MASTERCLASSES FOR DIPLOMATS & EXECUTIVES WORKING IN THE NETHERLANDS (MGO-21-F)

Reserve the preferred date.

*Request special prices for embassies and companies.

Mode of Study: Online or in-class in any country around the world.

Our training programs enable executives to represent themselves and their organisation with excellence, distinction and capabilities to bridge cultural and diplomatic gaps.

Become a mindful executive with the skills to navigate & operate smoothly around the globe!

Global Mindset Skills
Learn Today & Practice Today

Our training programs enable executives to represent themselves and their organisation with excellence, distinction and capabilities to bridge cultural and diplomatic gaps.

Business Etiquette in The Netherlands

Key topics:

  • Dutch soberness: “Doe Normaal”;

  • Business communication in The Netherlands;

  • Business card Protocol and etiquette

  • Practices: punctuality and introductions;

  • Relations management: body language, handshake and networking.

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Insights in Dutch Economic & Business Structure and Framework

Key topics:

  • Geo-economic structure of The Netherlands;
  • The Dutch innovation framework;
  • Top-sector policy;
  • Governmental and private organisations active in entrepreneurship and international business;
  • Funding and financing tools.

Target audience:

  • Ambassadors, Diplomats, Honorary consuls;

  • Government officials, PR staff, protocol officers, board members;

  • Employees/managers of NGO’s and international organisations;

  • Business executives & Entrepreneurs. Key topics.

Request more information

DIGITAL DIPLOMACY IN THE UNITED KINGDOM

Digital diplomacy has become a new and increasingly popular strategy aiming to broaden access to the United Kingdom cultural context and make it more accessible to people worldwide in this age of information society. (Grincheva, 2012)The British Council is the central diplomatic organisation in the UK and the second biggest charity organisation globally, whose aim objective is to develop international cultural and educational relations with different countries worldwide while maintaining a non-governmental status. According to the Royal Charter, The British Council’s purpose is to widen the exposure and knowledge of the English language and promote a broader global understanding of the UK. British Council programs include building intercultural dialogue through digital media tools because digital media is one of the key tools used by the British Council to expand its outreach across the globe.

The UK is among the few countries that take digital diplomacy and policy very seriously, especially in its creative industry and cultural sectors. The UK is aware of the importance of digital potential in enhancing and preserving its national cultural heritage. The UK government established an institution called the National Archives of the UK, which preserves the heritage of the UK in a digital form to make it more accessible for people all over the world online. The National archives, which serve England, Wales and the UK, hold up to 1000 years of national records and up to until October 2011; The National Archives had a sub-body called the Museums Libraries and Archives Council and this partnership aimed at empowering national museums and libraries providing experience through connecting them to national cultural heritage. The British Council employs the full potential of new media like the internet to promote the richness of the arts and British culture. The museum galleries have been applying digital technologies to reach new audiences. A lot of online programs and websites have been developed by the British Council to provide access to creative and cultural products of the UK on a global scale.

Digital diplomacy in the UK aims to showcase the UK’s cultural, national superiority and excellence to wider audiences. The British Council uses diplomacy in promoting its innovative practices, like building more democratic and inclusive societies around the world. The UK applies digital media to support English language learning and mastery through online interactive resources like learning English websites used by over 2 million teachers and students worldwide, providing unlimited materials necessary for effective English language learning, practising and examination.

The United Kingdom’s national ambition is to ensure that it’s one of the world’s leading digital knowledge economies employing digital technologies in economic initiatives. The digital diplomacy group was established in the UK to make sure the foreign and commonwealth office in the UK is a world authority on the theory and practice of digital diplomacy.

In conclusion, digital diplomacy has become a platform for attention generation by diplomats. Diplomats, just like almost everyone else, are competing for attention. This has led to attempts by some diplomats to use jokes or entertaining posts to make statements and trends online. An example is a post made by the Joint Delegation of Canada at NATO in 2014, which through a satirical post accompanied by a regional map, critiqued Russian actions in Crimea. The post generated attention in the diplomatic world about the Russian invasion of Ukraine. (Wanless, 2014)

References

Grincheva, N. (2012). Digital Diplomacy. International Policy Frame transformation in Diplomatic Discourse.

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PROTOCOLTODAY ACADEMY OF PROTOCOL & SOFT DIPLOMACY

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Writer by Eric Muhia, International Studies and Diplomacy Graduate Student.

03 March 2022, Kenya

Category: Diplomacy

Reference: EM030322D    

 

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

EXCELLENCIES AND EXECUTIVES DINNER THE HAGUE

Date: 31 Mei 2022

Time: 16:00–21:30hrs (The Netherlands) Venue: WTC The Hague, Netherlands 

The investment to join this event is € 250 (plus 21% BTW), the cocktail and the 3-courses dinner, premium wines and soft drinks included.

Dress code: Business Attire.

Limited capacity!

SPONSOR

Are you interested in sponsoring this International Diner? Please get in touch with us: contact@protocoltoday.nl

IDBA and ProtocolToday in The Netherlands organize this event.

SME Entrepreneurship Future Thinking  

Excellencies and Executives Dinner

“boost the cooperation among nations and societies around the world”.

Following the successful Excellences & Entrepreneurs Dinner, SME Entrepreneurship Future Thinking, on 04 June 2019, we invite you to participate in the upcoming Excellences & Entrepreneurs Business Dinner in WTC The Hague, on 31 Mei 2022.

This event was attended by H.E. Ms Sigrid Kaag, Dutch Minister of International Trade and Development Cooperation, together with 45 Ambassadors and 280 entrepreneurs from 88 countries. The event resulted in many direct business partnerships between entrepreneurs.

On 31 Mei will be 20 country tables, each headed by an Ambassador. The present Ambassadors will be from Europe, America, Africa and Asian countries. The (pre-selected) entrepreneurs will have the opportunity to select with which two Ambassadors you would like to dine and discuss business opportunities in the Ambassador’s country. Another purpose of the evening is to enable entrepreneurs to know each other, share experiences of doing business in your country and learn from each other.

PROGRAM

18:30 – 19:00: Reception with 20 Ambassadors and 140 entrepreneurs;

19.00 – 19.20: Global transformations & Post Covid opportunities by Dr Dewanand Mahadew;

19:20 – 19.35: Speech by a Minister or Mayor (to be confirmed);

19.35 – 20.15: Dinner and interactions between Ambassadors & the entrepreneurs around the table; 

20.15 – 21.00: The entrepreneurs will shift to the second table of their choice, and other entrepreneurs will join the Ambassador’s table;

21.00 – 21.15: Conclusions & follow up remarks.

SPEAKERS: 

Prof. Dr. Dewanand Mahadew

Managing director of NewEconomyStrategies

Theme:

He is an international expert with business development experience in more than 60 countries. He is the managing director of NewEconomyStrategies, Dean of International Business Development Academy, and Professor in International Business and Strategic Management at UBIS University in Geneva. He has master’s degrees in process engineering, industrial management, marketing, business management, and a DBA degree in strategic management.

The Netherlands

Rob van Nes

Interim general management at international operating enterprises.

Theme:

Rob is an internationally oriented strategist specialised in value proposition (re)design, market entry strategies and route-to-market strategies.

He was a Marketing Director for a market leader British multinational and Managing Director of a global operating Dutch product developing company.

The Netherlands

SPONSOR 

 

 

The Art of Gift Giving, The Netherlands

PARTICIPANTS ARE:

  • Government Representatives: Ambassadors, 
  • Business Professionals: Entrepreneurs, Consultants, Business Development Professionals;
  • Executives & Professionals: National & Local Government’s Officials, City Marketing & Investments Promotion Executives 
  • Executives of internationally operating companies.
Click here to reserve your place and buy your ticket

CHALLENGES OF PROTOCOL IN THE XXI CENTURY (I)

As we have discussed in previous articles, Protocol in the XXI Century and Origen of the Protocol, Protocol is a complex and transversal discipline with some challenges to face in the XXI century. The scientific research consulted has given us five challenges as a result. This will be the first article in a series of five where we will talk about all of them.

FIRST CHALLENGE: LACK OF KNOWLEDGE

The first challenge revolves around the general lack of knowledge about protocol, not only for the general public but also for digital and traditional media. If you are working in this profession, you know what I mean. If we went out on the street and asked the first ten people, we found that their answers would probably be between cutlery placement and royal issues if they knew what protocol is.

But we are by no means the first affirming this fact. Other professionals have said before that general society does not know what protocol is. It has been associated with unnecessary expenses, meals, etc. (Fuente Lafuente, 2013, p. 4). Words that have evoked other recent media articles –traditional and digital– denounce cases of politicians accused of spending excess money and associate this expense with protocol.

But let´s imagine for a moment that somebody would like to go deeper into the internet on the subject. What would happen?

Recently, there has been an explosion of protocol content online, either on websites or in blogs, video blogs… Anybody who would like to learn about our profession could quickly go online and do research. So, the question would be, what are they going to find?

María Gómez Requejo, project partner in Protocol Bloggers Point (PBP), a space dedicated to collecting all blogs in different languages that exist whose theme is protocol, wrote an article where she analysed this webspace. Her conclusions were as follows:

  • 7,6% of the blogs collected in this space can be considered made by researchers from the protocol world.
  • The profile of the bloggers is divided into 15,8% amateurs and 84,2% professionals from all areas of the protocol/event sector.
  • Only a tiny percentage of professionals are researchers, therefore dealing with the subject from a scientific perspective.
  • The content is not only written in Spanish but also in English. There are bloggers from 11 different countries.
  • The specific topics of the blogs are eight, but the ones that collect most of the cases are four: communication, events, protocol and ceremonial, and personal image and etiquette.

After that, the author focuses on the publications around protocol with a scientific character. There is one in operation in this area, the Revista de Estudios Institucionales, edited by the UNED (in Spanish), and the magazine Compé published its last copy in 2014.

The second part of this great misunderstanding about protocol comes from the media. Both traditional and digital.

Carlos Fuente makes the first approach to the phenomenon of the protocol in media. In his opinion, there is a tendency to identify protocol and its official events with the royal environment. This has a direct consequence, which is none other than calling it strict and tight. Outside the official sphere, it fits in the good manners and how to behave. (Fuente Lafuente, 2013b, p. 170).

This vision generally conveyed by the media has a clear consequence: the social distortion of the concept. The general public learns from the media that discipline consists basically of parties, unnecessary montages, etiquette and other frivolities. Therefore, society and media relate protocol with extra expenses.

Regarding the media, we find a recent study where this aspect is analysed in digitised media –press, radio and TV– from 1979 to 2016 (De la Serna Ramos, 2017).

One of the things that research shows from the beginning is that learning what protocol is from media is impossible. And that with the emergence of digital media and social networks, the situation has nothing but worsened. The association of the term protocol is linked to subjects like clothing or social education only. The impression is that the media is not interested in whether the user is correct or not; they only need a headline that attracts readers. Saying «Pope Francis has broken protocol» has much more impact on the reader than «Pope Francis has stopped to talk to an acquaintance».

In short, the public’s lack of awareness is a thing that has an “easy” solution with the dissemination of knowledge to a greater or lesser extent. But changing and correcting what people have been hearing time and again in the media is a whole different thing that adds up to an already difficult situation for protocol.

Despite this, De la Serna Ramos reaches four conclusions in her research:

  • It cannot be said that the term protocol is always misused in the media since the use is appropriate and rigorous in some cases.
  • Secondly, in the Spanish case, with the arrival of democracy, the discipline began to find its place in media related to the authorities and the political class.
  • On the other hand, in the first years of the XXI century, an increase in the improprieties of the term and the discipline is detected. This is linked to etiquette in the society pages again.
  • Finally, and in view that the situation is more negative than positive, De la Serna Ramos proposes a measure to improve this discipline in media: include protocol subjects in journalism degrees and studies. Currently, only two universities with these studies offer this option.

Therefore, this situation is complicated to reverse and represents the first major challenge that the protocol has in the XXI century. There is, without a doubt, a significant lack of awareness on the part of the public in general, and this does not seem to be improving in the light of the situation with the media as described above.

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BIBLIOGRAPHY

De la Serna Ramos, M. (2017). Tratamiento del protocolo en los medios de comunicación. Una aproximación. Revista de Estudios Institucionales, IV, 11-26.

Fuente Lafuente, C. (2013a). Los necesarios cambios en el Ceremonial de Estado. Compé. Revista Científica de Comunicación, Protocolo y Eventos, 4-19.

Fuente Lafuente, C. (2013b). Percepción de los medios de comunicación sobre el protocolo. Compé. Revista Científica de Comunicación, Protocolo y Eventos, 1, 156-173.

Gómez Requejo, M. (2017, junio 27). La importancia de los blogs en la divulgación/difusión del protocolo. El caso “Protocol bloggers point”. Revista Estudios Institucionales, 4(6), 117-136. Retrieved from http://revistas.uned.es/index.php/EEII/article/view/18862

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Writer by Daniel Delmás, Professional of events and protocol.

15 February 2022, The Netherlands

Category: Protocol 

Reference: DD15022022P    

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

SME INTERNATIONAL BUSINESS NETWORKING

Registration and payment

SME International Business is organising an international meeting every month on the last Thursday of the month.

Dates and guest countries:

27th March | 24th April | 29th May | 26th June | 25th Sep | 27th Nov 

Time: 16:00 – 18:00 hrs. CET Ámsterdam

YOUR LOCAL TIME

Mode: Online

Dress code: Business formal

Investment: €50.00 per networking | Package of three events: €100.00

You will obtain for the subject country:

  • Insights in the economic developments and opportunities;
  • Meet and connect with entrepreneurs, share business experiences and tips and tricks to solve potential issues;
  • Explore alliance and cooperation opportunities
  • Meet and connect with potential customers
  • Prime access to business services, including contracting and legal services.

Join our international platform on Linked!

We Connect SME’s around the World!

SMEs, which include multinationals’ local operations, are the main driving force of the economy in developing and developed countries. They are the economy’s engine because they are entrepreneurial, fast, agile, flexible, resilient, and responsive to market trends and developments. As such, they have the best capabilities to serve clients worldwide.

Each country has its own cultural and protocol aspects that govern behaviour and buying criteria. Understanding the local customs can simplify dealings with each other.

Therefore, ProtocolToday will organise a series of sessions focusing on the cultural aspects, soft skills, protocol, and negotiation skills of businesses in different countries.

General Program 

16.00 – 16.05: Welcome by Adriana Flores MA, Director of ProtocolToday;

16.05 – 16.25: Meet & Greet participants: pitch by participants;

16.25 – 16.45: Economic profile of the subject country by Dr. Dewanand Mahadew;

16.45 – 17.15: Cultural aspect of doing business in the subject country by special guest;

17.15 – 17.55: Sharing experiences of doing business in the subject country;

17.55 – 18.00: Closure by Adriana Flores.

HOST

INTERNATIONAL EXPERTS

PARTICIPANTS ARE:

Business people | Exporters | Entrepreneurs | Executives

Registration and payment
Download brochure
Global membership

PARTNERS

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SOFT SKILLS PROPELLING PROFESSIONAL SUCCESS IN POST-PANDEMIC ECONOMY

The past two years brought unprecedented changes to how we live and work. As the second wave of The Great Resignation is forecasted to descend upon all industries in the middle of 2022, employers and employees are fundamentally rethinking their future strategies.

Whilst it is tough to foresee the true expend of changes and the lasting effects on post Pandemic world, it is evident that changes are here to stay.

Research conducted by Harvard University has consistently shown that 85% of career success is attributable to well‐developed soft and people skills. Traditionally, the emphasis on business etiquette was placed in a professional environment to build long term business relationships and customer rapport. In the current climate, however, employers began to recognise that people skills are necessary not only for potential candidates to stand out but also for corporations to preserve the talent they already have working for them.

The Pandemic catalysed the ever-growing dynamic equilibrium in the job markets worldwide, the most significant change since The Industrial Revolution. The aim is to excel in this short window of opportunities, where companies are willing to hire people with a wide range of experience and invest in the training of their employees. Whilst lack of industry-specific knowledge or expertise is eagerly acknowledged and supported by the employers, well-developed soft and people skills remain imperative components and criteria when hiring.

Working from home digitised the way we interact with our colleagues and clients. As for many of us, main channels of communication are emails, telephone calls and video conferencing; it is more vital than ever to possess the ability of clear and concise communication, good manners, and the ability to build strong relationships with people, whom we may never get to meet in person. Rapid globalisation and outsourcing of the workforce added a further layer of necessity to communicate with people from different cultures across the world effectively. We have found ourselves in a world where knowledge and skills have been placed on the same plateau with professional decorum and cross-cultural sensitivity.

As someone whose primary professional expertise are in STEM, my conclusions are based on a unique blend of diligent observations and firm comprehension that developing good soft and people skills is very much a multidimensional phenomenon. In my opinion, the single ability to switch up and adapt one’s vocabulary depending on the audience is the most critical life skill one can master. To excel in a professional environment, personal presentation, listening skills, and efficiency must be learned. But above all, even if professional development is not on your priority list, it is worth remembering that Ai is estimated to replace 40% of current jobs within the next 15 years. With this undisputable prognosis in mind, it is worth remembering that soft skills will remain the most sought for expertise in job markets across the globe.

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Write by Anastasia Martel, a specialist in Etiquette  

8 February 2022, United Kingdom

Category: Diplomacy

Reference: AM80222D

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

AUSTRALIAN PUBLIC DIPLOMACY

PROTOCOL AND ETIQUETTE

In June 2018, Australia’s very own High Commissioner to the United Kingdom, the then titled Honourable Alexander Downer, and his Twitter faux pas splashed over the Australian news.  What did he do that made Aussie headlines?

Two weeks after officially leaving his post as High Commissioner, he used his ‘business’ account to tweet support to his daughter, Georgina Downer, who was forging a career in Australian politics.  The secretary of Foreign Affairs and Trade Department, Frances Adamson, stated that Alexander Downer “mistakenly used the account instead of his own” stated the Adelaide Independent New Indaily, Friday, Jun 1, 2018.

The rapid evolution of mobile technology, together with the emergence of social media, has significantly changed, to communicating instantly, letting millions know facts, figures, actions, reactions, and interactions.  How can social media and diplomacy work hand-in-hand?

Modern public diplomacy is used for the promotion and enhancement of a countries profile, critical humanitarian and consular events, and the explanation of economic developments.  The use of public diplomacy allows for open, transparent, and accountable dialogue, which enhances friendly relations, monitors events, gauges public sentiment, gathers information, and explains government policies and programs.  However, the Australian government states in an Administrative Circular of July 2014 that social media does not replace traditional avenues of announcements.

It was noted that in 2009 the United States Government piloted a program that used social media outlets such as Twitter and Facebook in the Middle East, “increasing citizen engagement and civic participation”.  Also, that year the Israeli Foreign Ministry said they wanted to use social media to “focus less on Palestinian issues and more on the Iranian threat.” (Zhang & Fahmy et al., 2015).

For those in the diplomatic or government services that are tweeting, blogging, and using social media to get their word across to the masses through real-time channels, what guidelines do they follow?  Guiding them is the Department of Foreign Affairs and Trade’s Ethics, Integrity and Professional Standards Policy Manual and the Department of Communications and Parliamentary Branch.  Which begs the question, what can we do as individuals that are not working for the government department? How can we use social media mindfully?  Here are four tips for using social media to your advantage:

“Is my social media account private?”

Whether you have a public or private profile on social media, you are still leaving a digital footprint.  Whatever you post in word, photo, video, audio, or emoji can be screen-grabbed and passed around quickly, without your knowledge.

“What are my intentions today?”

Post information you want people to know and won’t regret one week, one year, or ten years from posting.  Always post positively and professionally.  Using courtesy is the best practice today.

“How can I keep safe?”

Keep personal information, such as your address, birth date, etc. off social media as hackers are constantly harvesting and farming for your personal information.

“What content will I display and post today?”

Be wise with photos, audio, and videos you take of other people.  Try to pixelate, blur or cut people out the best you can unless you have their consent to publish.  Consider your comments and the emojis that you attach to your comments.  Emojis have a powerful effect as non-verbal cues.  Adding emojis to social posts could bring confusion in interpretation.

“Ensure Intercultural Intelligence”

Symbols, emojis, illustrations, metaphors, and even the contextual meaning of words can be interpreted and experienced differently across countries and cultures. Mind your social media had a borderless reach and can be resent by anyone who has received it directly or indirectly.

Make sure that you master intercultural intelligence so that your message is “global proof” and will not cause embarrassing situations for you and the entity that you are representing.

May you use social media wisely and mindfully.

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 Written by Elizabeth SOOS, an expert in Etiquette  

27 January 2022, Australia 

Category: Diplomacy 

Reference: ES270121D

ProtocolToday is an expert organization, Founded by professionals with years of experience in Cultural Intelligence and Soft Diplomacy. They offer well-researched training programs to help you prepare for the international presence. Enhance your abilities to dine, converse, and present at an international stage.

Become discreet and make your mark!

5 DAYS EXECUTIVE PROGRAM IN GLOBAL MINDSET SKILLS (EP-20-21-C)

21 – 25  February 2022

Mode of Study: Online

Time: 10:00 – 14:00hrs | 16:00 – 20:00hrs CET (The Netherlands).

5 Masterclass of 4 hours each day;

The fee of participation is €350.00 p.p for the total program, including:

  • Method action Learning model;
  • Digital material;
  • Personalized assessment;
  • Certificate EQF 7 level of ProtocolToday Academy. 

BECOME A MINDFUL EXECUTIVE WITH THE SKILLS TO NAVIGATE
& OPERATE SMOOTHLY AROUND THE GLOBE

Global Mindset Skills
Learn Today & Practice Today

Background & Objectives

The world is transforming into a global village and needs executives who can navigate smoothly across cultures. 

Global Mindset Skills Provides you with:

  • A cosmopolitan outlook: understanding of global systems, global value chains, cultures, values, political and economic systems in other countries;
  • Mindfulness skills will understand cultural diversity communication and build relationships with different cultures and backgrounds worldwide.

Program of the Masterclass and topics:

International Business Etiquette        

Topics include: How to dress appropriately, personal style and its influence on your communication and introducing people in a business context;

Business Ethics & Professionalism

Topics include: Dealing with etiquettes dilemmas, personal issues, difficult people, effective communication, and communication with influence.

International Business Protocol

Topics include Seating protocol during meetings, the importance of ranks & status, impactful impressions, gift-giving etiquette & protocol.

International Cultural Intelligence

Topics include Cultural & emotional intelligence, understanding cultures, differences in thinking, problem-solving & decision making, conflict/negotiation style.

Dine like a Diplomat

Topics include Host duties, guest receiving protocol, dining table protocol, etiquette during dining & lunch, handling the silverware.

Participants are:

  • Government Representatives: Ambassadors, Diplomats, Honorary Consuls & Embassy Staff;
  • Business Professionals: Entrepreneurs, Consultants, Business Development Professionals;
  • Executives & Professionals: National & Local Government’s Officials, City Marketing & Investments Promotion Executives | International Organizations Staff;
  • Professionals are active in the Hospitality & Tourism Industry.

How to Apply: Fill and send the registration form, specify the date and name of the masterclass, we will send you the program and the bank detail to submit the participation fee to confirm your seat.

Register

SESSION: WHY DEVELOP A GLOBAL MINDSET?

20 January 2022

Time: 14:00 – 15:30 hrs. CET (The Netherlands)

Mode of Study: Online

Free participation 

In collaboration with 01Integral Solutions, Pakistan

A MINDFUL EXECUTIVE IS ABLE TO NAVIGATE
& OPERATE SMOOTHLY AROUND THE GLOBE

Global Mindset Skills
Learn Today & Practice Today

The world is transforming into a global village and needs executives who can navigate smoothly across cultures.
Globalization is changing the world in every aspect. Traditional industrial economies are transforming into entrepreneurial economies. There is a need for leaders, entrepreneurs, directors, managers, government officials, consultants and executives with global mindset skills, e.g. the skills for profound relations management with people from different cultures and with different values.

Topics are:

  • Meaning of a Global Mindset;
  • Business & Diplomatic Protocol;
  • The power of Culture in Business;
  • Soft Diplomacy Skills.

Participants are:

  • Government Representatives: Ambassadors, Diplomats, Honorary Consuls & Embassy Staff;
  • Business Professionals: Entrepreneurs, Consultants, Business Development Professionals;
  • Executives & Professionals: National & Local Government’s Officials, City Marketing & Investments Promotion Executives | International Organizations Staff;
  • Professionals are active in the Hospitality & Tourism Industry,
  • Students.

How to Apply: Fill and send the registration form, specify the date and name of the event in which you will participate.

Register

3 DAYS MASTERCLASS IN SOFT DIPLOMACY IN INTERNATIONAL BUSINESS (EP-12-03-21)

04 – 06  April 2022

Mode of Study: Online

Time: 10:00 – 14:00 hrs. | 16:00 – 20:00 hrs CET (The Netherlands)

Three days Masterclass of 4 hours each day;

The fee of participation is early bird €195.00 €216.00 p.p for the total program, including:

  • Method action Learning model;
  • Digital material;
  • Personalized assessment;
  • Certificate EQF 7 level of ProtocolToday Academy. 

BECOME A MINDFUL EXECUTIVE WITH THE SKILLS TO NAVIGATE
& OPERATE SMOOTHLY AROUND THE GLOBE

Global Mindset Skills
Learn Today & Practice Today

The world is transforming into a global village and needs executives who can navigate smoothly across cultures.
Globalisation is changing the world in every aspect. Traditional industrial economies are transforming into entrepreneurial economies. There is a need for leaders, entrepreneurs, directors, managers, government officials, consultants and executives with global mindset skills, e.g. the skills for profound relations management with people from different cultures and with different values.
Local companies are becoming international and must deal, directly or indirectly, with foreign business partners. They must cooperate with international clients, colleagues, stakeholders, agents, employees, etc. There is a need for soft skills.
In the entrepreneurial economy, companies are becoming smaller, international, less hierarchical, process-oriented, diverse, and driven by executives’ abilities to communicate, collaborate, and abilities for co-creation.

Masterclass and Topics:

  • International Business Etiquette;

  • International Business Protocol;

  • Dine like a Diplomat;

Key topics include:

  • Business card protocol & handshake. The art of conversation both in person and on the phone;
  • Hoe to dress appropriately, personal style and its influence on your communication;
  • Seating protocol by meetings;
  • Importance of rank & status;
  • Emotional intelligence;
  • The power of culture in business;
  • Power distance;
  • Host duties & his protocol;
  • Dining table protocol & etiquette;
  • Handling the silverware.

Participants are:

  • Government Representatives: Ambassadors, Diplomats, Honorary Consuls & Embassy Staff;
  • Business Professionals: Entrepreneurs, Consultants, Business Development Professionals;
  • Executives & Professionals: National & Local Government’s Officials, City Marketing & Investments Promotion Executives | International Organizations Staff;
  • Professionals are active in the Hospitality & Tourism Industry.

How to Apply: Fill and send the registration form, specify the date and name of the masterclass, we will send you the program and the bank detail to submit the participation fee to confirm your seat.

Register