EXECUTIVE PROGRAM GLOBAL MINDSET SKILLS (EP-12-03-21) PART I

21-29th January | 1-9th April | 3-11st June.

Mode of Study: Online

There are two available times: 10:00-12:00 hrs. or 16:00–18:00 hrs. (CET)  Amsterdam. If necessary, request another schedule.

YOUR LOCAL TIME

12 hours in 6 days, 2 hours each day of class online

*Request special prices for embassies and companies

The participation fee: member price is €240.00; not-member €276

The fee for one Masterclass: the member price is €80.00; the non-member price is €92.00 for the total program, including:

Become a mindful executive with the skills to navigate & operate smoothly around the globe!

Global Mindset Skills
Learn Today & Practice Today!

The world is transforming into a global village and needs executives who can navigate smoothly across cultures.

Globalisation is changing the world in every aspect. Traditional industrial economies are transforming into entrepreneurial economies, and there is a need for leaders, entrepreneurs, directors, government officials and executives with global mindset skills, e.g., the skills for profound relations management with people from different cultures and with different values and soft diplomacy skills.

Masterclasses:

Key topics include:

  • Business card protocol & handshake. The art of conversation both in person and on the phone;
  • How to dress appropriately, personal style and its influence on your communication, Seating protocol by meetings;
  • Importance of rank & status.

Participants are:

  • Young Diplomats,  Young Business people;
  • Government Representatives: Ambassadors, Diplomats, Honorary Consuls & Embassy Staff;
  • Business Professionals: Entrepreneurs, Consultants, Business Development Professionals;
  • Executives & Professionals: National & Local Government Officials, City Marketing & Investments Promotion Executives | International Organizations Staff;
  • Professionals are active in the Hospitality & Tourism Industry.

EXECUTIVE PROGRAM GLOBAL MINDSET SKILLS (EP-12-03-21) PART II

30th Jan – 14th Feb | 10-25th April | 12-31st June.

Mode of Study: Online

There are two available times: 10:00-12:00 hrs or 16:00-18:00 hrs CET Amsterdam. Request another schedule if necessary.

YOUR LOCAL TIME

12 hours in 6 days, 2 hours each day of class online

*Request special prices for embassies and companies

The fee for participation in this program is a member price €240.00; the non-member price is €276.00.

The fee for one Masterclass: the member price is €80.00; the not-member price is €92.00 for the total program, including:

Become a mindful executive with the skills to navigate & operate smoothly around the globe!

Global Mindset Skills
Learn Today & Practice Today!

Globalisation is changing the world in every aspect. Traditional industrial economies are transforming into entrepreneurial economies, and there is a need for leaders, entrepreneurs, directors, government officials and executives with global mindset skills, e.g., the skills for profound relations management with people from different cultures and with different values and soft diplomacy skills.

Masterclasses:

Key topics include:

  • Cultural & Emotional intelligence, The Power of Culture in Business;
  • Gift giving is the art of  the Smart way of building relations, The art of giving in business;
  • Host duties and his protocol, Organizing a proper business luncheon;
  • Dining table protocol & etiquette, Handling the silverware.

Participants are:

  • Young Diplomats,  Young Business people;
  • Government Representatives: Ambassadors, Diplomats, Honorary Consuls & Embassy Staff;
  • Business Professionals: Entrepreneurs, Consultants, Business Development Professionals;
  • Executives & Professionals: National & Local Government Officials, City Marketing & Investments Promotion Executives | International Organizations Staff;
  • Professionals are active in the Hospitality & Tourism Industry.

MASTERCLASS INTERNATIONAL BUSINESS ETIQUETTE (GMS-1)

21-22sd January | 1-2sd April | 3-4th June.

Mode of Study: Online

There are two available times: 10:00 – 12:00 hrs. or 16:00 18:00 hrs CET Amsterdam. Request another schedule if necessary.

YOUR LOCAL TIME

Two hours per day of class.

*Request special prices for embassies and companies.

Fee one masterclass: the member price is €80.00, non-member price €92.00, including:

PROTOCOLTODAY ACADEMY

Become a mindful executive with the skills to navigate & operate smoothly around the globe!

Global Mindset Skills
Learn Today & Practice Today

The world is transforming into a global village and needs executives who can navigate smoothly across cultures.

Business relationships and social domains are more accessible when the people involved are perceived as trustworthy, respectable, and distinguished in their handling of proper business etiquette.

The three most essential components of business etiquette are personal appearance, communication, and behaviour, which are the core of this masterclass.

Key topics include:

  • Business card protocol & handshake, Business customs & terminology; 
  • Professional communication, Hoe to dress appropriately, personal style and its influence on your communication; 
  • The right way of behaving online in a business context, International Business Etiquette; 
  • Polished diplomatic and formal social etiquette, Dress code: Formal and informal dress.

Participants:

  • Young Diplomats and Young Business people;
  • Government Representatives: Ambassadors, Diplomats, Honorary Consuls & Embassy Staff;
  • Business Professionals: Entrepreneurs, Consultants, Business Development Professionals;
  • Executives & Professionals: National & Local Government Officials, City Marketing & Investments Promotion Executives | International Organizations Staff;
  • Professionals are active in the Hospitality & Tourism Industry.

MASTERCLASS BUSINESS ETHICS & PROFESSIONALISM (GMS-2)

23-24th January | 3-4th April | 5-6th June. 

Mode of Study: Online

There are two available times: 10:00–12:00 hrs. or 16:00–18:00 hrs. CET Amsterdam. If necessary, request another schedule.

YOUR LOCAL TIME

Two hours per day of class.

*Request special prices for embassies and companies.

The fee for one masterclass: the member price is €80.00, the non-member price is €92.00, including:

Become a mindful executive with the skills to navigate & operate smoothly around the globe!

Global Mindset Skills
Learn Today & Practice Today!

The world is transforming into a global village and needs executives who can navigate smoothly across cultures.

Professionals and those working in acknowledged professions must exercise specialist knowledge and skills. How this knowledge should be governed when providing a service to the public can be considered a moral issue and is termed professional ethics.

Business Ethics and Professionalism are about individuals’ ability to make judgments, apply their skills, and make informed decisions.

Key topics include:

  • About business ethics;
  • Dealing with ethical dilemmas, personal issues, and difficult people, 
  • Effective Communication; 
  • Verbal and Nonverbal Communication, Professional Communication; 
  • The importance of being tactful;
  • How to develop tact;
  • Written Communication
  • Communication with diplomacy, The pillars of understanding.

Participants are:

  • Young Diplomats,  Young Business people;
  • Government Representatives: Ambassadors, Diplomats, Honorary Consuls & Embassy Staff;
  • Business Professionals: Entrepreneurs, Consultants, Business Development Professionals;
  • Executives & Professionals: National & Local Government Officials, City Marketing & Investments Promotion Executives | International Organizations Staff;
  • Professionals are active in the Hospitality & Tourism Industry.

MASTERCLASS INTERNATIONAL BUSINESS PROTOCOL (GMS-3)

28-29th January | 8-9th April | 10-11st June. 

Mode of Study: Online

There are two available times: 10:00–12:00 hrs. or 16:00–18:00 hrs. (CET) Amsterdam. If necessary, request another schedule.

YOUR LOCAL TIME

Two hours per day of class.

*Request special prices for embassies and companies.

Fee one masterclass: the member price is  €80.00, non-member price €92.00, including:

ABOUT PROTOCOLTODAY ACADEMY

Become a mindful executive with the skills to navigate & operate smoothly around the globe!

Global Mindset Skills
Learn Today & Practice Today!

The world is transforming into a global village and needs executives who can navigate smoothly across cultures.

The global and cross-border economy need understanding of diplomay, protocol and making the right impressions.

Protocol helps to be comfortable and at ease and have the confidence and authority to make others feel genuinely welcomed and comfortable.

It is about creating the right environment for business and making an impact with courtesy and politeness in meetings with ambassadors, government officials, international organizations, multinationals, corporations, and companies.

Key topics include:

  • International protocol and soft diplomacy, Enhanced personal and professional image, first impressions; 
  • Corporate and diplomatic communication skills,  Business communication with partners from all over the world;
  • Strategies to gain an international edge, Flags; 
  • Protocol in the car, Seating protocol by a meeting;
  • Importance of rank & status, Make an effective entrance & mingle.

Participants:

  • Young Diplomats,  Young Business people;
  • Government Representatives: Ambassadors, Diplomats, Honorary Consuls & Embassy Staff;
  • Business Professionals: Entrepreneurs, Consultants, Business Development Professionals;
  • Executives & Professionals: National & Local Government Officials, City Marketing & Investments Promotion Executives | International Organizations Staff;
  • Professionals are active in the Hospitality & Tourism Industry.

INCLUSION PROTOCOL

Ensuring we all have the same opportunities is crucial for building an inclusive society. The protocol in inclusion seeks to make reasonable adjustments to provide technical, material, and human support required by people with disabilities to perform as officials, on company boards, or in society itself. The goal is to guarantee complete equality of opportunities and full inclusion by promoting an understanding of the situation and needs of citizens with disabilities.

Sensitising culture is essential for raising awareness of persons with disabilities and promoting respect for their rights and dignity. Discrimination against people with disabilities should be discouraged. Any distinction, exclusion, or restriction based on disability that impedes the recognition, enjoyment, or exercise of all human rights and fundamental freedoms should be eliminated.

The protocol profession should be inclusive, at the service of all, and within the professional reach of citizens with disabilities. Including people with disabilities within the protocol universe means genuine professional participation, guaranteeing them the same opportunities.

Today, work is considered a fundamental human right, and everyone should have the freedom to choose themselves under just and favourable conditions and the chance to earn a decent living. Disability is not only a problem for those who suffer from it, but it is a non-delegable and only problem of all. Therefore, as a community, we must support people with disabilities and provide them with all the guarantees for their insertion in the universe of the protocol and the various disciplines that the world offers them.

In conclusion, the protocol in inclusion is an essential tool for building an inclusive society that provides opportunities for all, regardless of their disabilities. Sensitising culture, eliminating discrimination, and guaranteeing equal opportunities are critical to ensuring the full inclusion of persons with disabilities. The protocol profession should be inclusive and within the professional reach of all citizens, including those with disabilities. Everyone should have the freedom to work under just and favourable conditions and earn a decent living, regardless of their disabilities. As a community, we must support people with disabilities to ensure their full participation in the various disciplines that the world offers them

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Writer by Gustavo Caballero, Journalist, Broadcaster, and Specialist in Ceremonial and Protocol.

02 May 2023, Argentina

Category: Protocol

Reference: GC020523BP   

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

A. FLORES HAS BEEN CHOSEN TO BE A SUSTAINABLE CEO

APRIL 2023

Greentology magazine has named the most sustainable companies, including Carlos Slim, President of Telmex; Fernando González Olivieri, President of Cemex.

Magazine Greentology

34 Ranking 25 ecological CEOs.
Adriana Flores has been chosen to be one of the most sustainable CEO.

25. Adriana Flores Gonzalez
CEO PROTOCOLTODAY

ProcolToday, consultancy and academy of protocol and balanda skills Master in the Art of Protocol & Soft Diplomatic Skills, International School of Protocol and Diplomacy, Belgium. Recognized by the Miguel Hernández University, Spain.

Mexican Adriana Flores is an international speaker, consultant and trained expert in International Business Protocol, Diplomacy (Soft Diplomacy) and Global Mindset Skills with more than 18 years of international experience. She has worked with various distinguished international companies in the Netherlands and abroad.

Adriana worked for more than ten years for ambassadors to the Kingdom of the Netherlands and at the VIP Center at Schiphol Airport in Amsterdam, The Kingdom of the Netherlands where she was responsible for welcoming various national and international delegations, including royal families, diplomatic corps, heads of state, celebrities, political and religious leaders.

Since 2014 she has been coordinating and executing the activities of ProtocolToday in the Kingdom of the Netherlands and internationally.

I. QUANTITATIVE FACTORS

Sustainable Development Goal in Quality Education
ProtocolToday® The Hague, Kingdom of the Netherlands, founded in 2014, is a consultancy and expert academy in international protocol, diplomacy, interpersonal skills, business etiquette, and international cultural intelligence.

We have a large global network and extensive experience doing business and collaborating with people from various parts of the world. We train executives to use their interpersonal skills (Soft & Hard Skills) in the non-profit and for-profit sectors, public and private sectors, and government sectors worldwide.

ProtocolToday has trained more than 800 student entrepreneurs, diplomats and civil servants from more than 53 countries (including the United Kingdom, England, the United States, the Netherlands, Morocco, India, Dubai and Mexico) from public and private sectors.

II. QUALITATIVE FACTORS

ProtocolToday is internationally accredited for high quality and destination by CPD (Continuing Professional Development) Standards Office UK. Proof that it’s a workout you can trust.

Adriana received the 2023 Ibero-American Medal in Mexico City awarded by the International Honoris Causa Foundation, an insignia awarded to life experiences turned into success due to her spirit of improvement to create what now with her company of protocol and diplomacy she has managed to develop in Netherlands (Holland). Based on her trajectory and her professional success, that has been the consequence of a history of effort and excellence.

Adriana was appointed in 2023 as President of the Ibero-American FHCI and FHCI Netherlands.

III. PERSONAL FACTORS

Global-minded approach to encourage businessmen and women to develop hard and soft skills to open new markets, make the desired positive impact and boost the economy.

HANDLING CUTLERY DURING A DINNER

How you handle cutlery at dinner will determine how confidently you represent yourself at the table. As a result, table manners are critical; they reflect your overall etiquette. Focus on meeting new people, getting to know them well, and expressing yourself during dinner. Using cutlery correctly will keep you comfortable and avoid any embarrassing situations. It also entails respecting others and yourself. It will take a long time for you to make a good impression.

Cutlery

For centuries, people have used cutlery. It can also be seen that the shapes, sizes, and placement differ from one culture to the next. Cutlery is handled differently in each culture. Every culture has one thing in common: it was invented to make life easier. Cutlery allows us to eat more comfortably, which also means we consume more civilly. How you eat, drink, and behave at dinner reveals a lot about you. Properly handling cutlery necessitates understanding how each piece of cutlery is dealt with and for what purpose.

Eating styles

There are two major eating styles in the world: American and European. We will also talk about the Indian style of eating.

American Style: The fork is held in the left hand and the knife in the right to cut the food. The logic behind this style is that most people are right-handed, so the fork is switched to the right hand to bring the food to the mouth. As a result, shifting to the right hand is more practical. This fashion is popular in the United States.

The European style is also known as the continental style. This eating style is more global and is famous all over the world. The fork is always held in the left hand, and the knife in the right in this style. No, Whatever culture you represent, learning the fundamentals of cutlery handling is essential.

What about finger foods? 

Some foods, such as burgers, French fries, and corn on the cob, are best eaten with your fingers. Pizzas are also finger foods that can be eaten with your fingers.

How do I eat challenging foods?

In a formal setting, some foods may require more effort to cut and eat. I would advise you to avoid trying anything new at a formal event. You don’t want anything to go wrong, so stick to foods that are simple to cut and eat, such as spaghetti, noodles, and fish. To begin, practice eating it at home.

Indian Culture

In India, traditional and modern eating styles coexist. Food is considered holy. It is revered, carefully prepared, and offered to the gods. Eating with your fingers is thought to be more respectful of the food. Eating with your fingers is an act of art. The goal is to feel, touch, smell, and taste the food.

It is customary in south India, where I grew up, to serve food on a banana leaf; one should not use cutlery while eating on a banana leaf. Desserts, on the other hand, can be eaten with a spoon. Maintain your calm when you are unaware of specific settings. Take cues from others, take a deep breath, and follow others if confused.

Remember that the golden rule of etiquette is always being at ease. Respect for others and yourself is demonstrated through courtesy across cultures. Be true to yourself when it comes to eating. There is no such thing as a good or bad eating style. Etiquette rules were established to simplify life and serve its logic from their inception. The key to mastering cutlery handling in practice.

VIP SPECIAL EDITION

ADVERTISE YOUR COMPANY INTERNATIONALLY IN OUR MAGAZINE GLOBAL MINDSET

PROTOCOLTODAY ACADEMY OF PROTOCOL & SOFT DIPLOMACY 

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Writer by Kruti Shah, a specialist in Etiquette

1st  May 2023, India 

Category: Business Etiquette 

Reference: CS010523BE    

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

THE ROLE OF DIPLOMACY IN INTERNATIONAL BUSINESS

Diplomacy in international business is essential because it helps to establish and maintain good relationships with foreign governments and other stakeholders. This can help to reduce the risks associated with doing business in foreign countries, such as political instability, corruption, and other non-commercial factors.

Commercial or business diplomacy is a type of diplomacy that focuses specifically on promoting trade and investment between countries. It involves developing long-term relationship-building strategies with governments, local communities, and interest groups. Commercial diplomacy is a government service to the business community that aims to develop socially profitable international business ventures. It can help firms improve their performance regarding so-called soft or nonfinancial indicators such as knowledge sharing, reputation, company image, and marketing possibilities. It differs from lobbying or strategic political activity; it implies a strategic and holistic approach of an international business to look at itself as an actor in the international diplomatic arena. Representation, communication, and negotiation are essential in such an approach. Successful negotiations require communication, cooperation, and compromise between countries. Outsiders can bring impartiality and help reach deals by proposing incentives.

How diplomacy is used in international relations and how it can be applied to business.

Diplomacy is a method that governments use to influence the actions of foreign governments through peaceful tactics such as negotiation and dialogue. It’s typically carried out by a country’s representatives abroad, but a diplomat’s activities will be controlled mainly by the government they serve. In international business, diplomacy can be applied in many ways. For example, it can be used to establish and maintain good relationships with foreign governments and other stakeholders. This can help to reduce the risks associated with doing business in foreign countries, such as political instability, corruption, and other non-commercial factors.

How can businesses use diplomacy to resolve conflicts with other companies?

Businesses can use diplomacy to resolve conflicts with other companies by engaging in negotiations and dialogues to promote peaceful relations. Diplomacy involves communication, cooperation, and compromise between parties. The success of diplomatic efforts requires parties to agree on the negotiation’s goal and how to achieve it. Businesses can lead the negotiations or enlist outside mediators, such as a neutral third party, to bring impartiality and help reach deals by proposing incentives. For instance, businesses can offer to collaborate on a project or provide a discount on a product or service to resolve a conflict. Businesses should prioritise peaceful negotiations and incentives to resolve disputes with other companies. By using diplomacy, businesses can promote friendly relations and obtain an agreement of cooperation in which each side is getting its interest fulfilled.

Examples of successful diplomacy in international business

One example is the P5+1 Nuclear Agreement between 2006-2015 between the UNSC-Iran, the USA, and Western states. This agreement was finished on July 14, 2015, and aimed to ensure that Iran’s nuclear program would be exclusively peaceful. The deal resulted from diplomatic negotiations and was seen as a successful example of diplomacy in international business. The success of the agreement can be attributed to the use of diplomacy. The parties involved engage in dialogue, negotiations, and compromise to reach a mutually beneficial arrangement. This helped to avoid the possibility of a military conflict, which would have had severe economic and political implications. The P5+1 Nuclear Agreement demonstrates how diplomacy can help address complex issues in international business. Countries can create a favourable business environment that promotes growth and development by engaging in dialogue and negotiations. In this case, the agreement lifted sanctions on Iran, which opened up new business opportunities for companies in Western countries.

Another example of successful diplomacy in international business is summit diplomacy, which involves high-level diplomacy involving the state’s leaders. Diplomatic summits allow leaders to come together and discuss critical issues, build trust and understanding, and reach agreements that benefit their nations. In the 21st century, diplomatic summits have become an essential part of international business, as they offer a unique platform for leaders to discuss complex issues and find common ground. One of the most well-known examples of summit diplomacy is the meeting between US President Richard Nixon and Chinese Premier Zhou Enlai in 1972, which marked the beginning of a new era in US-China relations. Diplomatic summits have also addressed arms control, economic cooperation, environmental protection, and global security issues.

Some of the challenges that can arise in business diplomacy are:

In international business, cultural differences play a crucial role in shaping the dynamics of communication and negotiation. Business diplomats must know and respect different countries and regions’ cultural values, norms, and expectations. Therefore, it is essential to adapt communication and negotiation styles to the cultural context and avoid falling prey to cultural stereotypes and biases that may negatively impact the perception and judgment of others.

Ethical concerns are also important considerations for business diplomats. Upholding high standards of ethical conduct and corporate social responsibility is crucial in dealing with various stakeholders. Accordingly, business diplomats must be prepared to address the potential ethical dilemmas and conflicts that may arise from their business activities, such as tax avoidance, environmental impact, human rights violations, corruption, and bribery. By doing so, they can build and maintain trust with stakeholders and mitigate reputational and financial risks.

Some possible advice on how to navigate and overcome the challenges of business diplomacy are:

Business diplomacy can be challenging, but there are ways to navigate and overcome the obstacles. One of the most significant challenges is cultural differences, and business diplomats must be aware of and respect the cultural values, norms, and expectations of different countries and regions. They should also adapt their communication and negotiation styles accordingly. It is essential to avoid cultural stereotypes and biases that may affect their perception and judgment of others. Being open-minded and respectful of different perspectives and opinions and seeking common ground and mutual understanding is crucial.

Ethical concerns are also a significant challenge that business diplomats need to address. They should follow the relevant laws and regulations of the countries where they operate and adhere to their organisations and industries’ ethical codes and principles. Being transparent and accountable for their actions and decisions is crucial. They should seek to balance the interests of their stakeholders with the social and environmental impacts of their business activities. Addressing potential ethical dilemmas and conflicts arising from their business activities, such as tax avoidance, ecological impact, human rights violations, corruption, and bribery, is vital for successful business diplomacy.

VIP SPECIAL EDITION

ADVERTISE YOUR COMPANY INTERNATIONALLY IN OUR MAGAZINE GLOBAL MINDSET

PROTOCOLTODAY ACADEMY OF PROTOCOL & SOFT DIPLOMACY 

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Writer by Eric Muhia, International Studies and Diplomacy Graduate Student and Young Diplomat.

28th May 2023, Kenia

Category: Diplomacy

Reference: EM280423D

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

MASTERCLASS INTERNATIONAL CULTURAL INTELLIGENCE (GMS-4)

30-31st January | 10-11st April |12-13rd June

Mode of Study: Online

There are two available times: 10:00–12:00 hrs. or 16:00–18:00 personalised.

YOUR LOCAL TIME

Two hours per day of class.

*Request special prices for embassies and companies.

Fee one masterclass: the member price is  €80.00; the non-member price is €92.00, including:

ABOUT PROTOCOLTODAY ACADEMY

Become a mindful executive with the skills to navigate & operate smoothly around the globe!

Global Mindset Skills
Learn Today & Practice Today!

The globalisation of the world demands leaders, managers and executives to deal with the complexities of merging corporate cultures as part of leadership, co-creation, production, marketing, planning, decision-making, recruitment and task assignments.

The Masterclass International Cultural enables participants to understand the power and dimensions of cultures.

It elaborates on the impact of cultures on negotiations, teamwork, contracting behaviour and management issues.

A core element of the masterclass is the Lewis Model, based on research analysis of the impact of culture in 135 countries. This model argues that humans from any country in the world can be divided into three clear behaviour-related categories: linear-active, multi-active and reactive.

Key topics include:

  • Cultural & Emotional intelligence, The Power of Culture in Business;
  • Dimensions of cultures, Intercultural & multicultural;
  • Mindfulness, Analysis of cultures and impact on professional behavior;
  • Commonalities between different cultures, Cultural communication context;
  • Non-verbal communication differences, Power distance;
  • Problems solving & decision making, Conflict/negotiation style; The model of Lewis;
  • Use the Lewis model to manage your international teams, develop Effective collaboration strategies, and build relationships.

Participants:

  • Young Diplomats, Young Business people;
  • Government Representatives: Ambassadors, Diplomats, Honorary Consuls & Embassy Staff;
  • Business Professionals: Entrepreneurs, Consultants, Business Development Professionals;
  • Executives & Professionals: National & Local Government Officials, City Marketing & Investments Promotion Executives | International Organizations Staff;
  • Professionals are active in the Hospitality & Tourism Industry.