Skip to content

GLOBAL MINDSET

Navigating smoothly around the world

ProtocolToday© magazine in English and Spanish aims to connect executives, diplomats, entrepreneurs, consultants, students, and professionals who aspire to a career in cross-border operating organisations.

This Magazine offers you a space to develop soft diplomacy skills and protocol knowledge to add value to your professional career and promote your company internationally.

Our students of ProtocolToday Academy & the international writers will share articles on interviews, academic research, applied research, self-reflection on international business diplomacy and protocol, cultural intelligence, international business etiquette, and business ethics.

Visit our new VIP Special Edition section for exclusive interviews with outstanding and internationally successful entrepreneurs and excellencies.

CULTURAL INTELLIGENCE IN BUSINESS CONFERENCE

March 2025 We thank the prestigious international Magazine MACROECONOMIA for publishing the article about the 3rd International Conference
Read More

THE GUEST LIST OF STATES: HOW TO CREATE AN EFFECTIVE INVITATION STRATEGY

  The viral 45th and 47th president of the United States, Donald J. Trump, dining invitees are as
Read More

WHAT DOES ELEGANCE MEAN?

The Royal Spanish Academy (RAE) defines “elegance” as follows: “It is the quality of being elegant, that is,
Read More

THE VALUE OF PUBLIC RELATIONS

Since my foray into public relations, I have found a scenario of distortions and confusion about its true
Read More

CULTURE vs ETIQUETTE AND INTERNACIONAL PROTOCOL

Understanding the nuances of human behaviour and social expectations is crucial in an era of globalization, where interactions
Read More

THE IMPACT OF CULTURE ON BEHAVIOR AND THE COMMUNICATION PROCESS

Culture is the invisible framework that shapes how individuals think, behave, and communicate. A shared set of values,
Read More

Advertising companies