MULTINATIONAL COMPANIES IN A GLOBALIZED WORLD

Globalization has increased competitiveness in all areas, contributing to a significant increase in efficiency. When applied to the economy, it is possible to reach more products, markets never imagined, and potential clients who were previously unreachable. This global perspective on the world enables proper management, particularly of companies and business processes, allowing for more precise progress.

Other factors to consider in the face of these changes are modernization and professionalization, which must be accomplished in a highly competitive environment. In reality, amateurs or those who do not use modern techniques have no place. With the entire world at its disposal in this scenario, businesses can choose where to locate their headquarters and premises. Multinational corporations can now dramatically expand their manufacturing and operations from one country to another. This advantageous advantage has strengthened them ahead of the negotiations, allowing them to restructure their economy.

In the face of globalization, multinational corporations direct their operations from a central headquarters, establishing new subsidiaries abroad but not decentralizing their administration. Recognized multinational corporations have factories in various parts of the world using this model. Globalization has brought many benefits to cities in a country’s interior with strong intentions of growth and commercial development abroad. This is especially true for cities whose geographical borders obstruct their genuine product and ability to make themselves visible through excellent productions. Such is the case with General Deheza, a business city par excellence with hundreds of industries and companies, primarily in the oil, milling, agro-industrial, and metal-mechanic sectors, which have been able to fully develop thanks to globalization.

Globalization, since its arrival, has increased competitiveness in all existing areas while also significantly increasing efficiency. When applied to the economy, it allows for the reach of previously unattainable products, markets, and potential customers. This global perspective allows us to manage companies and business processes more effectively, allowing us to advance with greater precision. Other factors to consider in the face of these changes are modernization and professionalization, both of which are carried out in a highly competitive environment. Given this reality, amateurs or those who do not use modern techniques have no place. With the entire world at their disposal in this scenario, businesses can choose where to locate their headquarters and premises. Multinational corporations can now significantly expand their production and operations from one country to another. This advantageous advantage has strengthened them ahead of the negotiations, allowing them to restructure their economy.

In the face of globalization, multinational corporations direct their operations from a central headquarters, establishing new subsidiaries abroad but not decentralizing their administration. Recognized multinational corporations have factories in various parts of the world using this model. Globalization has brought many benefits to cities in the interior of a country that have strong intentions of international growth and commercial development. This refers specifically to cities whose geographical locations prevent them from promoting their genuine product and making themselves visible through their excellent productions. Such is the case with General Deheza, a business city par excellence with hundreds of industries and companies, primarily from the oil, milling, agro-industrial, and metalworking sectors, which have been able to thrive thanks to globalization.

An industrial settlement, on the other hand, frequently officiates a direct connection with the outside world, bringing with it the same outstanding visits to which each protocol knowledge can be applied. Comparative cultures, illustrious visitors’ ceremonies, business, and everything else that comes with being a good host. It is once again emphasized that the protocol is a strategic tool for specifying a perfect communication thread and the goals that every industry and company pursue. A large window that allows access to the outside world. Globalization brings us face to face with this reality, requiring the commercial facet of a city, province, or entire country to demonstrate its virtues and competencies for excellent institutional progress.

VIP SPECIAL EDITION

ADVERTISE YOUR COMPANY INTERNATIONALLY IN OUR MAGAZINE GLOBAL MINDSET

PROTOCOLTODAY ACADEMY OF PROTOCOL & SOFT DIPLOMACY 

Share this article
Facebook
Twitter
LinkedIn

Writer by Gustavo Rafael Caballero, Journalist and Event Organizer

 6 September 2022, Argentina 

Category: Business Protocol

Reference: GC06092022BP    

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

THE VALUE OF CULTURAL COMMUNICATION IN PUBLIC SPEAKING

INTERCULTURAL COMMUNICATION

Public speaking is serious business for politicians.

Where did it go wrong for President Macron and former immigration minister Peter Dutton?

The Advertiser stated in September 2015, while attending the Pacific Island Forum hosted by Papua New Guinea, “Noting that a meeting to discuss refugee resettlement was running a little late.” Mr Dutton joked that it was on “Cape York time,” to which Prime Minister Abbott responded, “We had a little of that up in Port Moresby.” A media blunder.

In May 2018, French President Emmanuel Macron called Australian Prime Minister Malcolm Turnbull’s wife “delicious.” Unfortunately, the two leaders’ conversation was lost in translation. Delicieux can also mean delightful in French. It’s worth noting that the Australian and French media outlets addressed this media blunder in very different ways. According to France 24, “Australia’s prime minister said on Thursday that his wife was ‘flattered and charmed’ to be described as ‘delicious’ by President Emmanuel Macron, a compliment that has sparked lighthearted speculation during the French leader’s first official visit.” The full-page cover of the Sydney-based Daily Telegraph featured Macron’s head superimposed with the French-inspired lothario comic ‘Pepe le Pew.’ The two opposing views on the French president resulting from one speech gaffe are intriguing.

Speaking to the media, at events, and in other capacities is part of the job of a CEO, minister, or governor. Leaders in government or business receive intensive training to represent their organisations, specialising in different types of communication and interacting with the media. Delivering key messages, anticipating questions, crisis management, learning to be in control, body language, video production, answering questions diplomatically, and avoiding common pitfalls such as journalist tricks and hard-hitting questions are all part of training. It only takes one lousy interview to ruin your reputation. Did the leaders’ reputations suffer as a result of their mistakes? No, they all reacted quickly, thanks to their media training. Perhaps some etiquette awareness training would have prevented the headlines. Did Macron’s team conduct cultural research on Australian culture and check for translational issues?

Could the former Australian ministers have used cultural awareness as a guide and remembered Ronald Reagan’s fate with a microphone in the 1980 election debate? Yes, the answer is unequivocal.

VIP SPECIAL EDITION

ADVERTISE YOUR COMPANY INTERNATIONALLY IN OUR MAGAZINE GLOBAL MINDSET

PROTOCOLTODAY ACADEMY OF PROTOCOL & SOFT DIPLOMACY 

References: 

https://www.france24.com/en/20180503-australia-first-lady-lucy-turnbull-flattered-macron-delicious-faux-pas   

https://www.adelaidenow.com.au/business/breaking-news/dutton-faux-pas-offends-islanders/news-story/12ed0f87b7c45dcebeb92e671551048d

Share this article
Facebook
Twitter
LinkedIn

Writer by Elizabeth Soos, specialist in Etiquette

31 August 2022, Australia

Category: Cultural Intelligence 

Reference: ES310822CI    

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

PRESS RELEASE BY NEWSPAPER REFORMA, CAPTANES. MEXICAN ENTREPRENEURS DEVELOP GLOBAL MINDSET SKILLS TO EXPAND INTO NEW MARKETS

MEXICAN AND FOREIGN ENTREPRENEURS DEVELOP GLOBAL MINDSET SKILLS TO EXPAND INTO NEW MARKETS

Mexico City, 7 August 2022.

According to Adriana Flores, Executive Director of ProtocolToday, based in the Kingdom of the Netherlands, thirty women entrepreneurs and executives were trained to do business in Europe and Asia through the acquisition of international protocol skills, with which they will seek to open further the export horizons and services offered by Mexican companies abroad.

“In Mexico, the female sector that directs or is in charge of companies that seek to expand their products and services, but in many cases fails to make the great leap, so it requires establishing identification and communication with foreign entrepreneurs, and for this, you must know the cultures, business protocols, and negotiation systems of your potential partners in other countries,” professor Adriana Flores explained after completing an international protocol training cycle.

“It should be noted that, according to INEGI (Instituto Nacional de Etadistica y Geografía), the value of merchandise exports in April 2022 was 47,479 million dollars, with 43,655 million dollars of non-oil exports and 3,825 million dollars of oil companies.” In contrast, merchandise imports were 49,364 million dollars during the same period, representing a 25.7% annual increase. These findings highlight the importance of fortifying Mexico’s trade relations through assertive trade protocols.

“Mexican businessmen and women have great potential in the foreign market, but they must be able to negotiate with foreigners because doing business with the Chinese is not the same as doing business with Europeans, Americans, or Japanese, and even how to do business in Latin America,” Adriana Flores explained.

“Businessmen and diplomats must be prepared, in terms of protocol, for example, preparations for work team meetings, bilateral, trilateral, or multilateral business or international agreements; from what kind of gifts, dress codes, and even the food that should be served in these meetings,” Adriana Flores explained.

He also stated that he was able to train businessmen and women from Querétaro and Mexico City “as these entrepreneurs seek to explore or expand assertively to the national and international market.”

In addition, he stated, “Currently, ProtocolToday has trained around 300 entrepreneurs in several countries and is certified by the CPD (Continuing Professional Development), Standards Office UK, “Proof It’s Training You Can Trust,” to provide the best service at an international price and assist organisations in conducting a successful business because Mexico needs to strengthen its commercial relationships and open more business niches abroad now more than ever.”

For its part, the Honoris Causa Foundation, “United for a Better World,” presented Adriana Flores with the organisation’s Ibero-American Medal for her role as an agent of change and support for Mexican business abroad; she was appointed president in the Netherlands and leader in Ibero-America.

DHC Marco Tardelli, International President Fundación Honoris Causa DHC, was present at this act. Enrique Michel Velasco, FHC’s President of the Board of Directors, DHC Raquel Bessudo, Vice President of the Board of Directors, and DHC Marco Tardelli, FHC’s International President. Diplomatic and commercial representatives from the Netherlands and Saudi Arabia also attended.

In this event, the Foundation’s exhibitors agreed to express the winner’s critical contribution to promoting Mexican culture and business in Latin America, particularly in the Netherlands.

ProtocolToday Academy of Protocol & Soft Diplomacy 

Mexican and Foreign Entrepreneurs develop a Global Mindset Skills to Expand into New Markets.

Share this article
Facebook
Twitter
LinkedIn

Writer by Alvaro Cedillo, journalist and CEO 

7 August 2022, Mexico

Category: Press Release, Business Protocol 

Reference: AC07082022MX    

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

MEXICAN AND FOREIGN ENTREPRENEURS DEVELOP GLOBAL MINDSET SKILLS TO EXPAND INTO NEW MARKETS

August 3 and 4, 2022,  Exclusive Club de Expotadores, Mexico City

Mexican and foreign businesswomen have completed a two-day Executive Business Diplomatic Skills program to develop Global Mindset skills to Expand into new markets.

The Mexican business community, the government, and other stakeholders that drive and impact the national and local economy must be prepared and trained to deal with foreign business people, ambassadors, and other VIPs;

Knowledge of International Cultural Intelligence, Protocol and Etiquette (international) are essential tools to develop your skills (Soft Skills) and understand the mechanisms of new ways of doing business.

A few topics were:

Entrepreneurs from the public and private sectors were present:

Export, Diplomatic,  Journalist, Private university, Dutch chamber of commerce in Mexico Holland House.

among others.

Few testimonials:

“The clarity and punctuality of the information, the conclusion of the master Adriana Flores was what I liked the most.”

“Adriana’s clarity and the warmth of the entire team are more than a course; it is a complete experience of life.”

“As a result of this training, I changed my whole vision of life.”

“It has been such an enriching experience that practically all knowledge is applicable. Congratulations!”

“As a result of the training, improve my etiquette, protocol, diplomacy and communication skills to improve the image I project.”

Our special thanks to:

Mrs Paula Alatorre and team, and Club de Exportadores, Mexico City.

ProtocolToday is a capacity development company specializing in connecting values; culture throws soft power en protocol based on an understanding of the use of soft and hard power in de public and private sectors around the world, taking care of the image to work naturally. ProtocolToday enables organizations, embassies and individuals to meet the needs and expectations at national and international stages in the public and private sectors. Our masterclass training programs allow your staff to represent themselves and the organization with excellence and distinction.

All our programs and services are designed to share tailored information and “bridge” gaps.

Accreditation by CPD (Continuing Professional Development)  Standards Office UK.

Proof It’s Training You Can Trust! 

ProtocolToday Academy of Protocol & Soft Diplomay

Share this article
Facebook
Twitter
LinkedIn

Our special thanks to:

Mrs Paula Alatorre and team, and Club de Exportadores, Mexico City.

LATINO COMMUNITIES ARE PROTAGONISTS OF THE HISTORY OF PEOPLES

The countries that make up the vast Spanish-speaking continent contribute uniquely through a mosaic of identities in their shared history, values ​​and customs. Argentina is one of those open-door countries with a dynamic, inclusive engine for those who have chosen to inhabit it.

Let us bear in mind that immigration is not synonymous with a phenomenon rooted in a historical past but rather a current dynamic process typical of an open-door society that understands it as a fundamental engine for its development and of a multipolar world in which we live people are looking for better opportunities.

General Deheza, an active, agro-industrialized city with strong ingrained values, is the geographical space of the interior of Argentina that can give examples of what is expressed in this article.

It is a city founded in 1893, initially called Colonia La Agrícola, inhabited by a handful of Creoles and natives willing to see it grow according to the possibilities of the time. Appointed as a municipality on January 21, 1929, it knew how to take its first steps with a renewed air, thanks to the European immigration that the Second World War imposed on them, forcing them to give up their lands and, in some cases, never return.

Today, converted into a city in total growth, with the experience to the surface and the years that guarantee it as a pioneer in agro-industrial activities, it can express that currently in its local soil. In addition, different Spanish-speaking communities have joined jointly and with a strong bond of brotherhood, which, together with their native Dehezinos and European immigrants, make up a thriving town in total development.

Peru, Chile, Brazil, Bolivia, Mexico, Paraguay, Colombia, the Dominican Republic and Uruguay are direct participants in each achievement obtained at a social level in our small dehezine homeland.

Union makes strength, embodied every February of each year in the staging of our Provincial Festival of the Collectivities. This festive space allows the inhabitants of Dehez to express gratitude to each Latino immigrant for their valuable cultural and generational contribution.

We must maintain that firm conviction of reaching out to our Latino brothers who are perhaps going through a delicate moment or are just looking for a new horizon for their personal growth.

Today we are participants in a cultural change that involves us all, which also requires communities to be encouraged to renew themselves. That is, knowing that they are also protagonists of our time, as they have been throughout history. It is a beautiful challenge to continue travelling together on the path of encounter in diversity, stimulating dialogue and sowing the seed of harmony to achieve the union of all as brothers.

VIP SPECIAL EDITION

ADVERTISE YOUR COMPANY INTERNATIONALLY IN OUR MAGAZINE GLOBAL MINDSET

PROTOCOLTODAY ACADEMY OF PROTOCOL & SOFT DIPLOMACY 

Share this article
Facebook
Twitter
LinkedIn

Writer by Gustavo Rafael Caballero, Journalist, Broadcaster, and Specialist in Ceremonial and Protocol.

05 Julio 2022, Argentina 

Category: Cultural Intelligence 

Reference: GC05072022CI  

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

GLOBAL IMPACT OF BUSINESS PROTOCOL

Share this article
Facebook
Twitter
LinkedIn

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

IMPORTANCE AND TIPS OF BUSINESS ETHICS

Sometimes we hear people say, “you must act ethically,” “what a lack of ethics,” or “this is not ethical,” among countless statements concerning the urgency of their incorporation into the workplace. However, what is evident for some, avoids being so for all. Achieving its full validity demands explicit conditions that, in my opinion, avoid framing the business activities of innumerable men and women.

Ethics involves including rules that indicate how to behave to ensure a worthy performance. It allows demonstrating attitudes and habits consistent with the organisation’s corporate values and that, in addition, must be sustainable over time. Therefore, we refer to each choice’s principles to guide our actions and decisions.

Proceeding ethically is not impossible, nor is it an abstraction. It demands proven self-esteem, transparency to make decisions -not always welcome and accepted- and solidly possessed precepts; we must integrate these elements unequivocally. In the name of “pragmatism,” it is intended, in countless circumstances, to place ethics in parentheses. Also, let us consider that the majority’s will, agreement, or pressure does not imply a correct decision. Hence the enormous importance of proceeding, at all times, with independence and distance from outside interference.

Nor let us seek refuge in the rest’s actions to justify ourselves. Let us act with individuality; let us decline to resort to various forms of “moral disconnection” to minimise or protect our positions. Ethics requires autonomy, firmness, conviction, and courage. It will be inapplicable in fearful, hesitant, skittish, and cowardly beings. Remember!

The work environment makes it possible to realise the difficulties and misunderstandings about its implementation or its coincidence with corporate policies. However, it enhances the image, gives credibility, and provides prestige. It is a magnificent cover letter and represents added value. In short, it will unfold new opportunities and achievements.

Next, I explain several practical recommendations, beyond our hierarchy, for the scope of work. It is only about reflections and suggestions associated with good business practices, whose value will depend on the solvency and conviction to interpret the obligatory transcendence of ethics unambiguously.

Make transparency an acting style. This is part of a virtuous circle aimed at promoting trust and, therefore, the creation of a coexistence that will facilitate bearable reciprocity with its collaborators, customers, suppliers, etc. Likewise, it conceives a space of a more excellent approach for business.

Practice loyalty. It is one of the most esteemed values ​​due to its vast repercussion; it will be an unquestionable manifestation of your whole spirit of identity and commitment to the organisation. It is difficult and a medium-full of temptations, betrayals, and ephemeral fidelities.

Proceed discreetly. Keep absolute confidentiality even when they are not confidential topics. Moderation will make it easier to make it worthy of consideration. Own your silence instead of being a slave to the words exposed in moments of recklessness. This quality can ensure your job stability.

Assume tolerance as an expression of your soft skills. Be able to forge a healthy interaction with those who, for religious, social, ideological, sexual reasons, etc., have opposing views to yours. Apply empathy and accept human differences. Discrepancies provide us with learning, contributions, and positive connotations.

Be consistent between what you think, feel, say, and do. Make up your mind to carry out this light exercise in a context dominated by interests, calculations, and opportunism. Have the modesty to communicate what you conceive – keeping adequate correction and tact – and decline to declare what others want to hear. Ignore flattering or complicit comments. This painful custom is normalised in teachers’ meetings made up of submission, apathy, and sordid silence.

Exercise respect as a factor of integration. Recognition of the rights of others, good education, and kindness distinguishes, opens doors, enhances personality, and generates an optimal space for understanding. It will make the connection with your peers more pleasant and contribute to an excellent work environment.

Our performance evidences our values ​​and guidelines and reveals the genuine dimension of our ethics. Let us have the indissoluble conviction of internalising it as an inspiring and hopeful light, despite the darkness, obstacles, and apathy we face. I evoke with enthusiasm the words of the famous Australian writer Morris West: “Example is the lesson that all men can read.” 

 http://wperezruiz.blogspot.com/

VIP SPECIAL EDITION

ADVERTISE YOUR COMPANY INTERNATIONALLY IN THE MAGAZINE GLOBAL MINDSET

PROTOCOLTODAY ACADEMY OF PROTOCOL & SOFT DIPLOMACY

Share this article
Facebook
Twitter
LinkedIn

Writer by Wilfredo Pérez Ruiz, Teacher, communicator, and consultant in protocol, ceremonial, social etiquette, and public relations.

04 June 2022, Peru 

Category: Business Ethics

Reference: WP04072022BE    

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

SESSION DEVELOP A GLOBAL MINDSET AND SOFT DIPLOMACY SKILLS

18  October 2022

Time: 16:00 – 17:30 hrs. CET (The Netherlands) |  17:00 – 18:30 hrs. EAT (Madagascar)

YOUR LOCAL TIME

Mode: Online | Free Admission!

Session by:

ProtocolToday Academy of Protocol & Soft Diplomacy

In collaboration with Nathalie ANDRIA-MANANTENA,  Agent Diplomatique et Consulaire, Madagaskar

BECOME A MINDFUL EXECUTIVE WITH THE SKILLS TO NAVIGATE
& OPERATE SMOOTHLY AROUND THE GLOBE

Global Mindset Skills
Learn Today & Practice Today

The world is transforming into a global village and needs executives who can navigate smoothly across cultures.
There is a need for leaders, entrepreneurs, directors, managers, government officials, consultants, and executives with global mindset skills, e.g., the skills for profound relations management with people from different cultures and with different values.

Local companies are becoming international and must deal, directly or indirectly, with foreign business partners. They must cooperate with international clients, colleagues, stakeholders, agents, employees, etc. There is a need for soft skills.

Topics are: 

  • Why is it essential to develop a global mindset?
  • The benefits that you and your company or embassy will obtain;
  • The impact that will have on the image of your company or embassy.

Participants are:

  • Young Diplomats,  Young Business people;
  • Government Representatives: Ambassadors, Diplomats, Honorary Consuls & Embassy Staff;
  • Business Professionals: Entrepreneurs, Consultants, Business Development Professionals;
  • Executives & Professionals: National & Local Government Officials, City Marketing & Investments Promotion Executives | International Organizations Staff;
  • Professionals are active in the Hospitality & Tourism Industry.

PROTOCOL IN THE INTERNATIONAL RELATIONS OF THE COMPANY PART II

In part, I of the article “Protocol in the International Relations of the Company,” the elements to be considered in the preparations for a trip of senior officials of a company were analyzed. The protocol in the company field is being established as a necessity. The correct use of the tools provided by the protocol is important in building a corporate reputation through the business trips of the company’s senior officials. In this second part, some points made during the trip will be reviewed as other important considerations when executing a business trip.

Objectives, you have to establish the objectives to be achieved during the trip and then assess whether they were achieved. Some of them could be the following:

  •  Visit companies to learn first-hand about their development.
  • Specify technological support agreements.
  • Sign strategic alliances for representation.

Meetings, organize all the meetings that the directors of the company will have before the trip and inform them in detail (date, duration, location, participants, topics to be discussed, etc.) of each one of them.

Contacts, two phone books, and addresses of interest will be provided to any of the senior managers for any incident. The contact list for meetings and coordination of the city to visit and a list of emergency contacts.

The list of contacts must contain the institution’s name, name, and surname of the contact person, position, telephone number, and address.

The emergency numbers list must contain the institution’s name, telephone number, and address.

 Institutional Gifts are one of the formal aspects of institutions and help generate good relationships; they are the details attached to the courtesy that can be seen in the gifts.

These gifts implicitly entail signs of respect, liking, and gradually achieving a greater degree of trust between both parties, elements that, in the medium and long term, can represent indisputable support when making certain decisions or signing an agreement. specific. These gifts will be aligned with company policy.

Among the considerations we will have is that great care will be taken in its packaging, a wrapper with the company logo, and a good presentation. Adding a card with a handwritten message from the general manager is suggested.

 Dossier for the meetings, a company dossier will be prepared in Spanish and English for the work meetings to be held with the different companies.

 Cultural dossier of the destination country; in this dossier, you will find very relevant information about the destination, as well as how to do business with locals and essential data such as restaurants with vegan options, taking care of all the details for senior managers, among other information necessary for this business trip.

Budget, one of the neuralgic parts of the success of the organization of the trip is undoubtedly the budget because, with it, we will know what we can and cannot do for this trip. The budget should not be limited to creating a good image of the company in front of the business people with whom the meetings and activities will take place.

 In conclusion, the trip’s success will depend significantly on knowing the culture and the ability to assimilate it quickly. It is essential to take care of all the trip details and provide as much prior information as possible to the company’s managers. The protocol staff is responsible for preparing the information described in this article to get the most out of this trip and achieve the objectives set.

VIP SPECIAL EDITION

ADVERTISE YOUR COMPANY INTERNATIONALLY IN OUR MAGAZINE GLOBAL MINDSET

PROTOCOLTODAY ACADEMY OF PROTOCOL & SOFT DIPLOMACY 

Share this article
Facebook
Twitter
LinkedIn

Writer by Jorge Prado, Specialist in Protocol and Events

28 June 2022, Peru

Category: Business Protocol 

Reference: JP28062022BP

Photography: Eva Darron    

   

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”

THE PROTOCOL IS A STRATEGIC COMMUNICATION TOOL

The protocol is a key tool in the relations of public bodies. It is communication used by institutions to convey different messages. This can be verified in countless situations and, above all, in numerous events, the latter being the space in which the protocol acquires its true meaning.

Of course, political communication is no stranger to this situation since taking care of the protocol and reinforcing it helps convey those messages or those ideas that go beyond the discourse itself. It continues to be key in relationships in public bodies.

Being clear about your rules makes a difference. Society has changed, so the protocol has had to adapt to the new times.

The era of digitalization is the factor of these changes. Still, protocol continues to be the guideline that marks the path for public institutions to succeed, both in the great political summits and in the daily relationship with the society they have chosen, as their representatives.

The Directorate of Protocol and Ceremonial of the municipality of General Deheza works tirelessly to achieve the objectives set by the officials that compose it. These objectives seek to facilitate a framework of order and structure in which actions can be carried out orderly. These are perfectly legislated through Ordinances and Decree and applied as the procedures and customs of the municipality.

It is a discipline with such a unique complexity that, by extension, it has also been assimilated into everything related to organizing events in the popular sphere. Well, it has begun to be claimed spontaneously outside the official sphere. Without knowing too much about this, different areas began to feel that it is a modern trend that adds significant value to reputation and what we now call mostly brand.

As protocol professionals, we have to bear in mind that its regulations are an essential ingredient, that they unify, affirm, and consolidate the values and political identity of the municipality.

VIP SPECIAL EDITION

ADVERTISE YOUR COMPANY INTERNATIONALLY IN OUR MAGAZINE GLOBAL MINDSET

PROTOCOLTODAY ACADEMY OF PROTOCOL & SOFT DIPLOMACY 

Share this article
Facebook
Twitter
LinkedIn

Writer by Gustavo Rafael Caballero, 

Specialist in Ceremonial and Protocol, and Journalist.

27 June 2022,  Argentina 

Category: Business Protocol

Reference: GR27062022BP    

“Somos una empresa de desarrollo de capacidades que conecta valores, culturas, organizaciones, individuos y sociedades en todo el mundo”