MALTA AND SWITZERLAND: DIPLOMATIC RELATIONS

The bilateral relations between Switzerland and Malta are good and are becoming closer. Malta’s strategic location in the Mediterranean makes it a bridge between Europe, North Africa, and the Middle East. Switzerland and Malta have a bilateral framework agreement as part of Switzerland’s second contribution to selected EU member states, which sets out the thematic priorities for collaboration. The Sovereign Order of Malta, a separate entity, has diplomatic activities closely linked to its humanitarian mission and has official relations with Switzerland, including a permanent mission in Geneva. This close relationship allows for regular exchanges and cooperation between the two countries in various areas, such as trade, culture, and humanitarian efforts. Additionally, Switzerland and Malta often work together within international organisations to address common challenges and promote regional peace and stability.

History of diplomatic relations between Switzerland and Malta

Shortly after Malta gained its independence in 1964, the Swiss ambassador in Rome was accredited by the Maltese government, marking the beginning of diplomatic relations between Switzerland and Malta. The Sovereign Order of Malta, a separate entity, has diplomatic activities closely linked to its humanitarian mission and has official relations with Switzerland. The diplomatic relations between Malta and the rest of the world, including Switzerland, have evolved since Malta sought relations with other countries, including those in Eastern Europe and the non-aligned countries, since 1971. For instance, in 1972, Malta established diplomatic relations with the Soviet Union, leading to the signing of various bilateral agreements and increased trade between the two nations. This example highlights Malta’s proactive approach to expanding its diplomatic ties beyond traditional Western allies, showcasing its efforts to foster relationships with countries outside its geographical proximity.

Current Diplomatic agreements between Switzerland and Malta

The current diplomatic agreements between Switzerland and Malta include the Bilateral Framework Agreement, part of Switzerland’s second contribution to selected EU member states. This agreement sets out the thematic priorities for collaboration. In addition, the Sovereign Order of Malta, a separate entity, has diplomatic relations with Switzerland. Furthermore, trade between Switzerland and Malta is modest, mainly involving the machinery, chemicals, and pharmaceutical industries. Switzerland and Malta also have a strong focus on cultural exchanges and tourism. Both countries recognise the importance of promoting their rich historical heritage and natural beauty to attract visitors worldwide.

Additionally, Switzerland and Malta cooperate with various international organisations, such as the United Nations, to address global challenges and promote peace and stability. For example, Switzerland and Malta collaborate on promoting their historical heritage through joint exhibitions and cultural events. On one such occasion, they organise a travelling exhibit showcasing the architectural marvels of Swiss chalets and Maltese palazzos, allowing visitors to appreciate the distinct cultural aspects of both countries. This collaboration strengthens their diplomatic relations and enhances cultural understanding between the two nations.

Key aspects of diplomatic relations

Diplo is an essential component of bilateral relations, a foundation established jointly in 2002 and co-financed by Switzerland that focuses on building political capacity in small states and developing countries. Diplo emerged from a project introducing information and communication technology (ICT) tools to diplomacy, initiated in 1992 at the Mediterranean Academy of Diplomatic Studies in Malta. Diplo also conducts research and analysis on the evolving landscape of diplomacy in the digital age and develops innovative digital tools for diplomacy and emerging technologies. In addition to its focus on political capacity building and using ICT tools in diplomacy, Diplo plays a crucial role in promoting digital literacy and inclusivity in diplomatic practices. By providing training programs and resources, Diplo empowers diplomats from small states and developing countries to navigate the digital landscape effectively and harness the potential of emerging technologies for diplomatic purposes. This comprehensive approach ensures that these countries are included in the rapidly evolving field of digital diplomacy.

The two countries’ non-permanent seats on the UN Security Council in 2023–24 also bolstered bilateral relations in multilateral policy. Malta and Switzerland are both non-permanent members of the UN Security Council for the term 2023–24. They were elected by the General Assembly on June 6, 2023, along with Japan, Mozambique, and the United Arab Emirates. Malta and Switzerland are committed to working with other Council members to promote multilateralism, human rights, humanitarian action, climate change, and peace and security. They have also highlighted their shared experience and expertise as small states and neutral countries and their contribution to diplomacy through initiatives such as Diplo and the Mediterranean Academy for Diplomatic Studies. Malta and Switzerland have emphasised their dedication to addressing global challenges through collaboration and dialogue. They aim to leverage their unique perspectives as small states and neutral countries to foster effective diplomacy and advance the United Nations’ goals. Additionally, both countries have underscored the importance of inclusivity and the active participation of all member states in decision-making processes for a more equitable and sustainable future.

Thematic priorities for collaboration in the bilateral framework agreement between Switzerland and Malta

The thematic priorities for collaboration in the Bilateral Framework Agreement between Switzerland and Malta include various areas such as economic cooperation, cooperation in education, research, and innovation, as well as Switzerland’s contribution to the enlarged EU.

Economic cooperation: This priority aims to enhance the competitiveness and productivity of small and medium-sized enterprises (SMEs) in Malta, especially in tourism, manufacturing, and digitalisation. Switzerland supports projects that provide training, mentoring, networking, and innovation opportunities for SMEs and improve the business environment and regulatory framework to attract foreign investment. Switzerland and Malta collaborate on joint research projects, exchange programs for students and researchers, and share best practices in innovation and technology transfer in education, research, and innovation. Switzerland’s contribution to the enlarged EU also includes financial support for infrastructure development projects in Malta, promoting sustainable growth and connectivity.

Cooperation in education, research, and innovation: This priority aims to foster the exchange of knowledge and skills between Switzerland and Malta and to promote research and innovation activities that address common challenges. Switzerland supports projects that facilitate academic and professional mobility, enhance the quality and relevance of vocational education and training, and strengthen Maltese institutions’ research and innovation capacities. For example, Switzerland may support a project in Malta that aims to improve the vocational education and training system by providing scholarships for Maltese students to study in Swiss vocational schools, thereby enhancing their skills and employability. Additionally, Switzerland may collaborate with Maltese research institutions to develop innovative solutions for sustainable agriculture and renewable energy, addressing common challenges both countries face.

In conclusion, the bilateral agreements between Switzerland and the EU, including those related to research, demonstrate the depth of their engagement and the diverse areas of cooperation between the two entities. These agreements foster knowledge exchange and technological advancements and promote economic growth and stability. This partnership showcases the importance of international collaboration in addressing global challenges and achieving shared goals. Furthermore, Switzerland and Malta have also been working closely on addressing climate change and promoting renewable energy sources. Their joint efforts in these areas have developed innovative solutions and shared best practices. By combining their expertise and resources, Switzerland and Malta are setting an example for other countries in their commitment to sustainable development and combating the effects of climate change. This partnership serves as a testament to the power of collaboration in tackling the world’s complex and interconnected challenges today. Together, they drive progress and pave the way for a more sustainable and prosperous future.

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Wrote by Eric Muhia, International Studies and Diplomacy Graduate Student and Young Diplomat.

11st January 2024, Kenya 

Category: Diplomacy 

Reference: EM110124D

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

NEW YEAR: “DECALOGUE” OF COEXISTENCE

As 2024 begins, I want to share a simple, didactic and convenient “decalogue” that could help us project an unequivocal and kind stance in moments of undeniable tensions and disagreements due to the events that have afflicted humanity for almost two years. There are also adversities and sufferings which increase our alterations, for which we have avoided being prepared.

Hence, this is the relevance of a “decalogue” that I suggest paying attention to and trying to apply, thinking about ourselves and the well-being of those we interact with. As a substantial component of our subsistence, learning to care about the environment enlarges the spirit and nourishes the interpersonal bond. Experience, affability, consideration and courtesy will make us superior individuals. Below are my ten recommendations.

First, tolerance: an attitude of consideration for the opinions, ideas or attitudes of others despite the discrepancy. It is a central element in achieving virtuous sociability. The illustrator Mahatma Gandhi said: “I don’t like the word tolerance, but I can’t find a better one. “Love pushes us to have the same respect for the faith of others that we have for our own.”

Second, empathy is the ability to understand the thoughts and emotions of others; that is, putting yourself in the other person’s shoes and sharing your feelings. It is not necessary to go through the same experiences or agree to interpret those around us; It is a process of understanding, acceptance and prudence.

Third is emotional intelligence: willingness to perceive, express, and manage excitement. Its internalisation makes the difference between behaving acceptably and being out of place in specific contexts. It involves recognising one’s impressions and facilitates problem-solving. It has irrefutable usefulness when we go through high rates of unrest.

Fourth, values are norms that guide behaviour, a kind of inspiring “lighthouse” of the right path we must take. In this sense, they constitute the determining framework of our positive actions. Its application requires categorical integrity, perseverance and coherence. They ensure our correct conduct in all fields of human activity.

Fifth, common sense: logical knowledge accumulated throughout life experience and whose validity is accepted by us. It is a kind of “seventh sense” capable of warning us about good or bad and how to act and reasonably judge everyday situations.

Sixth, belonging: identifies and integrates groups or collectivities to assume a set of concerns, ideals and aspirations. It allows us to grow and commit to issues of our habitat. It will encourage our adhesion and participation with the community and, likewise, the development of actions aimed at the public good. Demonstrates our citizen convictions.

Seventh, solidarity: one of the most transcendent principles that arouse our sensitivity and reaction to the suffering of others. Encourages empathy and increases self-esteem and achievement standards. It makes it possible to forge a bond of cohesion in a society severely affected by indolence, apathy and individualism.

Eighth, culture is essential in our evolution as lucid beings capable of conceiving the world. It encourages critical analysis, promotes remarkable wisdom, and increases social skills and outstanding understanding of human diversity. It is an inexhaustible and humbling source of enrichment.

Ninth, education: the process in which we have been formed – in our various stages – and the characteristics of how we behave and relate. It expresses the dimension of our ability to coexist and opens new doors in work, personal relationships, etc.

Tenth, assertive communication: revealing our thoughts, feelings and beliefs with empathetic criteria, firmness and persuasion. It implies giving up any manifestation of submission and aggressiveness. It is a quality that demonstrates excellent soft skills, solid education, and reasonable security and contributes to excellent interpersonal relationships.

I long for a dawn of illusions, introspections, projects and intentions that will remain latent beyond the usual and ephemeral joys. I hope that, sooner rather than later, kind consciences will prevail. Let us make the decision to lay, with dedication and without fainting, the foundations of a community in which agreement, deference and love predominate.

In this regard, I reiterate what I stated in my article “My Year-end Reflections” (2020): “Let us make an honest effort to accept each other and conceive harmonious reciprocity framed in coexistence, respect and understanding; away from discrimination, marginalisation, prejudice, harsh confrontations and absence of good manners. It would be a good idea to propose to be better men and women and, especially, to lead the change we demand. Let’s make each act a reference for inspiration, no matter how small.”

I greet with renewed enthusiasm the neighbours of goodwill who offer their genuine contribution to the long-awaited construction of a community capable of internalising harmonious coexistence, attachment to others and peace as sublime and imperious endeavours. Let us act with rationality, benign correctness and good sense: we will make the long-awaited dream of a better world viable. Congratulations, good luck and joy!

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Writer by Wilfredo Perez, 

11 January 2024, Perú

Category: Business Etiquette 

Reference: WP110123BE   

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

WHAT IS SOCIAL RESPONSABILITY? 

It is common to hear diverse, confusing and distorted concepts. Some give different interpretations to a philosophy that has gradually evolved. In this regard, we can identify Individual Social Responsibility (ISR) and Corporate Social Responsibility (CSR). Each one has its undoubted peculiarities. Both contribute to cooperating in resolving the needs of a certain social context and are focused on the general interest. 

We will start by describing the RSI. It refers to a person’s commitment through various tasks and decisions in favour of their community. It alludes to the “sense of belonging” and, therefore, to her involvement in providing her intervention in initiatives aimed at the “common good.” 

Daily chores can make a difference and generate “socially responsible” behaviour. For example, complying with paying taxes, separating organic and inorganic waste, maintaining vehicles to reduce pollution, reducing the use of disposable containers or intentionally donating blood. Let us remember that all our actions have repercussions and generate impacts, in one way or another, in our society. 

The exercise of RSI is related to civic maturity, especially citizen and democratic values. Learning to feel the environment as an integral part of our lives will make it possible to develop countless acts of helping others through non-governmental and charitable organizations. This implies leaving the “comfort zone” for a few moments and integrating ourselves into the space in which we interact to contribute to enhancing our existence, no matter how simple it may be. 

Volunteer programs are a great option. They consist of activities of welfare, educational, cultural, sports or environmental conservation interest – carried out by men and women – outside of labour, civil servants or commercial agencies in which young people, professionals and older adults participate. These tasks strengthen self-esteem, encourage social skills, make it easier to adhere to our community and stimulate essential principles in human connection such as kindness, tolerance, and coexistence, among others of undeniable value in conceiving a population with bonds of brotherhood. 

CSR expresses the organization’s vision, mission and values and highlights respect for employees, their families and the community. This perspective is independent of the products or services offered, the sector to which it belongs, its size, characteristics or nationality. It is an indicator of the spirit of providing value. No company is forced to become “socially responsible”; However, it is a moral mandate to insert it into your actions. 

It demands generating financial dividends accompanied by legal and ethical obligations such as respecting the residents and establishing a healthy connection with its different audiences and at the levels at which it is articulated. It allows you to make your role compatible with the rings of your environment and is consistent with productivity, quality systems, transparency, cost reduction, obtaining benefits, and affecting the environment. Let’s discard the idea that CSR requires high costs and complexities. 

Any entity, whether small, medium or large, can be “socially responsible” based on the decision of its highest authority, that is, the convictions of those who lead it. We avoid assuming it as ephemeral and humanitarian tasks in specific situations (Christmas celebrations, natural disasters or public collections). It must be reflected, transversally, in each of its functions permanently and sustainably, beyond philanthropic activities, which is not the only way to capture its execution. Committing to its varied audiences continuously is appropriate, but this is not always the case. 

CSR is a component of corporate identity that will facilitate obtaining favourable results in two spheres: internal and external. First, it generates a good work environment, promotes training and incentive programs, encourages a loyalty process, encourages equal opportunities, institutes meritocracy systems, rejects discrimination, promotes virtuous business practices, complies with legal labour standards, possesses codes or manuals of ethics, etc. 

 In the second, it conceives an image of credibility and trust – in addition to its consumers – towards society with which it builds an empathetic, supportive reciprocity supported by optimal coexistence. At the same time, it is obtaining accreditations and recognition, attracting successful professionals, and nurturing a harmonious relationship with suppliers, authorities, and unions, among others. 

Being “socially responsible” invariably entails leadership based on solid principles required to foster, encourage and restore in these lacerating moments in which – as an echo of a “global culture” – apathy, lack of solidarity and isolated feelings of togetherness prevail. We are all in a position to play a diligent role in our habitat, inspired by the purpose of collaborating on matters that require our commitment, commitment and dedication. 

 It is an imperative that we must undertake, citizens and corporations. Consequently, it is pertinent to evoke the transcendent and current words of the renowned American businessman, writer and engineer Jack Welch: “Social responsibility begins in a competitive and strong company. Only a business in good condition can improve and enrich the lives of people and their communities.”

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Written by  Wilfredo Pérez

05 December 2023, Peru

Category: Business Protocol  

Reference: WP051223BP    

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

RECEIVING A DIPLOMAT

The diplomatic protocol rules are based on the so-called principle of international courtesy, a set of rules of etiquette, respect and esteem established for the correct and harmonious reception of foreign authorities who visit us.

Usually, we are more accustomed to seeing these types of events in large cities, whether within a province or the nation.

But what happens when a small city, with no more than 15,000 inhabitants, receives such high Authorities?

Fear can immediately haunt us because it seems to be an event not within our reach. Let me tell you that it is within reach, that nothing is impossible, and that everything will turn out wonderfully if we know.

A municipality must be prepared for an event of these characteristics, where the person responsible for the Protocol and Ceremonial area comes into play. He is the one who will do everything he can to achieve it.

In principle, this official must set his objectives based on the following items:

  • Review the day, time, place and space for the event.
  • Our agenda is our inseparable object and on which we will base ourselves to set the arrival date of such an important visit. Knowing about it well in advance will help us organise ourselves.
  • Knowing when it will arrive gives us the certainty of knowing when we should have everything ready. Usually, and this should not happen, visitors are not generally so punctual; however, under no circumstances should we naturalise that point. Everything must be ready at least 60 minutes before the event.
  • Having precisely the space where the Diplomat will be received is an essential detail since there we will begin to plan which sector of the space will be allocated, according to the development of the ceremony to be implemented.
  • Creating a work team with the most diverse and efficient tasks is essential.

How are we going to work with the national symbols of both countries?

As we well know, National Symbols identify a national state.

Before the Diplomatic visit, when we receive you in our municipality, we will have in mind the following:

  • The Flag of each country
  • Hymns
  • Signing of the Honor book.
  • Gift delivery
  • Reception

When we refer to comparative cultures, we can affirm that even the smallest detail has a culture.

Before a diplomatic visit, we must do our best and study their culture well. Verbal and non-verbal language is an important point to keep in mind.

Thorough knowledge of the country and the culture of whoever dresses us will give us the image we look for as hosts.

Diplomatic visits are essential, not only because they relate to us officially and commercially, achieving excellent international relations, but they also allow us to transmit an appropriate personal and corporate image.

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Written by Gustavo Caballero, Journalist, Broadcaster, and Specialist in Ceremonial and Protocol.

05 December 2023, Argentina

Category: Business Protocol

Reference: GC051223BP

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

INTERNATIONAL PROTOCOL & SOFT SKILLS CONFERENCE “THE POWER OF IMAGE”

The International Protocol & Soft Skills Conference “The Power of Image” organised by ProtocolToday and Iberoamericanas FHCI was a groundbreaking one-day event that brought together a diverse group of experts and professionals to explore the multifaceted concept of image in the global context. The conference, aptly titled “The Power of Image”, aimed to bridge cultural divides and foster a deeper understanding of how image shapes perceptions, influences interactions, and impacts success in today’s interconnected world.

Held on November 17th, 2023, providing a convenient and accessible platform for participants from across the globe. The event featured a dynamic lineup of speakers from various fields, each bringing their unique perspectives and expertise to the table. The conference facilitated insightful discussions about the current trends, practices, and challenges in a global mindset and soft skills, and how to use image as a tool for companies and individuals.

The participants learned the importance of etiquette, protocol, personal branding, public relations, media visibility, and collaboration in a globalised world. The conference provided a unique platform for professionals worldwide to connect, learn, and grow. The conference attracted participants from different fields and regions, such as diplomats, business leaders, academics, consultants, and students. In addition, the conference enabled the participants to exchange ideas and learn from world-class experts who shared their insights, experience, and advice on topics related to protocol, diplomacy, image, and soft skills. The speakers also answered the questions and comments from the participants, creating an interactive and engaging atmosphere.

The conference organisers envisioned the following outcomes based on the theme and the format of the conference: enhanced understanding of the significance of image in personal and professional success. The conference aimed to help the participants understand how format well as a provides They were held globally organised damagea gained valuable knowledge and skills globally can influence their personal and professional success and how to use it as a competitive advantage in a globalised world. The conference covered topics such as etiquette, protocol, personal branding, public relations, media visibility, and cross-cultural communication, all essential elements of creating and maintaining a positive image. Development of practical strategies for building and managing a positive image. The conference also aimed to provide the participants with practical strategies for building and working a positive online and offline image. The conference offered tips and advice from world-class experts on how to create a personal brand, dress and behave appropriately in different contexts and situations, communicate effectively and persuasively, and handle challenging scenarios and crises—improved cross-cultural communication and collaboration skills. The conference also aimed to enhance the participants’ cross-cultural communication and collaboration skills, crucial for working and living in a diverse and interconnected world. The conference also encouraged the participants to network, interact, and learn from each other’s perspectives and experiences.

The conference’s first session is globalised with different focus on the theme of “The Power of Image” and focus. and how it can affect one’s personal and professional success in a globalized world. The session featured seven speakers from different backgrounds and expertise, who shared their insights, experience, and advice on various topics related to protocol, diplomacy, image, and soft skills. The session was opened by H.E. MINAMI Hiroshi, Ambassador Extraordinary and Plenipotentiary of Japan to the Netherlands, who welcomed the participants and highlighted the importance of image and reputation in diplomacy and international relations. He also discussed the topic of “Soft Skills in Japan”, and how the Japanese culture and values influence how they communicate and interact with others.

Snjezana Maclean, Finance Director at FIPI Image Strategist & Corporate Stylist, discussed creatin a personal brand and a professional image that reflects one’s values, goals, and personality. She explained the concept of “Dress to Impress for Exposure & Impact”, and how to choose the appropriate attire, accessories, and colors for different occasions and audiences. She also gave some tips and examples on enhancing one’s image through grooming, posture, and body language.

Cherin Jallis, International Expert in etiquette and Protocol, who explained the topic of “Business protocol to develop corporate branding image”. She emphasiseorganisin the importance of etiquette and protocol in creating a positive impression and building trust and credibility with clients and partners. She also outlined the main rules and principles of etiquette and protocol in different contexts and situations, such as greetings, introductions, business cards, meetings, negotiations, dining, and gift-giving.

Steve Derden, Head of Protocol and Events at NATO, who presented the topic of “Protocol as an international communication tool”. He shared his experience and expertise in organizing and managing events in a multicultural and multilateral environment, and how to ensure a smooth and successful execution. He also discussed the challenges and opportunities of protocol in a changing world and how to adapt to the different needs and expectations of the stakeholders.

Andreas Dripke, Chairman of Diplomatic Council´s Global, moderated the session and summaris the main points and takeaways from the presentations. He also discussed the theme of “The proper steps to building a good image”, and how to apply them effectively and appropriately. He said that the proper steps to building a good image are knowing yourself, your audience, your message, and your medium. He also emphasises the world’s economic and social trends and developments and how they affect the importance of consistency, authenticity, and integrity in creating and maintaining a positive image.

Prof. Dewanand Mahadew, CEO Director at NewEconomyStrategy, who explored the topic of “Corporate image to create space to share your company’s value proposition”. He discussed the economic and social trends and developments in the world, and how they affect the way companies present and communicate their values and vision. He also suggested some strategies and tools for creating and maintaining a positive corporate image and how to differentiate oneself from the competitors.

In conclusion, the conference was a successful and enriching event that offered a unique platform for professionals worldwide to engage, exchange ideas and learn from world-class experts. The conference provided insightful discussions about the current trends, practices, and challenges in a global mindset and soft skills, as well  how to use image as a tool for companies and individuals. The conference also fostered a better understanding of the cultural differences and similarities between the East and the West and how to bridge the gap and collaborate for a better future.

We hope that the participants enjoyed the conference as much as we did and that they gained valuable knowledge and skills that they can apply in their personal and professional lives. and We also hope that the conference inspired them to continue the dialogue and the learning process and to join us in our following vents.

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Wrotte by Eric Muhia, an International Studies and Diplomacy Graduate Student and Young Diplomat.

27 November 2023, Kenya

Category: Business Protocol

Reference: EM271123BP    

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

“THE POWER OF A GLOBAL MINDSET”: HOW CITIZENS SHAPE A NATION’S BRAND

A country’s brand is no longer only the duty of its government or diplomats in the connected world today. It is a joint effort including all of its residents, whose viewpoints, behaviours, and attitudes are essential in determining how the outside world views their country. A global mindset among its population is one important characteristic that can greatly influence a country’s branding. The article will examine how a nation’s citizens with a global mindset can be the catalyst behind strengthening their country’s reputation.

Understanding the Global Mindset:

An awareness of global issues, a readiness to interact with people from different cultures, and an open mind are traits of a global mindset. It embraces our planet’s connection and spans across geographic barriers. When nationals embrace a global mindset, they make a number of contributions to their nation’s branding:

Cultural Ambassadors: Citizens who appreciate and respect other cultures become de facto cultural ambassadors for their nation. Whether through cuisine, art, music, or fashion, they can showcase the richness of their country’s cultural heritage to the world.

Economic Growth: A global mindset often leads to international business collaborations and trade relationships. Entrepreneurs and business professionals who think globally can attract foreign investment, create jobs, and stimulate economic growth, all of which enhance their nation’s economic brand.

Positive Experiences for Tourists: Travelers often judge a nation by the experiences they have with its citizens. A welcoming and friendly populace can leave a lasting impression on tourists, encouraging them to return and share their positive experiences, which, in turn, bolsters the nation’s reputation as a tourist destination.

Advocacy for Global Issues: Citizens with a global mindset are more likely to engage with global challenges such as climate change, human rights, and international cooperation. Their advocacy on these issues not only reflects positively on their nation but can also lead to meaningful global change.

Effective Communication: In an age of instant communication and social media, citizens can become powerful communicators for their nation. A global mindset encourages them to share their stories and experiences with the world, providing authentic and relatable narratives that can shape perceptions positively.

International Relations: National governments often rely on their citizens to build people-to-people relationships with other nations. Exchange programs, educational initiatives, and volunteer work are all opportunities for citizens to foster goodwill and cooperation, contributing to their nation’s diplomatic brand.

Innovation and Creativity: A global mindset fosters creativity and innovation. Citizens who think beyond borders are more likely to develop groundbreaking technologies, arts, and ideas, which can enhance their nation’s reputation as a hub for innovation.

The importance of citizens in establishing a country’s brand cannot be overstated at a time when countries continue to compete for recognition and power on the international scene. Nationals with a global mindset can be a great benefit, fostering healthy relationships, economic expansion, and cross-cultural interchange. When people live up to the ideals of transparency, diversity, and cooperation, they not only represent their country but also actively contribute to its image, which in turn shapes how the outside world views them. Citizens with a global outlook are not only advantageous in an increasingly interconnected world, but they are also essential for any country hoping to make a positive and long-lasting impact on the international scene.

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References:

Anholt, S. (2007). “Competitive Identity: The New Brand Management for Nations, Cities and Regions.” Journal of Brand Management, 14(1/2), 74-81.

Javidan, M., Teagarden, M. B., & Bowen, D. (2010). “Global mindset: A review and proposed extensions.”, Advances in International Management, 23, 11-

Javidan, M., Dorfman, P. W., De Luque, M. S., & House, R. J. (2006). “In the Eye of the Beholder: Cross Cultural Lessons in Leadership from Project GLOBE.”, Lawrence Erlbaum Associates.

FutureBrand (2021). “The FutureBrand Country Index 2021.”, FutureBrand Report.

Thunderbird School of Global Management (2018). “Thunderbird Global Mindset Survey Report.” Thunderbird School of Global Management Report.

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Written by Christopher Crossley, Luxury Lifestyle Professional

21 November 2023, Trinidad  & Tobago 

Category: Diplomacy  

Reference: CC211123D    

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

“THE POWER OF IMAGE” INTERNATIONAL PROTOCOL & SOFT SKILLS CONFERENCE

Your presence has made a difference and will be forever sealed in our history!

 

November 17th 2023 Online The Netherlands

Your presence has made a difference and will be forever sealed in our history!

 EAST MEETS WEST

1 DAY | 2 SESSIONS |+ 10 SPEAKERS | 5 CONTINENTS |30 COUNTRIES

From Argentina to Australia 


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THANK YOU | GRACIAS | BEDANKT

Experience of our participant! 

 “Congratulations Adriana on the amazing Protocol event, chapeau, with warm regards” 

*

“Thank you for the opportunity to share my story! What an amazing group of speakers. Look forward to attending in the future. I can see it already soft skills and protocol around a great customer experience”

*

“This was an amazing conference with amazing speakers and a broad variety of topics all connected with the Power of Image. Thank you so much!”

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“Thank you and the team of Protocol Today for a successful second conference of protocol and soft skills covering a very important topic of “The Power of Image”

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“It was my honour to represent India, one of the 30 countries and share insights into nation’s Image. Thank you for the opportunity”

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Felicidades la conferencia fue magna!

*

Extraordinario todo!

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Thank you all it was very nice to be part of this conference

*

“Van harte gelukgewenst met de geweldige Conference. Wat een fantastische sprekers  en een verscheidenheid van interessante onderwerpen. Ik vond vooral Prof. Mahadew een heel goede presentatie hebben. Is ook mijn vakgebied en sprak mij daarom bijzonder aan.”

Entrevista exclusiva para VIP Special Edition Magazine Global Mindset the Netherlands

Entrevistado por Adriana FLORES, Directora Ejecutiva de ProtocolToday y Experta en Protocolo & Diplomacia

 

 

Nuestro agradecimiento a la Embajada de Japón en el Reino de los Países Bajos

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WHAT IS CORPORATE IDENTITY?

Sometimes concepts are often confused, which I suggest are addressed exhaustively due to their significant connotations. In this sense, I believe it is pertinent to contribute to clarifying the issue regarding “corporate identity.” We can define it as the way to project oneself to the public and communicate its promise of value to the multiple interest groups of an organisation.

Groups tangible and intangible components. It is what the entity represents; it provides consumer enhancement, differentiates one business from others, and communicates its objectives, philosophy, activities and values. Its importance lies, among other things, in helping to retain your audience, improve customer awareness and increase competitive advantage. That is, it is your personality and is made up of three essential elements: mission, vision and values.

The “mission” indicates the business, the needs that its products and services cover, its market and its public image. It will be concrete, broad and realistic. According to expert Rafael Muñiz Gonzales, writer, international lecturer and strategic advisor, it is “the reason for the company’s existence. It conditions its present and future activities; it provides unity, a sense of direction and guidance in making strategic decisions.”

The “vision” is the dream about your very long-term positioning that excites shareholders, staff and suppliers. Detail what you want to be, your great endeavours, how you hope to achieve them, etc. For William Cuevas Amaya, sociologist and specialist in Public Administration, “It is the ability to see beyond, in time and space, and above others, it means visualising, seeing with the eyes of the imagination, in terms of the final result that is intended to be achieved.”

Finally, there are the “values” called to define organisational management’s beliefs and regulatory rules. They constitute its philosophy and the support of its culture, and, in addition, it is a central aspect to delimit the “corporate identity”. They specify the comparative advantages that will guide their development; they show their beliefs in a shared way; they stipulate the behaviour of their members; Their plans of action orient them.

So, I reiterate what was stated in my article “What are corporate values?” Their establishment provides internal and external qualities to help check if they are on the right track to achieve their goals. They have vital importance in the image of the business. These guiding principles must be expressed in your vision and mission and reflected in your policies. They represent a kind of “vertebral columns.”; It would be advisable for them to be clear, mandatory, easy to implement and explained in the induction and training processes. Its usefulness compromises all its members.”

There are the “corporate values” of the company, the employees and the product or service. The first are those adopted by the institution; the second corresponds to the conduct of its members; The third refers to the characteristics of your goods or services. In my opinion, they represent unavoidable pillars and are closely linked by the individual postulates of their managers. Ethical leadership is conclusive and has a downward effect on employees; it is impossible to ignore its influence on the knowledge of the organisation.

We ignore the “mission”, the “vision”, and the “values” as notions expressed only in the corporate memory, in social networks, in pompous speeches or paintings located in the offices. They must be evident in everyday life; They will be present in the interaction with all their audiences; They are an active part of the “DNA” of a corporation, guide and inspire your future. It is advisable to implement training programs aimed at your staff, to know their natural scope and subject their validity to constant evaluation.

However, there are countless situations in which we appreciate the inconsistency between them and their treatment of specific audiences. For example, companies are determined to privilege clients, strategic allies and authorities and, on the contrary, neglect their social environment. Here, there is an imbalance in the consistency of the “corporate identity”, destined to prevail over time to possess itself in the minds of its audiences. This must be expressed uninterruptedly in their actions.

It is unavoidable to establish some differences with the “corporate image”. According to what was stated by Javier Sánchez Galán, a graduate in Economics and Journalism from the Carlos III University of Madrid (Spain), “the conceptual limits between identity and corporate image are quite lax within marketing theory. It is usually understood that the image is a more practical application of a company’s identity; that is, it seeks to communicate the values of the identity to the outside optimally or successfully. For this reason, the concept of corporate identity is usually more conveniently related to that of the corporate brand.”

An institution or company’s purpose is to be present in the minds of its public. It is up to you to perform a performance similar to the expectations generated and will forge a feeling of closeness with the social environment. Let us remember what was stated by the Spanish Andrés Pérez Ortega: “If you focus on yourself, it leaves no trace. Your brand has meaning if you contribute to others.”

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Written by: Wilfredo Pérez, specialist in etiquette, and protocol 

25 October 2023, Peru

Category: Business Protocol

Reference: WP251023BP    

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