PRESS RELEASE BY NEWSPAPER REFORMA, CAPTANES. MEXICAN ENTREPRENEURS DEVELOP GLOBAL MINDSET SKILLS TO EXPAND INTO NEW MARKETS

MEXICAN AND FOREIGN ENTREPRENEURS DEVELOP GLOBAL MINDSET SKILLS TO EXPAND INTO NEW MARKETS

Mexico City, 7 August 2022.

According to Adriana Flores, Executive Director of ProtocolToday, based in the Kingdom of the Netherlands, thirty women entrepreneurs and executives were trained to do business in Europe and Asia through the acquisition of international protocol skills, with which they will seek to open further the export horizons and services offered by Mexican companies abroad.

“In Mexico, the female sector that directs or is in charge of companies that seek to expand their products and services, but in many cases fails to make the great leap, so it requires establishing identification and communication with foreign entrepreneurs, and for this, you must know the cultures, business protocols, and negotiation systems of your potential partners in other countries,” professor Adriana Flores explained after completing an international protocol training cycle.

“It should be noted that, according to INEGI (Instituto Nacional de Etadistica y Geografía), the value of merchandise exports in April 2022 was 47,479 million dollars, with 43,655 million dollars of non-oil exports and 3,825 million dollars of oil companies.” In contrast, merchandise imports were 49,364 million dollars during the same period, representing a 25.7% annual increase. These findings highlight the importance of fortifying Mexico’s trade relations through assertive trade protocols.

“Mexican businessmen and women have great potential in the foreign market, but they must be able to negotiate with foreigners because doing business with the Chinese is not the same as doing business with Europeans, Americans, or Japanese, and even how to do business in Latin America,” Adriana Flores explained.

“Businessmen and diplomats must be prepared, in terms of protocol, for example, preparations for work team meetings, bilateral, trilateral, or multilateral business or international agreements; from what kind of gifts, dress codes, and even the food that should be served in these meetings,” Adriana Flores explained.

He also stated that he was able to train businessmen and women from Querétaro and Mexico City “as these entrepreneurs seek to explore or expand assertively to the national and international market.”

In addition, he stated, “Currently, ProtocolToday has trained around 300 entrepreneurs in several countries and is certified by the CPD (Continuing Professional Development), Standards Office UK, “Proof It’s Training You Can Trust,” to provide the best service at an international price and assist organisations in conducting a successful business because Mexico needs to strengthen its commercial relationships and open more business niches abroad now more than ever.”

For its part, the Honoris Causa Foundation, “United for a Better World,” presented Adriana Flores with the organisation’s Ibero-American Medal for her role as an agent of change and support for Mexican business abroad; she was appointed president in the Netherlands and leader in Ibero-America.

DHC Marco Tardelli, International President Fundación Honoris Causa DHC, was present at this act. Enrique Michel Velasco, FHC’s President of the Board of Directors, DHC Raquel Bessudo, Vice President of the Board of Directors, and DHC Marco Tardelli, FHC’s International President. Diplomatic and commercial representatives from the Netherlands and Saudi Arabia also attended.

In this event, the Foundation’s exhibitors agreed to express the winner’s critical contribution to promoting Mexican culture and business in Latin America, particularly in the Netherlands.

ProtocolToday Academy of Protocol & Soft Diplomacy 

Mexican and Foreign Entrepreneurs develop a Global Mindset Skills to Expand into New Markets.

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Writer by Alvaro Cedillo, journalist and CEO 

7 August 2022, Mexico

Category: Press Release, Business Protocol 

Reference: AC07082022MX    

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

MEXICAN AND FOREIGN ENTREPRENEURS DEVELOP GLOBAL MINDSET SKILLS TO EXPAND INTO NEW MARKETS

August 3 and 4, 2022,  Exclusive Club de Expotadores, Mexico City

Mexican and foreign businesswomen have completed a two-day Executive Business Diplomatic Skills program to develop Global Mindset skills to Expand into new markets.

The Mexican business community, the government, and other stakeholders that drive and impact the national and local economy must be prepared and trained to deal with foreign business people, ambassadors, and other VIPs;

Knowledge of International Cultural Intelligence, Protocol and Etiquette (international) are essential tools to develop your skills (Soft Skills) and understand the mechanisms of new ways of doing business.

A few topics were:

Entrepreneurs from the public and private sectors were present:

Export, Diplomatic,  Journalist, Private university, Dutch chamber of commerce in Mexico Holland House.

among others.

Few testimonials:

“The clarity and punctuality of the information, the conclusion of the master Adriana Flores was what I liked the most.”

“Adriana’s clarity and the warmth of the entire team are more than a course; it is a complete experience of life.”

“As a result of this training, I changed my whole vision of life.”

“It has been such an enriching experience that practically all knowledge is applicable. Congratulations!”

“As a result of the training, improve my etiquette, protocol, diplomacy and communication skills to improve the image I project.”

Our special thanks to:

Mrs Paula Alatorre and team, and Club de Exportadores, Mexico City.

ProtocolToday is a capacity development company specializing in connecting values; culture throws soft power en protocol based on an understanding of the use of soft and hard power in de public and private sectors around the world, taking care of the image to work naturally. ProtocolToday enables organizations, embassies and individuals to meet the needs and expectations at national and international stages in the public and private sectors. Our masterclass training programs allow your staff to represent themselves and the organization with excellence and distinction.

All our programs and services are designed to share tailored information and “bridge” gaps.

Accreditation by CPD (Continuing Professional Development)  Standards Office UK.

Proof It’s Training You Can Trust! 

ProtocolToday Academy of Protocol & Soft Diplomay

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Our special thanks to:

Mrs Paula Alatorre and team, and Club de Exportadores, Mexico City.

LATINO COMMUNITIES ARE PROTAGONISTS OF THE HISTORY OF PEOPLES

The countries that make up the vast Spanish-speaking continent contribute uniquely through a mosaic of identities in their shared history, values ​​and customs. Argentina is one of those open-door countries with a dynamic, inclusive engine for those who have chosen to inhabit it.

Let us bear in mind that immigration is not synonymous with a phenomenon rooted in a historical past but rather a current dynamic process typical of an open-door society that understands it as a fundamental engine for its development and of a multipolar world in which we live people are looking for better opportunities.

General Deheza, an active, agro-industrialized city with strong ingrained values, is the geographical space of the interior of Argentina that can give examples of what is expressed in this article.

It is a city founded in 1893, initially called Colonia La Agrícola, inhabited by a handful of Creoles and natives willing to see it grow according to the possibilities of the time. Appointed as a municipality on January 21, 1929, it knew how to take its first steps with a renewed air, thanks to the European immigration that the Second World War imposed on them, forcing them to give up their lands and, in some cases, never return.

Today, converted into a city in total growth, with the experience to the surface and the years that guarantee it as a pioneer in agro-industrial activities, it can express that currently in its local soil. In addition, different Spanish-speaking communities have joined jointly and with a strong bond of brotherhood, which, together with their native Dehezinos and European immigrants, make up a thriving town in total development.

Peru, Chile, Brazil, Bolivia, Mexico, Paraguay, Colombia, the Dominican Republic and Uruguay are direct participants in each achievement obtained at a social level in our small dehezine homeland.

Union makes strength, embodied every February of each year in the staging of our Provincial Festival of the Collectivities. This festive space allows the inhabitants of Dehez to express gratitude to each Latino immigrant for their valuable cultural and generational contribution.

We must maintain that firm conviction of reaching out to our Latino brothers who are perhaps going through a delicate moment or are just looking for a new horizon for their personal growth.

Today we are participants in a cultural change that involves us all, which also requires communities to be encouraged to renew themselves. That is, knowing that they are also protagonists of our time, as they have been throughout history. It is a beautiful challenge to continue travelling together on the path of encounter in diversity, stimulating dialogue and sowing the seed of harmony to achieve the union of all as brothers.

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Writer by Gustavo Rafael Caballero, Journalist, Broadcaster, and Specialist in Ceremonial and Protocol.

05 Julio 2022, Argentina 

Category: Cultural Intelligence 

Reference: GC05072022CI  

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

GLOBAL IMPACT OF BUSINESS PROTOCOL

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“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

IMPORTANCE AND TIPS OF BUSINESS ETHICS

Sometimes we hear people say, “you must act ethically,” “what a lack of ethics,” or “this is not ethical,” among countless statements concerning the urgency of their incorporation into the workplace. However, what is evident for some, avoids being so for all. Achieving its full validity demands explicit conditions that, in my opinion, avoid framing the business activities of innumerable men and women.

Ethics involves including rules that indicate how to behave to ensure a worthy performance. It allows demonstrating attitudes and habits consistent with the organisation’s corporate values and that, in addition, must be sustainable over time. Therefore, we refer to each choice’s principles to guide our actions and decisions.

Proceeding ethically is not impossible, nor is it an abstraction. It demands proven self-esteem, transparency to make decisions -not always welcome and accepted- and solidly possessed precepts; we must integrate these elements unequivocally. In the name of “pragmatism,” it is intended, in countless circumstances, to place ethics in parentheses. Also, let us consider that the majority’s will, agreement, or pressure does not imply a correct decision. Hence the enormous importance of proceeding, at all times, with independence and distance from outside interference.

Nor let us seek refuge in the rest’s actions to justify ourselves. Let us act with individuality; let us decline to resort to various forms of “moral disconnection” to minimise or protect our positions. Ethics requires autonomy, firmness, conviction, and courage. It will be inapplicable in fearful, hesitant, skittish, and cowardly beings. Remember!

The work environment makes it possible to realise the difficulties and misunderstandings about its implementation or its coincidence with corporate policies. However, it enhances the image, gives credibility, and provides prestige. It is a magnificent cover letter and represents added value. In short, it will unfold new opportunities and achievements.

Next, I explain several practical recommendations, beyond our hierarchy, for the scope of work. It is only about reflections and suggestions associated with good business practices, whose value will depend on the solvency and conviction to interpret the obligatory transcendence of ethics unambiguously.

Make transparency an acting style. This is part of a virtuous circle aimed at promoting trust and, therefore, the creation of a coexistence that will facilitate bearable reciprocity with its collaborators, customers, suppliers, etc. Likewise, it conceives a space of a more excellent approach for business.

Practice loyalty. It is one of the most esteemed values ​​due to its vast repercussion; it will be an unquestionable manifestation of your whole spirit of identity and commitment to the organisation. It is difficult and a medium-full of temptations, betrayals, and ephemeral fidelities.

Proceed discreetly. Keep absolute confidentiality even when they are not confidential topics. Moderation will make it easier to make it worthy of consideration. Own your silence instead of being a slave to the words exposed in moments of recklessness. This quality can ensure your job stability.

Assume tolerance as an expression of your soft skills. Be able to forge a healthy interaction with those who, for religious, social, ideological, sexual reasons, etc., have opposing views to yours. Apply empathy and accept human differences. Discrepancies provide us with learning, contributions, and positive connotations.

Be consistent between what you think, feel, say, and do. Make up your mind to carry out this light exercise in a context dominated by interests, calculations, and opportunism. Have the modesty to communicate what you conceive – keeping adequate correction and tact – and decline to declare what others want to hear. Ignore flattering or complicit comments. This painful custom is normalised in teachers’ meetings made up of submission, apathy, and sordid silence.

Exercise respect as a factor of integration. Recognition of the rights of others, good education, and kindness distinguishes, opens doors, enhances personality, and generates an optimal space for understanding. It will make the connection with your peers more pleasant and contribute to an excellent work environment.

Our performance evidences our values ​​and guidelines and reveals the genuine dimension of our ethics. Let us have the indissoluble conviction of internalising it as an inspiring and hopeful light, despite the darkness, obstacles, and apathy we face. I evoke with enthusiasm the words of the famous Australian writer Morris West: “Example is the lesson that all men can read.” 

 http://wperezruiz.blogspot.com/

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Writer by Wilfredo Pérez Ruiz, Teacher, communicator, and consultant in protocol, ceremonial, social etiquette, and public relations.

04 June 2022, Peru 

Category: Business Ethics

Reference: WP04072022BE    

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

SESSION DEVELOP A GLOBAL MINDSET AND SOFT DIPLOMACY SKILLS

18  October 2022

Time: 16:00 – 17:30 hrs. CET (The Netherlands) |  17:00 – 18:30 hrs. EAT (Madagascar)

YOUR LOCAL TIME

Mode: Online | Free Admission!

Session by:

ProtocolToday Academy of Protocol & Soft Diplomacy

In collaboration with Nathalie ANDRIA-MANANTENA,  Agent Diplomatique et Consulaire, Madagaskar

BECOME A MINDFUL EXECUTIVE WITH THE SKILLS TO NAVIGATE
& OPERATE SMOOTHLY AROUND THE GLOBE

Global Mindset Skills
Learn Today & Practice Today

The world is transforming into a global village and needs executives who can navigate smoothly across cultures.
There is a need for leaders, entrepreneurs, directors, managers, government officials, consultants, and executives with global mindset skills, e.g., the skills for profound relations management with people from different cultures and with different values.

Local companies are becoming international and must deal, directly or indirectly, with foreign business partners. They must cooperate with international clients, colleagues, stakeholders, agents, employees, etc. There is a need for soft skills.

Topics are: 

  • Why is it essential to develop a global mindset?
  • The benefits that you and your company or embassy will obtain;
  • The impact that will have on the image of your company or embassy.

Participants are:

  • Young Diplomats,  Young Business people;
  • Government Representatives: Ambassadors, Diplomats, Honorary Consuls & Embassy Staff;
  • Business Professionals: Entrepreneurs, Consultants, Business Development Professionals;
  • Executives & Professionals: National & Local Government Officials, City Marketing & Investments Promotion Executives | International Organizations Staff;
  • Professionals are active in the Hospitality & Tourism Industry.

PROTOCOL IN THE INTERNATIONAL RELATIONS OF THE COMPANY PART II

In part, I of the article “Protocol in the International Relations of the Company,” the elements to be considered in the preparations for a trip of senior officials of a company were analyzed. The protocol in the company field is being established as a necessity. The correct use of the tools provided by the protocol is important in building a corporate reputation through the business trips of the company’s senior officials. In this second part, some points made during the trip will be reviewed as other important considerations when executing a business trip.

Objectives, you have to establish the objectives to be achieved during the trip and then assess whether they were achieved. Some of them could be the following:

  •  Visit companies to learn first-hand about their development.
  • Specify technological support agreements.
  • Sign strategic alliances for representation.

Meetings, organize all the meetings that the directors of the company will have before the trip and inform them in detail (date, duration, location, participants, topics to be discussed, etc.) of each one of them.

Contacts, two phone books, and addresses of interest will be provided to any of the senior managers for any incident. The contact list for meetings and coordination of the city to visit and a list of emergency contacts.

The list of contacts must contain the institution’s name, name, and surname of the contact person, position, telephone number, and address.

The emergency numbers list must contain the institution’s name, telephone number, and address.

 Institutional Gifts are one of the formal aspects of institutions and help generate good relationships; they are the details attached to the courtesy that can be seen in the gifts.

These gifts implicitly entail signs of respect, liking, and gradually achieving a greater degree of trust between both parties, elements that, in the medium and long term, can represent indisputable support when making certain decisions or signing an agreement. specific. These gifts will be aligned with company policy.

Among the considerations we will have is that great care will be taken in its packaging, a wrapper with the company logo, and a good presentation. Adding a card with a handwritten message from the general manager is suggested.

 Dossier for the meetings, a company dossier will be prepared in Spanish and English for the work meetings to be held with the different companies.

 Cultural dossier of the destination country; in this dossier, you will find very relevant information about the destination, as well as how to do business with locals and essential data such as restaurants with vegan options, taking care of all the details for senior managers, among other information necessary for this business trip.

Budget, one of the neuralgic parts of the success of the organization of the trip is undoubtedly the budget because, with it, we will know what we can and cannot do for this trip. The budget should not be limited to creating a good image of the company in front of the business people with whom the meetings and activities will take place.

 In conclusion, the trip’s success will depend significantly on knowing the culture and the ability to assimilate it quickly. It is essential to take care of all the trip details and provide as much prior information as possible to the company’s managers. The protocol staff is responsible for preparing the information described in this article to get the most out of this trip and achieve the objectives set.

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Writer by Jorge Prado, Specialist in Protocol and Events

28 June 2022, Peru

Category: Business Protocol 

Reference: JP28062022BP

Photography: Eva Darron    

   

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

THE PROTOCOL IS A STRATEGIC COMMUNICATION TOOL

The protocol is a key tool in the relations of public bodies. It is communication used by institutions to convey different messages. This can be verified in countless situations and, above all, in numerous events, the latter being the space in which the protocol acquires its true meaning.

Of course, political communication is no stranger to this situation since taking care of the protocol and reinforcing it helps convey those messages or those ideas that go beyond the discourse itself. It continues to be key in relationships in public bodies.

Being clear about your rules makes a difference. Society has changed, so the protocol has had to adapt to the new times.

The era of digitalization is the factor of these changes. Still, protocol continues to be the guideline that marks the path for public institutions to succeed, both in the great political summits and in the daily relationship with the society they have chosen, as their representatives.

The Directorate of Protocol and Ceremonial of the municipality of General Deheza works tirelessly to achieve the objectives set by the officials that compose it. These objectives seek to facilitate a framework of order and structure in which actions can be carried out orderly. These are perfectly legislated through Ordinances and Decree and applied as the procedures and customs of the municipality.

It is a discipline with such a unique complexity that, by extension, it has also been assimilated into everything related to organizing events in the popular sphere. Well, it has begun to be claimed spontaneously outside the official sphere. Without knowing too much about this, different areas began to feel that it is a modern trend that adds significant value to reputation and what we now call mostly brand.

As protocol professionals, we have to bear in mind that its regulations are an essential ingredient, that they unify, affirm, and consolidate the values and political identity of the municipality.

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Writer by Gustavo Rafael Caballero, 

Specialist in Ceremonial and Protocol, and Journalist.

27 June 2022,  Argentina 

Category: Business Protocol

Reference: GR27062022BP    

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

VIP Interview with Reinier W.L Russell, Lawyer and Honorary Consul of Brazil to the Kingdom of The Netherlands

VIP Interview with Reinier W.L Russell, Lawyer and Honorary consul of Brazil to the Kingdom of The Netherlands, Amsterdam, 7 June 2022

About Reinier Russell

Russell Advocaten was founded in 1943 by Mr W.M.J. Russell, especially for business.

Reinier Russell specializes in corporate, human resources, real estate and government issues. He has been a lawyer since 1990. He is also a certified mediator. 

Reinier is a member of the Board of Directors of the International Society of Primerus Law Firms. In addition to his work as a lawyer, Reinier is an honorary consul of Brazil and director of various charitable institutions.

What does your company do?

We are a law firm in Amsterdam, the Netherlands, that has been in operation for nearly 80 years and specialises in international business in Dutch markets. We deal with all aspects of foreign investors on the Dutch market, whether they have subsidiaries here or are just starting, whether they have employment here or are looking to relocate. As you are aware, the Netherlands is very safe, and everyone is bilingual. If you walk through a park in the Netherlands, everyone speaks any language from all over the world, and people love it here. We have one client with  300 employees, with only two Dutch people and 298 from all over the world. This makes the Netherlands very international, and we often say it is a gateway to Europe because if you make it here, you will also make it in Germany, France, Portugal, and Spain.

How is it to be a successful businessman in the Netherlands?

Of course, the last two years during Covid were difficult; fewer incoming treats, less tourism, and the higher costs prevented people from visiting their families abroad. That was difficult for them, and governments stepped in to help business people with financial subsidies. We are still very much international-focused, making it more difficult. However,  we now see a lot of work going on. People continue to flock to the Netherlands, believing it to be a haven.

How did you handle the culture gaps?

To begin with, language is very important; some countries want lawyers that speaks their language. We believe speaking a language is not as crucial as understanding someone’s business. We understand our clients’ businesses whether we represent them as an airline or a local producer. We don’t mind, but we know the company’s circumstances and on the working floor. Finally, you have to go to court, where the judge reviews three or four parties of the day, and you have to explain to the judge what is going on, what the specific circumstances are, and why being late in international delivery, for example, is so harmful to business and why there are damages. You will find that an hour later, the Judge is doing something completely different. Legally, you start with the contracts, establish the facts and circumstances of the case, and then go from there. This compels us to visit our clients and walk them through their operations to understand their processes better. When dealing with clients, you must first serve their needs and respect them. However, we are dealing with actual Dutch courts and Dutch judges, and we know our way around the legal system. Fact-finding is critical because the facts are based on what is happening within the company. Working with officers like collar workers is very different from working for a company with blue-collar workers and other circumstances.

Can you give us a few examples of cases and how you handled the case from law and soft diplomacy perspectives?

It is not always the best way to make a demand by knocking on someone’s door; perhaps it is better to first talk to someone and sit around the table. However, it is already a few years that we have new instruments such as mediation, whereby we are seated around a table, discussing the needs of one party with the needs of the other. How can we come to a mutual solution, and if that doesn’t work, we can still go to court and seize someone’s assets. Such actions can make the other party afraid or start new fights, which are not always the best options. In some cases, it is strongly advised to begin with the talk or a simple demand curve. There are numerous factors to consider, including the language spoken by the individual, regional and local issues, and the interests of both our clients and the opposing party.

You are also part of the business consulate here in the Netherlands. Would you like to share your role in this case?

I’ve been an Honorary Consul of Brazil for nearly 30 years. I have Brazilians who have difficulties in the Netherlands, such as losing their wallets, tickets, and passports. We promote the economy, trade,  culture, and tourism is on the rise again. It is always nice to have someone nearby for help when you are in trouble. I’m always thinking that if I get into trouble anywhere in Brazil and a  Dutch consul comes to help me, I would be overjoyed.  I am also chairman of Corps Consulaire Netherlands  Last year; Corps Consulaire Netherlands celebrated its 25th anniversary by publishing a beautiful book featuring 25 interviews with consuls from around the world because every country, every consul creates their networks to meet the needs of their respective countries. Every different story from 25 colleagues about what happened during their consular years was very nice to read, and I can tell you these are magnificent stories.

Compared to my legal profession, being a consul is a different challenge that cannot be planned. If  a problem arises, you can’t say, “I’m going on vacation now; call me next week.” The problem must be resolved today or tomorrow, so you must change your planned schedule and begin working on it. When problems arise, you need a well-connected network to reach out to people. Because you never know how a situation will escalate, you must have made connections before it occurs.

 Would you like to give a few pieces of advice to young diplomats and business people?

Facts! Facts, facts, facts! We always return to the facts when dealing with young partners and entrepreneurs. “Solve my problem, don’t look in an old contract, but solve” despite the fact that we must refer to the old contract. So, if you start your own business, make a good employment contract that includes general terms, set up your business correctly, and spend your money wisely to build it up from the start in an orderly manner that will pay out later when problems arise. In addition, meet with your company’s council, employees, customers and joint venture partners to determine whether you want what the other wants. This supports negotiation because it is not always what you want yourself nowadays. 

Of course, ethics are very important. There are laws against bribery in England, so we always include bribery and good governance corruption in our international clients. Since social media has bridged the gap between employers and employees, incorporating social media clauses is also one of the aspects to include when doing business.

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Exclusive interview by VIP Special Edition Magazine Global Mindset the Netherlands 

Interviewed by Adriana Flores, Executive Director of ProtocolToday and Expert in Protocol & Soft Diplomacy

Rewrite by Eric Muhia, International Studies and Diplomacy Graduate Student

Translate to Spanish by Adriana Flores and Wilfredo Pérez 

Photo and video by Mick de Jong

Rights reserved by ProtocolToday 

Our Thanks to the Firm Russel, Amsterdam The Netherlands

THE ORDER “THE SUN OF PERU”

I wish to relate the background, importance, and behind-the-scenes of the most significant distinction granted by the Peruvian State, whose origins go back to the birth of our republican life when the “Protector of Liberty of Peru” instituted it on October 8, 1821, to recognize the self-sacrifice of brave liberators, virtuous citizens, and good men.

In its beginnings, it was called “La orden del sol,” and according to the device signed by José de San Martín and his Minister of War and Navy, Bernardo Monteagudo, it was divided into three classifications: Founders, Meritorious, and Associates. The Founders were Generals Juan Gregorio de Las Heras, Juan Álvarez de Arenales, and Toribio Luzuriaga y Mejía, among other officers “in consideration of their distinguished services, Field Marshal Marquis of Torre Tagle, Colonel of the Numancia Battalion D. Tomas Heres and Lieutenant General Conde de Valle-Oselle,” who would enjoy preferences to occupy state positions.

The Meritorious were the members of the army from the class of lieutenant colonel up to and including second lieutenant, “whose election will be made by a meeting of the chiefs of the army presided over by the general in chief, bearing in mind the service records of the officers of each body and of the other particular circumstances that recommend them.” Associates were appointed to the nationals of any jurisdiction “who have made or will make creditors of public appreciation, to a less eminent degree than the previous ones, in the opinion of the Great Council.”

Likewise, a Great Council of the Order was established, made up of the “Supreme Chief, whether or not he is of the Order, who will be its ex officio president, a vice-president who will be the oldest among the chiefs of the army present, and nine Founders, all elected by the president of the Council,” who would have an annual pension. Unfortunately, the “Order of the Sun” was briefly valid: on March 9, 1825, the Constituent Congress declared it “extinct.”

Coinciding with the centenary of National Independence, President Augusto B. Leguía (1919-1930) restored it, on April 14, 1921, with the name “El Sol del Perú.” In this regard, Jorge Zamora Botta, in his text entitled “The Order of the Sun of Peru, 1821 – 1921,” asserts: “… It was also restored ‘to exalt the merits contracted in his service by foreigners.’ It was done on that occasion with four grades or classes: Grand Cross, Grand Officer, Commander, and Officer. The first copies were made by the famous French House Arthus Bertrand, from Paris, to begin later to be manufactured in our renowned National Mint. In the following decade, during the presidency of Oscar R. Benavides, the degree of Knight would be added, and it is with these five degrees that it is granted to this day”. Its validity is regulated by the law of August 31 and by regulation of September 6 (1923).

Its design preserves the original artistic conception and incorporates the coat of arms created in 1825. The badge is a radiant sun with gold rays; in the center, it shows the national coat of arms in relief, surrounded by a circle with enamel on its upper part—Red and white on the lower side. On the red color, it bears the inscription: “El Sol del Perú” and on white the date of its foundation: “1821”. This disc is surrounded by a crown of laurels in gold, in green varnish in the case of the large cross plate. When it is granted to sovereigns or heads of state, as well as to notable personalities, the scale of the symbols of the first degree will bear a circle of diamonds.

This award, considered the oldest in America, is conferred to “reward the extraordinary services rendered to the country by Peruvians, civilians, and military, as well as to extol the merits contracted in their service by foreigners.” The Grand Master of the Order is the first president, and its Chancellor is the Minister of Foreign Affairs. By tradition, it is assigned in its highest degree to the president-elect -before being sworn in by the Congress of the Republic- in the Palacio de Torre Tagle.

According to what is stipulated in the directive of the Ceremonial of the Diplomatic Service of the Republic, its imposition corresponds to the Ministry of Foreign Affairs. This can be granted by the Chancellor or, on his behalf, by the vice-chancellor or by the national director of Protocol and Ceremonial of the State. On occasions, it has been imposed by the head of the Executive Power when the act takes place in the Government Palace.

The ceremony begins with the reading of the resolution that confers the decoration, then the person in charge of the Foreign Relations portfolio will pronounce a few words and will proceed to impose the insignia and deliver the respective diploma; Next, the honoree will express his gratitude and, conclude, the attendees will be greeted.

In recent decades, personalities from the most varied disciplines and origins have received it in its highest category, such as Víctor Raúl Haya de la Torre, Fernando de Szyszlo Valdelomar, Luis Bedoya Reyes, Luis Jaime Cisneros Vizquerra, Mario Vargas Llosa, José de la Puente Candamo, Ricardo Vega Llona, ​​Beatriz Merino Lucero, Henry Pease García, Valentín Paniagua Corazao, Manuel Aguirre Roca, Miguel Baca Rossi, Augusto Tamayo Vargas, Walter Alva Alva, among many more.

Let us evoke, with a reflective spirit and fervent conviction, the message of the Argentine hero: “…The Order of the Sun may be the heritage of the liberating warriors, the prize of virtuous citizens, and the reward of all worthy men. It will last as long as some remember the fame of the heroic years because the institutions that are formed at the beginning of a great era are perpetuated by the ideas that each generation receives when it passes through the age in which it respectfully investigates the origin of what have revered their fathers.”

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Writer by Wilfredo Pérez,  Expert in Etiquette and Protocol

21 June 2022, Peru 

Category: Business Protocol 

Reference: WP21062021BP    

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