Magazine – Page 4 – Protocol Today

THE IMPORTANCE OF CULTURAL UNDERSTANDING IN DIPLOMACY

Introduction

Cultural understanding in diplomacy is the awareness and appreciation of the diverse and complex aspects of culture that shape the identities, values, beliefs, and behaviours of people and nations. It is also the ability to communicate, interact, and cooperate with people from different cultural backgrounds respectfully and constructively.

Importance of Cultural Understanding in Today’s globalised world

Cultural understanding in diplomacy is relevant in today’s globalised world because it can enhance mutual trust and respect among countries and peoples. By being aware and appreciative of the diverse and complex aspects of culture that shape the identities, values, beliefs, and behaviours of others, diplomats can reduce stereotypes, prejudices, and misunderstandings that may hinder effective communication and cooperation.

Secondly, cultural understanding in diplomacy can foster dialogue and cooperation on global issues that require collective action and coordination. Many of the challenges and opportunities that the world faces today, such as climate change, human rights, trade, security, and development, are influenced by cultural factors and perspectives. By understanding and respecting these issues’ cultural diversity and complexity, diplomats can find common ground, generate creative solutions, and build partnerships.

Thirdly, cultural understanding in diplomacy can promote peace and stability. Culture can be a source of conflict or a resource for peace, depending on how it is perceived and managed. By recognising and addressing the cultural dimensions of conflicts, diplomats can prevent or resolve disputes arising from cultural differences or grievances. By promoting and supporting the cultural rights and aspirations of people and nations, diplomats can also contribute to preventing violence and extremism.

Finally, it can protect and advance each country’s national interests and values. Culture is an integral part of a country’s identity, image, and influence it has in the world. Diplomats can enhance their country’s soft power and cultural diplomacy by communicating, showcasing, and sharing their culture with others. By being able to appreciate and learn from the culture of others, diplomats can also enrich their country’s knowledge and innovation.

In addition, cultural understanding in diplomacy can enrich the diversity and creativity of humanity. Culture is a dynamic and evolving expression of human creativity and heritage. Diplomats can foster intercultural dialogue and exchange by celebrating and sharing civilisations’ cultural achievements and contributions. By protecting and preserving cultural diversity and heritage, diplomats can ensure its sustainability for future generations.

How can cultural differences impact Diplomatic Relations?

Cultural differences play a role in diplomatic relations and negotiations, as they can create communication barriers that hinder the process. It’s necessary to understand how counterparts from different cultures perceive your culture and research them; before entering negotiations. Negotiators should prepare to cope with cultural differences when making deals in several countries, as the diversity of the world’s cultures makes it impossible to understand them all.

Different cultures have negotiation styles and techniques that can impact the negotiation process. For instance, physical touching is a cultural norm that can affect negotiations, and regional Chinese negotiation differences exist in intra- and international negotiations. One of the significant challenges when negotiating with people from different cultures is the potential for misunderstandings, such as interpreting the American drive to stipulate all contingencies as a need for more confidence in the underlying relationship. Another challenge is the potential for negative perceptions of one’s culture, which could negatively impact the negotiation’s outcome. Knowing how others perceive your culture and adjusting your approach during negotiations is crucial for better results. In conclusion, cultural understanding plays a significant role in diplomatic relations and negotiations. Understanding cultural differences can help overcome communication barriers and lead to successful negotiations that benefit all parties involved.

Strategies for developing cultural understanding.

Some tips for diplomats to develop cultural understanding are:

Start with your own culture. Culture is not limited to race, ethnicity, or family background; it encompasses all the parts that make up a person. It also considers your workplace, school, and the people you spend time with. By reflecting on your culture and how it shapes your identity, values, beliefs, and behaviours, you can become more aware of your assumptions, biases, and preferences. You can also appreciate the diversity and complexity of culture and how it influences different aspects of life.

Admit what you don’t know. Humility is the key to cultural understanding. Identifying and taking responsibility for gaps in your knowledge and understanding creates space for dialogue and learning. Sidestepping questions and avoiding certain topics can impede one’s communication and ability to navigate within cultural differences. As long as you ask with a genuine desire to learn, most people will be more than happy to answer. You can also research and seek reliable sources of information about different cultures.

Make local connections. Find local organisations or venues that work with a cultural group you’re interested in and stop by. You can also attend cultural events or festivals that showcase the arts, music, food, or traditions of different cultures. These are great opportunities to interact with people from different backgrounds, learn about their culture, and enjoy their cultural expressions.

Pay attention to non-verbal behaviours. Communication is about words, gestures, facial expressions, eye contact, posture, tone of voice, and silence. Different cultures may have different meanings and norms for these non-verbal cues. For example, some cultures may value direct eye contact as a sign of respect and honesty, while others may consider it rude or aggressive. By observing and learning about the non-verbal behaviours of different cultures, you can avoid misunderstandings and show respect.

Exchange stories. One of the best ways to develop cultural understanding is to share personal stories and experiences with people from different cultures. Stories can reveal much about a person’s culture, values, beliefs, and perspectives. They can also create emotional connections and empathy among people who may otherwise have little in common. By exchanging stories, you can learn more about yourself and others and discover points of commonality and difference.

The importance of empathy, patience, and active listening in cultural understanding are:

Empathy is the ability to understand and share the feelings of another person. It is essential for cultural understanding because it helps you to see things from another person’s point of view and appreciate their emotions and motivations. Empathy can also reduce negative feelings such as fear, anger, or resentment arising from cultural differences or conflicts. Empathising with them can build trust and rapport with people from different cultures.

Patience is tolerating delay or difficulty without getting angry or upset. It is necessary for cultural understanding because it helps you to cope with uncertainty and ambiguity that may arise from cultural differences or misunderstandings. Patience can also prevent you from making hasty judgments or assumptions based on stereotypes or prejudices. By being patient, you can give yourself and others time to learn and adjust to different cultural situations.

Active listening is paying full attention to what another person is saying and showing interest and feedback. It is vital for cultural understanding because it helps to comprehend and retain the information that another person is conveying. Active listening can also demonstrate respect and curiosity for another person’s culture and opinions. By actively listening, you can avoid miscommunication and confusion resulting from cultural differences or language barriers.

Conclusion

In conclusion, cultural understanding is crucial in diplomacy for building solid and lasting relationships across cultures. It helps to promote mutual respect, trust, and empathy between different cultures and avoid misunderstandings and conflicts arising from cultural differences. Diplomats with cultural competence are better equipped to communicate effectively, negotiate respectfully, and build personal relationships with counterparts from different cultures. Building culturally competent organisations is necessary for promoting diversity and inclusion in diplomacy. Research shows that dealmaking across cultures leads to worse outcomes than negotiations conducted within the same culture, highlighting the importance of cultural understanding in diplomacy.

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Writer by Eric Muhia, International Studies and Diplomacy Graduate Student and Young Diplomat.

22sd June 2023, Kenya

Category: Diplomacy

Reference: EM22062023D

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

REFLECTIONS ON ETHICS IN THE COMPANY

Ethics is a very topical issue. We must recognise visible advances concerning its role. However, it still needs to be present in countless companies where lucrative desires, particular interests, lack of transparency, labour mistreatment, and misleading promotion of products and services prevail, among other actions, which show the challenges pending on this topic.

Suppose we work in entities with a performance outside of ethical considerations. In that case, we will observe frequent abuse of power, conflict of interest, nepotism, bribery, excessive loyalty, lack of dedication, dishonesty, breach of trust, concealment and multiple harmful anomalies in order internal and external.

However, ethics must be adapted to business peculiarities based on the differences in their primary task, number of workers, scope of operations, legal system, etc. Hence the need to implement integrity criteria based on their reality. Building strategies adjustable to any business interested in becoming ethical is possible.

Your inclusion will begin by defining your vision, mission, values, and policies. Corporate values differ in every company. Its accuracy is the first step in building the organisation; they form part of the culture and define the aspects and comparative advantages that will guide its development. They show their beliefs in a shared way, stipulate their behaviour and are oriented by their action plans.

The directors must coexist with the sincere conviction of their internalisation. This will require, in some instances, fundamental transformations in their processes. Your leadership and commitment will allow the adoption of this initiative as your own: it is recommended to lead by example. Let’s keep in mind that ethics is present in every decision made, and by the way, the higher the hierarchy, the greater the ethical component.

By acting under the established rules, employees will feel compelled to do the same. On the contrary, by omitting their duties and being above the instituted postulates, they will exhibit negative or contradictory practices that will influence the human group under their charge. Applying transversal criteria unrelated to hierarchical differences is a factor in its success.

Ethics goes beyond avoiding illegal practices or sanctioning procedures, fostering an environment characterised by leaders capable of representing referential guidelines, reinforcing values daily, and implementing tactics to strengthen desirable positions to achieve the common good. In short, this should be understood as an active part of your brand.

It is essential to emphasise that a professional displays principles that are inherent to her structure. Each person adopts them in the various scenarios of their interaction. Choosing a collaborator with moral criteria that coincide with the company’s requirements will be conclusive in maintaining his attitude. They must involve a permanent exercise of habits aimed at becoming inspiring models.

Another significant aspect is the Code of Ethics. It is a mechanism that is increasingly used to establish the fees that characterise the procedure of its members. In addition, following their values details behaviours that cannot be tolerated, helps to resolve conflicts or doubts, contributes to creating an optimal image and increases the feeling of identification and integration.

I recommend designing an effective system for disclosing activities and projects to share information about your achievements, plans and contributions to the community through your Corporate Social Responsibility (CSR) programs with your internal public, clients, society and government. A transparent company maintains truthful channels of communication that contribute to its excellent reputation.

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Written by: Wilfredo Pérez Ruiz, an expert in Etiquette and Protocol

29 May 2023, Peru

Category: Business Ethics

Reference: WP29052023BE

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

THE ROLE OF DIPLOMACY IN INTERNATIONAL BUSINESS

Diplomacy in international Business is essential because it helps to establish and maintain good relationships with foreign governments and other stakeholders. This can help to reduce the risks associated with doing Business in foreign countries, such as political instability, corruption, and other non-commercial factors.

Commercial or Business diplomacy is a type of diplomacy that focuses specifically on promoting trade and investment between countries. It involves developing long-term relationship-building strategies with governments, local communities, and interest groups. Commercial diplomacy is a government service to the business community that aims to develop socially profitable international business ventures. It can help firms improve their performance regarding so-called soft or nonfinancial indicators such as knowledge sharing, reputation, company image, and marketing possibilities. It differs from lobbying or strategic political activity; it implies a strategic and holistic approach of an international business to look at itself as an actor in the international diplomatic arena. Representation, communication, and negotiation are essential in such an approach. Successful negotiations require communication, cooperation, and compromise between countries. Outsiders can bring impartiality and help reach deals by proposing incentives.

How diplomacy is used in international relations and how it can be applied to Business.

Diplomacy is a method that governments use to influence the actions of foreign governments through peaceful tactics such as negotiation and dialogue. It’s typically carried out by a country’s representatives abroad, but a diplomat’s activities will be controlled mainly by the government they serve. In international business, diplomacy can be applied in many ways. For example, it can be used to establish and maintain good relationships with foreign governments and other stakeholders. This can help to reduce the risks associated with doing Business in foreign countries, such as political instability, corruption, and other non-commercial factors.

How can businesses use diplomacy to resolve conflicts with other companies?

Businesses can use diplomacy to resolve conflicts with other companies by engaging in negotiations and dialogues to promote peaceful relations. Diplomacy involves communication, cooperation, and compromise between parties. The success of diplomatic efforts requires parties to agree on the negotiation’s goal and how to achieve it. Businesses can lead the negotiations or enlist outside mediators, such as a neutral third party, to bring impartiality and help reach deals by proposing incentives. For instance, businesses can offer to collaborate on a project or provide a discount on a product or service to resolve a conflict. Businesses should prioritise peaceful negotiations and incentives to resolve conflicts with other companies. By using diplomacy, businesses can promote peaceful relations and obtain an agreement of cooperation in which each side is getting its interest fulfilled.

Examples of successful diplomacy in international Business

One example is the P5+1 Nuclear Agreement between 2006-2015 between the UNSC-Iran, the USA, and Western states. This agreement was finished on July 14, 2015, and aimed to ensure that Iran’s nuclear program would be exclusively peaceful. The agreement resulted from diplomatic negotiations and was seen as a successful example of diplomacy in international Business. The success of the agreement can be attributed to the use of diplomacy. The parties involved engage in dialogue, negotiations, and compromise to reach a mutually beneficial agreement. This helped to avoid the possibility of a military conflict, which would have had severe economic and political implications. The P5+1 Nuclear Agreement demonstrates how diplomacy can help address complex issues in international Business. Countries can create a favourable business environment that promotes growth and development by engaging in dialogue and negotiations. In this case, the agreement lifted sanctions on Iran, which opened up new business opportunities for companies in Western countries.

Another example of successful diplomacy in international Business is summit diplomacy, which involves high-level diplomacy involving the state’s leaders. Diplomatic summits allow leaders to come together and discuss critical issues, build trust and understanding, and reach agreements that benefit their nations. In the 21st century, diplomatic summits have become essential to international Business, as they offer a unique platform for leaders to discuss complex issues and find common ground. One of the most well-known examples of summit diplomacy is the meeting between US President Richard Nixon and Chinese Premier Zhou Enlai in 1972, which marked the beginning of a new era in US-China relations. Diplomatic summits have also addressed arms control, economic cooperation, environmental protection, and global security issues.

Some of the challenges that can arise in business diplomacy are:

In international business, cultural differences play a crucial role in shaping the dynamics of communication and negotiation. Business diplomats must know and respect different countries and regions’ cultural values, norms, and expectations. It is essential to adapt communication and negotiation styles to the cultural context and avoid falling prey to cultural stereotypes and biases that may negatively impact the perception and judgment of others.

Ethical concerns are also important considerations for business diplomats. Upholding high standards of ethical conduct and corporate social responsibility is crucial in dealing with various stakeholders. Business diplomats must be prepared to address the potential ethical dilemmas and conflicts that may arise from their business activities, such as tax avoidance, environmental impact, human rights violations, corruption, and bribery. By doing so, they can build and maintain trust with stakeholders and mitigate reputational and financial risks.

Some possible advice on how to navigate and overcome the challenges of business diplomacy are:

Business diplomacy can be challenging, but there are ways to navigate and overcome the obstacles. One of the most significant challenges is cultural differences, and business diplomats must be aware of and respect the cultural values, norms, and expectations of different countries and regions. They should also adapt their communication and negotiation styles accordingly. It is essential to avoid cultural stereotypes and biases that may affect their perception and judgment of others. Being open-minded and respectful of different perspectives and opinions and seeking common ground and mutual understanding is crucial.

Ethical concerns are also a significant challenge that business diplomats need to address. They should follow the relevant laws and regulations of the countries where they operate and adhere to their organisation’s and industries’ ethical codes and principles. Being transparent and accountable for their actions and decisions is crucial. They should seek to balance the interests of their stakeholders with the social and environmental impacts of their business activities. Addressing potential ethical dilemmas and conflicts arising from their business activities, such as tax avoidance, ecological impact, human rights violations, corruption, and bribery, is vital for successful business diplomacy.

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Written by Eric Muhia, International Studies and Diplomacy Graduate Student and Young Diplomat.

29 May 2023, Kenya

Category: Diplomacy

Reference: EM29052023D

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

DIPLOMATIC GIFTS

In 1887 a group of local farmers digging in Egypt amongst the ruins of el Amarna, known as Tell el-Amarna (the short-lived ancient capital of Egypt), found by complete accident what is now – The Amarna Letters. What were these clay tablets with a cuneiform script about? Curator of the Department of Egyptian and Assyrian Antiquities at the British Museum 1894-1924, Sir Ernest A T Wallis Budge, an Egyptologist, revealed its importance.

The Amarna Letters were found to be copies of the original and intended for royal and governmental internal documents. It was translated from the Egyptian hieroglyphics of 1360–1332 BC to the cuneiform script for using foreign ambassadors. In 2016, The President and Fellows of Harvard College said, “That these letters were discovered collected together represents an effort by the Egyptians, similarly to its contemporary rivals, to archive their diplomatic correspondence and international treaties, in a similar vein to modern day governance.”

These documents were housed in an administrative building near the royal palace during Amenhotep IV – Akhenaten and spoke of exchanges of gifts, marriage alliances, arguments and disputes, peace talks, agreements and the trading of resources and investments.

The Met Museum’s essay on The Amarna Letters states, “Arriving in court with messengers in possibly foreign dress and language, and accompanied by tribute or lavish gifts, the reading of a letter was probably an important part of courtly rituals related to diplomacy and provided the Egyptian king an opportunity to demonstrate his power through contacts with the outside world.” Has much changed today when there is the offering of gifts? Perhaps the size and value of gifts and how individuals present themselves in front of guests and media.

Exchanges of gifts are given for many reasons. It is provided by an ambassador or leader when visiting a foreign country and cementing foreign relationships or forging alliances, new or old. It is a way for a country to showcase its culture, people, history, traditions, and heritage it’s known for.

In 2012, a gift exchange faux pas occurred. The former British prime minister David Cameron gifted the Barak and Michelle Obama a customised Dunlop ping pong table displaying the best British….made in China! And Samantha Cameron, a ‘Victoriana’ inspired silk scarf created by Glaswegian Jonathan Saunders…made in Italy! Where was the protocol officer when these decisions were made? Conversely, the Obamas sourced a top-of-the-range 100% American BBQ from Engelbrecht Grills and Cookers of Paxton, Illinois and White House-made honey in a crystal honey vase. A job well done by the Obama administration.

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SOURCES

https://www.metmuseum.org/toah/hd/amlet/hd_amlet.htm

https://hist1039-16.omeka.fas.harvard.edu/exhibits/show/under-the-guise-of-greatness/the-amarna-letters

Writer by Elizabeth Soos, specialist in Etiquette

29 May 2023, Australia

Category: Diplomacy

Reference: ES29052023D

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

HANDLING CUTLERY DURING A DINNER

How you handle cutlery at dinner will determine how confidently you represent yourself at the table. As a result, table manners are critical; they reflect your overall etiquette. Focus on meeting new people, getting to know them well, and expressing yourself during dinner. Using cutlery correctly will keep you comfortable and avoid any embarrassing situations. It also entails respecting others and yourself. It will take a long time for you to make a good impression.

Cutlery

For centuries, people have used cutlery. It can also be seen that the shapes, sizes, and placement differ from one culture to the next. Cutlery is handled differently in each culture. Every culture has one thing in common: it was invented to make life easier. Cutlery allows us to eat more comfortably, which also means we consume more civilly. How you eat, drink, and behave at dinner reveals a lot about you. Properly handling cutlery necessitates understanding how each piece of cutlery is dealt with and for what purpose.

Eating styles

There are two major eating styles in the world: American and European. We will also talk about the Indian style of eating.

American Style: The fork is held in the left hand and the knife in the right to cut the food. The logic behind this style is that most people are right-handed, so the fork is switched to the right hand to bring the food to the mouth. As a result, shifting to the right hand is more practical. This fashion is popular in the United States.

The European style is also known as the continental style. This eating style is more global and is famous all over the world. The fork is always held in the left hand, and the knife in the right in this style. No, Whatever culture you represent, learning the fundamentals of cutlery handling is essential.

What about finger foods?

Some foods, such as burgers, French fries, and corn on the cob, are best eaten with your fingers. Pizzas are also finger foods that can be eaten with your fingers.

How do I eat challenging foods?

In a formal setting, some foods may require more effort to cut and eat. I would advise you to avoid trying anything new at a formal event. You don’t want anything to go wrong, so stick to foods that are simple to cut and eat, such as spaghetti, noodles, and fish. To begin, practice eating it at home.

Indian Culture

In India, traditional and modern eating styles coexist. Food is considered holy. It is revered, carefully prepared, and offered to the gods. Eating with your fingers is thought to be more respectful of the food. Eating with your fingers is an act of art. The goal is to feel, touch, smell, and taste the food.

It is customary in south India, where I grew up, to serve food on a banana leaf; one should not use cutlery while eating on a banana leaf. Desserts, on the other hand, can be eaten with a spoon. Maintain your calm when you are unaware of specific settings. Take cues from others, take a deep breath, and follow others if confused.

Remember that the golden rule of etiquette is always being at ease. Respect for others and yourself is demonstrated through courtesy across cultures. Be true to yourself when it comes to eating. There is no such thing as a good or bad eating style. Etiquette rules were established to simplify life and serve its logic from their inception. The key to mastering cutlery handling in practice.

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Writer by Kruti Shah, a specialist in Etiquette

1st May 2023, India

Category: Business Etiquette

Reference: CS010523BE

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

THE ROLE OF DIPLOMACY IN INTERNATIONAL BUSINESS

Diplomacy in international business is essential because it helps to establish and maintain good relationships with foreign governments and other stakeholders. This can help to reduce the risks associated with doing business in foreign countries, such as political instability, corruption, and other non-commercial factors.

Commercial or business diplomacy is a type of diplomacy that focuses specifically on promoting trade and investment between countries. It involves developing long-term relationship-building strategies with governments, local communities, and interest groups. Commercial diplomacy is a government service to the business community that aims to develop socially profitable international business ventures. It can help firms improve their performance regarding so-called soft or nonfinancial indicators such as knowledge sharing, reputation, company image, and marketing possibilities. It differs from lobbying or strategic political activity; it implies a strategic and holistic approach of an international business to look at itself as an actor in the international diplomatic arena. Representation, communication, and negotiation are essential in such an approach. Successful negotiations require communication, cooperation, and compromise between countries. Outsiders can bring impartiality and help reach deals by proposing incentives.

How diplomacy is used in international relations and how it can be applied to business.

Diplomacy is a method that governments use to influence the actions of foreign governments through peaceful tactics such as negotiation and dialogue. It’s typically carried out by a country’s representatives abroad, but a diplomat’s activities will be controlled mainly by the government they serve. In international business, diplomacy can be applied in many ways. For example, it can be used to establish and maintain good relationships with foreign governments and other stakeholders. This can help to reduce the risks associated with doing business in foreign countries, such as political instability, corruption, and other non-commercial factors.

How can businesses use diplomacy to resolve conflicts with other companies?

Businesses can use diplomacy to resolve conflicts with other companies by engaging in negotiations and dialogues to promote peaceful relations. Diplomacy involves communication, cooperation, and compromise between parties. The success of diplomatic efforts requires parties to agree on the negotiation’s goal and how to achieve it. Businesses can lead the negotiations or enlist outside mediators, such as a neutral third party, to bring impartiality and help reach deals by proposing incentives. For instance, businesses can offer to collaborate on a project or provide a discount on a product or service to resolve a conflict. Businesses should prioritise peaceful negotiations and incentives to resolve disputes with other companies. By using diplomacy, businesses can promote friendly relations and obtain an agreement of cooperation in which each side is getting its interest fulfilled.

Examples of successful diplomacy in international business

One example is the P5+1 Nuclear Agreement between 2006-2015 between the UNSC-Iran, the USA, and Western states. This agreement was finished on July 14, 2015, and aimed to ensure that Iran’s nuclear program would be exclusively peaceful. The deal resulted from diplomatic negotiations and was seen as a successful example of diplomacy in international business. The success of the agreement can be attributed to the use of diplomacy. The parties involved engage in dialogue, negotiations, and compromise to reach a mutually beneficial arrangement. This helped to avoid the possibility of a military conflict, which would have had severe economic and political implications. The P5+1 Nuclear Agreement demonstrates how diplomacy can help address complex issues in international business. Countries can create a favourable business environment that promotes growth and development by engaging in dialogue and negotiations. In this case, the agreement lifted sanctions on Iran, which opened up new business opportunities for companies in Western countries.

Another example of successful diplomacy in international business is summit diplomacy, which involves high-level diplomacy involving the state’s leaders. Diplomatic summits allow leaders to come together and discuss critical issues, build trust and understanding, and reach agreements that benefit their nations. In the 21st century, diplomatic summits have become an essential part of international business, as they offer a unique platform for leaders to discuss complex issues and find common ground. One of the most well-known examples of summit diplomacy is the meeting between US President Richard Nixon and Chinese Premier Zhou Enlai in 1972, which marked the beginning of a new era in US-China relations. Diplomatic summits have also addressed arms control, economic cooperation, environmental protection, and global security issues.

Some of the challenges that can arise in business diplomacy are:

In international business, cultural differences play a crucial role in shaping the dynamics of communication and negotiation. Business diplomats must know and respect different countries and regions’ cultural values, norms, and expectations. Therefore, it is essential to adapt communication and negotiation styles to the cultural context and avoid falling prey to cultural stereotypes and biases that may negatively impact the perception and judgment of others.

Ethical concerns are also important considerations for business diplomats. Upholding high standards of ethical conduct and corporate social responsibility is crucial in dealing with various stakeholders. Accordingly, business diplomats must be prepared to address the potential ethical dilemmas and conflicts that may arise from their business activities, such as tax avoidance, environmental impact, human rights violations, corruption, and bribery. By doing so, they can build and maintain trust with stakeholders and mitigate reputational and financial risks.

Some possible advice on how to navigate and overcome the challenges of business diplomacy are:

Business diplomacy can be challenging, but there are ways to navigate and overcome the obstacles. One of the most significant challenges is cultural differences, and business diplomats must be aware of and respect the cultural values, norms, and expectations of different countries and regions. They should also adapt their communication and negotiation styles accordingly. It is essential to avoid cultural stereotypes and biases that may affect their perception and judgment of others. Being open-minded and respectful of different perspectives and opinions and seeking common ground and mutual understanding is crucial.

Ethical concerns are also a significant challenge that business diplomats need to address. They should follow the relevant laws and regulations of the countries where they operate and adhere to their organisations and industries’ ethical codes and principles. Being transparent and accountable for their actions and decisions is crucial. They should seek to balance the interests of their stakeholders with the social and environmental impacts of their business activities. Addressing potential ethical dilemmas and conflicts arising from their business activities, such as tax avoidance, ecological impact, human rights violations, corruption, and bribery, is vital for successful business diplomacy.

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PROTOCOLTODAY ACADEMY OF PROTOCOL & SOFT DIPLOMACY

Writer by Eric Muhia, International Studies and Diplomacy Graduate Student and Young Diplomat.

28th May 2023, Kenia

Category: Diplomacy

Reference: EM280423D

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

RESILIENCE, INSPIRATION AND DETERMINATION

International Women’s Day Conference – Embracing Equity “Global Mindset”

Authentic resilience, inspiration and determination are truly one of the most challenging qualities one can hope to come by. These qualities, which take years and decades to acquire and distil to their purest form, are the driving force of people who not only dream of change but also make it happen.

This year’s International Women’s Day Conference, organised and hosted by the honourable Adriana Flores, Executive Director of ProtocolToday Consulting and Academy, brought together some of the most distinguished speakers in Diplomacy and Business. The event, in essence, was a unique and open platform to the global membership of The ProtocolToday family as it commemorated International Women’s Day by focusing on the central theme of Embracing Equity. Adriana and her core team created something more than a conventional webinar or Q&A session. The conference provided a deep insight into the role of a female leader and role model from various perspectives, socially and professionally, on an intense and moving personal level. The integral factor that made this conference genuinely exceptional was the warmth and relatability of the speakers and their stories. Each speaker brought a new perspective into the discussion, shared their personal stories and experiences and gave invaluable advice to the audience.

The remarkable speakers, amongst who was the Ambassador of Tanzania – H.E. Irene Kasyanju (Rte) and Isabelle Niekrake– an Economic Affairs Councillor at the Embassy of the Kingdom of The Netherlands to Mexico, Stéphanie Kasereka, a Student of International Relations in Spain gave the audience a unique blend of inspiration and determination to succeed through their warm aura and professional yet friendly delivery. Each speaker distinctively engaged the audience by explaining their outlook on female equity within the business and diplomatic echelons while highlighting the most influential female roles within society worldwide- mother, daughter and sister. It was unanimously agreed that women are unquestionably the building blocks of a more progressive and prosperous world, which must be seen and recognised across all parts of a modern global society.

With outstanding input from Adriana, part of the conference they discussed the combination of family and business worlds in a modern woman’s life and the many ways this merger is already taking place. As there is still a strong resistance and conventional belief that a woman should choose one or another whilst strongly favouring family life over work, business or any other professional endeavour, Adriana and the team of speakers showed that both could be successfully combined. Any woman can excel in both family life and the business world. The vast audience followed each speaker with several follow-up questions, which depicted an enormous drive to celebrate and take part in this new and promising future for women, especially when real-life success stories were told right in from each attendee. The conference was impactful because each speaker made each attendee feel that if there were a wish, there would be a way.

Unsettling conventional structures and ways of life was never for the fainthearted. Change requires hard work and bravery for each woman in the world who demands not only equality and closure of the gender pay gap but also equity. Recognition and a level playing field is not a privilege; it is a necessity that has to be propelled and embraced at an alarming rate if we were to truly explore a whole realm of creativity and sheer talent of women across the world, which make up the half of the global working force. The conference was ultimately a living and breathing example that this could be done, achieved, and success can be attained as women around the world spark this change by inspiring, supporting and raising each other.

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Writer by Anastasia Martel, Etiquette and Protocol Specialist

17 April 2023, United Kingdom

Category: Diplomacy

Reference: AM1704202D

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

IMAGE IS POWER AND INFLUENCE

In the study conducted in 1999 by CEO Magazine and Hill & Knowlton, they explained that: 96% of CEOs believe that reputation is essential for their company. 77% believe that a positive reputation helps sell their products and services. 61% think that a positive reputation makes the organisation attractive to employees. 53% believe that a positive reputation increases credibility during crises, as Tamás Csordás, M.B.A stated.

So why is a corporate image important for a brand’s perception and reputation? How can a business or individual use a corporate image to their and the company’s advantage? Here are three tips that you can implement right now.

“Presenting a positive representation of yourself is a key component of experiencing professional success…..Creating a professional look can help you command attention and serious consideration at work.” Indeed.com

Dress and Grooming

Whether or not we know about it, humans constantly scan for clues. Research conducted by Willis & Todorov, 2006, found that it takes only a split second to make a first impression. Part of the first impression is how we dress and groom. Clothing and grooming tell a story, so how do you and your employees measure up?

Each morning or evening, could you give a few minutes of thought over the clothes you will wear the next day and ask yourself if it best represents the message I am selling? And does it further the company’s reputation?

Grooming is presenting oneself in a clean and tidy appearance and manner. Imagine if a flight attendant served you on a long-haul flight with a curry stain on their tie and sweat marks on the back of their shirt. What would you assume of this person and the company? You would always want to stay within your pitch and image.

Take a second to check your grooming before leaving the house and entering work. Carry and store items of clothing just in case of accidents. Being prepared is vital.

‘Positive Reputation = Capital’ Nyárády and Szeles

Customer Service

When you read a restaurant or café review, what do you notice? People will talk about the products first and the service second. Good customer service is essential as it inspires client retention and brand loyalty, assisting in business growth. What makes excellent customer service in a tech-obsessed world? The human touch. How can we provide the human element in client relations?

When a client or customer enters the premises or business property, greet and assist them within thirty seconds; if there is a few people to greet, take up to one minute to say hello.

Use positive speech when addressing a product or dealing with a situation. The right words can prevent miscommunication and arising disputes. For example, instead of using ‘Ava is not available, can I take a message?’ use ‘currently Ava is away from reception, can I have Ava call you back?’

Business Communication

“Effective communication is a vital tool for any business owner. Your success at getting your point across can be the difference between sealing a deal and missing out on a potential opportunity.” Queensland Government, Australia

All businesses do it…and that is to communicate, constantly sharing and giving information between clients, customers and employees. Doing so keeps businesses busy and products or services sold, bought and delivered. How can we communicate efficiently and effectively?

Only some people are Harvard scholars and have perfect sentence structures! Quickly dealing with this is using paid online apps such as Grammarly or free platforms such as Google Docs or even your email service. These are helpful tools for analysing the text’s spelling, grammar, punctuation, and clarity.

Email is great for transmitting almost anything, and business heavily relies on this resource. Have you ever gotten two emails from the same person? The first is the original email telling you to ‘see the attached document’ and the second apologising for not attaching the document. Forgetting to send attachments with your email is crucial to maintaining consistency and trust. Why not connect the copy you want to send before typing your message and sending it?

We can conclude that knowledge about dress codes, business etiquette and effective communication are soft skills that will guide you in building the personal and corporate image you want to convey to have the desired success.

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Bibliography & Links

https://www.indeed.com/career-advice/starting-new-job/importance-dressing-professionally-at-work

Corporate Identity With Special Regards To The Human Factor, Tamás Csordás, 2008, University of Miskolc, https://www.academia.edu/4513810/Corporate_Identity

https://www.business.qld.gov.au/running-business/marketing-sales/managing-relationships/communicating-effectively#:~:text=It%20is%20crucial%20to%20communicate,turn%20improve%20morale%20and%20efficiency

Writer by Elizabeth Soos, Etiquette Expert

04 March 2023, Australia

Category: Business Etiquette

Reference: ES04032023BE

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

IMPORTANCE OF ETIQUETTE AND PROTOCOL IN THE MODERN ECONOMIC CLIMATE

The age of globalisation swiftly moved from a phenomenon to ‘business as usual’ and has taken a permanent place in the broad spectrum of a progressive and future-oriented enterprise. In parallel, soft skills and cultural awareness axiomatically grew in importance. A new plateau of Millennial and Gen Z consumer society had placed its permanent mark on how businesses and the economy are expected to conduct their affairs, closing the disparity and gap between profits, sustainability, and social responsibility.

As global consumers changed, it painted a compelling picture to anyone able and willing to adapt and recalibrate, ensuring that their core values, products or services align with the standards of the progressive world. For many, especially more conservative institutions, such rapid changes may have felt like something far removed from the realm of their expectation. Most of us know, however, that not being willing to alter does nothing to mitigate the inevitable. Ayn Rand, in her unique blend of enigmatic curiosity and ‘blinders off’ attitude, said it best: “We can ignore reality, but we cannot ignore the consequences of ignoring reality.”

Switching one’s vocabulary and demeanour depending on the audience is the most important soft skill anyone can possess and cultivate in the modern world. Social and Business Etiquette is a crucial and imperative skill for growth, competitiveness, talent acquisition and retention. It is a delicate, subtle, but indispensable art which is increasingly becoming a common denominator of all successful, recession-proof businesses. Whilst globalisation, in its essence, should mean the standard set of rules and simplified approaches to the operational procedures, it is rather evident that Japan and Brazil, Kuwait and Iceland or Malaysia and Namibia have some fundamental cultural nuances, which, if acknowledged and embraced can become a building block of long and prosperous partnership or talent acquisition.

Modern Business Etiquette learned, continuously developed, and applied properly not only erases the vast margins for faux pas and errors but also cultivates a skill of foreseeing key facets of any given situation. The art of conducting oneself properly and appealingly around any given culture of an individual of any professional or academic level moves far beyond a list of dos and don’ts or any other rigid convention of the upper echelons of society. It moved beyond proper handshakes or dress codes, engulfing a wide range of soft skills, emotional intelligence, and social responsibility. It would be respected if I was to summarise Social and Business Etiquette and Business Protocol in one word.

Respect, easy enough to define and comprehend, means and is perceived by different individuals and vast segments of society in a very another way; hence in modern society, one must be able to navigate swiftly in this ever-changing climate. Social or Business Etiquette is an outdated concept and not a helpful tool to address these matters. On the contrary, Etiquette, just like medicine or technology, develops, adapts, and refines with each wave of change. A thorough knowledge of Etiquette and protocol and a proper application of that knowledge is an elevation tool for individuals and the organisation. In the post-pandemic world, connected by the internet, where human recourses increasingly work from home, it provides the blueprint for communication over the telephone, emails, Zoom, Teams or any other virtual platform. The proper and respectful behaviour during virtual conference meetings with colleagues, clients or business partners was hardly noted pre-March 2020. Today, however, not only international but also a staggering proportion of domestic business interactions are exclusive via virtual platforms. Precisely here is where Etiquette levels the playing field. Real-life interactions and vastly different to virtual or electronic ones; hence even if one has exceptionally developed face-to-face skills, this may translate into something other than digital communication. How we express ourselves and come across to others is a fundamental particle of how others perceive us.

All being said, one may be under the impression that Etiquette and Protocol can be a long-term learning curve, trial and error experience, rather than something that has to be learned, digested and studied as its separate discipline. A hallmark of a polite, well-brought-up, professional and refined person is that these people will never correct if one makes a mistake, but very seldom to never at all will give the same opportunity or business offer if both written and unwritten rules were not adhered to. At a certain level in business, and any other aspect of life for that matter, there is no room for mistakes or errors in the areas where one is expected to know what, how, who and when. In the information age, ignorance is a choice, and not knowing will not absolve anyone from negative impressions. This applies not only to conducting business at the corporate level but also to recruiting the best talent. As human recourses increasingly pay attention to the culture within the organisation, the core values must be lived not only outlined to attract the best talent. Staying one step ahead of impending change or uncertainty is not easy but necessary and paramount.

Utilising Etiquette and Protocol across the entire spectrum of business and corporate is an integral pre-requisite to personal progression and organisation prosperity. Etiquette has to be learned and embraced as often as we champion technological changes, as in any given change and innovation, there are rules surrounding that transition. The efforts or recourses spent on learning rules of Etiquette and Protocol will always far outweigh the risks or consequences that can be incurred by not knowing. Above all, progressive and future-oriented individuals or organisations are proactive entities, not reactive. Taking proactive steps and delving into the art of Etiquette and Protocol yield far-reaching and long-lasting results.

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Writer by Anastasia Matel, Etiquette and Protocol Specialist.

27 March 2023, United Kingdom

Category: Business Etiquette

Reference: AM27032023BE

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

EMBRACING EQUITY WITH A GLOBAL MINDSET, INTERNATIONAL CONFERENCE WOMEN’S DAY

On Saturday, March 11, commemorating “International Women’s Day”, PROTOCOLTODAY held another successful online meeting in the English and Spanish sessions. Organized by ProtocolToday The Netherlands and Iberoamericanas FHCI.

Women from various nations were willing to extend their arms and hearts in the desire to embrace equity in this globalised world that demands a cohesive society capable of advancing with the power that women have represented throughout history.

It was an event with multiple and enriching presentations by women with character, engaging, transparent and motivating projections.

Below is a summary of what was documented in these presentations that will make history through the doors opened to achieve achievements with social and labour approaches.

The program session in Spanish began with the presentation of the President of the FHCI, Dr Marco Tardelli, who spoke of the importance of the event.

Her Excellency Elizabeth Ward Neiman, Ambassador of Panama to the Kingdom of the Netherlands, with a notable diplomatic and political career, began by addressing her presentation “Connecting experiences to achieve success” in a kind of storytelling of her diverse professional career full of challenges; from teaching to managing a farm; as an investment promoter and even as an architecture student that took her to the furniture store, later to a training centre in Port and Logistics and finally, in International Cooperation issues; all this, forging in it, leadership skills, discipline, compliance, organisation, communication, administration, respect for diversity, compassion, adaptation, initiative, determination, power of conviction, among others.

With her experience in official work, she affirms that skills translate into the ability to work as a team because ambassadors change, but the team remains. That team requires leadership that instils trust, respect, and commitment. She showed the importance of a flexible leadership that adapts to historical, political, religious, ethnic, linguistic, and gastronomic connotations… so many differences between countries such as Panama and the Netherlands. She placed special emphasis on the soft skills required by her position since, when attending official business as a hostess or guest, she must have a country position (where personal opinions do not count) and does not neglect regional and personal representation. Also, taking care of its image both in person and online, adapting said dignified representation to the corresponding situation with creativity and an entrepreneurial spirit, promoting education, bilateral cooperation, culture, tourism, historical heritage and exports. Finally, she closed with the wonderful phrase, “The title does not make the person, the person makes the title”, promoting a humble attitude down to earth; Since protocol knowledge is essential, but the attitude will prevail at all times and, indeed, this closure inspires those women willing to risk how she achieved her achievements.

The Federal Deputy of the LXV Legislature of Mexico, Blanca Alcalá Ruiz, addressed the topic: “Advances in the empowerment of equity for the first woman” showing statistics depicting the reality of most women in the world, especially in Latin America. , shed light on “where we are” and the challenges that lie ahead with a global perspective focusing on three points: 1. Political Participation: Seeking equality in sectors showing disparity. Although there were significant legal advances with the EU, she clarified that political participation is not enough if there is no impact on living conditions. 2. Economic Participation: Closing the gaps has taken years, and wage gaps remain wide, So much so that if women want equality on this issue, we should work 52 more hours. Therefore, she called for continuing to fight to break the “Glass ceiling.” 3. Violence: Both physically and digitally, no further progress has been made, and this issue cannot be put in black and white. He proposed working on a “SUBSTANTIVE EQUALITY” to mainstream the gender perspective, with planning, programming and budget allocation, generating real statistics by gender and age for the elaboration of egalitarian public policies with public budget allocation.

In the end, she asked the question: What are parity and equality for, what has it cost, and where do you want to go? She closed with Simone de Beauvoir’s motivational phrase: “Let nothing define us. Let nothing hold us. Let freedom be our substance”.

Leticia Gammill gave the third presentation, President & Founder of WOMCY, asked about the meaning of “Cybersecurity” to change the misconception we have of a hooded danger in the networks. The title “The importance of attracting diversity in Cybersecurity” opened an unexpected door of employability for women who probably do not have a profession or title but who have natural abilities to work in this sector that for many are unexplored; being a niche in high demand throughout the world to undertake a career that offers great opportunities, based on skills that she highlighted, they are part of the innate female ability to solve problems, have a spirit of collaboration within and outside teams, skills communication, multitasking, intuition, diversity and other characteristics that make women necessary and adaptable in areas of governance, legal, commercial and sales. The requirement? Knowing English to be trained with practical experiences through alliances amid communities with a series of links to contact. The call to be part of this NGO that develops programs to minimise the knowledge gap and increase the existence of cybersecurity talent was clear, and it is a new door for development.

Subsequently, Dr Raquel Bessudo, FHCI Vice-President, presented under the theme “Today’s women, an advance in their empowerment through the rescue of ancient traditions” the business work carried out through Women’s Magic hands to empower artisan women from all over the world with millennial traditions to be “ambassadors” generating a social impact with e-commerce business strategies to undertake digital marketing and storytelling projects, especially with the United States, on a fair trade platform, together with Kickstarter – Crowdfunding that shows the art, beauty and cultural significance of the works with a logistics of direct contact between the artisan and the clients in order to change the social and economic problems. She invited the network of artisans to leave their mark with this “value proposition” that has the mission of being a tool for artisan empowerment and the promotion of culture worldwide.

Mónica Muñoz, Executive Director of Diálogo Visual, who consults in PR, Marketing and Strategic Communication, specializes in Business in Technology, Health and Vertical Markets; through her presentation “Capitalize soft skills to be CEO”, she spoke about the 16 years of her company and her work to position it in the market. In her conclusions, she advised taking advantage of soft skills to fulfil personal and business objectives, giving importance to the five people we have in our social environment; that we women have to feed ourselves through our eyes and ears to learn, create criteria, translate ourselves under ethical and moral parameters; that all the knowledge acquired must be applied daily and be shared under an evolutionary chain made up of innovating, undertaking, learning and teaching to produce and multiply with others; take care of the networking that you have and serve to learn and add; grow at the pace of the economy and technology and take care of our actions. Additionally, he expressed that although starting a business is not easy, over 30 years of age is a good stage to do so and that it is feasible together with a company that helps with contests, business laboratories, networking, and other means that reduce entrepreneurship gaps.

Elizabeth Enriquez, a young businesswoman, was invited to participate in the world of new technology in the METAVERSE, with the collaboration of her company Konector personalised spaces, with unique experiences and with the possibility of accessing from a computer, cell phone or glasses of virtual reality. She also mentioned that there are many possibilities to support ventures and projects, and she is available to collaborate with the people who contact her.

Gabriela Brouwer de Koning, National Representative for the province of Córdoba, spoke of Argentina’s role in fighting for gender equality. She gave thanks to the other women who opened spaces for us and proceeded to present her paper “Advances in the empowerment of women’s equity”, reflecting on International Day and the importance of their role in society, exposing a similar reality worldwide. as concrete, real and painful facts in percentages that make the disparity evident. With this, she reinforced the need for women for an opportunity for economic independence. Focused on the women of her land, she used the phrase: “In Argentina, poverty has the face of a woman” and alluded to the legislative achievements of 1847 with laws that, until today seek to prevent, eradicate and punish violence in addition, to violence. Voluntary termination of pregnancy. She reminded us of the movement that brought together 1,500,000 people in 2015 to proclaim “Not one less”, setting an agenda for other countries in the world.

And although progress has been made in Argentina, more is needed. As in most countries, there is an enormous challenge to generate public policies that help women enter the labour and have comprehensive assistance that improves the conditions raised by congress. It is necessary to dismantle structures and prejudices to change the culture in which women are subordinated to men. Her call: “let’s make synergy for a cultural change that will be achieved with everyone’s commitment because that way, it will be possible to leap at change with new challenges.” With a unique brooch, her closure was shocking and defiant: a video that shows that it is NOT about helping. “Don’t help me” because when you say you help, it is assumed that it is my responsibility. We must do it together – 50/50.

Finally, the Executive Director of ProtocolToday, Adriana Flores, closed the event, emotionally highlighting the scope of this online meeting that satisfied all those who participated thanks to the connection via zoom and the people who were able to share thanks to the transmission; of radio Kscad of Ecuador and TV Compyme of Peru.

The wide call registered was emotional for all the attendees, between men and women, who were part of an event that once again demonstrated that we are committed to what we do and what we hope to achieve, all making and promoting changes that generate both individual and social growth.

WOMEN FROM 40 COUNTRIES GATHERED TO EMPOWER THEMSELVES AS ENTREPRENEURS

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How can cultural differences impact Diplomatic Relations?

Strategies for developing cultural understanding.

Some tips for diplomats to develop cultural understanding are:

The importance of empathy, patience, and active listening in cultural understanding are:

Conclusion

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Writer by Eric Muhia, International Studies and Diplomacy Graduate Student and Young Diplomat.

22sd June 2023, Kenya

Category: Diplomacy

Reference: EM22062023D

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

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Written by: Wilfredo Pérez Ruiz, an expert in Etiquette and Protocol

29 May 2023, Peru

Category: Business Ethics

Reference: WP29052023BE

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

How can businesses use diplomacy to resolve conflicts with other companies?

Examples of successful diplomacy in international Business

Some of the challenges that can arise in business diplomacy are:

Some possible advice on how to navigate and overcome the challenges of business diplomacy are:

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Written by Eric Muhia, International Studies and Diplomacy Graduate Student and Young Diplomat.

29 May 2023, Kenya

Category: Diplomacy

Reference: EM29052023D

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

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Writer by Elizabeth Soos, specialist in Etiquette

29 May 2023, Australia

Category: Diplomacy

Reference: ES29052023D

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

Cutlery

Eating styles

What about finger foods?

How do I eat challenging foods?

Indian Culture

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Writer by Kruti Shah, a specialist in Etiquette

1st May 2023, India

Category: Business Etiquette

Reference: CS010523BE

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

How diplomacy is used in international relations and how it can be applied to business.

How can businesses use diplomacy to resolve conflicts with other companies?

Examples of successful diplomacy in international business

Some of the challenges that can arise in business diplomacy are:

Some possible advice on how to navigate and overcome the challenges of business diplomacy are:

Share this article

Writer by Eric Muhia, International Studies and Diplomacy Graduate Student and Young Diplomat.

28th May 2023, Kenia

Category: Diplomacy

Reference: EM280423D

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

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Writer by Anastasia Martel, Etiquette and Protocol Specialist

17 April 2023, United Kingdom

Category: Diplomacy

Reference: AM1704202D

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

Dress and Grooming

Customer Service

Business Communication

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Writer by Elizabeth Soos, Etiquette Expert

04 March 2023, Australia

Category: Business Etiquette

Reference: ES04032023BE

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

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Writer by Anastasia Matel, Etiquette and Protocol Specialist.

27 March 2023, United Kingdom

Category: Business Etiquette

Reference: AM27032023BE

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

On Saturday, March 11, commemorating “International Women’s Day”, PROTOCOLTODAY held another successful online meeting in the English and Spanish sessions. Organized by ProtocolToday The Netherlands and Iberoamericanas FHCI.

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Writer by: Claudia STOHMANN R. de A. Communicator, speaker, writer, etiquette, and protocol expert.

21 March 2022, Bolivia