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GLOBAL MINDSET

Navigating smoothly around the world

ProtocolToday© magazine in English and Spanish aims to connect executives, diplomats, entrepreneurs, consultants, students, and professionals who aspire to a career in cross-border operating organisations.

This Magazine offers you a space to develop soft diplomacy skills and protocol knowledge to add value to your professional career and promote your company internationally.

Our students of ProtocolToday Academy & the international writers will share articles on interviews, academic research, applied research, self-reflection on international business diplomacy and protocol, cultural intelligence, international business etiquette, and business ethics.

Visit our new VIP Special Edition section for exclusive interviews with outstanding and internationally successful entrepreneurs and excellencies.

THE VALUE OF PUBLIC RELATIONS

Since my foray into public relations, I have found a scenario of distortions and confusion about its true
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CULTURE vs ETIQUETTE AND INTERNACIONAL PROTOCOL

Understanding the nuances of human behaviour and social expectations is crucial in an era of globalization, where interactions
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THE IMPACT OF CULTURE ON BEHAVIOR AND THE COMMUNICATION PROCESS

Culture is the invisible framework that shapes how individuals think, behave, and communicate. A shared set of values,
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TEA ETIQUETTE IN CHINA

Tea drinking in China is a ceremonial and cultural practice with a rich history, and it comes with
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VIP INTERVIEW WITH H.E DATUK JOJIE SAMUEL, AMBASSADOR OF MALAYSIA TO THAILAND

Navigating Diplomatic Waters: Interview with Datuk Jojie Samuel, Ambassador of Malaysia to Thailand In international diplomacy, the bonds
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BUSINESS PROTOCOL FOR NEGOTIATION WITH KOREANS

The growing internationalisation of the economy requires behavioural guidelines that allow for correct conduct, enabling effective negotiation in
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