Mexico City, 7 August 2022.

According to Adriana Flores, Executive Director of ProtocolToday, based in the Kingdom of the Netherlands, thirty women entrepreneurs and executives were trained to do business in Europe and Asia through the acquisition of international protocol skills, with which they will seek to open further the export horizons and services offered by Mexican companies abroad.

“In Mexico, the female sector that directs or is in charge of companies that seek to expand their products and services, but in many cases fails to make the great leap, so it requires establishing identification and communication with foreign entrepreneurs, and for this, you must know the cultures, business protocols, and negotiation systems of your potential partners in other countries,” professor Adriana Flores explained after completing an international protocol training cycle.

“It should be noted that, according to INEGI (Instituto Nacional de Etadistica y Geografía), the value of merchandise exports in April 2022 was 47,479 million dollars, with 43,655 million dollars of non-oil exports and 3,825 million dollars of oil companies.” In contrast, merchandise imports were 49,364 million dollars during the same period, representing a 25.7% annual increase. These findings highlight the importance of fortifying Mexico’s trade relations through assertive trade protocols.

“Mexican businessmen and women have great potential in the foreign market, but they must be able to negotiate with foreigners because doing business with the Chinese is not the same as doing business with Europeans, Americans, or Japanese, and even how to do business in Latin America,” Adriana Flores explained.

“Businessmen and diplomats must be prepared, in terms of protocol, for example, preparations for work team meetings, bilateral, trilateral, or multilateral business or international agreements; from what kind of gifts, dress codes, and even the food that should be served in these meetings,” Adriana Flores explained.

He also stated that he was able to train businessmen and women from Querétaro and Mexico City “as these entrepreneurs seek to explore or expand assertively to the national and international market.”

In addition, he stated, “Currently, ProtocolToday has trained around 300 entrepreneurs in several countries and is certified by the CPD (Continuing Professional Development), Standards Office UK, “Proof It’s Training You Can Trust,” to provide the best service at an international price and assist organisations in conducting a successful business because Mexico needs to strengthen its commercial relationships and open more business niches abroad now more than ever.”

For its part, the Honoris Causa Foundation, “United for a Better World,” presented Adriana Flores with the organisation’s Ibero-American Medal for her role as an agent of change and support for Mexican business abroad; she was appointed president in the Netherlands and leader in Ibero-America.

DHC Marco Tardelli, International President Fundación Honoris Causa DHC, was present at this act. Enrique Michel Velasco, FHC’s President of the Board of Directors, DHC Raquel Bessudo, Vice President of the Board of Directors, and DHC Marco Tardelli, FHC’s International President. Diplomatic and commercial representatives from the Netherlands and Saudi Arabia also attended.

In this event, the Foundation’s exhibitors agreed to express the winner’s critical contribution to promoting Mexican culture and business in Latin America, particularly in the Netherlands.

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