THE IMPORTANCE OF CULTURAL UNDERSTANDING IN DIPLOMACY

Introduction

Cultural understanding in diplomacy is the awareness and appreciation of the diverse and complex aspects of culture that shape the identities, values, beliefs, and behaviours of people and nations. It is also the ability to communicate, interact, and cooperate with people from different cultural backgrounds respectfully and constructively.

Importance of Cultural Understanding in Today’s globalised world

Cultural understanding in diplomacy is relevant in today’s globalised world because it can enhance mutual trust and respect among countries and peoples. By being aware and appreciative of the diverse and complex aspects of culture that shape the identities, values, beliefs, and behaviours of others, diplomats can reduce stereotypes, prejudices, and misunderstandings that may hinder effective communication and cooperation.

Secondly, cultural understanding in diplomacy can foster dialogue and cooperation on global issues that require collective action and coordination. Many of the challenges and opportunities that the world faces today, such as climate change, human rights, trade, security, and development, are influenced by cultural factors and perspectives. By understanding and respecting these issues’ cultural diversity and complexity, diplomats can find common ground, generate creative solutions, and build partnerships.

Thirdly, cultural understanding in diplomacy can promote peace and stability. Culture can be a source of conflict or a resource for peace, depending on how it is perceived and managed. By recognising and addressing the cultural dimensions of conflicts, diplomats can prevent or resolve disputes arising from cultural differences or grievances. By promoting and supporting the cultural rights and aspirations of people and nations, diplomats can also contribute to preventing violence and extremism.

Finally, it can protect and advance each country’s national interests and values. Culture is an integral part of a country’s identity, image, and influence it has in the world. Diplomats can enhance their country’s soft power and cultural diplomacy by communicating, showcasing, and sharing their culture with others. By being able to appreciate and learn from the culture of others, diplomats can also enrich their country’s knowledge and innovation.

In addition, cultural understanding in diplomacy can enrich the diversity and creativity of humanity. Culture is a dynamic and evolving expression of human creativity and heritage. Diplomats can foster intercultural dialogue and exchange by celebrating and sharing civilisations’ cultural achievements and contributions. By protecting and preserving cultural diversity and heritage, diplomats can ensure its sustainability for future generations.

How can cultural differences impact Diplomatic Relations?

Cultural differences play a role in diplomatic relations and negotiations, as they can create communication barriers that hinder the process. It’s necessary to understand how counterparts from different cultures perceive your culture and research them; before entering negotiations. Negotiators should prepare to cope with cultural differences when making deals in several countries, as the diversity of the world’s cultures makes it impossible to understand them all.

Different cultures have negotiation styles and techniques that can impact the negotiation process. For instance, physical touching is a cultural norm that can affect negotiations, and regional Chinese negotiation differences exist in intra- and international negotiations. One of the significant challenges when negotiating with people from different cultures is the potential for misunderstandings, such as interpreting the American drive to stipulate all contingencies as a need for more confidence in the underlying relationship. Another challenge is the potential for negative perceptions of one’s culture, which could negatively impact the negotiation’s outcome. Knowing how others perceive your culture and adjusting your approach during negotiations is crucial for better results. In conclusion, cultural understanding plays a significant role in diplomatic relations and negotiations. Understanding cultural differences can help overcome communication barriers and lead to successful negotiations that benefit all parties involved.

Strategies for developing cultural understanding.
Some tips for diplomats to develop cultural understanding are:

Start with your own culture. Culture is not limited to race, ethnicity, or family background; it encompasses all the parts that make up a person. It also considers your workplace, school, and the people you spend time with. By reflecting on your culture and how it shapes your identity, values, beliefs, and behaviours, you can become more aware of your assumptions, biases, and preferences. You can also appreciate the diversity and complexity of culture and how it influences different aspects of life.

Admit what you don’t know. Humility is the key to cultural understanding. Identifying and taking responsibility for gaps in your knowledge and understanding creates space for dialogue and learning. Sidestepping questions and avoiding certain topics can impede one’s communication and ability to navigate within cultural differences. As long as you ask with a genuine desire to learn, most people will be more than happy to answer. You can also research and seek reliable sources of information about different cultures.

Make local connections. Find local organisations or venues that work with a cultural group you’re interested in and stop by. You can also attend cultural events or festivals that showcase the arts, music, food, or traditions of different cultures. These are great opportunities to interact with people from different backgrounds, learn about their culture, and enjoy their cultural expressions.

Pay attention to non-verbal behaviours. Communication is about words, gestures, facial expressions, eye contact, posture, tone of voice, and silence. Different cultures may have different meanings and norms for these non-verbal cues. For example, some cultures may value direct eye contact as a sign of respect and honesty, while others may consider it rude or aggressive. By observing and learning about the non-verbal behaviours of different cultures, you can avoid misunderstandings and show respect.

Exchange stories. One of the best ways to develop cultural understanding is to share personal stories and experiences with people from different cultures. Stories can reveal much about a person’s culture, values, beliefs, and perspectives. They can also create emotional connections and empathy among people who may otherwise have little in common. By exchanging stories, you can learn more about yourself and others and discover points of commonality and difference.

The importance of empathy, patience, and active listening in cultural understanding are:

Empathy is the ability to understand and share the feelings of another person. It is essential for cultural understanding because it helps you to see things from another person’s point of view and appreciate their emotions and motivations. Empathy can also reduce negative feelings such as fear, anger, or resentment arising from cultural differences or conflicts. Empathising with them can build trust and rapport with people from different cultures.

Patience is tolerating delay or difficulty without getting angry or upset. It is necessary for cultural understanding because it helps you to cope with uncertainty and ambiguity that may arise from cultural differences or misunderstandings. Patience can also prevent you from making hasty judgments or assumptions based on stereotypes or prejudices. By being patient, you can give yourself and others time to learn and adjust to different cultural situations.

Active listening is paying full attention to what another person is saying and showing interest and feedback. It is vital for cultural understanding because it helps to comprehend and retain the information that another person is conveying. Active listening can also demonstrate respect and curiosity for another person’s culture and opinions. By actively listening, you can avoid miscommunication and confusion resulting from cultural differences or language barriers.

Conclusion

In conclusion, cultural understanding is crucial in diplomacy for building solid and lasting relationships across cultures. It helps to promote mutual respect, trust, and empathy between different cultures and avoid misunderstandings and conflicts arising from cultural differences. Diplomats with cultural competence are better equipped to communicate effectively, negotiate respectfully, and build personal relationships with counterparts from different cultures. Building culturally competent organisations is necessary for promoting diversity and inclusion in diplomacy. Research shows that dealmaking across cultures leads to worse outcomes than negotiations conducted within the same culture, highlighting the importance of cultural understanding in diplomacy.

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Writer by Eric Muhia, International Studies and Diplomacy Graduate Student and Young Diplomat.

22sd June 2023, Kenya 

Category: Diplomacy

Reference: EM22062023D  

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

INTERNATIONAL PROTOCOL & SOFT SKILLS CONFERENCE “THE POWER OF IMAGE”

November 17th 2023 Online Global

Session English: 13:00-16:00 hrs. CET 

Sesión Español: 17:00-20:00 hrs. CET

Amsterdam

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Fee early bird p.p €40,00 | Regular price p.p €50,00 | Package of 5 tickets €225,00 | Package of 10 tickets €400,00.

Dress code: Business formal.

ABOUT PROTOCOLTODAY

Become a mindful executive with the skills to navigate & operate smoothly around the globe!

Embracing The Power of Image

“We are a capacity development company connecting values, cultures, organisations, individuals and societies worldwide.”

Our rapidly evolving world faces many transformations; the interdependence among organisations, businesses, and individuals is unprecedented.

Among others, image is becoming a leading aspect of our daily life. Image is not who you are but the perception that others have about you!

EAST MEETS WEST
1 DAY  |  2 SESSIONS  |  + 10 SPEAKERS  |  5 CONTINENTS  | 30 COUNTRIES

Objective:

  • An active and engaging vehicle to exchange ideas and learn from world-class experts Insightful discussions about the current trends, practices, and challenges in a global mindset and soft skills
  • A unique platform for professionals worldwide;
  • Engage, exchange ideas and learn from world-class experts;
  • Insightful discussions about using Image as a tool for companies and individual

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GENERAL PROGRAM 13:00 – 16:00 hrs CET Amsterdam

  • H.E. MINAMI Hiroshi, Ambassador Extraordinary and Plenipotentiary of Japan to the Netherlands.

  • Snjezana Maclean, Finance Director at FIPI Image Strategist & Corporate Stylist.

  • Cherin Jallis, International Expert in etiquette and Protocol.

  • Steve Derden, Head of Protocol and Events at NATO.

  • Dr. Arshi Ayub Mohamed Zaveri, CEO | Senior Advisor Royal Family of UAE.

  • Andreas Dripke, Chairman of Diplomatic Council´s Global

  • Prof. Dewanand Mahadew, CEO Director at NewEconomyStrategy.

SESSION ENGLISH

SPEAKERS

Timetable

Mexico City 6:00–11:00hrs | Argentina 9:00–12:00hrs | Amsterdam 13:00-16:00hrs.|Unite Arab Emirates 15:00–20:00hrs |Sydney Australia 22:00hrs–01:00hrs

YOUR LOCAL TIME

Dr. Cherin Jallis

International Expert in etiquette and Protocol.
Topic: Protocol and etiquette: success in cross-cultural differences.
UNITED ARAB EMIRATES

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 SESIÓN ESPAÑOL

PONENTES

Horario

Cd. Mexico 6:00–11:00hrs | Argentina 12:00–15:00hrs | Amsterdam 17:00-20:00hrs.|Emiratos Árabes Unidos 19:00–22:00hrs.

HORARIO LOCAL

Dr. Jorge Navarro

Director de Asuntos Diplomáticos en la Revista Macroeconomía
Tema: Instrumentos de poder blando en la diplomacia pública de América Latina para oportunidades de negocios en un mundo cambiante.
MÉXICO

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Nick Delis 

Vicepresidente senior de negocios estratégicos e internacionales en Five9, Inc.
Tema: El poder de la imagen en los negocios
ESTADOS UNIDOS DE AMERICA

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Viviana Arias

Directora Diplomatura en Cooperación Internacional
Universidad Católica de Córdoba.
Tema: Imagen e interacción empresarial en entornos reales y virtuales.
ARGENTINA

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Sonia Dubey Dewan

Directora en Escuela India de Gestión de Imagen.
Tema: El poder blando es un vehículo para la construcción de la imagen de la nación: el caso de la India.
INDIA

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MASTERS OF CEREMONY & WRITERS

Anastasia Martel

Master of Cermony

United Kingdom

Almendra Pérez

Moderator

Mexico

Carina Herrera

Moderator

Argentina

Wilfredo Pérez

Writter MGM

Peru

Eric Muhia

Writter MGM

Kenia

Carla Esparza

International Relations

Spain

PARTICIPANTS ARE:

CEO’s & Directors | Business Executives & Managers | Experts from Global Organisations | Image & Protocol experts | Social Entrepreneurs | Ambassadors & Diplomats | Government Representatives | Journalists & Reporters | Academics & Students.

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STRATEGIC PARTNER

MEDIA PARTNER

REFLECTIONS ON ETHICS IN THE COMPANY

Ethics is a very topical issue. We must recognise visible advances concerning its role. However, it still needs to be present in countless companies where lucrative desires, particular interests, lack of transparency, labour mistreatment, and misleading promotion of products and services prevail, among other actions, which show the challenges pending on this topic.

Suppose we work in entities with a performance outside of ethical considerations. In that case, we will observe frequent abuse of power, conflict of interest, nepotism, bribery, excessive loyalty, lack of dedication, dishonesty, breach of trust, concealment and multiple harmful anomalies in order internal and external.

However, ethics must be adapted to business peculiarities based on the differences in their primary task, number of workers, scope of operations, legal system, etc. Hence the need to implement integrity criteria based on their reality. Building strategies adjustable to any business interested in becoming ethical is possible.

Your inclusion will begin by defining your vision, mission, values, and policies. Corporate values differ in every company. Its accuracy is the first step in building the organisation; they form part of the culture and define the aspects and comparative advantages that will guide its development. They show their beliefs in a shared way, stipulate their behaviour and are oriented by their action plans.

The directors must coexist with the sincere conviction of their internalisation. This will require, in some instances, fundamental transformations in their processes. Your leadership and commitment will allow the adoption of this initiative as your own: it is recommended to lead by example. Let’s keep in mind that ethics is present in every decision made, and by the way, the higher the hierarchy, the greater the ethical component.

By acting under the established rules, employees will feel compelled to do the same. On the contrary, by omitting their duties and being above the instituted postulates, they will exhibit negative or contradictory practices that will influence the human group under their charge. Applying transversal criteria unrelated to hierarchical differences is a factor in its success.

Ethics goes beyond avoiding illegal practices or sanctioning procedures, fostering an environment characterised by leaders capable of representing referential guidelines, reinforcing values daily, and implementing tactics to strengthen desirable positions to achieve the common good. In short, this should be understood as an active part of your brand.

It is essential to emphasise that a professional displays principles that are inherent to her structure. Each person adopts them in the various scenarios of their interaction. Choosing a collaborator with moral criteria that coincide with the company’s requirements will be conclusive in maintaining his attitude. They must involve a permanent exercise of habits aimed at becoming inspiring models.

Another significant aspect is the Code of Ethics. It is a mechanism that is increasingly used to establish the fees that characterise the procedure of its members. In addition, following their values details behaviours that cannot be tolerated, helps to resolve conflicts or doubts, contributes to creating an optimal image and increases the feeling of identification and integration.

I recommend designing an effective system for disclosing activities and projects to share information about your achievements, plans and contributions to the community through your Corporate Social Responsibility (CSR) programs with your internal public, clients, society and government. A transparent company maintains truthful channels of communication that contribute to its excellent reputation.

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Written by: Wilfredo Pérez Ruiz, an expert in Etiquette and Protocol

29 May 2023, Peru

Category: Business Ethics

Reference: WP29052023BE    

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

THE ROLE OF DIPLOMACY IN INTERNATIONAL BUSINESS

Diplomacy in international Business is essential because it helps to establish and maintain good relationships with foreign governments and other stakeholders. This can help to reduce the risks associated with doing Business in foreign countries, such as political instability, corruption, and other non-commercial factors.

Commercial or Business diplomacy is a type of diplomacy that focuses specifically on promoting trade and investment between countries. It involves developing long-term relationship-building strategies with governments, local communities, and interest groups. Commercial diplomacy is a government service to the business community that aims to develop socially profitable international business ventures. It can help firms improve their performance regarding so-called soft or nonfinancial indicators such as knowledge sharing, reputation, company image, and marketing possibilities. It differs from lobbying or strategic political activity; it implies a strategic and holistic approach of an international business to look at itself as an actor in the international diplomatic arena. Representation, communication, and negotiation are essential in such an approach. Successful negotiations require communication, cooperation, and compromise between countries. Outsiders can bring impartiality and help reach deals by proposing incentives.

How diplomacy is used in international relations and how it can be applied to Business.

Diplomacy is a method that governments use to influence the actions of foreign governments through peaceful tactics such as negotiation and dialogue. It’s typically carried out by a country’s representatives abroad, but a diplomat’s activities will be controlled mainly by the government they serve. In international business, diplomacy can be applied in many ways. For example, it can be used to establish and maintain good relationships with foreign governments and other stakeholders. This can help to reduce the risks associated with doing Business in foreign countries, such as political instability, corruption, and other non-commercial factors.

How can businesses use diplomacy to resolve conflicts with other companies?

Businesses can use diplomacy to resolve conflicts with other companies by engaging in negotiations and dialogues to promote peaceful relations. Diplomacy involves communication, cooperation, and compromise between parties. The success of diplomatic efforts requires parties to agree on the negotiation’s goal and how to achieve it. Businesses can lead the negotiations or enlist outside mediators, such as a neutral third party, to bring impartiality and help reach deals by proposing incentives. For instance, businesses can offer to collaborate on a project or provide a discount on a product or service to resolve a conflict. Businesses should prioritise peaceful negotiations and incentives to resolve conflicts with other companies. By using diplomacy, businesses can promote peaceful relations and obtain an agreement of cooperation in which each side is getting its interest fulfilled.

Examples of successful diplomacy in international Business

One example is the P5+1 Nuclear Agreement between 2006-2015 between the UNSC-Iran, the USA, and Western states. This agreement was finished on July 14, 2015, and aimed to ensure that Iran’s nuclear program would be exclusively peaceful. The agreement resulted from diplomatic negotiations and was seen as a successful example of diplomacy in international Business. The success of the agreement can be attributed to the use of diplomacy. The parties involved engage in dialogue, negotiations, and compromise to reach a mutually beneficial agreement. This helped to avoid the possibility of a military conflict, which would have had severe economic and political implications. The P5+1 Nuclear Agreement demonstrates how diplomacy can help address complex issues in international Business. Countries can create a favourable business environment that promotes growth and development by engaging in dialogue and negotiations. In this case, the agreement lifted sanctions on Iran, which opened up new business opportunities for companies in Western countries.

Another example of successful diplomacy in international Business is summit diplomacy, which involves high-level diplomacy involving the state’s leaders. Diplomatic summits allow leaders to come together and discuss critical issues, build trust and understanding, and reach agreements that benefit their nations. In the 21st century, diplomatic summits have become essential to international Business, as they offer a unique platform for leaders to discuss complex issues and find common ground. One of the most well-known examples of summit diplomacy is the meeting between US President Richard Nixon and Chinese Premier Zhou Enlai in 1972, which marked the beginning of a new era in US-China relations. Diplomatic summits have also addressed arms control, economic cooperation, environmental protection, and global security issues.

Some of the challenges that can arise in business diplomacy are:

In international business, cultural differences play a crucial role in shaping the dynamics of communication and negotiation. Business diplomats must know and respect different countries and regions’ cultural values, norms, and expectations. It is essential to adapt communication and negotiation styles to the cultural context and avoid falling prey to cultural stereotypes and biases that may negatively impact the perception and judgment of others.

Ethical concerns are also important considerations for business diplomats. Upholding high standards of ethical conduct and corporate social responsibility is crucial in dealing with various stakeholders. Business diplomats must be prepared to address the potential ethical dilemmas and conflicts that may arise from their business activities, such as tax avoidance, environmental impact, human rights violations, corruption, and bribery. By doing so, they can build and maintain trust with stakeholders and mitigate reputational and financial risks.

Some possible advice on how to navigate and overcome the challenges of business diplomacy are:

Business diplomacy can be challenging, but there are ways to navigate and overcome the obstacles. One of the most significant challenges is cultural differences, and business diplomats must be aware of and respect the cultural values, norms, and expectations of different countries and regions. They should also adapt their communication and negotiation styles accordingly. It is essential to avoid cultural stereotypes and biases that may affect their perception and judgment of others. Being open-minded and respectful of different perspectives and opinions and seeking common ground and mutual understanding is crucial.

Ethical concerns are also a significant challenge that business diplomats need to address. They should follow the relevant laws and regulations of the countries where they operate and adhere to their organisation’s and industries’ ethical codes and principles. Being transparent and accountable for their actions and decisions is crucial. They should seek to balance the interests of their stakeholders with the social and environmental impacts of their business activities. Addressing potential ethical dilemmas and conflicts arising from their business activities, such as tax avoidance, ecological impact, human rights violations, corruption, and bribery, is vital for successful business diplomacy. 

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Written by Eric Muhia, International Studies and Diplomacy Graduate Student and Young Diplomat.

29 May 2023, Kenya

Category: Diplomacy

Reference: EM29052023D  

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

DIPLOMATIC GIFTS

In 1887 a group of local farmers digging in Egypt amongst the ruins of el Amarna, known as Tell el-Amarna (the short-lived ancient capital of Egypt), found by complete accident what is now – The Amarna Letters.  What were these clay tablets with a cuneiform script about?  Curator of the Department of Egyptian and Assyrian Antiquities at the British Museum 1894-1924, Sir Ernest A T Wallis Budge, an Egyptologist, revealed its importance.

The Amarna Letters were found to be copies of the original and intended for royal and governmental internal documents.  It was translated from the Egyptian hieroglyphics of 1360–1332 BC to the cuneiform script for using foreign ambassadors.  In 2016, The President and Fellows of Harvard College said, “That these letters were discovered collected together represents an effort by the Egyptians, similarly to its contemporary rivals, to archive their diplomatic correspondence and international treaties, in a similar vein to modern day governance.”

These documents were housed in an administrative building near the royal palace during Amenhotep IV – Akhenaten and spoke of exchanges of gifts, marriage alliances, arguments and disputes, peace talks, agreements and the trading of resources and investments.

The Met Museum’s essay on The Amarna Letters states, “Arriving in court with messengers in possibly foreign dress and language, and accompanied by tribute or lavish gifts, the reading of a letter was probably an important part of courtly rituals related to diplomacy and provided the Egyptian king an opportunity to demonstrate his power through contacts with the outside world.”  Has much changed today when there is the offering of gifts?  Perhaps the size and value of gifts and how individuals present themselves in front of guests and media.

Exchanges of gifts are given for many reasons.  It is provided by an ambassador or leader when visiting a foreign country and cementing foreign relationships or forging alliances, new or old.  It is a way for a country to showcase its culture, people, history, traditions, and heritage it’s known for.

In 2012, a gift exchange faux pas occurred.  The former British prime minister David Cameron gifted the Barak and Michelle Obama a customised Dunlop ping pong table displaying the best British….made in China!  And Samantha Cameron, a ‘Victoriana’ inspired silk scarf created by Glaswegian Jonathan Saunders…made in Italy!  Where was the protocol officer when these decisions were made?  Conversely, the Obamas sourced a top-of-the-range 100% American BBQ from Engelbrecht Grills and Cookers of Paxton, Illinois and White House-made honey in a crystal honey vase.  A job well done by the Obama administration.

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SOURCES

https://www.metmuseum.org/toah/hd/amlet/hd_amlet.htm

https://hist1039-16.omeka.fas.harvard.edu/exhibits/show/under-the-guise-of-greatness/the-amarna-letters

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Writer by Elizabeth Soos, specialist in Etiquette

 29 May 2023, Australia 

Category: Diplomacy

Reference: ES29052023D

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

EXECUTIVE PROGRAM GLOBAL MINDSET SKILLS (EP-12-03-21) PART I

21-29th January | 1-9th April | 3-11st June.

Mode of Study: Online

There are two available times: 10:00-12:00 hrs. or 16:00–18:00 hrs. (CET)  Amsterdam. If necessary, request another schedule.

YOUR LOCAL TIME

12 hours in 6 days, 2 hours each day of class online

*Request special prices for embassies and companies

The participation fee: member price is €240.00; not-member €276

The fee for one Masterclass: the member price is €80.00; the non-member price is €92.00 for the total program, including:

Become a mindful executive with the skills to navigate & operate smoothly around the globe!

Global Mindset Skills
Learn Today & Practice Today!

The world is transforming into a global village and needs executives who can navigate smoothly across cultures.

Globalisation is changing the world in every aspect. Traditional industrial economies are transforming into entrepreneurial economies, and there is a need for leaders, entrepreneurs, directors, government officials and executives with global mindset skills, e.g., the skills for profound relations management with people from different cultures and with different values and soft diplomacy skills.

Masterclasses:

Key topics include:

  • Business card protocol & handshake. The art of conversation both in person and on the phone;
  • How to dress appropriately, personal style and its influence on your communication, Seating protocol by meetings;
  • Importance of rank & status.

Participants are:

  • Young Diplomats,  Young Business people;
  • Government Representatives: Ambassadors, Diplomats, Honorary Consuls & Embassy Staff;
  • Business Professionals: Entrepreneurs, Consultants, Business Development Professionals;
  • Executives & Professionals: National & Local Government Officials, City Marketing & Investments Promotion Executives | International Organizations Staff;
  • Professionals are active in the Hospitality & Tourism Industry.

EXECUTIVE PROGRAM GLOBAL MINDSET SKILLS (EP-12-03-21) PART II

30th Jan – 14th Feb | 10-25th April | 12-31st June.

Mode of Study: Online

There are two available times: 10:00-12:00 hrs or 16:00-18:00 hrs CET Amsterdam. Request another schedule if necessary.

YOUR LOCAL TIME

12 hours in 6 days, 2 hours each day of class online

*Request special prices for embassies and companies

The fee for participation in this program is a member price €240.00; the non-member price is €276.00.

The fee for one Masterclass: the member price is €80.00; the not-member price is €92.00 for the total program, including:

Become a mindful executive with the skills to navigate & operate smoothly around the globe!

Global Mindset Skills
Learn Today & Practice Today!

Globalisation is changing the world in every aspect. Traditional industrial economies are transforming into entrepreneurial economies, and there is a need for leaders, entrepreneurs, directors, government officials and executives with global mindset skills, e.g., the skills for profound relations management with people from different cultures and with different values and soft diplomacy skills.

Masterclasses:

Key topics include:

  • Cultural & Emotional intelligence, The Power of Culture in Business;
  • Gift giving is the art of  the Smart way of building relations, The art of giving in business;
  • Host duties and his protocol, Organizing a proper business luncheon;
  • Dining table protocol & etiquette, Handling the silverware.

Participants are:

  • Young Diplomats,  Young Business people;
  • Government Representatives: Ambassadors, Diplomats, Honorary Consuls & Embassy Staff;
  • Business Professionals: Entrepreneurs, Consultants, Business Development Professionals;
  • Executives & Professionals: National & Local Government Officials, City Marketing & Investments Promotion Executives | International Organizations Staff;
  • Professionals are active in the Hospitality & Tourism Industry.

MASTERCLASS INTERNATIONAL BUSINESS ETIQUETTE (GMS-1)

21-22sd January | 1-2sd April | 3-4th June.

Mode of Study: Online

There are two available times: 10:00 – 12:00 hrs. or 16:00 18:00 hrs CET Amsterdam. Request another schedule if necessary.

YOUR LOCAL TIME

Two hours per day of class.

*Request special prices for embassies and companies.

Fee one masterclass: the member price is €80.00, non-member price €92.00, including:

PROTOCOLTODAY ACADEMY

Become a mindful executive with the skills to navigate & operate smoothly around the globe!

Global Mindset Skills
Learn Today & Practice Today

The world is transforming into a global village and needs executives who can navigate smoothly across cultures.

Business relationships and social domains are more accessible when the people involved are perceived as trustworthy, respectable, and distinguished in their handling of proper business etiquette.

The three most essential components of business etiquette are personal appearance, communication, and behaviour, which are the core of this masterclass.

Key topics include:

  • Business card protocol & handshake, Business customs & terminology; 
  • Professional communication, Hoe to dress appropriately, personal style and its influence on your communication; 
  • The right way of behaving online in a business context, International Business Etiquette; 
  • Polished diplomatic and formal social etiquette, Dress code: Formal and informal dress.

Participants:

  • Young Diplomats and Young Business people;
  • Government Representatives: Ambassadors, Diplomats, Honorary Consuls & Embassy Staff;
  • Business Professionals: Entrepreneurs, Consultants, Business Development Professionals;
  • Executives & Professionals: National & Local Government Officials, City Marketing & Investments Promotion Executives | International Organizations Staff;
  • Professionals are active in the Hospitality & Tourism Industry.

MASTERCLASS BUSINESS ETHICS & PROFESSIONALISM (GMS-2)

23-24th January | 3-4th April | 5-6th June. 

Mode of Study: Online

There are two available times: 10:00–12:00 hrs. or 16:00–18:00 hrs. CET Amsterdam. If necessary, request another schedule.

YOUR LOCAL TIME

Two hours per day of class.

*Request special prices for embassies and companies.

The fee for one masterclass: the member price is €80.00, the non-member price is €92.00, including:

Become a mindful executive with the skills to navigate & operate smoothly around the globe!

Global Mindset Skills
Learn Today & Practice Today!

The world is transforming into a global village and needs executives who can navigate smoothly across cultures.

Professionals and those working in acknowledged professions must exercise specialist knowledge and skills. How this knowledge should be governed when providing a service to the public can be considered a moral issue and is termed professional ethics.

Business Ethics and Professionalism are about individuals’ ability to make judgments, apply their skills, and make informed decisions.

Key topics include:

  • About business ethics;
  • Dealing with ethical dilemmas, personal issues, and difficult people, 
  • Effective Communication; 
  • Verbal and Nonverbal Communication, Professional Communication; 
  • The importance of being tactful;
  • How to develop tact;
  • Written Communication
  • Communication with diplomacy, The pillars of understanding.

Participants are:

  • Young Diplomats,  Young Business people;
  • Government Representatives: Ambassadors, Diplomats, Honorary Consuls & Embassy Staff;
  • Business Professionals: Entrepreneurs, Consultants, Business Development Professionals;
  • Executives & Professionals: National & Local Government Officials, City Marketing & Investments Promotion Executives | International Organizations Staff;
  • Professionals are active in the Hospitality & Tourism Industry.

MASTERCLASS INTERNATIONAL BUSINESS PROTOCOL (GMS-3)

28-29th January | 8-9th April | 10-11st June. 

Mode of Study: Online

There are two available times: 10:00–12:00 hrs. or 16:00–18:00 hrs. (CET) Amsterdam. If necessary, request another schedule.

YOUR LOCAL TIME

Two hours per day of class.

*Request special prices for embassies and companies.

Fee one masterclass: the member price is  €80.00, non-member price €92.00, including:

ABOUT PROTOCOLTODAY ACADEMY

Become a mindful executive with the skills to navigate & operate smoothly around the globe!

Global Mindset Skills
Learn Today & Practice Today!

The world is transforming into a global village and needs executives who can navigate smoothly across cultures.

The global and cross-border economy need understanding of diplomay, protocol and making the right impressions.

Protocol helps to be comfortable and at ease and have the confidence and authority to make others feel genuinely welcomed and comfortable.

It is about creating the right environment for business and making an impact with courtesy and politeness in meetings with ambassadors, government officials, international organizations, multinationals, corporations, and companies.

Key topics include:

  • International protocol and soft diplomacy, Enhanced personal and professional image, first impressions; 
  • Corporate and diplomatic communication skills,  Business communication with partners from all over the world;
  • Strategies to gain an international edge, Flags; 
  • Protocol in the car, Seating protocol by a meeting;
  • Importance of rank & status, Make an effective entrance & mingle.

Participants:

  • Young Diplomats,  Young Business people;
  • Government Representatives: Ambassadors, Diplomats, Honorary Consuls & Embassy Staff;
  • Business Professionals: Entrepreneurs, Consultants, Business Development Professionals;
  • Executives & Professionals: National & Local Government Officials, City Marketing & Investments Promotion Executives | International Organizations Staff;
  • Professionals are active in the Hospitality & Tourism Industry.