REFLECTIONS ON ETHICS IN THE COMPANY

Ethics is a very topical issue. We must recognise visible advances concerning its role. However, it still needs to be present in countless companies where lucrative desires, particular interests, lack of transparency, labour mistreatment, and misleading promotion of products and services prevail, among other actions, which show the challenges pending on this topic.

Suppose we work in entities with a performance outside of ethical considerations. In that case, we will observe frequent abuse of power, conflict of interest, nepotism, bribery, excessive loyalty, lack of dedication, dishonesty, breach of trust, concealment and multiple harmful anomalies in order internal and external.

However, ethics must be adapted to business peculiarities based on the differences in their primary task, number of workers, scope of operations, legal system, etc. Hence the need to implement integrity criteria based on their reality. Building strategies adjustable to any business interested in becoming ethical is possible.

Your inclusion will begin by defining your vision, mission, values, and policies. Corporate values differ in every company. Its accuracy is the first step in building the organisation; they form part of the culture and define the aspects and comparative advantages that will guide its development. They show their beliefs in a shared way, stipulate their behaviour and are oriented by their action plans.

The directors must coexist with the sincere conviction of their internalisation. This will require, in some instances, fundamental transformations in their processes. Your leadership and commitment will allow the adoption of this initiative as your own: it is recommended to lead by example. Let’s keep in mind that ethics is present in every decision made, and by the way, the higher the hierarchy, the greater the ethical component.

By acting under the established rules, employees will feel compelled to do the same. On the contrary, by omitting their duties and being above the instituted postulates, they will exhibit negative or contradictory practices that will influence the human group under their charge. Applying transversal criteria unrelated to hierarchical differences is a factor in its success.

Ethics goes beyond avoiding illegal practices or sanctioning procedures, fostering an environment characterised by leaders capable of representing referential guidelines, reinforcing values daily, and implementing tactics to strengthen desirable positions to achieve the common good. In short, this should be understood as an active part of your brand.

It is essential to emphasise that a professional displays principles that are inherent to her structure. Each person adopts them in the various scenarios of their interaction. Choosing a collaborator with moral criteria that coincide with the company’s requirements will be conclusive in maintaining his attitude. They must involve a permanent exercise of habits aimed at becoming inspiring models.

Another significant aspect is the Code of Ethics. It is a mechanism that is increasingly used to establish the fees that characterise the procedure of its members. In addition, following their values details behaviours that cannot be tolerated, helps to resolve conflicts or doubts, contributes to creating an optimal image and increases the feeling of identification and integration.

I recommend designing an effective system for disclosing activities and projects to share information about your achievements, plans and contributions to the community through your Corporate Social Responsibility (CSR) programs with your internal public, clients, society and government. A transparent company maintains truthful channels of communication that contribute to its excellent reputation.

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Written by: Wilfredo Pérez Ruiz, an expert in Etiquette and Protocol

29 May 2023, Peru

Category: Business Ethics

Reference: WP29052023BE    

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

THE ROLE OF DIPLOMACY IN INTERNATIONAL BUSINESS

Diplomacy in international Business is essential because it helps to establish and maintain good relationships with foreign governments and other stakeholders. This can help to reduce the risks associated with doing Business in foreign countries, such as political instability, corruption, and other non-commercial factors.

Commercial or Business diplomacy is a type of diplomacy that focuses specifically on promoting trade and investment between countries. It involves developing long-term relationship-building strategies with governments, local communities, and interest groups. Commercial diplomacy is a government service to the business community that aims to develop socially profitable international business ventures. It can help firms improve their performance regarding so-called soft or nonfinancial indicators such as knowledge sharing, reputation, company image, and marketing possibilities. It differs from lobbying or strategic political activity; it implies a strategic and holistic approach of an international business to look at itself as an actor in the international diplomatic arena. Representation, communication, and negotiation are essential in such an approach. Successful negotiations require communication, cooperation, and compromise between countries. Outsiders can bring impartiality and help reach deals by proposing incentives.

How diplomacy is used in international relations and how it can be applied to Business.

Diplomacy is a method that governments use to influence the actions of foreign governments through peaceful tactics such as negotiation and dialogue. It’s typically carried out by a country’s representatives abroad, but a diplomat’s activities will be controlled mainly by the government they serve. In international business, diplomacy can be applied in many ways. For example, it can be used to establish and maintain good relationships with foreign governments and other stakeholders. This can help to reduce the risks associated with doing Business in foreign countries, such as political instability, corruption, and other non-commercial factors.

How can businesses use diplomacy to resolve conflicts with other companies?

Businesses can use diplomacy to resolve conflicts with other companies by engaging in negotiations and dialogues to promote peaceful relations. Diplomacy involves communication, cooperation, and compromise between parties. The success of diplomatic efforts requires parties to agree on the negotiation’s goal and how to achieve it. Businesses can lead the negotiations or enlist outside mediators, such as a neutral third party, to bring impartiality and help reach deals by proposing incentives. For instance, businesses can offer to collaborate on a project or provide a discount on a product or service to resolve a conflict. Businesses should prioritise peaceful negotiations and incentives to resolve conflicts with other companies. By using diplomacy, businesses can promote peaceful relations and obtain an agreement of cooperation in which each side is getting its interest fulfilled.

Examples of successful diplomacy in international Business

One example is the P5+1 Nuclear Agreement between 2006-2015 between the UNSC-Iran, the USA, and Western states. This agreement was finished on July 14, 2015, and aimed to ensure that Iran’s nuclear program would be exclusively peaceful. The agreement resulted from diplomatic negotiations and was seen as a successful example of diplomacy in international Business. The success of the agreement can be attributed to the use of diplomacy. The parties involved engage in dialogue, negotiations, and compromise to reach a mutually beneficial agreement. This helped to avoid the possibility of a military conflict, which would have had severe economic and political implications. The P5+1 Nuclear Agreement demonstrates how diplomacy can help address complex issues in international Business. Countries can create a favourable business environment that promotes growth and development by engaging in dialogue and negotiations. In this case, the agreement lifted sanctions on Iran, which opened up new business opportunities for companies in Western countries.

Another example of successful diplomacy in international Business is summit diplomacy, which involves high-level diplomacy involving the state’s leaders. Diplomatic summits allow leaders to come together and discuss critical issues, build trust and understanding, and reach agreements that benefit their nations. In the 21st century, diplomatic summits have become essential to international Business, as they offer a unique platform for leaders to discuss complex issues and find common ground. One of the most well-known examples of summit diplomacy is the meeting between US President Richard Nixon and Chinese Premier Zhou Enlai in 1972, which marked the beginning of a new era in US-China relations. Diplomatic summits have also addressed arms control, economic cooperation, environmental protection, and global security issues.

Some of the challenges that can arise in business diplomacy are:

In international business, cultural differences play a crucial role in shaping the dynamics of communication and negotiation. Business diplomats must know and respect different countries and regions’ cultural values, norms, and expectations. It is essential to adapt communication and negotiation styles to the cultural context and avoid falling prey to cultural stereotypes and biases that may negatively impact the perception and judgment of others.

Ethical concerns are also important considerations for business diplomats. Upholding high standards of ethical conduct and corporate social responsibility is crucial in dealing with various stakeholders. Business diplomats must be prepared to address the potential ethical dilemmas and conflicts that may arise from their business activities, such as tax avoidance, environmental impact, human rights violations, corruption, and bribery. By doing so, they can build and maintain trust with stakeholders and mitigate reputational and financial risks.

Some possible advice on how to navigate and overcome the challenges of business diplomacy are:

Business diplomacy can be challenging, but there are ways to navigate and overcome the obstacles. One of the most significant challenges is cultural differences, and business diplomats must be aware of and respect the cultural values, norms, and expectations of different countries and regions. They should also adapt their communication and negotiation styles accordingly. It is essential to avoid cultural stereotypes and biases that may affect their perception and judgment of others. Being open-minded and respectful of different perspectives and opinions and seeking common ground and mutual understanding is crucial.

Ethical concerns are also a significant challenge that business diplomats need to address. They should follow the relevant laws and regulations of the countries where they operate and adhere to their organisation’s and industries’ ethical codes and principles. Being transparent and accountable for their actions and decisions is crucial. They should seek to balance the interests of their stakeholders with the social and environmental impacts of their business activities. Addressing potential ethical dilemmas and conflicts arising from their business activities, such as tax avoidance, ecological impact, human rights violations, corruption, and bribery, is vital for successful business diplomacy. 

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Written by Eric Muhia, International Studies and Diplomacy Graduate Student and Young Diplomat.

29 May 2023, Kenya

Category: Diplomacy

Reference: EM29052023D  

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

DIPLOMATIC GIFTS

In 1887 a group of local farmers digging in Egypt amongst the ruins of el Amarna, known as Tell el-Amarna (the short-lived ancient capital of Egypt), found by complete accident what is now – The Amarna Letters.  What were these clay tablets with a cuneiform script about?  Curator of the Department of Egyptian and Assyrian Antiquities at the British Museum 1894-1924, Sir Ernest A T Wallis Budge, an Egyptologist, revealed its importance.

The Amarna Letters were found to be copies of the original and intended for royal and governmental internal documents.  It was translated from the Egyptian hieroglyphics of 1360–1332 BC to the cuneiform script for using foreign ambassadors.  In 2016, The President and Fellows of Harvard College said, “That these letters were discovered collected together represents an effort by the Egyptians, similarly to its contemporary rivals, to archive their diplomatic correspondence and international treaties, in a similar vein to modern day governance.”

These documents were housed in an administrative building near the royal palace during Amenhotep IV – Akhenaten and spoke of exchanges of gifts, marriage alliances, arguments and disputes, peace talks, agreements and the trading of resources and investments.

The Met Museum’s essay on The Amarna Letters states, “Arriving in court with messengers in possibly foreign dress and language, and accompanied by tribute or lavish gifts, the reading of a letter was probably an important part of courtly rituals related to diplomacy and provided the Egyptian king an opportunity to demonstrate his power through contacts with the outside world.”  Has much changed today when there is the offering of gifts?  Perhaps the size and value of gifts and how individuals present themselves in front of guests and media.

Exchanges of gifts are given for many reasons.  It is provided by an ambassador or leader when visiting a foreign country and cementing foreign relationships or forging alliances, new or old.  It is a way for a country to showcase its culture, people, history, traditions, and heritage it’s known for.

In 2012, a gift exchange faux pas occurred.  The former British prime minister David Cameron gifted the Barak and Michelle Obama a customised Dunlop ping pong table displaying the best British….made in China!  And Samantha Cameron, a ‘Victoriana’ inspired silk scarf created by Glaswegian Jonathan Saunders…made in Italy!  Where was the protocol officer when these decisions were made?  Conversely, the Obamas sourced a top-of-the-range 100% American BBQ from Engelbrecht Grills and Cookers of Paxton, Illinois and White House-made honey in a crystal honey vase.  A job well done by the Obama administration.

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SOURCES

https://www.metmuseum.org/toah/hd/amlet/hd_amlet.htm

https://hist1039-16.omeka.fas.harvard.edu/exhibits/show/under-the-guise-of-greatness/the-amarna-letters

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Writer by Elizabeth Soos, specialist in Etiquette

 29 May 2023, Australia 

Category: Diplomacy

Reference: ES29052023D

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

EXECUTIVE PROGRAM GLOBAL MINDSET SKILLS (EP-12-03-21) PART I

1-6th July | 3-13rd September | 19-27th Nov

Mode of Study: Online

There are two available times: 10:00-12:00 hrs. | 16:00–18:00 hrs. CET Amsterdam. Request another schedule if necessary.

YOUR LOCAL TIME

12 hours in 6 days, 2 hours each day of class online

*Request special prices for embassies and companies

The participation fee: member price is €240.00; not-member €276

The fee for one Masterclass: the member price is €80.00; the non-member price is €92.00 for the total program, including:

Become a mindful executive with the skills to navigate & operate smoothly around the globe!

Global Mindset Skills
Learn Today & Practice Today!

The world is transforming into a global village and needs executives who can navigate smoothly across cultures.

Globalisation is changing the world in every aspect. Traditional industrial economies are transforming into entrepreneurial economies, and there is a need for leaders, entrepreneurs, directors, government officials and executives with global mindset skills, e.g., the skills for profound relations management with people from different cultures and with different values and soft diplomacy skills.

Masterclasses:

Key topics include:

  • Business card protocol & handshake. The art of conversation both in person and on the phone;
  • How to dress appropriately, personal style and its influence on your communication, Seating protocol by meetings;
  • Importance of rank & status.

Participants are:

  • Young Diplomats,  Young Business people;
  • Government Representatives: Ambassadors, Diplomats, Honorary Consuls & Embassy Staff;
  • Business Professionals: Entrepreneurs, Consultants, Business Development Professionals;
  • Executives & Professionals: National & Local Government Officials, City Marketing & Investments Promotion Executives | International Organizations Staff;
  • Professionals are active in the Hospitality & Tourism Industry.

EXECUTIVE PROGRAM GLOBAL MINDSET SKILLS (EP-12-03-21) PART II

10-16th July | 17-25th Sep | 3-11st Dec

Mode of Study: Online

There are two available times: 10:00-12:00 hrs or 16:00-18:00 hrs CET Amsterdam. Request another schedule if necessary.

YOUR LOCAL TIME

12 hours in 6 days, 2 hours each day of class online

*Request special prices for embassies and companies

The fee for participation in this program is a member price €240.00; the non-member price is €276.00.

The fee for one Masterclass: the member price is €80.00; the not-member price is €92.00 for the total program, including:

Become a mindful executive with the skills to navigate & operate smoothly around the globe!

Global Mindset Skills
Learn Today & Practice Today!

Globalisation is changing the world in every aspect. Traditional industrial economies are transforming into entrepreneurial economies, and there is a need for leaders, entrepreneurs, directors, government officials and executives with global mindset skills, e.g., the skills for profound relations management with people from different cultures and with different values and soft diplomacy skills.

Masterclasses and dates:

Key topics include:

  • Cultural & Emotional intelligence, The Power of Culture in Business;
  • Gift giving is the art of  the Smart way of building relations, The art of giving in business;
  • Host duties and his protocol, Organizing a proper business luncheon;
  • Dining table protocol & etiquette, Handling the silverware.

Participants are:

  • Young Diplomats,  Young Business people;
  • Government Representatives: Ambassadors, Diplomats, Honorary Consuls & Embassy Staff;
  • Business Professionals: Entrepreneurs, Consultants, Business Development Professionals;
  • Executives & Professionals: National & Local Government Officials, City Marketing & Investments Promotion Executives | International Organizations Staff;
  • Professionals are active in the Hospitality & Tourism Industry.

MASTERCLASS INTERNATIONAL BUSINESS ETIQUETTE (GMS-1)

1-2sd July | 3-4th Sep | 19-20th Nov

Mode of Study: Online

There are two available times: 10:00 – 12:00 hrs | 16:00 18:00 hrs CET Amsterdam. Request another schedule if necessary.

YOUR LOCAL TIME

Two hours per day of class.

*Request special prices for embassies and companies.

Fee one masterclass: the member price is €80.00, non-member price €92.00, including:

PROTOCOLTODAY ACADEMY

Become a mindful executive with the skills to navigate & operate smoothly around the globe!

Global Mindset Skills
Learn Today & Practice Today

The world is transforming into a global village and needs executives who can navigate smoothly across cultures.

Business relationships and social domains are more accessible when the people concerned are perceived as trustworthy, respectable, and distinguished in handling proper business etiquette.

The three most essential components of business etiquette are personal appearance, communication and behaviour, these being the core of this masterclass.

Key topics include:

  • Business card protocol & handshake, Business customs & terminology; 
  • Professional communication, Hoe to dress appropriately, personal style and its influence on your communication; 
  • The right way of behaving online in a business context, International Business Etiquette; 
  • Polished diplomatic and formal social etiquette, Dress code: Formal and informal dress.

Participants:

  • Young Diplomats and Young Business people;
  • Government Representatives: Ambassadors, Diplomats, Honorary Consuls & Embassy Staff;
  • Business Professionals: Entrepreneurs, Consultants, Business Development Professionals;
  • Executives & Professionals: National & Local Government Officials, City Marketing & Investments Promotion Executives | International Organizations Staff;
  • Professionals are active in the Hospitality & Tourism Industry.

MASTERCLASS BUSINESS ETHICS & PROFESSIONALISM (GMS-2)

 3-4th July | 5-6th Sep | 21-22sd Nov

Mode of Study: Online

There are two available times: 10:00–12:00 hrs. | 16:00–18:00 hrs. CET Amsterdam. Request another schedule if necessary.

YOUR LOCAL TIME

Two hours per day of class.

*Request special prices for embassies and companies.

The fee for one masterclass: the member price is €80.00, the non-member price is €92.00, including:

Become a mindful executive with the skills to navigate & operate smoothly around the globe!

Global Mindset Skills
Learn Today & Practice Today!

The world is transforming into a global village and needs executives who can navigate smoothly across cultures.

Professionals and those working in acknowledged professions must exercise specialist knowledge and skills. How this knowledge should be governed when providing a service to the public can be considered a moral issue and is termed professional ethics.

Business Ethics and Professionalism are about individuals’ ability to make judgments, apply their skills, and make informed decisions.

Key topics include:

  • About business ethics;
  • Dealing with ethical dilemmas, personal issues, and difficult people, 
  • Effective Communication; 
  • Verbal and Nonverbal Communication, Professional Communication; 
  • The importance of being tactful;
  • How to develop tact;
  • Written Communication
  • Communication with diplomacy, The pillars of understanding.

Participants are:

  • Young Diplomats,  Young Business people;
  • Government Representatives: Ambassadors, Diplomats, Honorary Consuls & Embassy Staff;
  • Business Professionals: Entrepreneurs, Consultants, Business Development Professionals;
  • Executives & Professionals: National & Local Government Officials, City Marketing & Investments Promotion Executives | International Organizations Staff;
  • Professionals are active in the Hospitality & Tourism Industry.

MASTERCLASS INTERNATIONAL BUSINESS PROTOCOL (GMS-3)

5-6th July | 10-11st Sep | 26-27th Nov

Mode of Study: Online

There are two available times: 10:00–12:00 hrs. or 16:00–18:00 hrs CET Amsterdam. Request another schedule if necessary.

YOUR LOCAL TIME

Two hours per day of class.

*Request special prices for embassies and companies.

Fee one masterclass: the member price is  €80.00, non-member price €92.00, including:

ABOUT PROTOCOLTODAY ACADEMY

Become a mindful executive with the skills to navigate & operate smoothly around the globe!

Global Mindset Skills
Learn Today & Practice Today!

The world is transforming into a global village and needs executives who can navigate smoothly across cultures.

The global and cross-border economy need understanding of diplomay, protocol and making the right impressions.

Protocol helps to be comfortable and at ease and have the confidence and authority to make others feel genuinely welcomed and comfortable.

It is about creating the right environment for business and making an impact with courtesy and politeness in meetings with ambassadors, government officials, international organizations, multinationals, corporations, and companies.

Key topics include:

  • International protocol and soft diplomacy, Enhanced personal and professional image, first impressions; 
  • Corporate and diplomatic communication skills,  Business communication with partners from all over the world;
  • Strategies to gain an international edge, Flags; 
  • Protocol in the car, Seating protocol by a meeting;
  • Importance of rank & status, Make an effective entrance & mingle.

Participants:

  • Young Diplomats,  Young Business people;
  • Government Representatives: Ambassadors, Diplomats, Honorary Consuls & Embassy Staff;
  • Business Professionals: Entrepreneurs, Consultants, Business Development Professionals;
  • Executives & Professionals: National & Local Government Officials, City Marketing & Investments Promotion Executives | International Organizations Staff;
  • Professionals are active in the Hospitality & Tourism Industry.

INCLUSION PROTOCOL

Ensuring we all have the same opportunities is crucial for building an inclusive society. The protocol in inclusion seeks to make reasonable adjustments to provide technical, material, and human support required by people with disabilities to perform as officials, on company boards, or in society itself. The goal is to guarantee complete equality of opportunities and full inclusion by promoting an understanding of the situation and needs of citizens with disabilities.

Sensitising culture is essential for raising awareness of persons with disabilities and promoting respect for their rights and dignity. Discrimination against people with disabilities should be discouraged. Any distinction, exclusion, or restriction based on disability that impedes the recognition, enjoyment, or exercise of all human rights and fundamental freedoms should be eliminated.

The protocol profession should be inclusive, at the service of all, and within the professional reach of citizens with disabilities. Including people with disabilities within the protocol universe means genuine professional participation, guaranteeing them the same opportunities.

Today, work is considered a fundamental human right, and everyone should have the freedom to choose themselves under just and favourable conditions and the chance to earn a decent living. Disability is not only a problem for those who suffer from it, but it is a non-delegable and only problem of all. Therefore, as a community, we must support people with disabilities and provide them with all the guarantees for their insertion in the universe of the protocol and the various disciplines that the world offers them.

In conclusion, the protocol in inclusion is an essential tool for building an inclusive society that provides opportunities for all, regardless of their disabilities. Sensitising culture, eliminating discrimination, and guaranteeing equal opportunities are critical to ensuring the full inclusion of persons with disabilities. The protocol profession should be inclusive and within the professional reach of all citizens, including those with disabilities. Everyone should have the freedom to work under just and favourable conditions and earn a decent living, regardless of their disabilities. As a community, we must support people with disabilities to ensure their full participation in the various disciplines that the world offers them

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Writer by Gustavo Caballero, Journalist, Broadcaster, and Specialist in Ceremonial and Protocol.

02 May 2023, Argentina

Category: Protocol

Reference: GC020523BP   

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

A. FLORES HAS BEEN CHOSEN TO BE A SUSTAINABLE CEO

APRIL 2023

Greentology magazine has named the most sustainable companies, including Carlos Slim, President of Telmex; Fernando González Olivieri, President of Cemex.

Magazine Greentology

34 Ranking 25 ecological CEOs.
Adriana Flores has been chosen to be one of the most sustainable CEO.

25. Adriana Flores Gonzalez
CEO PROTOCOLTODAY

ProcolToday, consultancy and academy of protocol and balanda skills Master in the Art of Protocol & Soft Diplomatic Skills, International School of Protocol and Diplomacy, Belgium. Recognized by the Miguel Hernández University, Spain.

Mexican Adriana Flores is an international speaker, consultant and trained expert in International Business Protocol, Diplomacy (Soft Diplomacy) and Global Mindset Skills with more than 18 years of international experience. She has worked with various distinguished international companies in the Netherlands and abroad.

Adriana worked for more than ten years for ambassadors to the Kingdom of the Netherlands and at the VIP Center at Schiphol Airport in Amsterdam, The Kingdom of the Netherlands where she was responsible for welcoming various national and international delegations, including royal families, diplomatic corps, heads of state, celebrities, political and religious leaders.

Since 2014 she has been coordinating and executing the activities of ProtocolToday in the Kingdom of the Netherlands and internationally.

I. QUANTITATIVE FACTORS

Sustainable Development Goal in Quality Education
ProtocolToday® The Hague, Kingdom of the Netherlands, founded in 2014, is a consultancy and expert academy in international protocol, diplomacy, interpersonal skills, business etiquette, and international cultural intelligence.

We have a large global network and extensive experience doing business and collaborating with people from various parts of the world. We train executives to use their interpersonal skills (Soft & Hard Skills) in the non-profit and for-profit sectors, public and private sectors, and government sectors worldwide.

ProtocolToday has trained more than 800 student entrepreneurs, diplomats and civil servants from more than 53 countries (including the United Kingdom, England, the United States, the Netherlands, Morocco, India, Dubai and Mexico) from public and private sectors.

II. QUALITATIVE FACTORS

ProtocolToday is internationally accredited for high quality and destination by CPD (Continuing Professional Development) Standards Office UK. Proof that it’s a workout you can trust.

Adriana received the 2023 Ibero-American Medal in Mexico City awarded by the International Honoris Causa Foundation, an insignia awarded to life experiences turned into success due to her spirit of improvement to create what now with her company of protocol and diplomacy she has managed to develop in Netherlands (Holland). Based on her trajectory and her professional success, that has been the consequence of a history of effort and excellence.

Adriana was appointed in 2023 as President of the Ibero-American FHCI and FHCI Netherlands.

III. PERSONAL FACTORS

Global-minded approach to encourage businessmen and women to develop hard and soft skills to open new markets, make the desired positive impact and boost the economy.