promoting their rich historical heritage and natural beauty to attract visitors worldwide.

Additionally, Switzerland and Malta cooperate with various international organisations, such as the United Nations, to address global challenges and promote peace and stability. For example, Switzerland and Malta collaborate on promoting their historical heritage through joint exhibitions and cultural events. On one such occasion, they organise a travelling exhibit showcasing the architectural marvels of Swiss chalets and Maltese palazzos, allowing visitors to appreciate the distinct cultural aspects of both countries. This collaboration strengthens their diplomatic relations and enhances cultural understanding between the two nations.

Key aspects of diplomatic relations

Diplo is an essential component of bilateral relations, a foundation established jointly in 2002 and co-financed by Switzerland that focuses on building political capacity in small states and developing countries. Diplo emerged from a project introducing information and communication technology (ICT) tools to diplomacy, initiated in 1992 at the Mediterranean Academy of Diplomatic Studies in Malta. Diplo also conducts research and analysis on the evolving landscape of diplomacy in the digital age and develops innovative digital tools for diplomacy and emerging technologies. In addition to its focus on political capacity building and using ICT tools in diplomacy, Diplo plays a crucial role in promoting digital literacy and inclusivity in diplomatic practices. By providing training programs and resources, Diplo empowers diplomats from small states and developing countries to navigate the digital landscape effectively and harness the potential of emerging technologies for diplomatic purposes. This comprehensive approach ensures that these countries are included in the rapidly evolving field of digital diplomacy.

The two countries’ non-permanent seats on the UN Security Council in 2023–24 also bolstered bilateral relations in multilateral policy. Malta and Switzerland are both non-permanent members of the UN Security Council for the term 2023–24. They were elected by the General Assembly on June 6, 2023, along with Japan, Mozambique, and the United Arab Emirates. Malta and Switzerland are committed to working with other Council members to promote multilateralism, human rights, humanitarian action, climate change, and peace and security. They have also highlighted their shared experience and expertise as small states and neutral countries and their contribution to diplomacy through initiatives such as Diplo and the Mediterranean Academy for Diplomatic Studies. Malta and Switzerland have emphasised their dedication to addressing global challenges through collaboration and dialogue. They aim to leverage their unique perspectives as small states and neutral countries to foster effective diplomacy and advance the United Nations’ goals. Additionally, both countries have underscored the importance of inclusivity and the active participation of all member states in decision-making processes for a more equitable and sustainable future.

Thematic priorities for collaboration in the bilateral framework agreement between Switzerland and Malta

The thematic priorities for collaboration in the Bilateral Framework Agreement between Switzerland and Malta include various areas such as economic cooperation, cooperation in education, research, and innovation, as well as Switzerland’s contribution to the enlarged EU.

Economic cooperation: This priority aims to enhance the competitiveness and productivity of small and medium-sized enterprises (SMEs) in Malta, especially in tourism, manufacturing, and digitalisation. Switzerland supports projects that provide training, mentoring, networking, and innovation opportunities for SMEs and improve the business environment and regulatory framework to attract foreign investment. Switzerland and Malta collaborate on joint research projects, exchange programs for students and researchers, and share best practices in innovation and technology transfer in education, research, and innovation. Switzerland’s contribution to the enlarged EU also includes financial support for infrastructure development projects in Malta, promoting sustainable growth and connectivity.

Cooperation in education, research, and innovation: This priority aims to foster the exchange of knowledge and skills between Switzerland and Malta and to promote research and innovation activities that address common challenges. Switzerland supports projects that facilitate academic and professional mobility, enhance the quality and relevance of vocational education and training, and strengthen Maltese institutions’ research and innovation capacities. For example, Switzerland may support a project in Malta that aims to improve the vocational education and training system by providing scholarships for Maltese students to study in Swiss vocational schools, thereby enhancing their skills and employability. Additionally, Switzerland may collaborate with Maltese research institutions to develop innovative solutions for sustainable agriculture and renewable energy, addressing common challenges both countries face.

In conclusion, the bilateral agreements between Switzerland and the EU, including those related to research, demonstrate the depth of their engagement and the diverse areas of cooperation between the two entities. These agreements foster knowledge exchange and technological advancements and promote economic growth and stability. This partnership showcases the importance of international collaboration in addressing global challenges and achieving shared goals. Furthermore, Switzerland and Malta have also been working closely on addressing climate change and promoting renewable energy sources. Their joint efforts in these areas have developed innovative solutions and shared best practices. By combining their expertise and resources, Switzerland and Malta are setting an example for other countries in their commitment to sustainable development and combating the effects of climate change. This partnership serves as a testament to the power of collaboration in tackling the world’s complex and interconnected challenges today. Together, they drive progress and pave the way for a more sustainable and prosperous future.

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Wrote by Eric Muhia, International Studies and Diplomacy Graduate Student and Young Diplomat.

11st January 2024, Kenya 

Category: Diplomacy 

Reference: EM110124D

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

NEW YEAR: “DECALOGUE” OF COEXISTENCE

As 2024 begins, I want to share a simple, didactic and convenient “decalogue” that could help us project an unequivocal and kind stance in moments of undeniable tensions and disagreements due to the events that have afflicted humanity for almost two years. There are also adversities and sufferings which increase our alterations, for which we have avoided being prepared.

Hence, this is the relevance of a “decalogue” that I suggest paying attention to and trying to apply, thinking about ourselves and the well-being of those we interact with. As a substantial component of our subsistence, learning to care about the environment enlarges the spirit and nourishes the interpersonal bond. Experience, affability, consideration and courtesy will make us superior individuals. Below are my ten recommendations.

First, tolerance: an attitude of consideration for the opinions, ideas or attitudes of others despite the discrepancy. It is a central element in achieving virtuous sociability. The illustrator Mahatma Gandhi said: “I don’t like the word tolerance, but I can’t find a better one. “Love pushes us to have the same respect for the faith of others that we have for our own.”

Second, empathy is the ability to understand the thoughts and emotions of others; that is, putting yourself in the other person’s shoes and sharing your feelings. It is not necessary to go through the same experiences or agree to interpret those around us; It is a process of understanding, acceptance and prudence.

Third is emotional intelligence: willingness to perceive, express, and manage excitement. Its internalisation makes the difference between behaving acceptably and being out of place in specific contexts. It involves recognising one’s impressions and facilitates problem-solving. It has irrefutable usefulness when we go through high rates of unrest.

Fourth, values are norms that guide behaviour, a kind of inspiring “lighthouse” of the right path we must take. In this sense, they constitute the determining framework of our positive actions. Its application requires categorical integrity, perseverance and coherence. They ensure our correct conduct in all fields of human activity.

Fifth, common sense: logical knowledge accumulated throughout life experience and whose validity is accepted by us. It is a kind of “seventh sense” capable of warning us about good or bad and how to act and reasonably judge everyday situations.

Sixth, belonging: identifies and integrates groups or collectivities to assume a set of concerns, ideals and aspirations. It allows us to grow and commit to issues of our habitat. It will encourage our adhesion and participation with the community and, likewise, the development of actions aimed at the public good. Demonstrates our citizen convictions.

Seventh, solidarity: one of the most transcendent principles that arouse our sensitivity and reaction to the suffering of others. Encourages empathy and increases self-esteem and achievement standards. It makes it possible to forge a bond of cohesion in a society severely affected by indolence, apathy and individualism.

Eighth, culture is essential in our evolution as lucid beings capable of conceiving the world. It encourages critical analysis, promotes remarkable wisdom, and increases social skills and outstanding understanding of human diversity. It is an inexhaustible and humbling source of enrichment.

Ninth, education: the process in which we have been formed – in our various stages – and the characteristics of how we behave and relate. It expresses the dimension of our ability to coexist and opens new doors in work, personal relationships, etc.

Tenth, assertive communication: revealing our thoughts, feelings and beliefs with empathetic criteria, firmness and persuasion. It implies giving up any manifestation of submission and aggressiveness. It is a quality that demonstrates excellent soft skills, solid education, and reasonable security and contributes to excellent interpersonal relationships.

I long for a dawn of illusions, introspections, projects and intentions that will remain latent beyond the usual and ephemeral joys. I hope that, sooner rather than later, kind consciences will prevail. Let us make the decision to lay, with dedication and without fainting, the foundations of a community in which agreement, deference and love predominate.

In this regard, I reiterate what I stated in my article “My Year-end Reflections” (2020): “Let us make an honest effort to accept each other and conceive harmonious reciprocity framed in coexistence, respect and understanding; away from discrimination, marginalisation, prejudice, harsh confrontations and absence of good manners. It would be a good idea to propose to be better men and women and, especially, to lead the change we demand. Let’s make each act a reference for inspiration, no matter how small.”

I greet with renewed enthusiasm the neighbours of goodwill who offer their genuine contribution to the long-awaited construction of a community capable of internalising harmonious coexistence, attachment to others and peace as sublime and imperious endeavours. Let us act with rationality, benign correctness and good sense: we will make the long-awaited dream of a better world viable. Congratulations, good luck and joy!

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Writer by Wilfredo Perez, 

11 January 2024, Perú

Category: Business Etiquette 

Reference: WP110123BE   

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

WHAT IS SOCIAL RESPONSABILITY? 

It is common to hear diverse, confusing and distorted concepts. Some give different interpretations to a philosophy that has gradually evolved. In this regard, we can identify Individual Social Responsibility (ISR) and Corporate Social Responsibility (CSR). Each one has its undoubted peculiarities. Both contribute to cooperating in resolving the needs of a certain social context and are focused on the general interest. 

We will start by describing the RSI. It refers to a person’s commitment through various tasks and decisions in favour of their community. It alludes to the “sense of belonging” and, therefore, to her involvement in providing her intervention in initiatives aimed at the “common good.” 

Daily chores can make a difference and generate “socially responsible” behaviour. For example, complying with paying taxes, separating organic and inorganic waste, maintaining vehicles to reduce pollution, reducing the use of disposable containers or intentionally donating blood. Let us remember that all our actions have repercussions and generate impacts, in one way or another, in our society. 

The exercise of RSI is related to civic maturity, especially citizen and democratic values. Learning to feel the environment as an integral part of our lives will make it possible to develop countless acts of helping others through non-governmental and charitable organizations. This implies leaving the “comfort zone” for a few moments and integrating ourselves into the space in which we interact to contribute to enhancing our existence, no matter how simple it may be. 

Volunteer programs are a great option. They consist of activities of welfare, educational, cultural, sports or environmental conservation interest – carried out by men and women – outside of labour, civil servants or commercial agencies in which young people, professionals and older adults participate. These tasks strengthen self-esteem, encourage social skills, make it easier to adhere to our community and stimulate essential principles in human connection such as kindness, tolerance, and coexistence, among others of undeniable value in conceiving a population with bonds of brotherhood. 

CSR expresses the organization’s vision, mission and values and highlights respect for employees, their families and the community. This perspective is independent of the products or services offered, the sector to which it belongs, its size, characteristics or nationality. It is an indicator of the spirit of providing value. No company is forced to become “socially responsible”; However, it is a moral mandate to insert it into your actions. 

It demands generating financial dividends accompanied by legal and ethical obligations such as respecting the residents and establishing a healthy connection with its different audiences and at the levels at which it is articulated. It allows you to make your role compatible with the rings of your environment and is consistent with productivity, quality systems, transparency, cost reduction, obtaining benefits, and affecting the environment. Let’s discard the idea that CSR requires high costs and complexities. 

Any entity, whether small, medium or large, can be “socially responsible” based on the decision of its highest authority, that is, the convictions of those who lead it. We avoid assuming it as ephemeral and humanitarian tasks in specific situations (Christmas celebrations, natural disasters or public collections). It must be reflected, transversally, in each of its functions permanently and sustainably, beyond philanthropic activities, which is not the only way to capture its execution. Committing to its varied audiences continuously is appropriate, but this is not always the case. 

CSR is a component of corporate identity that will facilitate obtaining favourable results in two spheres: internal and external. First, it generates a good work environment, promotes training and incentive programs, encourages a loyalty process, encourages equal opportunities, institutes meritocracy systems, rejects discrimination, promotes virtuous business practices, complies with legal labour standards, possesses codes or manuals of ethics, etc. 

 In the second, it conceives an image of credibility and trust – in addition to its consumers – towards society with which it builds an empathetic, supportive reciprocity supported by optimal coexistence. At the same time, it is obtaining accreditations and recognition, attracting successful professionals, and nurturing a harmonious relationship with suppliers, authorities, and unions, among others. 

Being “socially responsible” invariably entails leadership based on solid principles required to foster, encourage and restore in these lacerating moments in which – as an echo of a “global culture” – apathy, lack of solidarity and isolated feelings of togetherness prevail. We are all in a position to play a diligent role in our habitat, inspired by the purpose of collaborating on matters that require our commitment, commitment and dedication. 

 It is an imperative that we must undertake, citizens and corporations. Consequently, it is pertinent to evoke the transcendent and current words of the renowned American businessman, writer and engineer Jack Welch: “Social responsibility begins in a competitive and strong company. Only a business in good condition can improve and enrich the lives of people and their communities.”

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Written by  Wilfredo Pérez

05 December 2023, Peru

Category: Business Protocol  

Reference: WP051223BP    

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”